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AIMS
Our program sharply contrasts with other academic institutions with its highly motivated will to combine constructive and practical teaching with history and theory. The course is rooted in a multi-cultural and dy-namic clusters of cultural products including multimedia, movies, music, design and style, offering students an experience which can only be found in Paris.
Our approach is hands-on, giving our students the opportunity to acquire knowledge through expe-rience. Learning from life and reali-ty is the marker and criterion of our teaching process. The challenge is to interconnect methodology with fact and fieldwork, theory with practice, art history with creation and production. All of our profes-sors are professionals and major players on the global artistic and cultural scene, particularly in Paris. They are popular and well known art critics, curators, historians, as well as specialist in the creation and marketing of cultural products, theater and music producers... Our creative faculty, is one of the key components of the program.
CURRICULUM
The curriculum consists of two tri-mesters of intensive foundation courses, concluding with a final trimester in which students choose a specialization. There are eight interdisciplinary modules at the specialization phase, all of which are professional tracks. Each track aims to stress the specific intercon-nections between artists, sponsors, dealers, collectors, private galleries, public museums, institutions, auc-tion houses, art schools, critics and journalists.
The third and final trimester will focus essentially on your choice of specialization in Art Market, Mu-
OCTOBER SESSION (180H / SESSION) SPRING SESSION (180H / SESSION)
Courses Volume horaire Courses Volume
horaire
History of Arts, Culture & Semiotics 30Modern & Contemporary Art History
& its latest development30
Art Business Economics 30Legal Environment in the Arts and Intellectual Property framework
30
Key Economic in Business Sectors oriented to Arts
30Tax Environment related
to Arts & Culture30
Accounting & Controlling for Art & Cultural activities
30Art & Cultural Projects Management
-Business Plan30
Strategic & Applied Consumer Behavior towards Arts & Culture
30 Communication & Networking 30
Human Resource Management 30 Financing & Heritage (Collections, Foun-
dation & Sponsors)30
SUMMER SESSION - PROFESSIONAL TRACKS (180H / SESSION)
Art Market Museum Management & Curating Arts Business & Event Manage-ment
Courses Volume horaire Courses Volume
horaire Courses Volume horaire
Symbolic Meanings of Prices on the Market for Contemporary Art
30Conception, Production & Editing of Exhibition
Catalogues30
Symbolic Meanings of Prices on the Market for Contemporary Art
30
Preparation of Sale Ca-talogues, Overseeing Auction Publicity and General Organization
of the Bidding
30
Managing Media, Communication, Press Officers, Art Critics &
Publicity
30Comparative Survey & Analysis of the Inter-national Art World
30
Private versus Public Collectors
20Private versus Public
Collections20
Art & Its Contempo-rary Practices
20
Critical Issues in Contemporary Art
20 Curating an Exhibition in Both Public & Private
Galleries20
Study Cases, Contem-porary Art Fairs in
Paris, Berlin, London & Turin
20
Design 1900-2000, History, Theory &
Market20
Critical Issues in Contemporary Art
20French Style Studio Practice, Music Pro-
duction, & DJ’s20
Architecture & Urba-nism, Castles & Town
Houses20
Fakes, Forgery & Stolen Art in French Museums & Private Collections
20French Style Movie Production, Video &
Video Games20
Fakes, Forgery & Stolen Art in French Museums & Private Collections
20Arts as Cultural
Diplomacy20
Creative Entrepre-neurship
20
Consumerism & Speculation
20Performing Arts,
Installations, Lectures & Seminars
20Festival & Event
Management20
Final project: Student prepare a Final Master Thesis (60-80 pages)
FIELD TRIPS : Festival Cannes, Avignon, Le Puy du Fou, Opéra, Zénith, Bercy, FIAC, etc.
seum Management & Curating or Arts Business & Event Mana-gement.
The students in the program will take classes as a group and will be required to work in teams as much as possible. Project work is crucial in order to make the most of the program with students sharing their own experiences in the artistic and cultural indus-tries.
Workshops, lectures, study cases, visits to galleries, museums, stu-dios, combined with meetings with artists and professionals complete the educational expe-rience, allowing students to have discussions and vivid debates about their own practices while gaining experience.
The program aims to be as hand-on as possible, with students ac-tually visiting artistic and cultural sites located in Paris and abroad, in addition to field trips, and pro-jects in order to receive unique insight into this fascinating in-dustry.
Internships form an essential part of the curiculum, allowing stu-dents to experience the reality of what they have studied in class and to learn the practical aspects of working in the profession.
REQUIREMENTS
To receive the MBA in Artistic & Cultural Activities Management, students must :
- Earn at least a C in all compulsory courses at all levels
- A specialization must be selected (Art Market, Museum Manage-
ment & Curating or Arts Business & Event Management), and success-fully completed to be awarded the
degree- MBA thesis of 60-80 pages
- Final Project
MBA in Artistic and Cultural Activities Management
The aim of this MBA is to train managers capable of assuming positions of responsibility in cultural institutions, whether public or private : to organize, direct, administer and develop projects in art market and cultural events management. Topics covered include organising exhibitions and displays, bringing together the different players from the cultural sector (artists, producers and technicians) bearing in mind the public’s demands and the needs of the market (communicating with the press, fundrai-sing and other such activities).
The program is devised to explain the economic context of the art market, the performing arts and exhibitions as well as the specific formations of the cultural industries including pu-blishing, music and movies. It also covers the impact of the new technologies on their development.
A key value is employability, the specializations offered by the MBA in Artistic & Cultural Activities are geared to position stu-dents for the job market. Students in this program can go on to work in arts commerce, theater direction, curation, exhibition management, films, and event planning to name a few.
This joint MBA from the Institut d’Etudes Supérieures des Art and the Paris School of Business is a professional training of one year, taught entirely in English, in Paris, by native Anglo-Saxon professors. It trains managers in cultural and artistic activities and management and offers the possibility of a triple diploma :
- «Administrator of Cultural Activities» from IESA, recognised by the State at level I,
- MBA diploma from the Paris School of Business and- «Manager of International Development» from ESGCI / IMRI,
recognised by the State at level I.
CONTACTS
IESA, a unique educational institution, was founded in 1985 and has been recognized by the French Mi-nister of Culture and Communication since 1998. IESA welcomes applicants from various levels of education into its three departments: the Art Mar-ket, Multimedia and Cultural Events Management. Applicants range from high school graduates to Masters students.
The Institute entered the international arena nearly 15 years ago with its participation in internatio-nal conferences, the opening of learning centers abroad, two MAs validated by English universities, educational trips and the invitation of internatio-nal professors to teach at IESA. This international openness has become a high priority of IESA in order to assure that its students have the best professional mobility in an international field. Intensive English language classes and the option to take courses in English are part of this effort.
Institut d’Études Supérieures des ArtsPresident and Founder : Françoise Schmitt
INSTITUT D’ÉTUDES SUPÉRIEURES DES ARTS5, avenue de l’Opéra
F75001 Paris
Florence Vizet +33 (0)[email protected]
In Asia : Antonia Dubrulle +86 10 64474779 [email protected]
Paris School of BusinessDean : Georges Nurdin
The Paris School of Business is one of a handful of schools accredited to the highest International & American academic standards which offers the pos-sibility for students coming from all over the world to study abroad in France, (70 + nationalities are represented at the Paris School of Business) with specializations in international business and ma-nagement, in the heart of the largest integrated Economic Zone of the world, the European Union, with courses taught entirely in English, from Bache-lor and Master degrees, to Doctorate and Executive Education programs.
The Paris School of Business strives on leverage from this natural competitive advantage to offer our se-lected international students a series of specialized BBA, MBA, M.Sc., and Doctorate Degrees, to ad-dress these domains, which cannot easily be found elsewhere in the world.
HOW CAN I APPLY ?> Applications can be made online, or by applica-tion form> Applicants also need to submit the following documents:
- CV or professional résumé- Official copies of all transcripts and degrees- Two letters of recommendation (academic or pro-fessional)- Official score of a standardized English exam (i.e. TOEFL, IELTS) for those individuals who are not citi-zens of a country whose official language is English. (ETS code: 7989)- 4 ID Photos- Essay of c. 2000 words explaining motivation and professional goals- Photocopy of valid passport or identity card- Application Fee (50 euros)- A completed application form with the Application Fee and a copy of their passport, visa or identity card (carte de séjour/carte d’identité).
PARIS SCHOOL OF BUSINESS35 avenue Philippe Auguste
F75011 Paris
Cleopatra Narcisse +33 (0)[email protected]
For additional information visit our websites at
www.psbedu.com - www.iesa.edu
WHO CAN APPLY ?This MBA is designed for motivated individuals who wish to hold positions of management in the artistic and cultural sectors, learning in one of the culture capitals of the world, Paris, France.
Individuals who fit the following criteria :- Have a minimum academic level equivalent to a ba-chelor’s degree (they may also already hold a master’s degree)- Have demonstrated proficiency in English (IELTS : 6,5 or its equivalent)- Internationally-minded- Professional experience is preferred, not required- Come from diverse backgrounds- Have a strong interest in culture and the arts- Have a strong interest in management
The Paris School of Business and theInstitut d’Etudes Supérieures des Arts are two schools under the umbrella of
• Full-time 12 month program• Ideal location in the heart of Paris to study arts and culture• Internship opportunities• Guest speakers• Professional Projects• Interdisciplinary Modules• Professional Specializations• Field Trips
IESA (Institut d’Études Supérieures des Arts) and PSB (Paris School of Business) are offering students a unique opportunity to obtain an MBA in Artistic & Cultural Activities Management in the cultural capital of the world. There is no better place than Paris to study abroad and receive this degree.
It has often been said that a year is not enough to explore all of the arts and culture The City of Lights has to offer. The Capital City of France has long enjoyed a fully-deserved reputation as heaven’s gate to a myriad of astounding museums, galleries, monuments, and castles such as Le Louvre and Versailles. In addition to historical monuments in-cluding La Bastille and the Eiffel Tower and more recent attractions such as the Pompidou Center or la Cité des Sciences and many more.
Paris is also known for its paintings, opera, perfor-ming and contemporary arts, and cinema as the earliest film makers, the Lumière brothers, were French. And with names such as Voltaire, Hugo, Dumas, and Camus, it is not surprising to learn that Paris has received the most Nobel Prizes in litera-ture in the world.
MBA IN ARTISTIC & CULTURAL ACTIVITIES MANAGEMENT
