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Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing NMIMS PTMBA MARKETING DIV A ive Against Corruption In INDIA

Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

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Page 1: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Group 5Tarun - 06Priyanka - 11Nikita - 25Deepika - 51Ravi - 54

Group 5Tarun - 06Priyanka - 11Nikita - 25Deepika - 51Ravi - 54

Social Marketing NMIMS PTMBA MARKETING DIV A

Social Marketing NMIMS PTMBA MARKETING DIV A

Drive Against Corruption In INDIA

Page 2: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

What is corruptionWhat is corruption

Social Marketing NMIMS PTMBA MARKETING DIV A

Social Marketing NMIMS PTMBA MARKETING DIV A

Page 3: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Corruption in IndiaCorruption in India•As with many developing nations, corruption is widespread in India.

•India is ranked 72 out of 179 countries in TICPI , although its score has Improved consistently from 2.7 in 2002 to 3.5 in 2008

•Corruption has taken the role of a persistent aspects of indian politics

•And administration

•Political corruption in India is a major concern.

A 2005 study done by Transparency International in India found that more than 75% of the people had firsthand experience of paying bribe or peddling influence to get any type of job done in a public office.[

One of the major problems and obstacles to development that many developing

countries face is corruption by greedy, power-hungry politicians, which is

endemic in certain parts of the world.

•As with many developing nations, corruption is widespread in India.

•India is ranked 72 out of 179 countries in TICPI , although its score has Improved consistently from 2.7 in 2002 to 3.5 in 2008

•Corruption has taken the role of a persistent aspects of indian politics

•And administration

•Political corruption in India is a major concern.

A 2005 study done by Transparency International in India found that more than 75% of the people had firsthand experience of paying bribe or peddling influence to get any type of job done in a public office.[

One of the major problems and obstacles to development that many developing

countries face is corruption by greedy, power-hungry politicians, which is

endemic in certain parts of the world.Social Marketing NMIMS PTMBA MARKETING DIV A

Social Marketing NMIMS PTMBA MARKETING DIV A

Page 4: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Corruption in IndiaCorruption in India

Social Marketing NMIMS PTMBA MARKETING DIV A

Social Marketing NMIMS PTMBA MARKETING DIV A

Page 5: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Corruption in PoliticsCorruption in Politics• Criminalization of Indian politics is a main problem

• In july 2008 Washington Times reported that nearly a fourth of the 540 Indian Parliament members faced criminal charges “including human trafficking, immigration rackets, embezzlement, rape and even murder.

• At state level, things are often worse.

The total spending for the 2009 Lok Sabha elections is pegged at a whopping Rs. 10,000

crore. The breakup of this spending throws up some interesting insights too.

•Rs 1,300 crore (Rs 13 billion) by the Election Commission

•Rs 700 crore (Rs 7 billion) by the Centre and state governments

•Rs 8,000 crore (Rs 80 billion) were spent by political parties and individual candidates

8000 crore spent by political parties and individual candidates?

• Criminalization of Indian politics is a main problem

• In july 2008 Washington Times reported that nearly a fourth of the 540 Indian Parliament members faced criminal charges “including human trafficking, immigration rackets, embezzlement, rape and even murder.

• At state level, things are often worse.

The total spending for the 2009 Lok Sabha elections is pegged at a whopping Rs. 10,000

crore. The breakup of this spending throws up some interesting insights too.

•Rs 1,300 crore (Rs 13 billion) by the Election Commission

•Rs 700 crore (Rs 7 billion) by the Centre and state governments

•Rs 8,000 crore (Rs 80 billion) were spent by political parties and individual candidates

8000 crore spent by political parties and individual candidates?Social Marketing NMIMS PTMBA MARKETING DIV A

Social Marketing NMIMS PTMBA MARKETING DIV A

Page 6: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Corruption in administration

Corruption in administration

• A 2009 survey of the leading economies of Asia, revealed Indian administration to be not just least efficient out of singapore, japan, malaysia, Taiwan, Vietnam, China, Philippines and Indonesia…

• further it was also found that working with the India’s servant was a “ Slow and Painful” process.

• officials often steal state property. In Bihar, more than 80% of the subsidized food aid to poor is stolen

• In Govt. Hospitals, corruption is associated with non- availibilty of medicines (or duplicate medicines), getting admission and consultation with doctors.

• A 2009 survey of the leading economies of Asia, revealed Indian administration to be not just least efficient out of singapore, japan, malaysia, Taiwan, Vietnam, China, Philippines and Indonesia…

• further it was also found that working with the India’s servant was a “ Slow and Painful” process.

• officials often steal state property. In Bihar, more than 80% of the subsidized food aid to poor is stolen

• In Govt. Hospitals, corruption is associated with non- availibilty of medicines (or duplicate medicines), getting admission and consultation with doctors.

Social Marketing NMIMS PTMBA MARKETING DIV A

Social Marketing NMIMS PTMBA MARKETING DIV A

Page 7: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Social Marketing NMIMS PTMBA MARKETING DIV A

Social Marketing NMIMS PTMBA MARKETING DIV A

Page 8: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Social Marketing NMIMS PTMBA MARKETING DIV A

Social Marketing NMIMS PTMBA MARKETING DIV A

Page 9: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Corruption in JudiciaryCorruption in Judiciary• Corruption is rampant in the judicial system of India• According to TI a judicial corruption in India is attributable to factors such as

• delays in the disposal cases• shortage of judges and complex procedures,• all of which are exacerbated by a preponderance of new laws.

• Corruption is rampant in the judicial system of India• According to TI a judicial corruption in India is attributable to factors such as

• delays in the disposal cases• shortage of judges and complex procedures,• all of which are exacerbated by a preponderance of new laws.

Social Marketing NMIMS PTMBA MARKETING DIV A

Social Marketing NMIMS PTMBA MARKETING DIV A

Page 10: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Effects of CorruptionEffects of Corruption• Loss to exchequer

• Creates unhealthy environment for investment

• Increase in cost of govt. – subsidized services

• The TI India study estimates that monetary value of petty corruption in 11 basic services provided by the govt., like education, healthcare, judiciary, police etc, to be around Rs. 21, 068 cr.

•According to Management Guru C.K.Prahalad , the cost of corruption to the country might as well exceed Rs. 250,000 crores.

Corruption in India leads to promotion not prison

Corruption in India has wings not wheels. As nation grows, the corrupt also grow to invent new methods of cheating the government and public.

• Loss to exchequer

• Creates unhealthy environment for investment

• Increase in cost of govt. – subsidized services

• The TI India study estimates that monetary value of petty corruption in 11 basic services provided by the govt., like education, healthcare, judiciary, police etc, to be around Rs. 21, 068 cr.

•According to Management Guru C.K.Prahalad , the cost of corruption to the country might as well exceed Rs. 250,000 crores.

Corruption in India leads to promotion not prison

Corruption in India has wings not wheels. As nation grows, the corrupt also grow to invent new methods of cheating the government and public.

Social Marketing NMIMS PTMBA MARKETING DIV A

Social Marketing NMIMS PTMBA MARKETING DIV A

Page 11: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Anti Corruption EffortsAnti Corruption EffortsRight to Information Act It is a law enacted by the parliament of india access to records of central govt.

and state govt.

ComputerizationBHOOMI is a project jointly funded by the Govt. of India and the govt of karnataka

to digitize the paper land records and create a software mechanism to control changes to the land registry of Karnataka

The project was designed to eliminate the long-standing problem of inefficiency and corruption.

OmbudsmenThe LokAyukta is an anti-government corruption organization in the Indian states

WhistleblowersWhistleblowers play a major role in the fight against corruption. India currently

does not have a law to protect whistleblowers, which was highlighted by the assassination of Satyendra Dubey.

Creation of Anti-Corruption Police and CourtsSome have called for the Central Government to create an anti-theft law

enforcement agency that investigates and prosecute corruption at all levels of government, including state and local level.

Right to Information Act It is a law enacted by the parliament of india access to records of central govt.

and state govt.

ComputerizationBHOOMI is a project jointly funded by the Govt. of India and the govt of karnataka

to digitize the paper land records and create a software mechanism to control changes to the land registry of Karnataka

The project was designed to eliminate the long-standing problem of inefficiency and corruption.

OmbudsmenThe LokAyukta is an anti-government corruption organization in the Indian states

WhistleblowersWhistleblowers play a major role in the fight against corruption. India currently

does not have a law to protect whistleblowers, which was highlighted by the assassination of Satyendra Dubey.

Creation of Anti-Corruption Police and CourtsSome have called for the Central Government to create an anti-theft law

enforcement agency that investigates and prosecute corruption at all levels of government, including state and local level.

Page 12: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Tata Tea driveTata Tea driveTata Tea, social campaign - Jaago Re campaign 2007 to create social

awakening in the country for issues that plague our society a part of Tata Tea’s CSR initiative like

Political corruption, Indifference of people towards the process of electing the government, inhuman laws

Tata tea partnered with Jaanagraha to launch ‘Jaago Re One Billion Votes’, a campaign to mobilize citizens of India to register and cast their votes in the assembly elections.

It was a drive against apathy & cynicism towards political system.

The result was 6.5 million voters registered online through the website to vote.

The website www.jaagore.com had more than 28 lakh visitors and a fourth of them actually voted.

Tata launched 2nd phase of the campaign in 2009 which they aim to fight governmental corruption -this campaign as “Aaj se Khilana Band, Pilana shuru”.

Tata Tea, social campaign - Jaago Re campaign 2007 to create social awakening in the country for issues that plague our society a part of Tata Tea’s CSR initiative like

Political corruption, Indifference of people towards the process of electing the government, inhuman laws

Tata tea partnered with Jaanagraha to launch ‘Jaago Re One Billion Votes’, a campaign to mobilize citizens of India to register and cast their votes in the assembly elections.

It was a drive against apathy & cynicism towards political system.

The result was 6.5 million voters registered online through the website to vote.

The website www.jaagore.com had more than 28 lakh visitors and a fourth of them actually voted.

Tata launched 2nd phase of the campaign in 2009 which they aim to fight governmental corruption -this campaign as “Aaj se Khilana Band, Pilana shuru”.

Page 13: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Latest Drives - by Times of India & Avaaz Latest Drives - by Times of India & Avaaz

German and Swiss banks have just released the names of dirty politicians who have been illegally stashing money abroad.

Prime Minister Singh refuses disclose information, PM office is protecting the identity of those crooked politicians Prime Minister Singh insists that international agreements prevent him from releasing the names of those individuals with substantial money abroad.

But this is just a smoke screen to protect his friends -- Only a public outcry can force Singh to protect India’s democracy instead of his friends.Let’s raise a national call to PM Singh demanding he release the names of all politicians who also hold black money in German and Swiss banks.

Delivery of our message to PM will be done through an ad in the Times of India. India’s people have a right to know if their own political representatives are committing criminal acts. Sign the petition now:http://www.avaaz.org/en/singh_expose_black_money/?vl

German and Swiss banks have just released the names of dirty politicians who have been illegally stashing money abroad.

Prime Minister Singh refuses disclose information, PM office is protecting the identity of those crooked politicians Prime Minister Singh insists that international agreements prevent him from releasing the names of those individuals with substantial money abroad.

But this is just a smoke screen to protect his friends -- Only a public outcry can force Singh to protect India’s democracy instead of his friends.Let’s raise a national call to PM Singh demanding he release the names of all politicians who also hold black money in German and Swiss banks.

Delivery of our message to PM will be done through an ad in the Times of India. India’s people have a right to know if their own political representatives are committing criminal acts. Sign the petition now:http://www.avaaz.org/en/singh_expose_black_money/?vl

Page 14: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Latest Drive - by Anna Hazare Latest Drive - by Anna Hazare

Anna Hazare to go on indefinite fast from April 5 if the prime minister does not initiate action for formulation of a strong anti-graft legislation, in consultation with the civil society by March end.

"I have written to the Prime Minister, if he doesn't takes a decision on drafting a strong Lokpal bill by March-end, I will go on an indefinite fast from April 5," Hazare told reporters. Hazare, in his letter to Prime Minister Manmohan Singh, has demanded that the government immediately set up a committee with at least half of its member being from the civil society. "How could the officials and politicians draft an anti-corruption law against themselves? At least half of the members of the committee should be from the civil society," Hazare told reporters here.

The Lokpal Bill, 2010 The activist's bill demands that the Lokpal and Lokayukta, who will be the corruption watchdogs, be independent bodies unlike the Central Bureau of Investigation, which is under the government and can not function independently. It also emphasises on time-bound investigation

The 72-year-old activist called upon the nation to join him in the fast. "I appeal to all the people, Lokpal Bill is the second struggle for independence. Even if I am martyred it doesn't matter. " he said. "It is not about Anna Hazare, it is about the country," he said.

Anna Hazare to go on indefinite fast from April 5 if the prime minister does not initiate action for formulation of a strong anti-graft legislation, in consultation with the civil society by March end.

"I have written to the Prime Minister, if he doesn't takes a decision on drafting a strong Lokpal bill by March-end, I will go on an indefinite fast from April 5," Hazare told reporters. Hazare, in his letter to Prime Minister Manmohan Singh, has demanded that the government immediately set up a committee with at least half of its member being from the civil society. "How could the officials and politicians draft an anti-corruption law against themselves? At least half of the members of the committee should be from the civil society," Hazare told reporters here.

The Lokpal Bill, 2010 The activist's bill demands that the Lokpal and Lokayukta, who will be the corruption watchdogs, be independent bodies unlike the Central Bureau of Investigation, which is under the government and can not function independently. It also emphasises on time-bound investigation

The 72-year-old activist called upon the nation to join him in the fast. "I appeal to all the people, Lokpal Bill is the second struggle for independence. Even if I am martyred it doesn't matter. " he said. "It is not about Anna Hazare, it is about the country," he said.

Page 15: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Social Marketing NMIMS PTMBA MARKETING DIV A

Social Marketing NMIMS PTMBA MARKETING DIV A

Page 16: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Shame the corrupt with Rs0!Shame the corrupt with Rs0! Private sector initiatives

Several new initiatives have come up in the private sector to raise awareness about Corruption related issues and to build anti-corruption platforms.

5thpillar a Chennai based organization that is promoting the use of Zero Rupee Notes

Seal on the bill says “ This is not a currency note”

The Reserve bank of India legend gives way to slogan “Eliminate corruption at all levels”

The Movement called “Freedom from corruption” was launched in almost 30 districts of Tamil Nadu

It will make its Mumbai debut in the city school’s and college’s

Mr. Vijayanand the president of the org. an engineer working in a software co. based in US

Who spends seven months in India said “ the initial response is encouraging”

A 70 year old Chennai woman who had spent six years trying to secure land patta document from municipal authorities is one of the beneficiaries.

Private sector initiatives

Several new initiatives have come up in the private sector to raise awareness about Corruption related issues and to build anti-corruption platforms.

5thpillar a Chennai based organization that is promoting the use of Zero Rupee Notes

Seal on the bill says “ This is not a currency note”

The Reserve bank of India legend gives way to slogan “Eliminate corruption at all levels”

The Movement called “Freedom from corruption” was launched in almost 30 districts of Tamil Nadu

It will make its Mumbai debut in the city school’s and college’s

Mr. Vijayanand the president of the org. an engineer working in a software co. based in US

Who spends seven months in India said “ the initial response is encouraging”

A 70 year old Chennai woman who had spent six years trying to secure land patta document from municipal authorities is one of the beneficiaries.

Page 17: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Measures to combat corruption

Measures to combat corruption

Foolproof laws should be made so that there is no room for discretion for politicians and bureaucrats. The role of the politician should be minimized.

People should have a right to recall the elected representatives if they see them becoming indifferent to the electorate.

Funding of elections is at the core of political corruption. Electoral reforms are crucial in this regard. Several reforms like: State funding of election expenses for candidates; strict enforcement of statutory requirements like holding in-party elections, making political parties get their accounts audited regularly and filing income-tax returns; denying persons with criminal records a chance to contest elections, should be brought in.

Responsiveness, accountability and transparency are a must for a clean system. Bureaucracy, the backbone of good governance, should be made more citizen friendly, accountable, ethical and transparent.

More and more courts should be opened for speedy & inexpensive justice so that cases don't linger in courts for years and justice is delivered on time.

Foolproof laws should be made so that there is no room for discretion for politicians and bureaucrats. The role of the politician should be minimized.

People should have a right to recall the elected representatives if they see them becoming indifferent to the electorate.

Funding of elections is at the core of political corruption. Electoral reforms are crucial in this regard. Several reforms like: State funding of election expenses for candidates; strict enforcement of statutory requirements like holding in-party elections, making political parties get their accounts audited regularly and filing income-tax returns; denying persons with criminal records a chance to contest elections, should be brought in.

Responsiveness, accountability and transparency are a must for a clean system. Bureaucracy, the backbone of good governance, should be made more citizen friendly, accountable, ethical and transparent.

More and more courts should be opened for speedy & inexpensive justice so that cases don't linger in courts for years and justice is delivered on time.

Page 18: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Social Marketing NMIMS PTMBA MARKETING DIV A

Social Marketing NMIMS PTMBA MARKETING DIV A

Page 19: Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Group 5 Tarun - 06 Priyanka - 11 Nikita - 25 Deepika - 51 Ravi - 54 Social Marketing

Social Marketing NMIMS PTMBA MARKETING DIV A

Social Marketing NMIMS PTMBA MARKETING DIV A

STOP CORRUPTION………………SAVE INDIA

THANK YOU