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MARKETING MICROSOFT OFFICE 2010

Name Roll NoTarun Gianani 06Priyanka Joshi 11Nikita Modi 25Deepika Susania 51Ravi Vanjani 54

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Introduction

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Introducing Microsoft office 2010

• June 2010, Microsoft released version 14 of its popular Office suite of software, known as Office 2010.

• As of October 2009, Microsoft reported that 500 million people worldwide were using a version of Microsoft Office, making it one of the world’s most popular products.

• The customer base is huge but also varied: Office users could be employees of either large or small enterprises, small business owners, students, or people managing their personal lives at home or on the go.

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Microsoft Office’s continuous innovation

With so many active users of its product in the marketplace, the Office team has a lot at stake when it comes to creating and releasing new versions of its software. Why is it important for the Office team to innovate? Microsoft Office:•Is a huge profit center for Microsoft.

•Requires compelling reasons for customers to upgrade.

•Faces increasing competition from Web-based and open source upstarts.

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RESEARCH

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MARKETING RESEARCH FOR OFFICE 2010

Product

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Innovation’s & Improvements

One of the biggest changes is that Office 2010 now fully supports 64-bit operating systems.

Also, Web Applications (allowing you to co-author documents across the web in real-time) have finally been implemented in the newest release

Office 2010 also includes a redesigned Office button, as well as a nice backstage experience.

There are also many interesting and excellent differences found within Outlook, Publisher and other Office applications.

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UPGRADED AND DIFFERENTIAL FEATURES

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UPGRADED AND DIFFERENTIAL FEATURES

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UPGRADED AND DIFFERENTIAL FEATURES

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Top 10 Benefits of Office 2010

Suggestions

Build in Facebook integration Probably the niftiest addition to Office is the Outlook Social Connector,

which will allow third parties and Web sites to write tools to integrate social networking sites with Outlook. Within Outlook, for example, you'll be able to see the status of your Facebook friends, and grab updated information from Facebook and and LinkedIn.

Add Synchronization Office 2010 Web Apps are the Web-based version of Office, and they let

you create Office documents online, as well as open those documents in the client version of Office. But there's one thing that Web Apps don't do, and it's a very serious flaw: there is no automatic synchronization of files. Unlike in Google Docs, the files you create with Office Web Apps don't synchronize to your PC. This is a serious shortcoming, and makes the apps not nearly as useful as they should be.

Price

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Microsoft Office 2010 Price in India

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Office Home and Student 2010Perfect for everyday household projects, from doing

homework tomanaging home finances. Also, depending on which

licensing option is used, this suite can be installed on up to three

devices within the same household

Office Home and Business 2010Entry-level commercial suite that replaces Office Basic

2007, Office Standard 2007, and Office Small Business Edition 2007 with

a single suite.

Office Professional 2010Office Professional 2010 provides the best of Office 2010

with premium customer support and top-of-the-line tools.

Segmentation-- Microsoft Office 2010

Promotion

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Marketing Stratergy

• Microsoft Office 2010 Beta

• Office 2010 Starter (Pre-installed)

• Bundled with free Microsoft Essentials Antivirus

• Product Key Card

• Buy Office 2007 & get upgraded to Office 2010

Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010.

The campaign, created with agency JWT New York, includes a microsite, online video, rich media, banner ads, social media, search and e-mail.

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• Training Vouchers• E-Learning Courses• Single Suite Promotion• Proper Promotion & Availability of Product

Key Card

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THANK YOU