Group 3 Dan Kwian Pottery Lessons Learnt from Field Visit May
22, 2012 1
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Contents 1.Group members 2.Brief introduction of Dan Kwian
Pottery Cluster 3.The best practices we have learnt from company 4.
Type of improvements 2
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Group Members Mr. Hoang Cong Minh Ms. Mai Dieu Huyen Mr. Aung
Zaw Myint Mr. Vannitha Phommavong Mr. Aung Myo Mr. Phetanong Insarn
Ms. Ek Sopheara 3
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Brief introduction of Cluster Name: Dan Kwian Pottery
Established : Early 2005 Members: 40 Products/Services: (1) Pottery
(Handicraft) such as: Flower pot house, Light blub house, Peak cook
house, Fish house, heart furnace. (2) Tourism (Home Stay) Location:
Dan Kwian, Chokchai District, Nakhon Ratchasima Provice 4
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Brief introduction of Cluster (cont) Source of founds: -
Initial financial supported by the government -- no longer
financial support now - Self-financing: Sales commission fees (5%
of the total sales) from members 5
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Market The current and potential market: domestic and
international market Export members: 10 The total sales amount:
Approx. 625containers/year - Export amount: 80% of total sales,
amounting to 500 containers/year - Export location: USA, Canada,
Japan and EU - Domestic market: 20%, accounting for 125 containers
6
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Best Practice of Dan Kwian Good cooperation and relationship
Government support Job creation for the local people Dynamic leader
and good management Culture Common standard for the raw material No
copy rights product differentiation 7
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Improvement needed for Dan Kwian Substitute wood by the rice
husk Design centre (R&D) Assign the cluster for buying the raw
material and packaging Apply fair trade system for the cluster
Build up the common logo and slogan 8
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Competition with Dan Kwian Cluster Comprehensive value chain:
Raw material, processing, and export) Reinvest the commission fee
to other additional activities such as training and R&D Design
products by attaching the culture to make the product
differentiation High value added products Set up the quality
control system Development plan (sales and marketing, management,
and budget) Business trip and market survey Develop the domestic
market 9
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10 Set up the export consortia to build the export network
(including the market promotion) Promote products through internet
and website Competition with Dan Kwian Cluster
