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IT HAS TO BE UNCOMPLICATEDIT HAS TO BE EFFORTLESSIT HAS TO BE DELICIOUS
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2014 THE WEBER EXPERIENCE
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Weber is proud to be the world’s number 1 brand in grills. Along with grilling comes delicious food, outdoor fun, and creating happy memories that will be shared for years to come. Weber strives to make grilling as effortless and enjoyable as pos-sible by providing consumers with quality grills, and a number of accessories and cookbooks to choose from.
Weber believes that the best way for consumers to fully engage in the ‘Weber Experience’ is for our grills and accessories to be conveniently accessible. We would like our alliances to use Weber products as prizes.
In addition to offering special pricing on Weber® grills & accessories, our alliances have: > Access to Weber® recipes and grilling tips> Possible support at their events> Access to the Weber Grilling Academy to utilize as a Grand Prize > Weber B2B which has one of the most comprehensive alliance networks
Our products are for the grilling enthusiasts as well as those who don’t know they love grilling just yet. That is why we provide an array of tools to engage, educate, and boast the Weber way of life.
THE WEBER EXPERIENCE
JOINTHEWEBEREXPERIENCE
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CONSUMER PRIZES
SALES INCENTIVES
SWEEPSTAKES PRIZES
CORPORATEGIFTS
GIFT WITHPURCHASE
IN-STOREDISPLAY
SOCIAL MEDIA PROMOTION
MOBILE MARKETING PROMOTION
IT’S MORETHAN AGRILL
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2014 CASE STUDIES
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Consumer Promotion2012 & 2013A Cheese Brand launched a consumer recipe contest, engaging the consumers through many facets of digital media. The goal of the contest was to create some new recipes for the following year’s campaign. They leveraged the Weber Experience by utilizing Weber® recipes that featured cheese. Weber created videos that demonstrated grilling techniques, which the Cheese Brand then shared with their consumers. The Cheese Brand purchased Weber BBQ’s and accessories as prizing to be used throughout their 2 year alliance.
The ‘lift’ that the Cheese Brand received after aligning with Weber in 2012 encouraged them to continue the relationship in 2013.
Consumer Promotion2012-PresentA Beer Brand engaged consumers in a tailgate experience at 10 NFL football games. They enlisted the support of a ‘Food Network’ TV personality who enjoys grilling on the Weber charcoal BBQ. Custom Weber® grills were used during the grilling competition, and Weber prizes were awarded. The campaign’s theme celebrated the experience of grilling with friends and family and enjoying a cold beer. There was media coverage at these events. We continue to engage with this alliance.
CASE STUDIES
GRILLERS NEEDGRILLS THATLAST
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Gift with Purchase-B2B2012-PresentA Tool Manufacturer purchased the Weber® Q® gas grill as an incentive for the launch of a new tool. The style of tool was not new to the industry but it was new for this brand’s collection. Their distribution network supplied a custom Q® gas grill as an incentive to customers who met the purchasing specification of the program – Purchase the tool plus a designated amount of other items. The program was forecasted at 300 units of the Q® gas grills. The results allowed them to give away over 2,000 units of the Q® gas grills. The excitement that was created by leveraging the Weber Experience, led to an increase in sales of the new tool far beyond their original projection. Weber provided ‘in-kind’ incentives to the top performers on the Tool Manufacturer’s sales team– a Weber® Genesis® gas grill. The Tool Manufacturer also received access to Weber® recipes to be used in the social component of the engagement.
Outdoor Entertainment AllianceCase Study 2012-Present A Campground Experience provider reached out to Weber to leverage the Weber Experience to gain exposure for the launch of their new upscale cabins. Weber participated in the provider’s national meeting, helping create recipe cards with custom messaging for their campground guests to receive in their welcome kit. The Campground Experience Provider designated Weber® grills to be used in conjunction with each new cabin. We currently engage with them in social media and event opportunities. This alliance continues to evolve.
CASE STUDIES
SMOKEY MOUNTAINCOOKERTM SMOKER Q® 2200TM GAS GRILL
TIME GRILLING ISTIME WELL SPENT
Genesis® E-310TM
SMOKEY JOE® SILVER
ONE-TOUCH® GOLD
BARBECUE MITT
SUMMIT® S-670TM
BE A GRILL MASTER ANYTIMEANYWHERE
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2014 GIFTS AND PRIZES
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GIFTS AND PRIZES
WHITE SILKSCREEN MULTI-COLORED DECAL
Grillers shouldn’t be limited by location. Expand horizons and grill boundaries by providing your consumers with the ability to be grill masters anywhere.
Your logo is placed on the grill lid and baked into the porcelain-enameled finish during the manufacturing process, so the logo will never chip, peel, or fade.
SHOW OFF YOUR
ANY LOCATIONatGRILL SKILLS
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PORTABLE BUNDLEGrillers on the move also need tools on the move, which is why Weber put together the portable grill bundles. The bundles include a Smokey Joe® Silver charcoal grill, Smokey Joe® bag, and a stainless steel two-piece barbecue tool set.
BACKYARD ICON
BEST FRIENDYOUR NEWand
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CHARCOAL GRILLS
WHITE SILKSCREEN
MULTI-COLORED DECAL18.5 Inch One-Touch® Silver 22.5 Inch One-Touch® Gold
Our legendary charcoal grills have become a backyard icon, and also make the perfect in-store displays and prizes.
LOW SLOWIS THE WAYTO GO
&
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SMOKERS
14.5” Smokey Mountain CookerTM Smoker 18.5” Smokey Mountain CookerTM Smoker 22.5” Smokey Mountain CookerTM Smoker
Smoking isn’t a few minute process; it’s a day long event that culminates around a table with the juiciest cuts of meat. Help your customers make a day out of grilling with our Smokey Mountain CookerTM smokers.
FIRE UP CHOW
DOWN
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Q® GRILLSSuitable for both the traveling and urban dwelling griller, the Weber® Q® gas grill makes a perfect prize or gift! The new portable cart (not included) allows for an even more travel-friendly experience. Customize the grill’s handle with your company logo to push your brand further.
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AS BOLDAS THE FLAVORSINSIDE
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GENESIS® GRILLSThe Genesis® gas grills carry on the tradition of being the first of their kind and are a great grill to help motivate for sales achievements.
ENHANCEEXPERIENCE
GRILLINGthe
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WEBER® ACCESSORIESEnhance the grilling experience with tools that help get the most out of cooking on a Weber® grill. Perfect to bundle with grills, Weber® accessories can elevate any prize or gift package.
Weber Original™
6409 | Salt and Pepper Shakers
Weber® Accessories6555 | Smokey Joe® Bag
Weber® Accessories6666 | Bamboo Grill Brush with Replaceable Head
Weber Original™
6630 | Stainless Steel Three-Piece Barbecue Tool SetIncludes tongs, spatula, and fork
Weber Original™
6625 | Stainless Steel Two-Piece Barbecue Tool Set Includes tongs and spatula
