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GREY ADVERTISING
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Introduction
Journey So far:
Founded in 1917, changed to Grey Advertising in 1925; In 2000 it
becameGrey Global Group; 2005 WPP (Wire and Plastic Products
Plc)acquired GreyGlobal Group.
y Grey Worldwide is headquartered in New York. Grey Global Group
ranksamong the largest global communications companies in the
world.
y Grey Worldwide (I) Pvt. Ltd. has its headquarter in a Mumbai.
It specializesin providing effective advertising and marketing
solutions.
y In India it has offices in Delhi, Kolkata, Bangalore and
Ahmedabad. GreyWorldwide India Pvt. Ltd. is part of the larger
family called the Grey GlobalGroup.
Presence : 432 offices in 96 countries operating in 154
cities
Chairman : Jim Heekin
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Diversification
Its Communication disciplines include:
y general advertising
y public relations/public affairs
y healthcare marketing
y brand development
y relationship marketing
y sales promotion
y
interactive marketingy on-line and off-line media services.
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Subsidiary Companies
Operates under the following heads :
1. Wing (Hispanic Marketing)
2. Mediacom (Largest strategic Media planning & Buying
company, 106offices in 81 countries)
3. Grey Advertising(Client base includes 1/5th of all fortune
500companies, 121 offices 116 cities in 94 countries)
4. (Brand communication)
5. Activation Marketing (G2) (87 offices , 42
countries)(strategic insights,analytics,)
6. Grey Public relations(collaboration with WPPs Cohn &
Wolfe)
7. Alliance (Sports marketing agency)
8. Grey Health Care
9. Grey Brand Acceleration
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Clientele
Grey Indias noteworthy list of clients :
Hero Honda
Maruti Suzuki
Nestle
Indian Oil
Ambuja Cement
UTV
P&G
Reliance CommunicationGodrej and many more
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Accolades
Ad works - Award for Advertising effectiveness forBritannia
Ad works - Effective advertising and direct marketingcampaign
for Mauritius Tourism
Gold for the India Today campaign on "My India My Pride"
Gold for "The most effective use of sponsorship in the
AsianBrand Marketing Awards" for Samsung
G2 Direct & Digital India wins digital agency of the
year(At
the IDMAA 2010)
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Questions for Discussion
1. Instead of focusing on its core service, Grey Worldwide(GW)
chose to venture into many other businesses.Discuss the reasons
behind this move and its contributionto the success of GW?
y Strategic move to capture large markets
y Provider of a huge array of services in Media,Communication
and strategy leads to expanding clientele.
y Inherent philosophy of acquiring market leaders.
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Questions for Discussion
2. Diversification was not the only method that GW adoptedto
increase its client base and provide quality services.Elaborate on
the various other initiatives GW took to
widen its customer base.
Recommendations on Strategy formulation and effectivefuture
direction with the help of driving idea.
Enter new markets with well thought-out mergers
andacquisitions.
Eg. 20th December 2010 acquires Yolk, leading interactiveand
digital media in Asia
Eyes Asias retail market, Starts Asia wide study
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THANK YOU
