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GreenLight

Mubera Becirovic, Blaise CostaSeniors

Ages 18 & 18

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Mission

Mission Statement ~ Our business endeavors to service and satisfy the active senior citizen population within our community while promoting an aspect of environmental sustainability with green transportation.

Opportunity ~ Our business strives to evolve the standards of shopping and transportation by providing a unique delivery service to a rapidly growing, and sometimes disadvantaged target market.

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Business Profile

Type of Business• Grocery delivery service• Green transportation/delivery• Adopting environmental sustainability missions is a

growing trend with businesses and people

Legal Structure• Partnership• A partnership allows us to take advantage of all of our

resources, and makes our start-up costs more manageable

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Qualifications

Why We’re Qualified:

Licensed Drivers

Extremely familiar/knowledgeable of target market and locations

Completed Service Delivery Management Course

8 years of combined science courses (knowledge of environmental sustainability)

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Market AnalysisIndustry Name Grocery WholesalingIndustry Size $104,561.7 (million)

Total population Hartford County ~25,776Wethersfield ~ 26,303Rocky Hill ~ 17,966

Target market Active senior citizens who desire to have their groceries delivered to them.Hartford County ~21.4%Wethersfield ~ 35%Rocky Hill ~ 33.9%

Potential market size 80% of surveyed people desire a personal grocery shopper

70,045

20,813

16,650

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Consumer Profile Location• 16,650 potential target market members within Hartford,

Wethersfield, Rocky Hill. These towns are centrally located around several supermarkets.

Population• Serving people 50+ years of age. Rocky Hill and Wethersfield will be a

greater target market because of the higher household incomes. Personality• May vary between towns. All target market members have expressed

a greater desire to have more free time for daily activities and family. Behavior • Quality groceries are desirable. Shopping errands at a rate of

once/week. Income (median)• Hartford ~ $30,000• Wethersfield ~ $53,000• Rocky Hill ~ $60,247

Factors

Quality of Product/Service

Price

Location

Brand/Reputation

Unique Knowledge

Shopping Gopher Peapod GreenLight

Good Very Good

$10 - $15

Excellent

Franchise

Good

Nationwide

$40 - $60

Very Good

Nationwide

$25

Tech-smart

Very Good

Local

Eco-friendly

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Competitive Advantage

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MarketingMix

People

Promotion

Product

Place

Price

Marketing Plan

Active senior

citizens

Business cards, car ads, word of mouth

$30 allows us to earn a strong

profit

Hartford, Wethersfiel

d, Rocky Hill

Grocery delivery service

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Marketing PlanAwareness Purchase Retention

Business cards, car ads, word of mouth

Car ads, focus o location where target market spends most of its time

GreenLight offers excellent quality and builds friendships, price is reasonable

Current and Short-Term (1 month – 6 months)

Build website, purchase vehicle

Same Coupons, holiday discounts

$18, 000 $10.00 $6.00

Long-Term (6 months – 1 year)

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Cost of Material/Direct Labor

One Unit = One Customer DeliveryCost of Sales/Unit

Direct Labor Time (hrs) to make one unit Direct Labor Cost/Unit$8.25 30 min

$4.13Total direct labor/unit

$4.13

Material Cost/Total Quantity Cost/Unit

Total Material Cost per Unit $0.00

Total other variable costs/unit (gas) $1.00

Cost of sales/unit $5.13

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Economics of One UnitDefinition of One Unit One Delivery/One Customer

Selling Price per Unit $25.00

Direct Labor per Unit $4.13

Total COGS per Unit $4.13

Total Other Variable Costs per Unit $1.00

Total Cost of Sales $5.13

Contribution Margin $19.87

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Average Monthly Fixed CostsType of Fixed Cost Monthly CostEntrepreneurial Stipend $100.00

Insurance $100.00Advertising (Business Card, Website, Door hangers)

$25.00

Depreciation (Cooler) $5.00

Utilities (computer, internet, electricity) $10.00

Rent $5.00

Other (Car Lease) $200.00

Total Monthly Fixed Costs $445.00

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Time Management PlanAllotted Time

School HoursBusinessWork HoursFree Time

55

3515

63

School hours

Workhours

Free-time

Business

School time: (7x5)= 35

Part-time job:(7.5x2)=15

Sleep:(7x7)=49

Business hours:(5x7)=35

Sports:(2x5)= 10

Leisure activity:(2x7)=14

Homework:(2x5)=10 55 15 63 35

Total= 168

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Monthly Sales Projections

Jan.

Feb.Marc

hAp

ril May June Jul

yAu

gust

Sept. Oct. Nov

.Dec.

0

20

40

60

80

100

120

Units

Sol

d

Break-Even Units

108

Total Units

880

Full Capacity

1200

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Projected Yearly Income StatementSelling Price/Unit $25.00# of Units Sold 880Total Sales $22,000.00 Total COGS $3,634.40 Other Variable Costs $880Total Variable Costs $4,514.40Gross Profit $17,485.60 Yearly Fixed Costs $5,340.00 Other Costs/Unforeseen $100.00Total Fixed Costs $5,440.00Profit Before Taxes $12,045.60Less Estimated Taxes @ 25% $3,011.40Net Profit $9,034.20

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Start-Up InvestmentItem Where Will I Buy This? Cost of Item

Business card Online $25.00MiniCooper Car dealership (lease) $200 Eco-Bags Online $7.25Thermoelectric Cooler Sears $80CASH RESERVE covering 3 months of fixed expenses $1,335.00

Estimated TOTAL START-UP INVESTMENT $ 1,647.25 Time Required:

2 weeksWage:$8.25

Time Investment:$336

Total$1,983.25

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Return…On Investment

…On Sales

Annual Profit $9,034.20

Start-Up Inv. $1,983.25

Annual Net Profit $9,034.20

Total Sales $22,000.00

455.52%

$4.55

41.06%

$0.41

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Financing Strategy

Source Amount Debt Equity

Personal Savings $3,000.00 x

Totals: $3,000.00

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Business Responsibility Plan• GreenLight will donate 5% of its profits to…

• Consumers will be aware of this charity by its logo on our business card and car.

Business & Educational Goals

Donate money to disaster-relief victims

Pay off final tuition costs Seek mentorship from small

business owners/services

Business Personal

Shor

t-te

rmLo

ng-

term

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Purchase and insure vehicle Establish loyal and lasting

customers Complete Service Delivery

Management Courses Add additional varieties of

deliveries Be able to rely on employees

for all labor Establish several other urban

GreenLight Partnerships throughout CT

Purchase more vehicles to account for additional areas

Use portion of profits to help fund study-abroad experience

Use portion of profits for graduate school expenses

GreenLight will give us productive experience on service management and customer service for future careers

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With GreenLight, you’ll always shop right.

Thank You For Your Time & Consideration of GreenLight

www.gogreenlight.weebly.com