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Copyright 2009 IDC | Reproduction is forbidden unless authorized. All rights reserved.
Greening Your Print Infrastructure
Is Good For BusinessAngèle Boyd
GVP/GM, Imaging/Output Solutions & SMB
©2009 IDC | 2
Agenda
Essential guidance
Why is Printing critical to Green IT– Energy, landfills,
water, trees
Demand drivers– Customers, Wall Street,
Government
What more can the industry do
©2009 IDC | 3
Why Is Printing Critical To Green IT?
©2009 IDC | 4
1. The Energy Dilemma
Usage declines are mostly due to
–Declining installed base
But, energy costs are increasing
–Driven by supply and demand
This will force change
–Reduce costs further by decreasing power requirements for the device and toner
©2009 IDC | 5
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Inst
alle
d Pr
inte
rs &
MFP
s
0
1,000,000,000
2,000,000,000
3,000,000,000
4,000,000,000
5,000,000,000
6,000,000,000
7,000,000,000
Tota
l Ene
rgy
Con
umed
/Yea
r (K
W)
U.S. Installed Printers & MFPsTotal Energy (KW) Consumed Per Year
Note: energy use per device decreases each year.
Printer & MFP Energy Consumption Is Declining
©2009 IDC | 6
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Inst
alle
d Pr
inte
rs &
MFP
s
$0
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
$700,000,000
Tota
l Ene
rgy
(KW
) Cos
t/Yea
r ($)
U.S. Installed Printers & MFPsTotal Energy (KW) Cost Per Year $
Note: energy use per device decreases each year; cost per KW increases.
But, Printer & MFP Energy Costs Are Increasing
©2009 IDC | 7
Cartridges = Huge Oil Consumption
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
500,000,000
Gallons Of Oil Per Year To Mfte. Laser Cartridges, N.A.
Source: lasercartridgeplus.com
©2009 IDC | 8
2. The Landfill Problem
Recycling Cartridges and Biodegradability
Huge problems we are barely making a dent in
©2009 IDC | 9
70% of cartridges/year are discarded into N.A. landfills.
– 350M cartridges
That's 12.25B pounds of landfill waste each year
– A cartridge is nearly 3.5 pounds of solid waste deposited into a landfill.
A laser cartridge takes up to 450 years to decompose
– Some components up to 1,000 years
Cartridges And Landfills
Source: lasercartridgeplus.com
©2009 IDC | 10
3. The Paper Challenge
Paper equals Trees, lots of Trees!
©2009 IDC | 11
179,964,000 trees*were consumed in 2008
Paper = Trees
– For 1.5T pages output on U.S. printers and MFPs
* 1 tree = 16.67 standard office reams of paper (500 sheets each). Source: greenprinter.com
©2009 IDC | 12
Paper equals Water, lots of Water!
4. The Paper Challenge
©2009 IDC | 13
Paper = Water21.2B to 105.9B gallons of water* were consumed in 2008 to produce 1.5T sheets of paper– Gallons depend on type of
equipment used, what type of paper is made, and basis weight of the sheet, among other things
* It takes 2,000 to 10,000 gallons of water to produce 1 ton of paper (17 trees). Source: wiki.answers.com
©2009 IDC | 14
What/Who Is Driving Green Solutions?
TechnologyCustomersWall StreetThe Government
©2009 IDC | 15
Information access anywhere anytime, digitally– Smartphones provide information access with less
need for printing– Video conferencing– Digital displays– Kindle book reader– Cloud for document storage– Scanning– Wireless access to printers
means fewer printers
But, are these digital alternatives any greener!!
Technologies Driving Green Print Behavior
©2009 IDC | 16
Twenty-somethings prefer not to print
Corporate RFPs include sustainability requirements
"From Starbucks to Nike, Business Asks for Green Legislation." blogs.harvardbusiness.org, 12/5/08
Customers' Desire To Be Green Is On The Rise
©2009 IDC | 17
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Veryimportant=5
4 3 2 Not at allimportant=1
Don't know
Importance 9/08
Importance 9/07
U.S. respondents, 2007 n=292, 2008 n=300
Source: IDC Green IT survey, September 2007 and 2008
Q. How important to your senior management is the goal of reducing your organization's environmental impact through Green IT initiatives and policies?
Green IT Importance To Senior Management Has Shot Up, 2008 vs. 2007
©2009 IDC | 18
Companies Who Have Or Will Have a "Green" Policy for Hardcopy Devices
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
% Saying Yes
Source: IDC Green IT survey, 2007
N=386
©2009 IDC | 19
0%
10%
20%
30%
40%
50%
60%
70%
Total n=300
Checklist features - 2-sided printing, powerconsump., ability to print on recycled paper,ability to recycle the ink/toner cartridges,etc.
Employees required to use 2-sided printing,use recycled paper, etc.
Requirement to recycle ink/toner cartridges
The brands we buy/will buy
Reduction in the no. of HC devices allowedto acquire or reduction in ratio of HC devicesto employees
Source: IDC Green IT survey, September 2008
% respondents saying yes
Customer Green Policies Are Impacting Printer/MFP Purchasing And Behavior
©2009 IDC | 20
0%
10%
20%
30%
40%
50%
60%
70%
80%
Currently Have Or In Process
2-sided printing/copying to reduce paper usage
Printer/copier optimized for recycled paper
Scan to email functionality versus a faxing function to reducepaper usage* 10% energy consumption reduction
Refillable ink/toner cartridges
* Partake community used cartridge pick-up/refill
20% energy consumption reduction
90% re-usable/recycled cartridge parts from mftrs.
* Certif. by Energy Star, Blue Angel, Black Swan, otherreg'l/nat'l energy agencySoftware to auto-fit web pages to standard office paper &eliminate trailing pages* N-Up printing to reduce paper usage
Printer/copier using soy/organic inks/toner
Source: IDC Green IT survey, September 2008
U.S. respondents, n=300
% respondents
* "Currently have" mention rates for these are highest in the mid-market and large companies,(100-999 and 1000+ emp).
Green Printing Policy Components – Focus Is Paper Reduction, Scanning, Remanufactured Cartridges
©2009 IDC | 21
The Government & Wall Street Will Drive Solutions
©2009 IDC | 22
The Government & Wall Street Will Force Solutions
"Congressman Markey laid out his science- and consumer-based vision for climate legislation…"
markey.house.gov/ 5/28/08
"U.S. institutional investors sign pact urging Congress to enact green legislation"
Boston Globe, 3/20/07
"China to give Green legislation more teeth"Worldwatch Institute, 8/28/07
"Technology Legislation: 2008 Bills and Their Potential IT Impact .... Green IT and Web 2.0 Shape 2008 IT Trends"
www.govtech.com
CA, CO, FL, and SC made state legislation news in 2008
©2009 IDC | 23
What More Can The Industry Do?
©2009 IDC | 24
Starts With…..Accelerating customers' behavior change– Duplex print as factory default– Recycling incentives for cartridges
and paper– Pull printing/secure print feature
usage– Scheduled automatic power-down
times– Scan-to email/repository – A4 where A3 is not needed
Police thyself before the government and customers do…
©2009 IDC | 25
Continues With…Embracing and investing in less-paper technologies– Video conferencing
– Digital displays
– Smartphones
– Kindle book reader
– Cloud for document storage and document accounting
– Scanning
– Wireless printer access
But wait! Are they any Greener?
©2009 IDC | 26
The Industry Needs To Go Further….
1. Develop Green printing technologies2. Extend Managed Print
Services/Assessments to include carbon footprint
3. Develop industry standards to enable customers and the channel to consistently and reliably evaluate Manufacturer green claims
Three Avenues To Pursue
©2009 IDC | 27
The Industry Needs To Go Further….Three Avenues To Pursue
1. Develop Green printing technologies– Bundled software to auto-fit web pages to
standard office paper & eliminate trailing pages
– Lower-energy devices, lower-energy toner, soy ink
– Separate drum and toner
©2009 IDC | 28
The Industry Needs To Go Further….Three Avenues To Pursue
2. Extend Managed Print Services/Assessments– Assess information-access print alternatives for
• Costs• Productivity AND • Carbon footprint
– MPS tools need to manage and balance imaging/printing’s• Costs• Productivity AND • Carbon footprint
©2009 IDC | 29
MPS Tools Must Track/Balance Costs, Productivity AND Carbon Footprint
$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
$70.00
$80.00
$90.00
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Inkjet
B/W Laser Printer
B/W Laser MFP
Color LaserPrinter
Color Laser MFP
Energy (KW)Cost/Year/Device
Poorly done consolidation increases carbon footprint (higher-end devices use more energy)
©2009 IDC | 30
0
10
20
30
40
50
60
Inkjet Fax Machines
Pers.Mono
Lsr.Ptrs.
Pers.Mono
Lsr.MFPs
Pers.Mono
Lsr.Cprs.
Pers.Col.
Lsr.Ptrs.
Pers.Col.
Lsr.MFPs
Wkgrp.Mono
Lsr. Ptrs.
Wkgrp.Mono
Lsr.MFPs
Wkgrp.Mono
Lsr.Cprs.
Wkgrp.Col.
Lsr.Ptrs.
Wkgrp.Col.
Lsr.MFPs
IncreaseDecreaseSameDon't know
Source: IDC HCP QuickPoll #2, September, 2008n=224
Because….Hardcopy-Device Purchasing Trend Favors Higher-Energy Workgroup Devices (Color And Mono)
Will your organization's hardcopy hardware acquisitions increase, decrease, or remain the same for the following products this CY compared to last?
©2009 IDC | 31
The Industry Needs To Go Further…Three Avenues To Pursue
3. Industry standards to enable customers and channels to reliably and consistently evaluate Manufacturer green claims– Embrace current standards
• ISO14001 for manufacturing
– Develop standards• Consistent CO2 measurement• Recycling/disposal• Overall manufacturer green rating
©2009 IDC | 32
STEP ONE: The first step toward receiving G.R.A.D.E. Certification is to fill out a preliminary questionnaire. This questionnaire helps IDC determine your organization pre-qualifies for the certification. It is the first step before a more in depth analysis is conducted. After the completed survey is returned you will receive feedback regarding the next step. In the event that you meet the preliminary criteria, we will move to the second step as described below. If you do not pre-qualify, a brief written assessment will be made and specific areas that need your focus will be brought to your attention. Upon adjusting your practices, you will be eligible for another review.
STEP TWO: The second step involves direct analyst' engagements through a more in depth assessment across more than 30 variables to determine if you qualify for G.R.A.D.E. Certification. As part of this process a series of interviews will be conducted as well as onsite visits of your facilities. Candidate companies will be required to cover analyst travel and assessment fees. In the event that your organization does not meet the minimum criteria you will be given the opportunity to evolve your existing process to meet the criteria.
STEP THREE: If your organization qualifies for G.R.A.D.E. Certification, you will be incorporated into IDC's database of certified providers. You will also have the option of purchasing a marketing package to leverage the certification. The package includes unlimited use of the logo for one year and a brief company profile including web rights and hard copies written by an IDC analyst highlighting your company's attributes.
For an initial consultation, please contact: Jon Guloyan at [email protected] - Phone: 508.935-4296
IDC G.R.A.D.E. Certification Green Recycling and Asset Disposal for the Enterprise
©2009 IDC | 33
Essential Guidance
©2009 IDC | 34
0%
10%
20%
30%
40%
50%
60%
70%
% Respondents with 4 or 5 rating on 1-5scale 5=Very Likely and 1=Not Likely At All
* Switch HC brands for greater compliancew/ Green policies
Pay 10% price premium for hardcopy deviceor supplies reflecting Green policy
Pay 11-20% price premium for Green-enabled IT
Pay HC mftr. ~$25/100 employees perlocation for environmental assessment oforganization's asset utilization to reduce orrebalance fleetPay 21-30% price premium for Green-enabled IT
Pay >30% price premium for Green-enabledIT
Source: IDC Green IT survey, September 2008U.S. respondents, n=300* Mention rates for this is highest in small companies. All other rates are higher in the mid-market and large companies. (100-999/1k+ emp).
Customers Are Ready – Substantial Share Willing To Switch Brands, Pay A Premium, Buy Green Assessment Service
©2009 IDC | 35
Making The Biggest Green Impact
ImpactAdoptionGreen Lever
50% paper reduction saves 60M trees/year & 11B-53B gallons of water
ModerateDuplex print
10% less energy saves 576M KW/yearLowLower energy devices
and toner
10% less energy saves 576 KW/yearLowAuto power-down
10% more recycling reduces landfills by 1.2B pounds/yearModerateRecycling cartridges
Mild-moderate paper reductionLowCloud for document storage & document accounting
Priceless!HighCustomer goodwill and loyalty
©2009 IDC | 36
Contact Information
Please email me [email protected] fill out your Directions Evaluation formPlease have your badge scanned to receive follow-up information