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Green Jobs for our Planet Earth
LΛNịUS
Project co-funded by the European UnionStaatiche Fach- und Berufsoberschule ErlangenProject number: 2016-1-FR01-KA219-023927_8
Brand Intention● founded in 1999 in Cologne
● fashion brand by Caudia Lanius
● fashion for women
● retail via online-shop
(one store in Cologne)
● company's fundamentals/core values:
– Trendy designs and superior/extraordinary cuts & shapes
– Use of certified materials only
– Fair working conditions
● The three core values of LΛNịUS:
– LOVE FASHION
– THINK ORGANIC
– BE RESPONSIBLE
LOVE FΛSHịON
● Green Fashion
● New fashion lines twice a year
● Designing feminine, individual fashion with much attention to detail
● " Creating fashion that feels good – on your skin and on your conscience “
THịNK ORGΛNịC● Focus on sustainability and ecology
● GOTS-certified:
– textiles made from biologically produced natural fibres
– Environmental standards met at all stages of the textile production chain
– Also, social criteria are fulfilled
● Materials are controled by independent institutes (e.g. CERES, Control Union)
● Wool is mulesing-free
● vegan fashion (PETA-Approved Vegan Label)
BE RESPONSịBLE● Regular visits to all production plants
● Sustainable development:
● Perfect connection of biological materials, fair working conditions and superior/extraordinary cuts & shapes (fashion)
Ecological materialsLINEN
● Made from the fibers of the flax plant
● Robust plant
⇒ hardly any pesticides or fertilizer needed
● Comfortable to wear in the summer
HEMP
● Robust fibers that need little irrigation
● Processed with little energy expenditure
● Biodegradable
● Self-cleaning
⇒ no pesticides neccesarry
● Skin-friendly and antimicrobial
COTTON
● Inappropriate use of pesticides
● High water consumption
⇒ desertification of regions
● Soil depleted after 3 harvests
⇒ use of vast amounts of chemical fertilizer
ORGANIC-COTTON
● Produced in line with principles of ecological agriculture
● Chemical pesticides and fertilizer prohibited
⇒ dung and compost
● Crop rotation (/no monocultures)
⇒ reduces soil erosion + improves soil fertility and prevents pests
● Chemical defoliant as well as genetically engineered plants banned
SILK
● obtained from the cocoons of silk worms
⇒ silk worms produce silk out of mulberry leaves
● silk items by Lanius are not made of organic silk
● no chemical equipment
● all silk items are produced in GOTS-certified firms
WOOL
● Controlled organic animal husbandry includes a ban of:
– pesticides and insecticides
– Preventative medication
– Genetically engineered food
– Hormones in the food
● Animals get sufficient space on active soil
● No chemical treatment of the wool
MODAL
● Made from beechwood residues from sustainable forestry
⇒ biodegradable
● CO2-neutral
● Beautiful shine, softness and wearing comfort
TENCEL
● made from eucalyptus wood from sustainable forestry
⇒ biodegradable
● Eucalyptus wood from South America
● Good wearing comfort and optimal functionality
LEATHER
● Has a long history in clothing
● Any animal skin can be used for production
● Depending on processing and treatment a very smooth, stringy, permanent and versatile material
● Animals predominantly for meat production
⇒No additional pollution from animal breeding
● Leather from the Netherlands, Bavaria and Italy
● Contains no carcinogenic azo dyes
● Natural product: Irregularities make each garment unique
QUIZ● What is the first name of the founder of LΛNịUS?
● Where is LΛNịUS's only store located?
● What are the three core values of LΛNịUS?
● How many materials does LΛNịUS use for the production of their clothes?
● Does LΛNịUS also offer fashion for men?