Greater CopenhagenHealthTech Brief

Official HealthTech Business Brief of Greater Copenhagen

The innovative heart of Nordic life science

The best place for doing business

World Bank studies from 2012-2017 place Denmark as the number one country in Europe for ease of doing business and number three globally behind New Zealand and Singapore. Denmark and Greater Copenhagen

also rank 1st in DESI 2017.

Northern Europe’s leading cluster for

science and innovation The Medicon Valley ecosystem provides an exceptional environment for you to invest in or to locate your business. Medicon Valley is among the world-leading research clusters for materials science and life sciences. The opening of MAX IV in 2016 and the European Spallation Source ERIC in 2019 will further enhance the Medicon Valley cluster’s reputation for innovation opportunities.

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The innovative heart of Nordic life science

The leading life science cluster in Scandinavia

Located in an area straddling eastern Denmark and southern Sweden, Medicon Valley has a vibrant ecosystem and enviable talent pool. This is underpinned by life science-focused universi-ties and a superb research infrastructure.

Get happy in the Valley

Medicon Valley is both a competitive business environment and an expression of the Scandinavian quality of life. A happy, fulfilled workforce means a smooth-running business – which in turn means satisfied, secure employers.

The power and effectiveness of Scandinavian innovation is glob-ally recognised – and reflected in Medicon Valley. The area has a rich life science heritage and pioneering spirit that continues to attract many successful companies. Industry heavyweights like Novo Nordisk, LEO Pharma, Baxter Gambro and Lundbeck are present, but so too are many smaller innovative companies and start-ups who continue to energise the area.

Medicon Valley - the numbers

• 40,000 people employed in life sciences• 90% of Nordic life science graduates• 4 life science-focused universities• 6,000 PhD students• 350 biotech, medtech and pharma companies with local R&D• 2 large research facilities for R&D - ESS and MAXIV

Photo: Ty Stange

1h

2h

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WARSAW

PRAGUE

HELSINKI

PARIS

LONDON

BERLIN

OSLO

STOCKHOLM

BRUSSELS

AMSTERDAM

MUNICH

HAMBURG

GDANSK

FRANKFURT

GOTHENBURG

AARHUS

RIGA

TALINN

WIEN

ZÜRICH BUDAPEST

EDINBURGH

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Welcome to Greater Copenhagen

Greater Copenhagen is a metro-politan region that covers eastern Denmark and Skåne in southern Sweden. The 79 municipalities in Greater Copenhagen are home to 4 million inhabitants and constitute Scandinavia’s largest recruitment base for highly skilled workers. The region offers world-class research facilities, a creative business envi-ronment with access to the mar-kets of Denmark and Sweden, and a unique work-life balance for all.

Greater Copenhagen – busting the business myths

Contrary to popular belief, operating a business in Greater Copenhagen is not particularly costly, taxes are low and staff wages are often very competitive.

• Greater Copenhagen is actually 15-20 % cheaper than other northern European metropolises in terms of salary, social contribution and office rent• Corporation tax in Denmark and Sweden is 22 % - less than the OECD and EU averages• Staff costs for highly educated employees, including PhDs, are highly competitive. Also, Denmark has Europe’s lowest social contribution rate paid by employers

Among the world’s best regions for attracting talent Greater Copenhagen offers a highly skilled, capable and diverse work-force, while also investing in future talent. Apart from well-developed language skills, high education le-vels and its sheer ambition, what sets the region’s workforce apart is its prioritisation of talent. The IMD World Competitiveness Rankings placed Denmark first for investing in and developing talent.

Easy access via Copenhagen Airport

Copenhagen Airport is the largest airport in Scandinavia. As well as having direct flights to all major European cities, Co-penhagen Airport also has direct flights to key cities like Bei-jing, Shanghai, Tokyo, Ney York and San Francisco. With the recently announced massive exposition plans Copenhagen Airport will be able to handle up to 40 million passengers annually in the years to come.

The airport Metro and train stations are located above and under the main arrival area. They connect Copenhagen Air-port and the large venues in the region in few minutes. The journey to Malmö city centre only takes 20 minutes, and you can reach Lund in 35 minutes. Copenhagen city centre is only 13 minutes away.

Malmö and Copenhagen are accessible, attractive and com-pact cities where most of the hotels, restaurants, venues, sights and shops are within easy walking distance of each other.

Copenhagen Airport is the best airport in Northern Europe- World Airport Awards, Skytrax 2017

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EKSISTERENDE GODKENDTE IKONER

IKONER / GRE ATER COPENHAGEN

INGEBORG EIKILLRE VIDERET 27.01.2017

REDESIGNEDE IKONER

1: ARBEJDSKULTUR

7: HOUSING

13: FÆLLESSK AB

19: PRODUKTIVITET

25: FINTECH/IT MEDARBEJDER 26: SPROG/SAMTALE

20: E ASE OF DOING BUSINESS 21: ARBEJDSKRAF T 22: DIGITALISEREDE SAMFUND 23: FINANCIEL TEKNOLOGI 24: REGUL ATORY SANDBOX

14: FESTIVALER 15: JOB TIL PARTNEREN 16: MEET THE DANES 17: BØRNEINSTUTIONER OG SKOLER 18: ARBEJDS- FAMILIELIV

8: ARBEJDSKULTUR 9: LE VEOMKOSTNINGER 10: HYGGE 11: LIGESTILLING 12: TRUST

2: WORK / LIFE BAL ANCE 3: SK AT TETRYK 4: GRØN BY 5: WORLDS MOST LIVE ABLE CIT Y 6: GOURMET

Photo: Ty Stange

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Evolving technology and the global demand for innovative health care solutions make Greater Copenhagen the perfect location for two converging industries: life science and tech. Greater Copenhagen is currently shaping the rise of the new HealthTech industry.

The region has an impressive history of life science and technological innovations. From the discovery of insulin to the first mobile phone to Bluetooth technology – all originate from Greater Copenhagen-based science and companies. The region offers a superior combination of the key factors needed for the creation and development of innovative and successful HealthTech companies.

Copenhagen is ranked as one of the five most digital cities in Europe. Greater Copenhagen is at the forefront of imple-menting digital services in both the public and the private sector, so everything from applications and data transfers to licenses runs smoothly and effectively.

Strategy and capacity-building in HealthTech

Digital and health literacy involves a range of knowledge, skills and behaviour patterns that appropriately – and effectively – engage people in activities related to digital information and technologies.

Both Sweden and Denmark have detailed national strategies for HealthTech. These are the foundations for monitoring cur-rent progress as well as for scaling up and adding new servic-es within HealthTech.

HealthTech in Sweden

Since its initial eHealth strategy in 2005, Sweden has revised its national focus to:• Empowering and motivating individuals to co-develop eServices• Increasing national coordination of health and social care• Improving access to information for decision-making in care• Increasing focus on national and international issues related to HealthTech

HealthTech in Denmark

Denmark launched its first HealthTech strategy in 1996 so the use of electronic patient records is well established. GPs and specialists now have access to patient data regardless of where it was created. All GP offices are computerised.

Source: National High-Level Group for HealthTech. National HealthTech – the strategy for accessible and secure information in health and social care. Edita: Ministry of Health and Social Affairs, 2011 (Reference No: S2011.023; http://www.government. se/reports/2011/05/national-ehealth---the-strategy-for-accessible-and-secure-information-in-health-and-social-care/, accessed 17 December 2015).

Join the rise of the new HealthTech industry

Digitisation is the rule rather than the exception in Greater Copenhagen so it is fully integrated into all aspects of life

The net-savvy NorthNordic citizens are generally considered to be among the most e-ready in the world. Over 90% of the citizens of Greater Copenhagen are online – and their skills and habits are highly advanced. Digitisation has been widely adopted in all Greater Copenhagen’s public and private sector domains, including Health-Tech services at hospitals, at GP surgeries, in munic-ipalities, and in private homes.

Connecting the dotsThe Nordic HealthTech community originated in Greater Copenhagen. Started with EU-funding, HealthTech Nordic has now evolved to become a community with companies from all Nordic coun-tries. HealthTech Nordic accelerates the growth of start-ups and unites pioneers in the field of Health-Tech. HealthTech Nordic is run by Innovation Skåne together with Oslo Medtech in Norway, Copenhagen Bio Science Park in Denmark, and Sahlgrenska Sci-ence Park, Smile Incubator, and Invest in Skåne in Sweden.

Cross Technology Solution’s LifePodThe LifePod is a modern solution that syncs real-time insights with health care professionals, so those in most need is prioritized. “The cooperation with the regional hospitals and being part of the vibrant eco-system in the region, including initiatives like Mobile Heights and HealthTech Nordic, have been very val-uable for our cloud based digital ehealth offerings”, says CEO Thomas Bergqwist.

ICT Development Index 2016

Denmark

United kingdom

Sweden

Netherlands

Luxemborg

Germany

France

Finland

Estonia

Economy EU Countries / IDI 2916 Value

8.74

8.57

8.45

8.43

8.36

8.31

8.11

8.08

8.07

Photo: KMD

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Regional headquarters in Copenhagen means low costs and high quality

Copenhagen is Scandinavia’s most cost-efficient capital, making it an ideal choice for your Nor-dic headquarters and business expansion into Northern Europe. According to the Financial Times 2016 fDi benchmark, Copenhagen is 15-20% chea-per than other northern European metropolises in terms of total costs.

A perfect place for our Nordic headquarters

The global pharmaceutical company Astellas has

located all its corporate support functions for

Nordic and Baltic sales in Copenhagen. Astellas

chose Copenhagen because of its unique ability

to sustain a multicultural corporate environment

together with a strong local understanding of all

markets in the Nordic region.

In Stockholm, 90 percent of our employees would be Swedish, in Oslo they would be Norwegian, and in Finland they would be Finns. But in Copenhagen we have emplo-yees from four Nordic countries, with a ma-

jority of Danes and Swedes.

This makes our work environment multicul-tural, but still with a strong local market understanding of all our markets. This is important, because despite the global per-ception that the Nordic region is one homo-geneous market, there are differences bet-

ween the countries.

- Anders Nordén, General Manager

Nordic & Baltic Operations, Astellas.

Be smart – locate your Nordic headquarters in Greater Copenhagen

The location of your company’s Nordic presence is a crucial decision that will affect your organisation for years to come – and Greater Copenhagen is the wise choice

Your company headquarters is not just an administrative and business hub; it’s also part of your brand. Businesses and organ-isations that choose Greater Copenhagen can enjoy a wealth of business benefits as well as a happy, efficient workforce.

An ideal work-life balance

Greater Copenhagen is globally recognised as a highly liveable region with a world-famous gastronomical scene. Copenhagen is the world’s most liveable city according to Metropolis Magazine.

A skilled and highly qualified labour force

As European leaders in creativity, Greater Copenhagen is at-tractive to top quality labour from all over the world. Perhaps that is why the Insead Global Talent Competitiveness Index lists Greater Copenhagen as the world’s best region for at-tracting talent.

For businesses, Greater Copenhagen offers a dynamic cli-mate within a firm, fair and transparent regulatory setup. The World Bank has named the region the easiest place for busi-ness in Europe for the sixth year in a row. Greater Copenha-gen business benefits include:

• Easy to trade across borders• One of the most flexible labour markets in the world • Non-regulated, trust-based approach to fixed-term

contracts • Business-friendly overtime work regulations• Straightforward process for property registration

and construction • Business operating costs lower than other northern

European metropolises

Europe - Ease of Doing Business- World Bank 2017

Converging industries – a paradigm shift in healthcare

Businesses within the field of healthcare and related indus-tries are currently experiencing a paradigm shift, moving from traditional cure-based to prevention-based healthcare. This transition has been enabled by the rapid evolution of digital technology within some key sectors in the tech indus-try, such as big data, cloud solutions, social media connect-ing patients, IoT (Internet of Things), and sensors providing access to personal biometric data.

The evolution of better services

In Greater Copenhagen, this evolution is already resulting in better services through earlier diagnosis, personalised treat-ments, fewer emergency events and even prevention of dis-ease – all of which substantially lowers the healthcare cost for society. With an aging global population and health care costs going through the roof, the demand is huge for new innovative, differentiated and cost-effective patient services.

Photo: Nicolai Perjesi

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Locate your Nordic headquarters at the forefront of the digital revolution

With almost universal penetration of broadband, Greater Copenhagen’s digital infrastructure is among the best in the world. Denmark and Sweden offer a unique opportunity for businesses and organisations to test demanding solutions in a national setting using a superb, speedy and well-function-ing infrastructure.

The Nordic countries have always been front runners in the collection of data on births, deaths, disease and its control. Data on education and employment, immigration and emi-gration have also been duly collected as it was – and is – the backbone of the welfare state model.

For both Denmark and Sweden, growing population, tax col-lection and the requirements of a complex welfare system pushed both states’ early forays into the digitisation of data. Now, extensive and extremely high-quality data is available covering varying, yet long periods of time.

Easy access to comprehensive biobanks and de-tailed patient data

Greater Copenhagen has a large number of detailed health registers and biobanks offering access to Swedish and Dan-ish register data.

There is a long-standing tradition in Greater Copenhagen for efficient public-private partnerships in areas such as the de-velopment and testing of healthcare and welfare solutions. This applies both to the pharmaceutical industry and medical technology. Support includes:

• The Medicon Valley database• Online resources offering fast and free assistance in f inding the right life science partner – from start-ups to major corporates• Biobanks that give researchers online access to combined data from biobanks at hospitals, universities and other research institutions

Let your Nordic headquarters tap in to a tradition of top quality data

Locating your headquarters in Greater Copenhagen means you get easy access to comprehensive biobanks and large registries containing detailed patient data. The region has a significant number of detailed health registers and biobanks offering access to both Swedish and Danish register data.

The perfect Nordic location for clinical trials

Spanning eastern Denmark and southern Sweden, Greater Copenhagen offers direct access to two of the world’s lead-ing nations within clinical research, with more clinical trials per capita than anywhere else in the world. The two countries’ in-ternational reputation for clinical trials of the highest quality and ethical standards makes Greater Copenhagen an attrac-tive and sought-after destination for life science companies.

Establishing your European headquarters in Greater Copenha-gen means getting access to a smooth clinical trial process that gives pharmaceutical and healthcare companies real commer-cial advantages – as well as giving patients the chance of a bet-ter, quicker outcome. You’ll be ideally positioned to conduct clini-cal trials from idea to phase III completion by benefitting from the sophisticated healthcare environment available in both countries.

Help with the next steps

NEXT – National Experimental Therapy Partnership – is a highly experienced organisation dedicated to ensuring your company’s success with clinical trials. The organisation’s unique set-up means it can offer a one-stop approach that supports every stage of the clinical process. Founding part-ners include Roche, Novo Nordisk, AstraZeneca And Novatis.

Nordic headquarters with all-round connectivity

The Greater Copenhagen area is a world-leading real-life lab-oratory for experimenting with smart technologies that can ad-dress challenges posed by issues such as aging populations and new demands for treatments and cures. This focus on da-ta-driven smart solutions is evident in the large number of tech R&D investment and testing facilities in the region.

Greater Copenhagen has many successful companies active across all the IoT verticals, bringing smart devices to diverse applications for areas like:

• Payment systems• Utility solutions• Surveillance • Health monitoring • Mobile workforce

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The Danish government was the first in the world to appoint a digital ambassador to their diplomatic corps, acknowledging that global tech giants wield power comparable to that of many countries.

As a world leader in the IoT revolution, Sweden makes it easy for foreign companies to take advan-tage of the opportunities that exist for production in and around digital infrastructure, collaboration and strategic investment.

GenomeDenmarkBased on a common national information infrastruc-ture, the new genome centre in Denmark will en-sure a complete setup for collecting samples from patients to be genome sequenced, and data to be analysed for research or treatment purposes.

Efficient application handling All new trial applications to the Danish Health and Medici-nes Authority must be approved within 60 days. In 2016, 92% were replied to within 42 days. All trial applications received an answer within four days. An acceptance of the application was followed by placement of possible trials according to the number of patients and capacity.

World’s highest number of clinical trial-based

publications per capita

Photo: Chromaviso

DENMARK

#2 GLOBAL RANKING

SWEDEN

#1 GLOBAL RANKING

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Be in the go-to region for tech innovation

HealthTech companies in Greater Copenhagen often have world-class competencies for designing and developing communication-enabled devices. Their unique independent laboratories are comparable to what one would normally ex-pect to find in-house at companies such as mobile phone manufacturers. Thanks to its educational infrastructure and the continued presence of major software and hardware companies such as Ericsson and Sony Mobile, Greater Co-penhagen has long been a hub for a cross-industry techno-logical innovation that incorporates gaming as well as com-panies like Bosch, Volvo and Assa Abloy. Sweden has a long tradition of involvement in the automo-tive industry, covering everything from R&D right through to production and after-sales services. Although these in-dustries are primarily located outside Greater Copenhagen, Bosch, Continental and Volvo Cars all chose to establish software development centres for the digitalisation of cars in the southern Swedish city of Lund in 2016.

The amount of people working in embedded software solutions, connectivity, [and]

software security was a reason for choosing Lund for this location.

Carl Gustavsson, deputy site manager at Bosch’s new software development centre at Ideon Science Park.

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Matrix - Northern Europe Regional HeadquartersCost / Quality Benchmark Example

Cost Index / Average = 100

120 100 80

60

100

High Cost Low Cost

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Source: fDi Benchmark from the Financial Times Ltd 2015Methodology: The Cost model for ‘Northern Europe Regional headquarters’ combines the key in-puts of labour and property, based on a facility of 1,500 square metres accommodating 50 emplo-yees across 18 job titles. The Quality model for the ‘Northern Europe Regional headquarters’ sector profile categorises and weights a total of 85 data points into 20 Tier 2 sub categories, which in turn are categorised into 5 Tier 1 categories.

Gaming is poised to revolutionise life science

The gaming industry is playing an increasingly im-portant role in life science. Apps that let patients play a game while learning to control their diabetes have long been available but there is much more in the pipeline. Jane McGonigal is a pioneering game designer who created Superbetter (superbetter.com), a game for treating anxiety and depression. Several years ago she was quoted as saying,

If anybody needs to be scared of games, it’s definitely the pharmaceutical industry.

Now, it seems as though her prophesy is coming true. In a recent GeekWire article she explains,

People are working on games that work better than morphine for pain relief,

games that work better than medicine for depression, and games that work better for weight loss than diet pills. Being able

to play a game to improve your health is really big space, absolutely. Who

wouldn’t rather play a game than have side effects from medicine?

“

“Sweden and Denmark are the two most innovative

countries in the EU- European Innovation Scoreboard 2017

Photo: Københavns Kommune

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National Strategy for Personalised Medicine 2017-2020

The Danish Department of Health and the Danish Regions have developed the National Strategy for Personalised Medicine 2017-2020. With this stra-tegy, the tracks for the use of personalised medicine in the Danish healthcare system are laid.

Danish National Biobank

• The Danish National Biobank collects samples and healthcare data from all national major biobanks, databases and registers • Biobank has 6m samples from 3m people• Biobank register has 22m samples from 5.4m people• +500.000 new samples added to the biobank annually• All health data are anonymised• Researchers have online access to combined data from all the biobanks participating in the Danish National Biobank initiative

Triple strength R&D

The Greater Copenhagen life science cluster Medicon Valley is built on the successes and dynamics of the triple helix ecosystem involving government agencies, research infrastructure and business networks

Greater Copenhagen has a long-standing tradition for ef-ficient public-private partnerships in areas such as devel-opment and testing healthcare and welfare solutions. This applies both to the pharmaceutical industry and to medical technology.

Collaboration - The Nordic recipe for success

A strong tradition for collaboration has always characterised business and biobanks in the Nordics, especially within the medical and pharmaceutical industry where hundreds of companies have shared resources and developed together over the years. In the Greater Copenhagen area, this unique approach has proved that collaboration is still a recipe for success.

In Greater Copenhagen representatives from public and pri-vate healthcare and research organisations openly discuss barriers and opportunities for public-private research collab-oration in personalised medicine. This is an area of research focus in Greater Copenhagen that has promising possibilities within public-private collaboration on better and new treat-ment forms – e.g. medicines or new innovative tech-based solutions - that will benefit patients.

An important prerequisite for realising this potential is a clear and secure framework for collaboration among pub-lic researchers, clinicians, patients and private actors along the entire research value chain. Businesses can find these frameworks in Greater Copenhagen.

Location opportunities include:

• 38,000 M2 in four attractive innovation hubs: Copenhagen Bioscience Park (COBIS) Symbion Office Community, SingularityU Denmark and DARE2Mansion • 68.000 M2 in Office Hotels Vibenshus, Parken and Titanhus• 50.000 M2 in Commercial tenancies in 14 properties• Labs and offices are available for rent at the University of Copenhagen for research partners

Medicon Village in Lund is a science park for research, in-novation and business for people´s health and wellbeing. Situated in the southern Swedish city Lund, it houses 1600 people in more than 120 organisations working in pharma, medtech, biotech, nano- and healthtech. Medicon Village is a platform for cutting-edge research and innovation in the fields of prevention, diagnostics, treatment and care.

Medicon Village also hosts Health2B, an international Health-Tech accelerator with companies from all over the world.

Universities in Greater Copenhagen have a long tradition of industry collaboration and access to state-of-the-art labora-tories and facilities such as a centre for micro- and nanofab-rication with clean room facilities, and a centre for electron microscopy.

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University/industry co-operationGreater Copenhagen has 17 science parks and 17 universities and university colleges, all recognised for their excellent university/industry co-operation.

Major Swedish investment in medical infrastructure

The Biobanking and Molecular Resource Infrastructure of Sweden (BBMRI.se) is one of the largest investment, which the Swedish Research Council has made so far within the area of medical infrastructure. It is a national infrastruc-ture hosted by Karolinska Institutet in collaboration with all Swedish medical universities. BBMRI.se is striving to build a national infrastructure of biobank samples from patients and healthy volunteers. This will generate new possibilities of discovering diseases at an early stage and determining the best treatment.

World-class R&D facilities

Copenhagen Science City has one of Europe’s highest concentrations of education and research institutions and organisations in the fields of medicine, health and natural sciences. Copenhagen Science City offers access to invest-ment-intensive facilities, technology and know-how that can be difficult for individual businesses to establish on their own. Copenhagen Science City is an ideal location for start-ups, scale-ups, R&D-divisions and mature companies.

More than 200 innovative companies have already cho-sen to locate within walking distance of University Hospital Rigshospitalet, Metropolitan University College, the Univer-sity of Copenhagen, Faculty of Science and Faculty of Health and Medical Sciences, two student innovation hubs and a healthcare innovation centre.

Photo: Nicolaj Perjesi

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R&D at the forefront of the digital revolution

Greater Copenhagen’s digital infrastructure is among the best in the world. Denmark and Sweden offer a unique op-portunity for businesses and organisations to test demand-ing solutions in a national setting using a superb, speedy and well-functioning infrastructure.

The Nordic countries have always been front runners in the collection of data on births, deaths, disease and its control. Data on education and employment, immigration and emi-gration have also been duly collected as it was – and is – the backbone of the welfare state model.

For both Denmark and Sweden, growing population, tax col-lection and the requirements of a complex welfare system pushed both states’ early forays into the digitisation of data. Now, extensive and extremely high-quality data is available covering varying, yet long periods of time.

Easy access to comprehensive biobanks and detailed patient data

Greater Copenhagen has a large number of detailed health registers and biobanks offering access to Swedish and Dan-ish register data.

There is a long-standing tradition in Greater Copenhagen for efficient public-private partnerships in areas such as the de-velopment and testing of healthcare and welfare solutions. This applies both to the pharmaceutical industry and medi-cal technology. Support includes:

• The Medicon Valley database• Online resources offering fast and free assistance in f inding the right life science partner – from start-ups to major corporates• Biobanks that give researchers online access to combined data from biobanks at hospitals, universities and other research institutions

R&D and the tradition of top quality data

Greater Copenhagen has a large number of detailed health registers and biobanks offering access to Swedish as well as Danish register data and researchers within short distances of travel. Collaboration with academic researchers is necessary in order for the industry to work with patient data but new collaboration models are being discussed and developed.

The Danish government was the first in the world to appoint a digital ambassador to their diplomatic corps, acknowledging that global tech giants wield power comparable to that of many countries

As a world leader in the IoT revolution, Sweden makes it easy for foreign companies to take advan-tage of the opportunities that exist for production in and around digital infrastructure, collaboration and strategic investment.

Photo: Ty Stange

R&D and the perfect location for clinical trials

Spanning eastern Denmark and southern Sweden, Greater Co-penhagen offers direct access to two of the world’s leading

nations within clinical research, with more clinical trials per capita than anywhere else in the world.

When you choose to establish your R&D facilities in Greater Copenhagen, you’re getting access to a smooth clinical trial process that gives pharmaceutical and healthcare compa-nies real commercial advantages – as well as giving patients the chance of a better, quicker outcome. You’ll be ideally positioned to conduct clinical trials from idea to phase III completion by benefitting from the sophisticated health-care environment available in both countries.

Help with the next steps

NEXT – National Experimental Therapy Partnership – is a highly experienced organisation dedicated to ensuring your company’s success with clinical trials. The organi-sation’s unique set-up means it can offer a one-stop ap-proach that supports every stage of the clinical process. Founding partners include Roche, Novo Nordisk, Astra-Zeneca and Novatis.

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GenomeDenmark The National Genome Centre (GenomeDenmark) is a national platform for sequencing and bioinformatics, which includes universities, hospitals and private firms. The GenomeDenmark consortium has recent-ly finalised its efforts to establish a Danish reference genome. The result is a reference of unrivalled quality and depth of information compared to other similar international references and studies.

Efficient application handlingAll new trial applications to the Danish Health and Medicines Authority must be approved within 60 days. In 2016, 92% were replied to within 42 days. All trial applications received an answer within four days. An acceptance of the application was follow-ed by placement of possible trials according to the number of patients and capacity.

Cutting edge life science technology in Greater Copenhagen

Lytics is a Malmö-based life science spin-off from

Expertmaker – an AI company that was bought

by eBay in 2016. Lytics uses artificial intelligence

to gain valuable insights from medical data. For

example, it finds foreseen and unforeseen pat-

terns in your health care data in order to provide

predictive and prescriptive health care solutions.

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Plant your start-up where it will grow best

With a history of globally successful start-ups like King, Drugstars, Zendesk, Lytics, Podio and The Astonishing Tribe, the Greater Copenhagen area is very active in its political and commercial support for new companies

Greater Copenhagen is a unique location in Europe for con-necting technology with life science, combining ambition with talent and leveraging local knowhow. Here, you can build a product or service that makes all the difference. More and more businesses in Greater Copenhagen are looking to start-ups for partnerships. Entrepreneurship is very high on Greater Copenhagen’s political and business agenda. The region has ensured that it is extremely easy to register a company, and the high degree of digitisation makes pro-cesses very efficient.

R&D – outsourced

The concept of outsourcing R&D to partners acknowledg-es the fact that many established players often struggle to keep up with the most recent technological developments and consumer demands. Outsourcing R&D benefits both parties. The established companies get cutting-edge tech-nical innovation while start-ups get access to capital, knowl-edge and distribution muscle.

Start-up synergy

While some start-ups collaborate with existing players in the industry, many also collaborate with each other. The numer-ous co-working spaces aimed at start-ups in Greater Copen-hagen encourage this kind of collaboration.

Co-work spaces include:• COBIS (cobis.dk/en)• DTU Skylab (skylab.dtu.dk)• The Ground (theground.se) • Rainmaking Loft (rainmakingloft.dk)• MINC (minc.se/startuplabs)

• Rocket Labs (rocketlabs.dk)• Founders House (foundershouse.dk) • Health2B Accelerator (health2b.life/)

Join the movement!

The number of start-ups in the region continues to grow – as online communities like cphftw.dk and oresundstartups.com clearly show. By establishing your start-up in Greater Copen-hagen, you can become part of a vibrant and constantly ex-panding environment. The dynamic start-up scene is partly fuelled by local venture capital funds as well as a rising influx of global venture capitalists.

The city of Lund in southern Sweden has a unique start-up cluster with an established and exciting environment of over 800 companies – all within a 10-minute walk of each other! Partnering with universities is easy. Talk to an orga-nisation like:

• Ideon science park• Medicon Village• SmiLe Incubator• Lund University Biomedical centre (BMC) • Lund University• Faculty of Engineering (LTH)• Health2B HealthTech accelerator• Health Science Lab

• Mobile Heights

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Start-ups – at the forefront of the digital revolution

With almost universal penetration of broadband, Greater Co-penhagen’s digital infrastructure is among the best in the world. Denmark and Sweden offer a unique opportunity for businesses and organisations to test demanding solutions in a national set-ting using a superb, speedy and well-functioning infrastructure.

Mobile HeightsAn industry-driven networking community founded by Ericsson, Sony Mobile, Telia, the regional coun-cil and universities. The aim of Mobile Heights is to strengthen the region as an international hotspot for connected technologies.

The Danish government was the first in the world to appoint a digital ambassador to their diplomatic corps, acknowledging that global tech giants wield power comparable to that of many countries.

As a world leader in the IoT revolution, Sweden makes it easy for foreign companies to take advan-tage of the opportunities that exist for production in and around digital infrastructure, collaboration and strategic investment.

Index Ventures

A viable incubation and funding network has been

established in the last few years. It is not just lo-

cal venture capital investors such as Vækstfonden,

SEED Capital, Northzone, Creandum and Northcap

Partner that are investing in Greater Copenhagen.

A number of pan-European VCs are also making

investments*.

*chinapost.com. Ben Holmes, a partner at the global venture capital firm Index Ventures.

Drugstars

Award-winning start-up Drugstars are changing

healthcare by using anonymised big data that re-

presents the voice of patients. Drugstars recog-

nise that improving healthcare is a team effort so

they have committed to making patient insights

data available as an open source for non-pro-

fit patient-focused scientific research. Drugstars

also provides aggregated anonymised data on

commercial terms to commercial organisations

for well-defined purposes that will directly benefit

patients.

Photo: Nicolai Perjesi

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PHOENIX Group – Nomeco Nomeco chose Copenhagen for its new state-of-the-art pharmaceutical warehouse, serving the company’s Nordic logistics hub. The deciding fac-tor was the area’s excellent infrastructure, including the coming Fehmarn Belt Fixed Link that will direct-ly connect the region with northern Europe.

MedacHamburg-based pharmaceuticals company Medac established its Nordic sales office in Malmö, with its easy access to all the Nordic countries. Location, logistics, costs and lifestyle were the deciding fac-tors in Malmö’s favour.

Help your sales force hit the ground running

A combination of minimal bureaucracy and the most flexible labour market laws in Europe makes it quick and easy to establish a Greater Copenhagen-based sales office

A lot of prominent international pharma companies have representation in Greater Copenhagen, and there is also a vi-brant start-up environment. A Greater Copenhagen sales office lets companies lend efficient support to their sales efforts in the Nordics services market.

A strong platform for Nordic expansion

Greater Copenhagen is a natural choice for locating a Nordic sales office. You can:

• Reach a large potential customer base• Get access to both business partners and skilled employees• Benefit from a solid infrastructure that eases expansion to the other Nordic European markets

Link your sales to the forefront of the digital revo-lution

With almost universal penetration of broadband, Greater Copenhagen’s digital infrastructure is among the best in the world. Denmark and Sweden offer a unique opportunity for businesses and organisations to test demanding solutions in a national setting using a superb, speedy and well-function-ing infrastructure.

Extensive digitisation and the high level of affluence can de-liver an impressive uptake of relevant digital and mobile ser-vices for the pharmaceutical industry to use in the develop-ment of medical technology and sales.

Making the sales connection

The use of electronic patient records is well established in Greater Copenhagen. GPs and specialists have access to pa-tient data regardless of where it was created.

Danish citizens in Greater Copenhagen can easily connect to their own records, prescriptions, laboratory responses and vaccination records via sundhed.dk, the unique Danish na-tional e-health portal for citizens and health professionals alike. It is also the largest electronic patient portal in Europe, with 20% of the Danish population visiting every month. A similar system is available for Swedish citizen as well.

CT and digital workflows are fully integrated in the Greater Co-penhagen healthcare system. Both general practice and the hospital sector are characterised by extensive digitisation.There is also a long tradition of thorough monitoring and

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registration of patients who are in contact with the health service. Extensive digitisation means that there are excel-lent opportunities for monitoring patients within the general practice sector, as well as monitoring the course of their dis-ease over time.

The go-to region for tech innovation

Thanks to its educational infrastructure and the long and continued presence of major software and hardware compa-nies such as Ericsson and Sony Mobile, Greater Copenhagen is well established as a region for innovation also in the tech industry.

IBM

IBM’s choice of Greater Copenhagen as the loca-

tion for its new client innovation centre will bring

IBM closer to both its Swedish and Danish clients,

making it easier for them to collaborate on crea-

ting new innovative digital solutions.

“It is great that we at IBM now focuses on the Nordic market to be able to provide our clients with even better support and more

services”,

says Johan Forssander, CEO IBM Client Innovation

Center, Malmö. Henrik Bodskov, CEO of IBM Den-

mark adds

“Denmark is the ideal innovation lab for this, offering access to IT talent with busi-

ness acumen, and consumers who are very IT savvy and up for adopting new

digital solutions.”

Photo: Nicolai Perjesi

“

“100

millionconsumers can be reached from Greater Copenhagen

within 24 hours or less

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