Great Aspirations: Hip Hop and Fashion Dress for Excess and

Successby Emil Wilbekin

Fashion History and Culture

Tuesday 6 November 2012

Keeping It Real….Hip Hop style and the fashion corporate-industrial-complex….

How did the nascent hip-hop movement of the 1980s interact with the corporate fashion industry of the 1990s? ***Norma Kamali wardrobing Chaka Khan’s 1984 video I Feel for You was perhaps ahead of its time by fusing hip-hop music with designer fashion. http://www.youtube.com/watch?v=1XV5_WagxZgTommy Hilfiger outfitting hip hop artists saw product placement reaching new levels of sophistication.

Hip Hop Geography

A Tribe Called Quest

How did the geography of hip-hop evolve in terms of East Coast vs. West Coast vs. ‘Dirty South’ vs. Miami…and how did Afro-centric fashion inform hip-hop style in the 1990s?

Branding hip hop….

How did Ralph Lauren & Calvin Klein appropriate hip hop style in different ways?

Hip Hop and Women’s Liberation

Hip Hop Apparel as Global Brands