GRASSROOTS MARKETING

PLAN

Month: _________________, 20_____

By _____________________________

GRASSROOTS MARKETING PLAN

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The Grassroots Plan is to be filled out by the 20th of the month for the following month. Research your 1-5 mile radius around your club for the multiple ways that you can drive New Members, New Leads, Guest Volume, and Brand Awareness. You will keep this plan on file in your club and it will serve as a road map to your success.

This plan should be built around the S.M.A.R.T. philosophy:

• Specific: What exactly will take place: who, what, when, where? • Measurable: What is the expected outcome? Are there clear targets? • Achievable: Is it realistic? • Results Oriented: Does it help generate New Members, New Leads, Guest Volume, and

Brand Awareness? • Time Bound: By when? Date and time?

ACTION ITEMS

Complete the following items using the S.M.A.R.T. philosophy above. If you can identify additional areas of focus in your community or club, please add them in addition to what is listed below.

€ Corporate Sales / B2B:

€ Chamber of Commerce:

€ Outreach / Guest Passes / Flyers / etc:

GRASSROOTS MARKETING PLAN

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€ City Calendar of Events:

€ High School / Colleges:

€ After School Activities / School Events:

€ Trade Schools / Beauty Schools:

€ School District:

GRASSROOTS MARKETING PLAN

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€ Fire / Police / Military:

€ Lead Boxes:

€ Cross Promotions / Trade-outs:

€ Referrals:

€ In-club Events / Close-outs:

GRASSROOTS MARKETING PLAN

©UFC GYM Franchise Company, Updated August 2014 5 | P a g e

€ UFC Events / Other Supporting Events:

€ Meet-up Groups (Mom’s Clubs / Soccer Club / Softball Team):

€ Service Businesses (Car Washes / Dry Cleaner / Hair Solons / Pizza Box Top):

€ Charity Events / Religious Gathering / Scout Groups

€ Big Brother / Little Brother / YMCA