PRESENTED BY:LOHIT AHUJA

NITESH AGARWALSUBODH BHANDARI

Grass root innovations in Rural Areas

Business Model for Innovators

Financial and social return both equally important for successful ventures in rural areas

DEF cluster model is a structured way of planning for new ventures

DEF Cluster Model

Government can help reduce rural unemployment

Incentives for Job portals targeted at rural population

Collaboration by partnering with them in schemes like NREGA

Selection of candidates for openings through their job portals

Added incentive for people to enroll on their sites

Possible Policy Changes

Mandatory stint in rural areas for completion of degrees

Solve the problem of insufficient volunteers New creative ideas from bright minds Advantage of low cost which can be borne easily by

the government

Government support is the catapult for Grass Root innovation

www.Mitticool.in - Innovative and cheap clay products Poor villager in Gujarat, worked at a tile manufacturing company Provide all luxuries to villagers who can’t afford electric items Has made non-stick Tawa, water cooler and filter, pressure cooker

and a refrigerator from clay or mud Has been promoted by National and State Rural Development

Boards and now his products are used throughout the country and abroad

Refrigerator Non Stick TawaPressure Cooker Cooler & Purifier

An organized and dedicated Government initiative

A incubation center for grass root level innovations

Each district to have one center responsible for promoting grass root innovation

These centers to provide all relevant innovative products and services used else where in the country to people of that area

Officials to visit villages and search and encourage other innovations

Responsibility of these centers to recognize the potential of any innovative idea or product and reward the entrepreneur

Arrange financial and technical support to implement ideas in reality

Relevance to MNC’s

Extremely important to all consumer industries due to the sheer size of the population

Increased life style and health care would definitely increase demand for products produced by large MNC’s, especially FMCG companies like HUL and P&G

Innovations like Babajob.com contribute directly by providing appropriate employees in the clerk hierarchy of such MNC’s

With better education to villagers, Agri-financing in villages will become more accessible for banks

There are also a realistic risk of unorganized competition for MNC’s from some of such innovations like Mitticool

Thank You!