Graphic Guidelines

Graphic Guidelines

2 Comfort Audio | Graphic Guidelines | 2012-04-19

Comfort Audio | Graphic Guidelines | 2012-04-19 3

ContentIntroduction 4

Core elements of our visual identity 5Logotype 6Clear zone and minimum size 7Logotype colour options 8Incorrect use of the logotype 10SST logotype 11Colours 12Fonts 14

Stationery 15Business card 16Correspondence card 18Letter 20Envelopes C4 22Envelopes C5 24

Printed material 25Brochures front cover. A4, US letter and A3 format 26Brochures front cover. A5, trifolder and square format 28Brochures back cover. A4, US letter and A3 format 30Brochures back cover. A5, trifolder and square format 32Advertisement 34Posters 36

Exhibitions and events 38Roll-up 39

Digital media 40PowerPoint presentation 41E-mail signature 42

Promotional material 43


IntroductionThe Comfort Audio Graphic Guide-lines sets the rules for our company’s graphical identity, thus ensuring the consistency in our external and internal communication.

This means that design andproduction of all items should becarried out in accordance with the directions in this manual. Should there be any uncertainty regarding the interpretation of the directions, always contact the Comfort Audio marketing department.

Phone: +46 35 260 16 00Email: [email protected]

Customer focus, passion for design and entrepreneurship are thecornerstones and guiding principles behind everything we do. Internally as well as externally. Together they form the values that shape our visualidentity.

Keeping our identity clear and consistent will not only make us trustworthy and look professional. It is also a matter of acting as a leader in our business.

Our visual identity is part of who we are and what we stand for. Correct use of colours, symbols, fonts and other graphic elements interact to promote our values, our personality and our unique strengths. This is why our visual identity is a vital asset separating us from our competitors. Knowing how to implement and use our identity is imperative for everyone involved in communicating the Comfort Audio brand, including our partners.

Don’t forget that quality is made by care for every single detail and that the details often shape the total brand experience.


Core elements of our visual identity It starts with the core elements, the building blocks of our brand’s visualidentity: a logotype that shows we stand behind our ideas; a dynamic colour palette and a clean typography that gets our message across quickly and easily.

On the following pages, we’ll look at each of these core elements. Thereare quite a few rules but please take the time to read and understand how they work, and how they can be used together to ensure a fresh and vital brand identity. It’s crucial that the brand appears correctly and consistently in every communication.

ABCabc12


See Logotype colour options (page 8)to view the different colour versionsof our logotype and how to apply them.

Always use approved artwork whenreproducing the Comfort Audio logotype. Never manually type in the name in conjunction with the symbol. See Incorrect use of the logotype (page 10) for further details.

There are a few exceptional cases, e.g. on products, where the white sound wave is applied in isolation, without the red box. This application is not to be used without approval from the Comfort Audio marketing department.

Core elements LogotypeThe logotype is the most important bearer of the company’s visual identity.Correct and consistent application of our logotype accelerates recognition,invites attention, and improves awareness.

The elementary form of our logotype consist of a symbol (sound wave enclosed in a fixed, red box) and a wordmark (our company name) with specific proportions, and it must not be changed or distorted.

The relationship between the symbol, wordmark and payoff should never be shifted or adjusted. The logotype is set with specific letterspacing and the logotype letterforms are customized for the Comfort Audio brand.

The Comfort Audio logotype with payoffPreferred version. This is always our first choice – in colour and with the payoff under the logotype. Use this version for all printed materials.

Payoff

The basic version of the Comfort Audio logotypeChoose this version when the space available is not sufficient for the preferred version or when the printing technique can’t guarantee a good visual reproduction of the payoff. One example of application is products.

Symbol Wordmark


To ensure high visibility and anuncluttered presentation, alwaysmaintain clear space around theComfort Audio logotype.

Clear zoneA clear zone of open space must be maintained around the logotype toensure that it always stands out clearly. No other design elements, suchas texts, illustrations or pictures, may be placed inside the open space. The clear zone is equal to half the width of the symbol as illustrated below.

Minimum sizeIt is important that all parts of the identity can be easily read in everyapplication. For this reason, the logotype should not be reproduced at sizes any smaller than those specified below. The reason is clarity and the only exception is on promotional items, such as pens and pins.

There are no maximum size restrictions as long as the clear zone requirements are met.

Core elements Clear zone and minimum size

4 mm 6 mmMinimum sizesThe logotype without payoff can be reproduced smaller than the preferred version (with payoff). However, note that specific artwork, should be used when reproducing the logotype in 4–5.9 mm.

Clear zones

1/2

1/2

1/2

1/2

1/2

1/2

1/2

1/2

1/2

1/2


Primary, positive logotype without payoff:

CA_logo_CMYK.epsCA_logo_PMS.eps

Primary, reversed logotype without payoff:

CA_logo_CMYK_neg.epsCA_logo_PMS_neg.eps

Primary choice of logotype with and without payoffOriginal artwork for the primary logotype is provided in CMYK colour codes (used for four- colour printing), PMS colour codes (used for spot colour printing) and RGB and Hex colour codes (used for screen). The positive version of the logotype is used on white or light back-grounds. The reversed version of the logotype is used on black or dark backgrounds.

Primary, positive logotype with payoff:

CA_logo_payoff_CMYK.epsCA_logo_payoff_PMS.epsCA_logo_payoff_CMYK.jpgCA_logo_payoff_RGB.jpg

Primary, reversed logotype with payoff:

CA_logo_payoff_CMYK_neg.epsCA_logo_payoff_PMS_neg.eps

.epsEPS (Encapsulated Post Script)files are vector artwork in high resolution (800 dpi), scalable and feature transparent backgroundareas. This is the recommended format for printing.

.jpgJPEG (Joint Photographic ExpertsGroup) files are optimized for usein applications such as PowerPointpresentations and websites. Jpgs are not scalable and do not feature transparent background areas.

Both these formats are Macintoshand PC compatible.

The colour configurations of our logotype accommodate most print and digital applications, including spot color (PMS), four-color process (CMYK), RGB (Web-compatible), all black, all white and all silver.

Consider the background when applying the logotype. Make sure to use the version best suited to achieve high contrast. Avoid red or blurry backgrounds as they might compete with our logotype or create to much distraction.

Core elements Logotype colour options


All white logotype without payoff:

CA_logo_blackwhite_neg.eps

Secondary choice of logotypes with and without payoffOne colour versions (black, white and silver) of the logotype is provided for use only in product applications, merchandise and one colour printing.

All black logotype without payoff:

CA_logo_blackwhite.eps

All silver logotype without payoff:

CA_logo_PMS_silver.eps

All black logotype with payoff:

CA_logo_payoff_blackwhite.eps

All white logotype with payoff:

CA_logo_payoff_blackwhite_neg.eps

All silver logotype with payoff:

CA_logo_payoff_PMS_silver.eps


The success of the Comfort Audio corporate identity system depends uponthe clarity and consistency with which it is implemented. Even apparentlyinsignificant mistakes can collectively have a large negative impact on theprotection of the identity standards.

Shown here are some examples of how not to apply the Comfort Audiologotype.

If there is any doubt about the usage of the logotype, always consult with the Comfort Audio marketing department.

Phone: +46 35 260 16 00Email: [email protected]

Core elements Incorrect use of the logotype

Aut imus volore!

Do not place the positive version of the logotype on a darkor visually complex background and do not add thenegative version of the logotype on a light background.

Do not intrude on the logotype clear zone.

Do not place the logotype on red backgrounds.

Do not add a shadow or any other visual effects to the logotype.

Do not rotate or in any other way distort the logotype.

The Comfort Audio logotype must never be altered or redrawn in any way.

Comfort AudioHEAR THE FUTURE

Do not replace the symbol with any other element.

Do not reproduce the logotype in colours other than those specified.

Do not use the symbol or the logotype to create a pattern.


SecureStreamTechnology

Always use approved artwork whenreproducing the SST logotype.

In addition to the Comfort Audio logotype we have one more logotype to consider within our company. The SST logotype is important because it is the visual representation of the unique, patented technology found in most of our products.

When the SST logotype is shown in combination with the Comfort Audio logotype, the SST logotype should always be smaller than the Comfort Audio logotype.

The black and white versions of the logotype without descriptor are only used on products.

When writing SecureStream Technology in text, make sure there is no space between Secure and Stream and that capital letters are used in the right places.

Core elements SST logotype

3 mm 5 mm


Colour logotype, mainly to be used on products.

sst_logo_CMYK.eps

Logotype colours options

Colour logotype with descriptor, to be used in marketing material.

sst_text_CMYK.eps

Black and white logotype, reversed only to be used on products.

sst_logo_blackwhite_neg.eps

Black and white logotype with descriptor, to be used when colour logotype is not possible.

sst_text_blackwhite.eps


Minimum sizes The stand alone logotype can be reproduced smaller than the version with descriptor.

Black and white logotype, mainly to be used on products.

sst_logo_blackwhite.eps


Colour leads to easy recognition of brands when used consistently. Comfort Audio has carefully chosen it’s colour palette to create a cohesive identity for all communicative material across all media. The palette includes corporate, communication and accent colours. Pay careful attention how to use the colours.

When applying the colours in communication material avoid overuse of any colour as it might be counter productive to its purpose.

Please note that Silver PMS877 that converts to 40% black in four colour printing (CMYK) might need to be adjusted depending on printing method and paper quality.

Always match to Pantone® colour swatch and consult your printer regarding recommendations for the most accurate reproduction.

Do not use this document for colour matching; refer to the Pantone® color swatch books when specifying ink colors.

For appropriate RGB colours (for use on screen), use the ”Adobe RGB” ICC colour profile.

Core elements Colours

PMS: 1795 CCMYK: 1XX0RGB: 176, 6, 42 # b0062a

PMS: 877 CCMYK: 0004RGB: 176, 177, 179# b0b1b3

PMS: 872 C CMYK: 3480RGB: 180, 140, 60# b48c3f

Corporate coloursBlack, red and silver are to be used only in 100%, i.e no tinted versions. Corporate colours are primarily used for company related communication. Silver may be used for headlines in a limited scale. When silver is used in headlines always use FF DIN Pro medium or FF DIN Pro bold.

CMYK: 0000RGB: 255, 255, 255# ffffff

CMYK: 000XRGB: 0, 0, 0# 000000


PMS: 110 C CMYK: 1290RGB: 230, 192, 43# e6c02b

PMS: 493 CCMYK: 1640RGB: 215, 122, 125# d77a7d

PMS: 5425 CCMYK: 6310RGB: 110, 155, 190# 6e9bbe

PMS: 7495 C CMYK: 5290RGB: 144,163, 55# 90a337

PMS: 5135 CCMYK: 6720RGB: 115, 85, 135# 735587

Communication coloursA coherent palette of communication colours are vital for communicating what makes us special and different. They are used as coloured backgrounds or areas of colour behind text, as coloured frames or as coloured text elements, such as bullet points. The use of our communication colours should be considered carefully and applied sparingly. In general, applications will look stronger if one colour is used per page; avoid the use of multiple colours. Tints (screened percentages of the full colour) of the same colour will create a coherent feel throughout a document. Should not be used in tints less then 40%.

Accent coloursAs the name indicates, sometimes it will be necessary to use small areas of bright colour to highlight or separate information (e.g. PowerPoint charts, maps, on-line navigation). We have specified two suitable accent colours. These are to be used sparingly and only in 100%.

70%

40%

70%

40%

70%

40%

Print specifications

PMSAn abbreviation of Pantone Matching System. This system is used tospecify spot colours (ie individually mixed colours) for printing. Theletter ‘C’ after the specification indicates a colour’s appearance oncoated paper stock. The letter ‘U’ after the specification indicates acolour’s appearance on uncoated paper stock.

CMYKInitials representing the four colours - Cyan, Magenta, Yellow andBlack (Kohl) - used in the four-colour printing process. Differentcombinations and proportions of these four colours are used toachieve matches to the spot colours.

Screen specifications

RGBAn abbreviation of Red-Green-Blue, indicating the primary colours of light. For reproduction on screens and other electronic systems, combinations of these three colours are used to match to the Comfort Audio colours.

Web colour #To achieve colours that can be reproduced satisfactorily on internet and intranet sites, Hexidecimal colours should be specified. These provide a greater degree of consistency than RGB colours when there is no control over the equipment used to view the site.


DIN comes in many versions but we use only FF DIN Pro. The font should be purchased in OpenType as it features cross-platform compatibility (the same font file works on both Mac, Windows and other systems).

Please note that you will need to adjust the kerning (the space between the letters) when type- setting DIN. This is necessary to achieve a nice, visual balance in the text. The larger DIN gets, the more tightly it needs to be kerned.

Core elements Fonts

FF DIN Pro LightSuitable for captions and address information. Can aslo be used for body text.

FF DIN Pro RegularSuitable for body textand captions.

FF DIN Pro MediumSuitable for subheadings but can also be used for headings.

FF DIN Pro BoldBest suitable for headings but can also be used for subheadings.

ABCDabcd12

EFGHefgh34

IJKLi jkl56

MNOmno78

Calibri RegularReplaces FF DIN Pro Regular and should be used for body text and captions.

Calibri BoldReplaces FF DIN Pro Medium and Bold and should be used for headings and subheadings.

ABCDEFGHabcdefgh12345

I J L K L M N Oijk lmno 6789 0

Font for our marketing material is: FF DIN Pro

Font for internal use for example in office applications (Word, PowerPoint etc.): Calibri

Typography should always look great, but first and foremost it’s a functional tool. Use it to communicate, not decorate. For continuity and simplicity, we use only one font in our external communications. We have selected DIN as the primary corporate font, to be used in all marketing material. It is a clean and simple font, giving a contemporary feel to our communications that mirrors our forward-thinking spirit.

DIN is classified as a sans serif font known for its legibility at all sizes in body copy and display work. The DIN font family comes in many styles; however, Comfort Audio use only the ones shown below. Never distort, condense, stretch or alter the corporate font in any way.

For internal use in for example Office applications use Calibri, which is pre-installed on all Macs and PCs from 2007. Calibri is an appropriate alternate font because it is a sans serif font that looks similar to DIN.


Comfort Audio AB | Box 154 | SE-301 05 Halmstad | Sweden | www.comfortaudio.com

Comfort Audio AB | Box 154 | SE-301 05 Halmstad | SwedenPhone +46 35 260 16 00 | Fax +46 35 260 16 50 E-mail [email protected] | www.comfortaudio.com

Comfort Audio AB | Box 154 | SE-301 05 Halmstad | Sweden

Direct +46 35 260 16 00 | Mobile +46 70 000 00 00

Phone +46 35 260 16 00 | Fax +46 35 260 16 50

E-mail [email protected] | www.comfortaudio.com

NAME SURNAMEJob title

Stationery Consistency is important in the design and usage of our correspondencematerial. Adhering to a single design format for business cards and otherpre-printed items is fundamental. Correct use and positioning of the logo-type and typography requires that you always keep to the forms presentedin this manual.

Comfort Audio AB | Box 154 | SE-301 05 Halmstad | SwedenDirect +46 35 260 00 00 | Mobile +46 73 000 00 00 Phone +46 35 260 16 00 | Fax +46 35 260 16 50 E-mail [email protected] | www.comfortaudio.com



Stationery Business cardThe business cards are double sided and printed in 100% black and two PMS-colours; red and silver. The backside is red with the Comfort Audio sound wave in white as shown below. Mark that the business cards, correspondence cards and specific give-aways are the only applications where the sound wave may be used as a stand alone graphic identifier.

1 The logotype is placed in the top left corner and measures 38 mm wide.

2 The contact information is set in FF DIN Pro Bold and Regular, 6/9 pt, in silver PMS877. The ending of the web address is set depending on the cardholder’s profession and location; .com .dk .se .us .no .de etc.

3 The name of the cardholder is set in FF DIN Pro Medium, 8/9 pt, in red PMS1795. The job title is set in FF DIN Pro Regular, 6/9 pt, in silver PMS877.

4 The back of the business card have a white, centered sound wave on red PMS1795.

Comfort Audio AB | Box 154 | SE-301 05 Halmstad | SwedenDirect +46 35 260 00 00 | Mobile +46 73 000 00 00 Phone +46 35 260 16 00 | Fax +46 35 260 16 50 E-mail [email protected] | www.comfortaudio.com


Front of business card with name. Measurements for 85x55 mm

3

1

2

5 mm38 mm

5 mm

5 mm

5 mm

32 mm


4


1

2

38 mm

5 mm

5 mm

5 mm

Front of business card without name. Measurements for 85x55 mm

60 mm

10 mm

10 mm

35 mm

Back of business card. Measurements for 85x55 mm


Comfort Audio AB | Box 154 | SE-301 05 Halmstad | SwedenDirect +46 35 260 16 00 | Mobile +46 70 000 00 00 Phone +46 35 260 16 00 | Fax +46 35 260 16 50E-mail [email protected] | www.comfortaudio.com


Stationery Correspondence cardThe correspondence cards are double sided and printed in 100% black and two PMS-colours; red and silver. The backside is red with the Comfort Audio sound wave in white as shown below. Mark that the correspondence cards, business cards and specific give-aways are the only applications where the sound wave may be used as a stand alone graphic identifier.

3

1

10 mm10 mm

10 mm

10 mm

50 mm

Front of personalized correspondence card. Measurements for 210x100 mm

2


2 The contact information is set in FF DIN Pro Bold and Regular, 6/9 pt, in silver PMS877. The local web address is used if the cardholder works in a local market; .se .dk .no .de .us etc. Otherwise type .com

3 The name of the cardholder is set in FF DIN Pro Medium, 8/9 pt, in red PMS1795. The job title is set in FF DIN Pro Regular, 6/9 pt, in silver PMS877.

4 The back of the correspondence card have a white, centered sound wave on red PMS1795.


Comfort Audio AB | Box 154 | SE-301 05 Halmstad | SwedenPhone +46 35 260 16 00 | Fax +46 35 260 16 50E-mail [email protected] | www.comfortaudio.com

145 mm

10 mm

10 mm

80 mm

2

4

Back of correspondence card. Measurements for 210x100 mm

Front of correspondence card. Measurements for 210x100 mm

1

10 mm

10 mm

10 mm

50 mm


Stationery LetterTemplates for letters are also available as Word-templates.

25 mm

20 mm

50 mm



2 The contact information is set in FF DIN Pro Bold and Regular, 7/10 pt, in 100% black.

These measurements are applicable for A4, 210x297 mm

1

10 mm

2


25 mm

20 mm

50 mm

Comfort Audio Inc | xxxxx | xx 000 xxxxxx | xxxxxxxxxPhone 847-656-5450 | Fax 000-000-0000 E-mail [email protected] | www.comfortaudio.us

These measurements are applicable for US letter, 8,5x11 inches

1

10 mm

2


Measurements for C4 envelope, 324x229 mm

Stationery Envelopes C4


1

2

15 mm

15 mm

50 mm

15 mm


2 The contact information is centered on the flap and set in FF DIN Pro Bold and Regular, 7/10 pt, in 100% black.


Com

fort

Aud

io A

B |

Box

154

| S

E-30

1 05

Hal

mst

ad |

Sw

eden

| w

ww

.com

fort

audi

o.co

m

1

2

15 mm

15 mm 50 mm 15 mm

Measurements for C4 window envelope, 229x324 mm


Stationery Envelope C51 The logotype is placed in the

top left corner and measures 50 mm wide.

2 The contact information is centered on the flap and set in FF DIN Pro Bold and Regular, 7/10 pt, in 100% black.


Measurements for C5 envelopes, 229x162 mm

1

2

15 mm

15 mm

50 mm

15 mm


Printed materialBefore producing any piece of communication, we should always ask what the purpose is for Comfort Audio and our target groups. This will help ensure that we support our objectives in the most time- and cost-efficient way.

Världens första digitala minimottagare

Comfort Digisystem Receiver DT10Receiver DT10 är minimottagaren med Comfort Digisystems unika ljudkvalitet. Den är enkel att använda, smidig att konfigurera och ger en fantastisk ljudåtergivning.

Den digitala revolutionen fortsätter!

Comfort Digisystem

Participate. Interact. Learn.

Digital hearing products for schools

”More energy! Because

now I don’t have to

try so hard to hear what

people are saying.”

My job is hectic with many people on

the go, in a lively environment. I used

to struggle the whole time to hear

and it was unbelievably exhausting.

My new hearing products have turned

this situation around. They filter out

the hum and make speech clear.

I no longer need to stress and I am

nowhere near as tired after a working

day. I also feel much more confident

to interact with both colleagues and

customers.

The world of hearing care

as you know it, is changing.

Since 1994 Comfort Audio has been developing and manufacturing hearing products for people with a hearing loss.

We shall through leading technology and innovative solutions, make people with a hearing loss feel comfortable to

interact in all situations through all stages of life.

We are dedicated, curious, highly technically motivated and are driven by passion and joy. This has made us world

leaders in hearing product technology. Our products offer great flexibility and have been developed for working life,

school, public places and private life. The needs of the individual are always in focus and we have a genuine desire

to improve the quality of life for people with a hearing loss.

Comfort Digisystem – a complete range

of digital hearing products

Comfort Digisystem is designed to deliver the

optimal sound reproduction in every given situation.

The system consists of digital wireless microphones

and receivers. Which products that suit you depends

on which listening situations you find difficult.

Comfort Digisystem is flexible and can easily be

adapted to suit your personal needs.

The secret behind the Comfort Digisystem

consists of unique technologies such as:

• SecureStream Technology (SST)

Secures the products against eavesdropping

and ensures that sound is transmitted without

a time lag.

• Perceptual Speech Enhancement (PSE)

An advanced audio processing technology used to filter

out distracting background noise and enhance speech.

01ENG–1101

Comfort Audio AB | Box 154 | SE–301 05 Halmstad | Sweden | Tel: +46 35 260 16 00

www.comfortaudio.com | [email protected]

Comfort Audio IncPhone: 847-656-5450E-mail: [email protected]

Comfort Digisystem offers solutions for easier

communication in everyday situations such as:Attending classesParticipating in meetingsTalking on the phone

Watching TV

Driving in the car

Whatever the situation, Comfort Digisystem provides

the best possible speech reproduction. All that is

needed is the appropriate combination of microphone

and receiver.The secret behind Comfort Digisystem consists

of unique technologies such as:• SecureStream Technology (SST)

Secures the products against eavesdropping and ensures that

sound is transmitted without a time lag.• Perceptual Speech Enhancement (PSE)

An advanced audio processing technology used to filter

out distracting background noise and enhance speech.

Founded in 1994 by two Swedish engineers and entrepreneurs,

Comfort Audio rapidly became one of the leading companies in

assistive listening devices. We have a mission to make people

with a hearing loss feel comfortable to interact in all situations

through all stages of life. All our products are developed and

manufactured in Sweden.I N T RO D U C I N G CO M FO RT D I G I SY ST E M

A complete and new range of digital assistive listening devices

The world of hearing care as you know it, is changing.

www.comfortaudio.se | [email protected] | Tel 035-260 16 00

Modern society poses new challenging, listening environments for people with a hear-

ing loss. Even if a person with a hearing loss has a hearing aid, it is often inadequate for

hearing properly in all situations as it amplifies all sound, even distracting background

noise. Comfort Digisystem will change all this! Comfort Digisystem is a range of digital hearing products with unique features devel-

“More energy! Because now I don’t have to try so hard to hear what people are saying.”


1 The logotype is placed in the top right corner and measures 50 mm wide on A4 and US letter and 65 mm wide on A3.

2 All text should be placed inside the specified margins. Images and illustrations may bleed off the page.

The logotype is always placed in the top right corner on the front cover of all brochures, so that it is clearly visible – for example, on a brochure stand. Ensure there is significant contrast between the logo and the background. The placement and measurements shown below are fixed. The remaining space may be used with creative freedom. Images and illustrations may bleed of the edge of the page.

A4 and US letter formatsThese formats are preferred when presenting our products and how they work. The formats are common standards and works well in all aspects of distribution and display.

A3 FormatThe large A3 format is well suited to create impact and works perfect for product launches or as carrier of other breaking news.

Printed material Brochures, front cover

20 mm

15 mm

1

2

12 mm

10 mm

20 mm

30 mm

These measurements are applicable for A4, 210x297 mm and US letter, 8,5x11 inches

50 mm


2

18 mm

16 mm

30 mm

30 mm

25 mm

45 mm

Measurements for A3, 297x420 mm

65 mm

1


1 The logotype is placed in the top right corner and measures 50 mm wide on square format and 40 mm wide on trifolder and A5.


The logotype is always placed in the top right corner on the front cover of all brochures, so that it is clearly visible – for example, on a brochure stand. Ensure there is significant contrast between the logo and the background. The placement and measurements shown below are fixed. The remaining space may be used with creative freedom. Images and illustrations may bleed of the edge of the page.

Square formatsThe recommended square format is a cut version of A4 in 210x210 mm or US letter size 8,5x8,5 inches. The square format is excellent to create a sense of exclusiveness and is preferably used for pre-launch teaser material or in VIP communication.

TrifolderThe trifolder is a triple folded landscape version of an A4 or US letter. It is useful in cases whenever there is a need to present brief, easy-to-access information on products or facts. The trifolder is an excellent tool for resellers or stores.

Printed material Brochures, front cover continued

These measurements are applicable for square format 210x210 mm or US letter size 8,5x8,5 inches

20 mm

15 mm

1

2

12 mm

10 mm

20 mm

30 mm

50 mm


40 mm

10 mm

8 mm

2

8 mm

7 mm

10 mm

1

Measurements for trifolder, 100x210 mm or US equivalent

25 mm

2

8 mm

7 mm

15 mm

1

12 mm

25 mm


40 mm

15 mm


1 The logotype is placed in the bottom right corner and measures 50 mm wide on A4 and US letter and 65 mm on A3.

2 Contact information is set in FF DIN Pro Medium and Light, 7/9 pt. The text aligns with the bottom of the symbol, not the tagline.

3 Corporate information is placed above the contact information, as shown, and set in FF DIN Pro Bold 8/11 pt for headline and FF DIN Pro Regular, 7,5/11 pt for body text.

4 Reference number aligns with the upper left margin, set in FF DIN pro Light, 5 pt.

5 Partner logotype is centred on the back cover. Maximum size for the partner logotype on A4 and US letter format: 40 mm wide and 20 mm high. Maximum size for A3 format: 50 mm wide and 25 mm high.

”Distributed by” is set in FF DIN Pro Bold, 12 pt in 40% black Partners contact information is set in FF DIN Pro Medium and Light, 7/9 pt.

Printed material Brochures, back cover

Comfort Audio Inc | Phone: 847-656-5450 | E-mail: [email protected] | www.comfortaudio.us

04US/EN

G-1103

Distributed by:

Company name | 000 Nnnnnn | 000 Nnnnnnnn | Nnnnnnn, Nnnnnnn NnnnnnnnPhone: 000-000 00 00 | E-mail: [email protected] | www.xxxxxxxxx.xx

LOGOTYPE

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50 mm

1

4

3

2

20 mm

20 mm

20 mm

35 mm

5

These measurements are applicable for A4, 210x297 mm and US letter, 8,5x11 inches

The back cover template specify how to apply the Comfort Audio logotype, contact information and corporate information.

Co-branded brochuresThere are also fixed guidelines for how to place partner logotypes and contact information on the back covers, if such is needed.

20 mm

5 mm

40 mm

25 mm

15 mm



04US/EN

G-1103

Distributed by:


LOGOTYPE


Ureperibus volore seque plaut mod mod qui dessum quam aute moluptiae. Am noe nsecti voluptio aut fugit et que poreprecto od que volorer itisiminus ditio blaccus, quo doluptur int ut lignihil molestotat remolo blabore hendem sequam, si iducien debist, conseque derum voluptiam alia niaspid et andicid estrumetur sitatib usaer cu dus volup.

Officaernam reperia natia quodis eos et est, am, quaectur aboribus eroremolupti doloribusa experi tatem que mo. Vendae re sam eatur. Otatenimo odis ad quis vent maximpos quisque rate exerum qui opta apidunt se dissi cus aut alique non comnia illa volorro omnis ut et molupti nctem. Evendellatem quid mo quos qui natiorem il etus nihi cisque plaut fugit, sitatis magnitesequo beat.

4

30 mm

30 mm

30 mm

1

3

2

5

65 mm


50 mm

25 mm

5 mm

35 mm

55 mm

30 mm


Printed material Brochures, back cover continuedThe back cover template specify how to apply the Comfort Audio logotype, contact information and corporate information.

Co-branded brochuresThere are also fixed guidelines for how to place partner logotypes and contact information on the back covers, if such is needed.


04US/EN

G-1103

Distributed by:


LOGOTYPE


Ureperibus volore seque plaut mod mod qui dessum quam aute moluptiae. Am noe nsecti voluptio aut fugit et que poreprecto od que volorer itisiminus ditio blaccus, quo doluptur int ut lignihil molestotat remolo blabore hendem sequam, si iducien debist, conseque derum voluptiam alia niaspid et andicid estrumetur sitatib usaero cus dus voluptatem que mo.

Officaernam reperia natia quodis eos et est, am, quaectur aboribus eroremolupti doloribusa experi vendae re sam eatur. Otatenimo odis ad quis vent maximpos quisque rate exerum qui opta apidunt se dissi cus aut alique non comnia illa volorro omnis ut et molupti nctem. Evendellatem quid mo quos qui natiorem il etus nihiciisque plaut fugit, sitatis magnitesequo beat.

These measurements are applicable for square format 210x210 mm or US letter size 8,5x8,5 inches

50 mm

15 mm

1

4

3

2

20 mm

20 mm

20 mm

35 mm

5

40 mm

20 mm

5 mm

25 mm

1 The logotype is placed in the bottom right corner and measures 40 mm wide on square formats and 30 mm on trifolder and A5.


3 Corporate information is placed above the contact information, as shown, and set in FF DIN Pro Bold 8/11 pt for headline and FF DIN Pro Regular, 7,5/11 pt for body text.

4 Reference number aligns with the upper left margin, set in FF DIN Pro Light, 5 pt.

5 Partner logotype is centred on the back cover. Maximum size for the partner logotype 40 mm wide and 20 mm high.

”Distributed by” is set in FF DIN Pro Bold, 12 pt in 40% black Partners contact information is set in FF DIN Pro Medium and Light, 7/9 pt.


Comfort Audio IncPhone: 847-656-5450 E-mail: [email protected]

04US/EN

G-1103

Distributed by:

Company name | 000 Nnnnnn000 Nnnnnnnn | Nnnnnnn, Nnnnnnn Nnnnnnnn

Phone: 000-000 00 00 | E-mail: [email protected]

LOGOTYPE

Roreped et quatem alibus cus susam quis et as nonsequ odigendis ma.

Ureperibus volore seque plaut mod mod qui dessum quam aute moluptiae. Am noensecti voluptio aut fugit et que poreprecto od que volorer itisiminus ditio blaccus quo doluptur int ut lignihil mol estotat remolo blabore hendem sequam, si iducien debist consue derum voluptiam alia niaspid andicid estrumetur sitatib usaero.

Officaernam reperia natia quodis eos et est, am, quaectur abori bus eroremolupti doloribusa experi vendae re sam eatur. Otate nimo odis ad quis vent maximpos quis que rate qui opta apidunt se dissi cus aut alique non comnia illa volorro omnis ut et molupti nctem. Evendellatem quid mo quos qui natiorem il etus nihiciisue plaut fugit, sitatis magnitesequo beat exerum sequam, si iducien debist consue.

40 mm 7,5 mm

8 mm

4

7,5 mm

10 mm

7,5 mm

5

1

3

230 mm

Measurements for trifolder, 100x210 mmor US equivalent

30 mm

15 mm5 mm

20 mm

Comfort Audio Inc | Phone: 847-656-5450E-mail: [email protected] | www.comfortaudio.us

04US/EN

G-1103

Distributed by:


LOGOTYPE


Ureperibus volore seque plaut mod mod qui dessum quam aute moluptiae. Am noense cti voluptio aut fugit et que poreprecto od que volorer itisiminus ditio blaccus quo doluptur int ut lignihil molestotat remolo blabore hendem sequam, si iducien debist conseque der um voluptiam alia niaspid et andicid estrumetur sitatib usaero cus dus voluptatem que mo.

Officaernam reperia natia quodis eos et est, am, quaectur aboribus eroremolupti dolorib usa experi vendae re sam eatur. Otate nimo odis ad quis vent maximpos quis que rate qui opta apidunt se dissi cus aut alique non comnia illa volorro omnis ut et molupti nctem. Evendellatem quid mo quos qui natiorem il etus nihiciisque plaut fugit, sitatis magnitese quo beat exerum.

4

15 mm

15 mm

15 mm

5

1

3

2

40 mm

12 mm30 mm


15 mm5 mm

30 mm

20 mm

1 The logotype is placed in the bottom right corner and measures 40 mm wide.


3 Corporate information is placed above the contact information, as shown, and set in FF DIN Pro Bold 7,5/10 pt for headline and FF DIN Pro Regular, 7/10 pt for body text.

4 Reference number aligns with the upper left margin, set in FF DIN Pro Light, 5 pt.

5 Partner logotype is centred on the back cover. Maximum size for the partner logotype: 30 mm wide and 15 mm high.

”Distributed by” is set in FF DIN Pro Bold, 11 pt in 40% black. Partners contact information is set in FF DIN Pro Medium and Light, 6/8 pt.


www.comfortaudio.com | [email protected] | Phone +46 35 260 16 00

1

15 mm

15 mm

21 mm

21 mm

21 mm

3

2

50 mm

Printed material AdvertisementCorporate adsConsistency is vital in all our advertising. All Comfort Audio ads should have a common – predetermined – layout and tone of voice. This will make us easier to recognise, emphasise our trustworthiness and distinguish us from our competitors.

Co-branded ads It is important that partners are aware of how to apply their logotype and information in co branded material. Using this guideline will help secure that the brands do not mix or compete but work together.

1 The logotype is placed in the bottom right corner and measures 50 mm wide.


3 The contact information is set in FF DIN Pro Bold and Regular, 8,5/10,5 pt. The text aligns with the bottom of the symbol, not the tagline.

4 Partner logotype is placed in the bottom left, as shown. Maximum size for the partner logotype: 30 mm wide and 15 mm high. Partners contact information is set in FF DIN Pro Bold and Regular, 8,5/10,5 pt.

Corporate ad. Measurements for full page, 297x210 mm.

www.comfortaudio.com | [email protected] | Phone +46 35 260 16 00

15 mm

15 mm

10 mm

15 mm

15 mm

1

3

2

Corporate ad. Measurements for half page 210x148 mm.

50 mm


Distributed by:Company name | 000 Nnnnnn | 000 Nnnnnnnn | Nnnnnnn, Nnnnnnn Nnnnnnnn Phone: 000-000 00 00 | E-mail: [email protected] | www.xxxxxxxxx.xx

LOGOTYPE

Distributed by:Company name | 000 Nnnnnn | 000 Nnnnnnnn | Nnnnnnn, Nnnnnnn Nnnnnnnn Phone: 000-000 00 00 | E-mail: [email protected] | www.xxxxxxxxx.xx

LOGOTYPE

1

15 mm

21 mm

21 mm

21 mm

15 mm

15 mm

10 mm

15 mm

4

2

1

4

2

Co-branded ad. Measurements for half page, 210x148 mm.

Co-branded ad. Measurements for full page, 297x210 mm.

25 mm

15 mm

30 mm 50 mm

30 mm

15 mm

50 mm30 mm


Printed material Posters1 The logotype is placed in the

bottom right corner and measures 125 mm wide.


Posters are commonly used by our resellers and partners. As they are likely to end up in environments where our end customers will see them it is important that we use a coherent manner at all times.

For co-branded posters, apply the same manner as in advertisements.

Comfort Digisystem förtydligar tal och rensar bort störande bakgrundsljud innan det når din hörapparat. Det renare ljudet gör det lättare att höra, förstå och vara delaktig – vilket frigör energi till både jobb och fritid. Välkommen att prova du också.

Nu finns helt nya möjligheter att höra bättre.

”Mer energi! Nu behöver jag inte anstränga mig så mycket för att höra vad människor säger.”

Comfort Digisystem förtydligar tal och rensar bort störande bakgrundsljud

innan det når din hörapparat. Det renare ljudet gör det lättare att höra, förstå

och vara delaktig – vilket frigör energi till både jobb och fritid.

Välkommen att prova du också.

Nu finns helt nya möjligheter att höra bättre.

Vi har något att berätta för dig!


1

25 mm

35 mm

35 mm

35 mm

2

35 mm

125 mm

Measurements for poster, 500x700 mm


Exhibitions and eventsTo attract visitors to our stand at an event or exhibition it is important that we have a clear, recognisable message and that our logotype is clearly visible from a distance.

The world’s first digital mini receiver

Comfort Digisystem Receiver DT10. The discrete and comfortable alternative for those who prefer mini receivers over neckloops – but want to have the optimal speech reproduction provided by Comfort Digisystem.

For participation in all situations

Comfort Digisystem is a complete series of wireless, digital microphones and receivers that provide crystal clear speech reproduction in demanding hearing environments.


Exhibitions and events Roll-up1 The logotype is placed in the

top right corner and measures 125 mm wide.


1

75 mm

53 mm

75 mm

75 mm

2

300 mm

105 mm

60 mm

Measurements for Roll up, 850x2000 mm

For co-branded rollups the parters logotype is placed in the upper left corner.


Digital mediaGuidelines for communications in digital form follow, to a large extent, those which apply to communications using traditional media. Take for example the use of logotypes, choice of fonts, colours etc.


Digital media PowerPointTo ensure a consistent look for theComfort Audio brand across all media,use the Comfort Audio PowerPointpresentation template for all on-screenpresentations.

Please contact the Comfort Audiomarketing department for informationabout available PowerPoint presentationtemplates or download the templatefrom Comfort Audio intranet.

PowerPoint slide shows are used frequently for presentations and are an important means of both internal and external communication. In any event, please use the Comfort Audio PowerPoint template.

Please keep presentations simple – refrain from using too many animations or sound effects.

The font is always Calibri.


Digital media E-mail signatureThe signature to be used in all e-mails (see example below) is informative and simple. The layout is much like the design of the business cards. If you include the logotype, make sure that the smaller version of CA_logo_payoff_RGB.jpg is used. This logo file is available via the intranet.

Type the local web address (.se .no .dk .de .us) if you work in a local market. Otherwise type .com

1 Kind regards, job title and contact information is set in Calibri 9 pt. Company name is set in Calibri bold, 9 pt.

2 Name and surname is set in Calibri bold, 11 pt (in capital letters).

1

2

1


Promotional materialComfort Audio-branded promotional items, give-aways and gifts can beused to develop relationships, inspire customer loyalty and open doors to new opportunities.

To ensure high quality and visual application standards, all merchandiseand give-aways should be ordered from the Comfort Audio marketingdepartment.

Below are some examples of promotional give-aways.

44 Comfort Audio | Graphic Guidelines | 2012-04-19Comfort Audio AB | Box 154 | SE–301 05 Halmstad | Sweden | Tel: +46 35 260 16 00 www.comfortaudio.com

Documents

Graphic Guidelines