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8/12/2019 Graphic Design - The Design Process
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THE DESIGNPROCESS
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ce:GraphicDesignBasics-
AmyE.Arntson
8/12/2019 Graphic Design - The Design Process
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THE DESIGN PROCESS
Situation/Brief
Research
Thumbnails
Roughs
Comprehensives
Presentation
Ready for Press
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ce:GraphicDesignBasics-
AmyE.Arntson
8/12/2019 Graphic Design - The Design Process
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8/12/2019 Graphic Design - The Design Process
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RESEARCHSelling a design to client will be more
effective and easier when it is supportedby research and justified from a
perspective the client will understand.
What are the problem parameters?
The Audience
Constraints
Format
Budget Time
Goal of project
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AmyE.Arntson
8/12/2019 Graphic Design - The Design Process
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Research
Gather and study related materials
Information gathering
Visual research
What has been done before
What is being created locally and nationally for this type of designsituation
Study design annuals, periodicals and Websites
Search for creative approach to design problem
Build a visual and conceptual vocabulary for the situation Dictionary definition of the topic at hand
For additional background, consult an encyclopaedia, Internet
Make a word association list of everything you can think of that is
associated with the topic
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AmyE.Arntson
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RESEARCH
Save personally significant visuals and collectibles
Approach a design as both prose and poetry
Be logical and intuitive
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ce:GraphicDesignBasics
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AmyE.Arntson
8/12/2019 Graphic Design - The Design Process
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RESEARCH
Build a file
Interesting materials
Previous projects
Samples for ideas
Organise into different
categories/ chronological
order
Build on your visual
vocabulary (to build new
designs)just like word
vocabulary for authors
Subscribe to Graphic Design
Magazines
Online websites
Never copy other designers solution
Lifting isolated parts from asomeones else work will not give a
unified design
However, looking at how someone
else solved a particular problem is
part of your education
Designers are expected to build on
the work of others
Do not create from vacuum
We are influenced by good and bad
design
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AmyE.Arntson
8/12/2019 Graphic Design - The Design Process
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8/12/2019 Graphic Design - The Design Process
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THUMBNAILS
Demonstrate
Thinking (flexible, tenacious visual thinking)
Experimentation
Growth
Keep the thumbnailsthe ideas in them can be used in other
projects
Thumbnails are usually small drawingsthey are not meant
to be fast and not detailed
5 x 8 cmdrawn in proportion to the dimensions of thefinished piece
Fill a sheet of paper with ideas
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AmyE.Arntson
8/12/2019 Graphic Design - The Design Process
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THUMBNAILS
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AmyE.Arntson
8/12/2019 Graphic Design - The Design Process
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THUMBNAILS
Never reject an ideasketch it on the go
Work through the idea with pencil/mouse from every
perspective possible
Take one good idea and make several variations on it
Source:GraphicDesignBasics
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AmyE.Arntson
8/12/2019 Graphic Design - The Design Process
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ROUGH
After exploration of range of ideas
Best thumbnails are selected for refinement
Can be presented to other designers, instructors for discussion
These refined selected thumbnails (roughs) are presented to
an art director and to clients for review
Roughs can undergo redefining and rethinking
Thumbnail process may begin all over again
Full size roughs can be done on the computer
To test whether the original idea works on a larger scale
Gives the opportunity to work out small problem areas that
was not dealt with during thumbnail stage
Type style, shapes, colour can be redefined
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AmyE.Arntson
8/12/2019 Graphic Design - The Design Process
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ROUGH
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AmyE.Arntson
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COMPREHENSIVES/ COMP
Piece of art presented to client for final approval
Based on rough but very carefully done
Consult with art directors, editors, instructor before choosing the
rough idea to refine for your final solution
Client can judge the design solution from the comp, because itlooks much like the finished piece
Comp is usually computer generated, with all components
assembled and exactly positioned
Include diverse elements: photographs, computer generatedtype, electronic illustrations,
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AmyE.Arntson
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COMP
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AmyE.Arntson
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8/12/2019 Graphic Design - The Design Process
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COMP
Comps take different forms: depends on media for which they are
intended
TV, film ideas are presented as storyboards
3D comp for package design
Website can be presented to client with
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AmyE.Arntson