Graphic Chart & Brand Manual 03 2018 - solardecathlon.eu

Graphic Chart & Brand Manual 03 _ 2018

s ol a r de c at h lon eu r op e i . i de n t i t y 2

introduction

these identity guidelines govern the correct usage & expression of the solar decathlon europe brand identity.

the sde identity is distinguished through three fundamental values __ intrepid _ responsible _ ingenious

The guidelines illustrate how the SDE’s visual identity elements, when used correctly, can help to create consistent and memorable communications programmes and actions. To be successful, these elements must be implemented consistently in all applications and communications. A consistent visual identity helps to build a distinct personality for the SDE brand. Our objective is to deploy and enjoy a long-lasting brand identity and robust design programme for all communication actions, one that will cohabitate in the context of multinational co-branding initiatives, thus securing a distinct brand position for the future of the Solar Decathlon Europe.


table of contents identity

sde root logotype

sde19 szentendre logotype

typography

colour

no go zones

sde chart rules

sde19 szentendre chart rules

application & recommendations

recommendations sde design principles

recommendations sde19 szentendre

design principles

eef logotype principles

co-branding principles for teams

packaged tools & files

contact info, doe & eef support identities

p.4

p.4

p.8

p.13

p.17

p.21

p.21

p.24

p.29

p.29

p.33

p.42

p.46

p.54

p.60

i

i.a

i.b

ii

iii

iv

iv.a

iv.b

v

v.a

v.b

vi

vii

viii

ix


i. identitya. sde root logotype

game, structure, home


a.i _ logotype & origin

inspiration, origin, metaphor

• Game of linking points to form a house without releasing the pen.

• Creativity in the ‘domain’, in context, at home, in society.

• Draft, doodle, analysis & the multiplicity of solutions.


a.ii _ root logotype

The SDE logotype consists of the proprietary SDE letterforms and the five points. These are graphic elements that are always used together.Their size and position relative to each other are fixed. The logotype should only be reproduced using the electronic artwork and should not be redrawn or altered in any way.


a.iii _ clear space

To protect the strength and integrity of our logotype, a clear space area, free of all other logos, text or other graphic elements, should be maintained.

In the examples, X equals the height of the electronic artwork. The clear space isa proportion of X.

The minimum clear space above and to the right of the electronic artwork is 1/3 of X.The clear space below and to the left of the artwork is 1/2X.

sde

X

1/2 X

1/3 X

X

1/2 X

1/3 X

i . i de n t i t y 8s ol a r de c at h lon eu r op e

i. identityb. sde19 szentendre logotype

game, structure, home


b.i _ logotype system

The logotype in its complete system is comprised of the following elements:

· 5-point visual· signature (solar decathlon europe) · specificity (city name)· numeral (date)· tagline (italic text with punctuation)

The small version of the SDE Szentendre logotype is an abrevation of the name"solar decathlon europe": sde.

The small version must never be used with the tagline, which would be illegibleat the small point size.

s ol a r de c at h lon eu r op e i . i de n t i t y 10s ol a r de c at h lon eu r op e

b.ii _ szentendre logotypeenglish & hungarian

The SDE Szentendre logotype existsin 2 languages: English and Hungarian.


b.iii _ sde szentendre logotypewithout tagline

The SDE Szentendre logotype existswithout a tagline in the following cases:

· small version of the logotype· business card (front)· cover pages for dossiers & documents· header for web

s ol a r de c at h lon eu r op e i . i de n t i t y 12s ol a r de c at h lon eu r op e

b.iv _ clear space

To protect the strength and integrity of the logotype, a clear space area, free of all other logos, text or other graphic elements, should be maintained.

In the examples, X equals the height of the electronic artwork. The clear space is a proportion of X.

The minimum clear space above and to the right of the electronic artwork is 1/3 of X. The clear space below and to the left of the artwork is 1/2 X.

X

1/2 X

1/3 X

i i . t y p o g r a p h y 13s ol a r de c at h lon eu r op e

ii. typography

dance, movement

s ol a r de c at h lon eu r op e i i . t y p o g r a p h y 14

Raisonné Demibold oblique

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890The solar decathlon is an award-winning program that challenges univeristy teams to design, build and operate solar-powered houses that are cost-effective, energy-efficient and attractive.Demibold

The solar decathlon is an award-winning program that challenges university teams to design, build and operate solar-powered houses that are cost-effective, energy-efficient and attractive.Demibold oblique

ii.i _ correct use of typographic palettes

The primary typeface is Raisonné and its use is limited to the Demibold and Oblique. The Raisonné is primarily used for titles, subtitles, legends and other auxiliary textual elements. In order to convey the straight-forward nature of our communications, set the above-mentioned types of texts in lower case with no initial capital letter. Use a flush left alignment. When setting full paragraphs, use a cap in the traditional typesetting mode. Avoid the use of all caps, except in very small point sizes.

• geometric• constructive• affable• honest• modernist• linked to symbol

Benjamin Critton,Yale School of Art, 2010


Mrs Eaves XL Serif Narrow Regular small caps bold italic heavy

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890the solar decathlon is an award-winning program that challenges university teams to design, build and operate solar-powered houses that are cost-effective, energy-efficient and at tractive. (+75p t let ter spacing)

The solar decathlon is an award-winning program that challenges university teams to design, build and& operate solar-powered houses that are cost-effective, energy-efficient and attractive.

The solar decathlon is an award-winning program that challenges university teams to design, build and operate solar-powered houses that are cost-effective, energy-efficient and attractive.

The solar decathlon is an award-winning program that challenges university teams to design, build and operate solar-powered houses that are cost-effective, energy-efficient and attractive. (+25pt letter spacing)

ii.ii _ more on correct use of typographic palettes The complementary typeface and companionto Raisonné is Mrs Eaves XL Sérif Narrowand its use is limited to Regular, Italic, Bold, and Small Caps. In order to communicate with attention to detail and enrich the legibilityand visual navigation of our communications, set all text in upper and lower case with a flush left alignment. On certain occasions, use all caps.

• trusted transition• friendly familiarity• interesting difference• twisted tradition• contemplative creativity

Zuzana Licko,Emigre, 1996


SDE36pt / 36pt

intrepid responsible ingenious24pt / 24pt

The solar decathlon is an award-winning program that challenges university teams to design, build and operate solar-powered houses that are cost-effective, energy-efficient and attractive.10pt / 12pt

The solar decathlon is an award-winning program

that challenges university teams to design, build and operate

solar-powered houses that are cost-effective, energy-efficient

and attractive.The winner of the competition is the team

that best blends affordability, consumer appeal

and design excellence with optimal energy production

and maximum efficiency.

7pt / 8pt

sde36pt / 36pt

intrepid responsible ingenious22pt / 24pt

The solar decathlon is an award-winning program that challenges university teams to design, build and operate solar-powered houses that are cost-effective, energy-efficient and attractive.10pt / 12pt

The solar decathlon is an award-winning program that challenges university teams to design, build and operate solar-powered houses that are cost-effective, energy-efficient & attractive. the winner of the competition is the team that best blends affordability, consumer appeal and design excellence with optimal energy production and maximum efficiency. 6pt / 8pt

raisonne type size

less than 7pt7pt to 10pt11pt to 17pt18pt to 32ptgreater than 32pt

leading

+2pt+3pt+2pt+2pt+0pt

mrs eaves xl serif narrow type size

less than 7pt7pt to 10pt11pt to 17pt18pt to 32ptgreater than 32pt

leading

+1pt+2pt+1pt+0pt+0pt

ii.iii _ more on correct use of typography

Raisonné is the preferred type style for both headlines (titles) and or subtitles.Mrs. Eaves XL Serif Narrow or Mrs. Eaves XL Serif Narrow Bold is recommended for body text. If you need to reverse any of these out of a color, in a type size smaller than 10pt, use the bold version. This will closely suggest the visual appearanceof Mrs. Eaves XL Serif Narrow Regular.The italic styles should be used sparingly to emphasize or highlight information. It is important to use adequate leading when using this typeface.

The attached chart defines the recommended leading for a number of type sizes. The chart is meant to serve only as a guide & the leading should be adjusted according to the needs of a given situation.

iii. colour

multiplicity of expression

17i i i . c olo u rs ol a r de c at h lon eu r op e

s ol a r de c at h lon eu r op e i i i . c olo u r 18

iii.i _ correct useof colour palette

The SDE logotype colours are indicated in the chart. They are to be used for any printed material where the logotype appears. When used in combination with full colour photography, these colors should be used cautiously, to prevent overpowering images. The colors should never be used as tints. Whether printing on coated or uncoated paper or other materials, be sure to match these colors to the approved PANTONE® coated alternatives. The five + black color& rgb & cmyk colours are listed in the chart.

The colors shown on this page and throughout this manual have not been evaluated by pantone, Inc. for accuracy and may not match the pantone Color Standards. Consult current pantone Publications for accurate color. pantone ® is the property of pantone, Inc.

sde green

CMYK C82 M13 Y89 K1RGB 15, 150, 74HSL 145, 89, 58WEB # 0f964a

sde pink

CMYK C4 M81 Y0 K0RGB 227, 79, 150HSL 330, 65, 89WEB #E34F96

sde blue

CMYK C85 M40 Y3 K2RGB 0, 124, 188HSL 199, 100, 73WEB #007CBC

sde yellow

CMYK C1 M26 Y93 K0RGB 251, 192, 7HSL 45, 96, 18WEB #FBC007

sde red

CMYK C0 M97 Y83 K0RGB 228, 26, 42HSL 354, 88, 89WEB #E41A2A

sde black

CMYK C100 M100 Y100 K100RGB 0, 0, 0HSL 0, 0, 0WEB #000000


iii.ii _ correct useof colour & placement

The placement of the colours of the logotypemust never change.

yellow

blue

pink

red

green

1

1

2

3

4

5

2 3

54


iii.iii _ correct use of black & white logotype

white background Against a white background the logo type may be shown in black or in color.

very light value background Against a very light background, the logotype should be shown in blackor in color.

black or very dark value Against a black or very dark color background, the logotype should always be shown in white.

sde19 szentendre logotypeblack or very dark value Against a black or very dark color background, the logotype should always be shown in white without the tagline, including opticalcorrection for typographic legibility.See packaged tools and files.

s ol a r de c at h lon eu r op e i v. no g o zon e s 21

iv. no go zonesa. sde chart rules

creativity, play, research


The typography of the logo must never be outlined.

The logotype typography must never be underlined.

The logotype must never be broken by a super imposed pattern.

The logotype must never be placed within another solid shape.

The logotype must not be distorted in any way.

The logotype must never be shown on a vertical axis.

a.i _ sde rules

The SDE logotype is designed to be shown free -standing horizontally against a solid neutral background. The effective ness of the logotype depends on consistent correct usage.

In certain circumstances, the logotype can be superimposed on a photographic image; these instances are under exclusive management of the Energy Endeavour Foundation.

The examples shown below illustrate some incorrect uses of the logotype.


a.ii _ logo games

Please note that design interpretation usingthe SDE logotype such as those in the accompanying images are under exclusive management of the Energy Endeavour Foundation.

24i v. no g o zon e ss ol a r de c at h lon eu r op e

iv. no go zonesb. sde19 szentendre chart rules

creativity, play, research


The size of the 19must never change.

The placement of the taglinemust never change.

The placement of the 19 must never change.

The 19 must never be removed.

b.i _ logotype

The SDE logotype is designed to be shown free -standing horizontally against a solid neutral background. The effective ness of the logotype depends on consistent correct usage.

In certain circumstances, the logotype can be superimposed on a photographic image; these instances are under exclusive management of the Energy Endeavour Foundation.

The examples of incorrect usage shown on page 22 are also applicable for the SDE19 logotype Szentendre.


b.ii _ business card& letterhead

The SDE logotype is designed to be used carefullyon various support materials and in specific situations.

The examples of incorrect usage shown on page 22 are also applicable for the SDE19logotype Szentendre.

solardecathloneurope

19H U NG A RY

S Z E N T E N D R E

Dr Károly MatolcsyCompetition Director

[email protected]+36 30 966 0951skype • kmatolcsy1956

The art of smart building.

The business card will never be vertical.

The logotype will never be used in the center or on the right side of a letterhead, on the cover of a document or page.

www.sde19website.hu __ supported by the Energy Endeavour Foundation

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Et labori int, cus, commoluptas apidiciam quis velici consequo dolupti ute iur mos invenisit occulpa volum dolest evendis dis suntur moluptatamet assitium hitatquo tem quaectur minis minctorum re nis neturecuscia doluptibus quosam quo es voloria con prae con rem inventi ut exped molo te quae pa secae. Lut quodit, ullanto et lanto tem que esciendaepro con reptatque con nem volupic tetur, simagnis recepre cumquunt ulpa nisquam usande veri vercit fuga.

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Karoly Matolcsy

Competition Director+31 000 [email protected]

31__05__2017

Dear Mr Matolcsy,

www.sde19website.hu __ supported by the Energy Endeavour Foundation

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Et labori int, cus, commoluptas apidiciam quis velici consequo dolupti ute iur mos invenisit occulpa volum dolest evendis dis suntur moluptatamet assitium hitatquo tem quaectur minis minctorum re nis neturecuscia doluptibus quosam quo es voloria con prae con rem inventi ut exped molo te quae pa secae. Lut quodit, ullanto et lanto tem que esciendaepro con reptatque con nem volupic tetur, simagnis recepre cumquunt ulpa nisquam usande veri vercit fuga.

Et autes prerfer spelessit volenih itatur aut labo. Itat mo quae everiat ionsectis et officilique pos et facilit aut doluptatum voluptas nectota voluptatet impeliquam qui velesequatus et esci cus nitius abore, atur aute dolore a nimil mi, ut voloreperum acid et eic to veritestio blati nobisti natia quissequo mi, ommodi acero ipsape vollorum repudae ptatusti blaudici optat ipit omnistis dest, natusciam, quae et modit hilique susciat emost, quibea apis et reseque consed que nimilliqui viduntur maximin cidentis et dis molo velitis endeliti ulpa apitia doluptibus pos ped quid magnis aut aspediorion rem expera velliquas solum netur si nimusa nobitatur seque etur? Quiae nullessi doluptatur, aut ventio et et volorest volo ommodis utem volupta temolorume.

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Karoly Matolcsy

Competition Director+31 000 [email protected]

31__05__2017

Dear Mr Matolcsy,


b.iii _ no go "poster"

The SDE logotype is designed to be used carefully on various support materials and in specific situations. In a poster situation, the SDE19 logotype must never be centered and never be included in the title.

The examples of incorrect usage shown on page 22 are also applicable for the SDE19logotype Szentendre.

call

forteams


19H U NG A RY

S Z E N T E N D R E

intrepid ingenious responsible

Foundation Energy Endeavour · Postbus 612 2600 AP · Delft Netherlands · Tel 00 00 00 00 00 · Delft Netherlands · www.energyendeavourfoundation.org


b.iv _ header web & digital design

The SDE logotype is designed to be shownfree -standing horizontally against a solid neutral background. The effective ness ofthe logotype depends on consistentcorrect usage.

The examples of incorrect usage shownon page 22 are also applicable for the SDE19 logotype Szentendre.

The logotype SDE19 Szentendre must never be centered. The logotype SDE19 must never be on the right.

29v. a p p & r e c om m e n dat ion ss ol a r de c at h lon eu r op e

v. application& recommendationsa. recommendations sde design principles

industrial component

s ol a r de c at h lon eu r op e 30v. a p p & r e c om m e n dat ion s


a.i _ minimum size

The minimum width for the SDE logotype in print applications is 18 mm.

The minimum width for screen applications is 50 pixels. When using the logotype smaller than the minimum size, for example on small promotional items such as a usb key, please use a reproduction method that will preserve the integrity of the logotype.



18 mm 50 px

s ol a r de c at h lon eu r op e v. a p p & r e c om m e n dat ion s 31

a.ii _ initial print publications

In September 2015, the SDE Council ofExperts was invited to exhibit & exchange with european stakeholders in today’s energy challenges at the SET-Plan Conference in Luxembourg. An SDE brochure and poster were produced for this forum on energy system transformation; supported by the European Commission, the conference’s agenda included topics on research, innovation, competitiveness and European energy policy.

Please note: Design interpretations using the SDE logotype such as those used in the accompanying images are under exclusive management of the Energy Endeavour Foundation.

The logotype can only be used flush right in the specific instance of a design approachor a conclusive signature.


a.iii _ quality control

The poster in situ. Printing quality is key; careful attention must be paid to appropriate paper selection, weight, finish or coating. Imagery and graphics must be in highest possible resolution for optimal legibility and visual quality. All print materials must be signed off with a bat before going to press.

Please note: Design interpretations using the SDE logotype such as those used in the accompanying images are under exclusive management of the Energy Endeavour Foundation.

The logotype can be used flush right in the specific instance of a design approach ora conclusive signature.

33v. a p p & r e c om m e n dat ion ss ol a r de c at h lon eu r op e

v. application& recommendationsb. recommendations sde19 szentendre principles

industrial component

name

Mr Eaves XL Serif Narrow OT

bold / 8pt / leading 8pt /

letter space 50

role


regular / 8pt / leading 8pt /

letter space 50

contact


regular / 8pt / leading 8pt /

letter space 50

tagline


bold italic / 8pt /

letter space 50

free zoneX = 78 mmX = 27,5 mm X = 6,57 mm

Y = 5,11 mm

Y = 15 mm

Y = 120 mm

aligned aligned

aligned

aligned

2

3

3

4

4

2

format business card

55 x 85 mm


b.i _ business card

The free zone is an area where nothingmust appear except the logotype.

date


bold / 9pt / letter space 60

body text


bold (for name)

regular (for text) /

10pt / leading 12pt

contact / website


regular / 10pt / leading 12pt

32

2

3

Y = 9 cm

X = 4,05 cm X =4,07 cm X= 11,7 cm X=20 cm

Y = 9,9 cm

Y = 25,7 cm

Y = 28,7 cm

aligned

there are 4 steps from the tagline's logotype

to the first line of text.

format letterhead

210 x 297 mm

free zone


b.ii _ letterhead

The free zone is an area where nothingmust appear except the logotype.

date


heavy / 16pt / letter space 110

title

Raisonne / demi-bold / 46pt /

leading 72pt

line with support

included in the logopack as

'logotype EEF support'.

2 3

2

exemple 1 : title on 3 lines

exemple 2 : title on 1 line

Y = 17 mm

back of the cover

Y = 76 mm

Y = 203 mm

Y = 284 mm

X= 80,75 mmX= 25,4 mm

3

format cover dossier

210 x 97 mm

aligned

There are 10 steps from the tagline of the logotype

to the title and 6 steps between each line in the title.back of the cover


b.iii _ cover dossier

For covers of any dossier, the abbrevation of the logotype must be used. The main title must be written on 1 to 3 lines.

The EEF logotype must appear as indicated.* *

* *

format header web

1204 x 1262 px

Y = 70 px

Y = 91 px

Y = 371 px

Y = 385 px

X= 168 px

aligned

X= 1050 pxX = 42 px

menus


small caps / heavy / 22pt /

leading 30pt / letter space 160

language button


small caps / heavy / 22pt

2

2

There are 12 units from the end of the logotype to the first menu.

There are 6 units between each menu.


b.iv _ header (for web)

The website SDE19 Szentendre must have the english and hungarian button, no button flag. The example presented here suggests a vertical menu for clear legibility. Here, social media buttons should be aligned with the yellow circle of the logotype SDE19 Szentendre.


b.v _ footer (for web)

The EEF logotype must appear as a consistent partner on all communications materials.

Please note: The EEF logo must be systematically applied on all fundamentalcommunications materials.


b.vi _ projection examples

In a projection situtation, the consortium of logotypes associated to the SDE19 Szentendre logotype can be aligned vertically.

The art direction for fundamental steps of the competition's communication programme (print, digital and multimedia, signage, stage design) must be approved by the Energy Endeavour Foundation.


b.vii _ projection examples

In a projection situtation, the consortium of logotypes associated to the SDE19 Szentendre logotype can be also aligned horizontally.



b.viii _ signage example


Please note: Design interpretations using the SDE logotype such as those used in the accompanying images are under exclusive management of the Energy Endeavour Foundation. See page 23, 25, 31 and 32.

s ol a r de c at h lon eu r op e v i . e e f lo g o t y p e p r i nc i p l e s 42

vi. eef logotype principles

burst of energy


vi.i _ logotype

The EEF logotype consists of a symbolic element and a typographic element. These two elements cannot be disassociated from each other, and may therefore not be used separately.

The logotype should only be reproduced using the electronic artwork and should notbe redrawn or altered in any way.

When the logo is resized it must always be done proportionally to its original size.

The minimum size of the logo is when the height of the symbolic element is 13mm.


vi.ii _ clearspace

To protect the strength and integrity of our logotype, a clear space area, free of all other logos, text or other graphic elements, should be maintained.

In the examples, x equals the height of the electronic artwork. The clear space is a proportion of x.

• The minimum clear space above the electronic artwork is 1/4 of x.

• The minimum clear space below the electronic artwork is 1/2 of x.

• The minimum clear space to the left & to the right of the electronic artwork is 1/3 of x.

The clear space between the artwork and the typographic identity is 1/6 of x and will decrease or increase proportionately in size.

x

1/3x1/2x

1/4x


The typography of the logo must never be outlined.

The logotype typography must never be underlined.

The logotype must never be broken by a super imposed pattern.

The logotype must never be placed within another solid shape.

The logotype must not be distorted in any way.

The logotype should never be shown on a vertical axis.

vi.iii _ do & don't

The EEF logotype is designed to be shown free -standing horizontally against a solid neutral background.The effective ness of the logotypedepends on consistent correct usage.

The examples shown here illustrate some incorrect uses of the logotype.

s ol a r de c at h lon eu r op e v i i . c o - b r a n di ng p r i nc i p l e s f or t e a m s 46

vii. co-branding principles for teamsDissemination material & general communications actions will require high-level editorial content & graphic design;it is highly recommended to bring students majoring in visual communication onto the Team.

another dance, another move


vii.i _ co-branding principles for teams

All communication materials produced by or in collaboration with the teams, before, during and after the competition, must refer prominently to the project as the Solar Decathlon Europe 2019 in Hungary or SDE19. This includes all the materials and / or means in which companies and / or institutions refer to their collaboration with one or more teams by using their logo(s).

There are two main co-branding configurations:

SDE19 logo / SDE19 logo short + Team logo

2 SDE19 logo / SDE19 logo short + Team logo

+ EEF logo + consortium logos

Please note: The following pages will explain when and how to use the brands in collaboration with each other.

The SDE19 logos and the EEF logos can be downloaded here: http://solardecathlon.eu/sde-graphicchart-brandmanual-logos-download/

The consortium logos will be provided upon request through the [email protected], and can also be downloaded via the link mentioned above.

or

or

and

and

and

SDE19 logo / SDE19 logo short + Team logo

associated with:

2 SDE19 logo / SDE19 logo short + Team logo + EEF logo + consortium logos


vii.i _ co-branding principles for team & sde19 logos

sde19 logo // team logo (when _ where _ how)

The SDE logo in its variations must be included on the following communication materials: • Team website• Audiovisuals (such as video, proyected presentation)• Printed communication material (such as posters, flyers, books, brochures)• Promotional material

(such as uniforms, stickers, kitchen magnets, condoms)

Team Website

Please note: Respect clear space rules for the SDE logo (p. 12). The Team logo can be incorporated into the website in any number of ways and proportions, depending on the design of said website.

Dissemination material and general communications actions will require high-level graphic design and editorial content; it is highly recommended to bring students majoring in visual communication onto the Team.

a

b

Team website example


villa.past present prospective


Printed Communication Material

Please note: Respect clear space rules for the SDE logo (p. 12). The Team logo can be incorporated into the printed communication material in any number of ways and proportions, depending on the design of said material. Shown here is an example of a poster.

Dissemination material and general communications actions will require high-level graphic design & editorial content; it is highly recommended to bring students majoring in visual communication onto the Team.

poster example



Promotional Material

Please note: Respect clear space rules for the SDE logo (p. 12). The Team logo can be incorporated in any number of ways and proportions. This example shows how to co-brand on a Team uniform:

• On the front part of Teams’ uniforms (jacket, shirt, hat or another wearable item), only the combined version of the Team’s logo and the SDE19’s logo may be visible. One suggestion here is to place the SDE19 logo on the front & the SDE19 'short' logo on the sleeve, see examples.

• On the back part of Teams’ uniforms (jacket, shirt, hat, or other wearable item), Team sponsor logos may be visible only if complying with the logos rules requirements.

• A built-in clothing manufacturer logo may be visible on the front or back of the Team uniform, or both or none of them.

Dissemination material and general communications actions will require high-level graphic design and editorial content; it is highly recommended to bring students majoring in visual communication onto the Team.

T-shirt front example:

SDE19 logo is mandatory and must appear on heart of t-shirts or other uniform articles.

It is possible to position the Team logo in another area on the front of the uniform article.

T-shirt sleeve example:

SDE19 'short' logo (for legibity), no tag, on sleeve, optional.


vii.iii _ co-branding principles for teams & institutions

sde19 // team // eef // consortium logos (when _ where _ how)

The SDE19 logo, Team logo, EEF logo, and the consortium (EMI, BME, Szentendre) appear together as collaborative brands on the following communication materials:• Team website• Audiovisuals (video, projected presentation)• Printed communication material (book, brochure)

Please note: The following disclaimer must appear either as a footnote or in impressum on websites, audiovisual, and printed communication material:

Responsibility for the information and views set out in this report / study / article / publication lies entirely with the authors.

Team Website

Please note: Respect clear space rules for SDE logo (p. 12) and the EEF logo (p. 44) (a). The consortium logos (EMI, Szentendre, and BME) (b), must always appear together in this order. The Team logo can be incorporated into the website in any number of ways and proportions, depending on the design of said website (c).

b

c

a

Team website example



Audiovisual & Projection

Please note: For audiovisual communication material, the SDE19 logo, the EEF logo, and the consortium logos will be recognized collaboratively, in the order presented, in the credits.

Respect clear space rules for the SDE19 logo (p. 12) and the EEF logo (p. 44). The consortium logos (EMI, Szentendre, and BME), must always appear together in this order. The Team logo can be incorporated in any number of ways and proportions.

video projection example



Printed Communication Material

Please note: For printed communication material (such as a booklet or brochure, see example), the SDE19 logo and the Team logo, are represented together on the cover. The EEF logo, and the consortium logos appear co-branded on the back cover.

Respect clear space rules for the SDE19 logo (p. 12) and the EEF logo (p. 44) (a). The consortium logos (EMI, Szentendre, and BME) (b), must always appear together in this order. The Team logo can be incorporated in any number of ways and proportions. villa.

past present prospective

booklet cover example booklet back-cover example page III (final back page) of folio in booklet example

54s ol a r de c at h lon eu r op e v i i i . pac k a g e d t o ol s & f i l e s

viii. packaged tools & files

brilliant sun, transparent facet

s ol a r de c at h lon eu r op e v i i i . pac k a g e d t o ol s & f i l e s 55

• logot ype colour / smal l / versions png, jpeg, eps

• logot ype colour / medium / versions png, jpeg, eps

• logot ype bl ack / smal l / versions png, jpeg, eps

• logot ype bl ack / medium / versions png, jpeg, eps

• logot ype whi t e / smal l / versions png, eps

• logot ype whi t e / medium / versions png, eps

• logot ype colour shor t / smal l / versions png, jpeg, eps

• logot ype colour shor t / medium / versions png, jpeg, eps

• sde colour pal e t t e for cre at i ve cloud / version ase

viii.i _ sde root packaged tools & files

The following files are available for downloadthrough the Solar Decathlon Europe websiteon the 'SDE downloads' sub-menu of the 'info' menu.

http://solardecathlon.eu/sde-graphicchart-brandmanual-logos-download/


viii.ii _ sde19 szentendrepackaged tools & files



• logot ype colour / engl ish / smal l / wi t h tagl ine / versions png, jpeg, eps , pdf

• logot ype colour / engl ish / smal l / wi t hou t tagl ine / versions png, jpeg, eps , pdf

• logot ype colour / engl ish / medium / wi t h tagl ine / versions png, jpeg, eps , pdf

• logot ype colour / engl ish / medium / wi t hou t tagl ine / versions png, jpeg, eps , pdf

• logot ype colour / hungarian / smal l / wi t h tagl ine / versions png, jpeg, eps , pdf

• logot ype colour / hungarian / smal l / wi t hou t tagl ine / versions png, jpeg, eps , pdf

• logot ype colour / hungarian / medium / wi t h tagl ine / versions png, jpeg, eps , pdf

• logot ype colour / hungarian / medium / wi t hou t tagl ine / versions png, jpeg, eps , pdf

• logot ype colour / engl ish / shor t / versions png, jpeg, eps , pdf

• logot ype colour / hungary / shor t / versions png, jpeg, eps , pdf


viii.iii _ sde19 szentendrepackaged tools & files



• logot ype bl ack / engl ish / smal l / wi t h tagl ine / versions png, jpeg, eps , pdf

• logot ype bl ack / engl ish / smal l / wi t hou t tagl ine / versions png, jpeg, eps , pdf

• logot ype bl ack / engl ish / medium / wi t h tagl ine / versions png, jpeg, eps , pdf

• logot ype bl ack / engl ish / medium / wi t hou t tagl ine / versions png, jpeg, eps , pdf

• logot ype bl ack / hungarian / smal l / wi t h tagl ine / versions png, jpeg, eps , pdf

• logot ype bl ack / hungarian / smal l / wi t hou t tagl ine / versions png, jpeg, eps , pdf

• logot ype bl ack / hungarian / medium / wi t h tagl ine / versions png, jpeg, eps , pdf

• logot ype bl ack / hungarian / medium / wi t hou t tagl ine / versions png, jpeg, eps , pdf

• logot ype bl ack / engl ish / shor t / versions png, jpeg, eps , pdf

• logot ype bl ack / hungary / shor t / versions png, jpeg, eps , pdf


viii.iv _ sde19 szentendrepackaged tools & files



• logot ype whi t e / engl ish / smal l / wi t h tagl ine / versions png, jpeg, eps , pdf

• logot ype whi t e / engl ish / smal l / wi t hou t tagl ine / versions png, jpeg, eps , pdf

• logot ype whi t e / engl ish / medium / wi t h tagl ine / versions png, jpeg, eps , pdf

• logot ype whi t e / engl ish / medium / wi t hou t tagl ine / versions png, jpeg, eps , pdf

• logot ype whi t e / hungarian / smal l / wi t h tagl ine / versions png, jpeg, eps , pdf

• logot ype whi t e / hungarian / smal l / wi t hou t tagl ine / versions png, jpeg, eps , pdf

• logot ype whi t e / hungarian / medium / wi t h tagl ine / versions png, jpeg, eps , pdf

• logot ype whi t e / hungarian / medium / wi t hou t tagl ine / versions png, jpeg, eps , pdf

• logot ype whi t e / engl ish / shor t / versions png, jpeg, eps , pdf

• logot ype whi t e / hungarian / shor t / versions png, jpeg, eps , pdf

• sde colour pal e t t e for cre at i ve cloud / version ase


viii.v _ eef packaged tools & files

The following files are available for download through the Solar Decathlon Europe website on the 'SDE downloads' sub-menu of the 'info' menu and through the Energy Endeavour Foundation website on the 'downloads' sub-menu of the 'mission' menu.


http://energyendeavour.org/mission/downloads/

• logot ype colour / medium / versions png, jpeg, eps , pdf, ai

• logot ype colour / e x t r a l arge / versions png, jpeg, eps , pdf, ai

• eef colour pal e t t e for cre at i ve cloud / version ase

s ol a r de c at h lon eu r op e i x . c on tac t i n f or m at ion 60

ix. contact info

brilliant sun, transparent facet


The Solar Decathlon Europe is stewarded by the Energy Endeavour Foundation.A Netherlands-based non-profit organisation, the EEF is dedicated to university competitions and awareness activities in social, economic and environmental sustainability.

The SDE Council of Experts is working together to propel the mandate on resource responsibility. There is an ambitious groupof people with the same goals and vested interest in furthering the SDE agenda!

Please contact Louise Holloway at the Energy Endeavour Foundation by email >[email protected]

Post can be sent to >Energy Endeavour FoundationDelft Projectmanagement B.V.Postbus 6122600 AP Delft

The Energy Endeavour Foundation supports the mandate,

vision and objectives of the original U.S. Solar Decathlon,

initiated by the U.S. Department of Energy.

ix.i _ contact info


s de 19 l o g o t y p e de s ig n & v i s u a l c om m u n ic a t ion p e r r i n e g r é g y & g e r a l di n e l or i j n

s de l o g o t y p e de s ig n k e v i n au dr ic _ s i m é on h u e t _ b e n j a m i n du p on t

c r e a t i v e di r e c t ion l ou i s e hol l o wa y

Please note: The EEF logo and the consortium logos must be systematically applied on all fundamentalcommunications materials.

Documents

Graphic Chart & Brand Manual 03 2018 - solardecathlon.eu