Graph Analysis for CD digipak

7/30/2019 Graph Analysis for CD digipak

1/15

CD PANEL


2/15


3/15

QUESTION 1

Boys

Girls

Our questionnaire as shown has

a even distribution of males and

females, 5 boys and 5 girls.Having a evenly distributed

audience allows us to gain a fair

judgement without any gender

bias. We will be able to gain a

overall wider understanding for

our product that both genders willgratify from and to equally enjoy (

U&G theory)


4/15

QUESTION 2

0 2 4 6 8 10

41 +

31-40

21-30

16-20

12 to 15

The music video that we will be producing

will be aimed at a teenage audience.

Therefore this subjected our audience whichwe asked to participate in our questionnaire.

This will give us a better and more specific

idea of the demands and expectations our

audience have for our product. Specifying

and targeting our audience ensures that we

will include codes and conventionsdemanded by the age group we aim to

satisfy.


5/15

QUESTION 3

0

2

4

6

8

Design 1Design 2Design 3Design 4

From our 4 different digipaks it was

apparent that design 3 was most

preferred for the front panel. Design

3 was the only design which was incolour, therefore could be a reason

as to why it was preferred. However

this has ensured that we will include

colour within our front panel and

also the other 3 panels. The front

panel of design 3 is a establishing

shot, this allows the audience to

gain a wider understanding of the

genre of album and ideology of the

artist. This however does not leave a

wide gap for enigma for the

audience.


6/15

QUESTION 4

0 1 2 3 4 5

Design 4

Design 3

Design 2

Design 1

Both design 2 and 3 were of equal

preference. Therefore we will try an

incorporate both aspects of the panel.

Design 2 includes a horizontal format of thetrack list and design 3 has a vertical format

for the track list, therefore for our final

product we could possibly have and even

distribution of horizontal and vertical songs

from the track list. Both designs have the

main focal point of the image in the centre of

the frame. This will also be considered for

out final product. Both images also flow with

the context of the other panels. There is a

constant theme throughout both designs and

allows the audience to follow through the

album like it were a story; being an example

of the cultivation theory.


7/15

QUESTION 5

0

1

2

34

5

6

7

8

9

Font1

Font2

Font3

Font4

Font5

Font6

Font7

Font8

Font9

Font10

Font11

Font12

Font13

Font type 8 was chosen as most popular then all

the other fonts. This was also considered most

suitable for our genre and would also represent the

genre best. The font is almost italic and similar to

hand writing. This would give the album a more

personal touch and a greater interaction with artist

and fans therefore is something we wish to include

within out final product


8/15

QUESTION 6

0 2 4 6 8 10 12

Yes

No

As predicted the audience of our

questionnaire all agreed that we

should include a variety of shots forour final piece. Each camera shot

would represent a different aspect

of our genre and artist. This will

allow the audience to have deeper

proximity with the artist as they will

be able to relate through close upsof facial expressions and also gain a

wider knowledge of them as a

individual through long shots and

establishing shots.


9/15

QUESTION 7

0 1 2 3 4 5

Greyscale

Black and White

Technicolour

Sepia

Negative

Monochrome

Primary ColoursBlack and white colour schemes

were not only chosen as most

popular within our questionnairebut also within our research it was

evident for a soft rock genre that

this colour scheme was most

used. There were also subtle

colour schemes within the black

and white one for example ashade of red was present despite

everything else in the frame being

black and white. This is the colour

scheme which we will use in our

final product to represent the light

and dark aspects of the genre andthe artists lifestyle.


10/15

QUESTION 8

0 1 2 3 4 5 6 7 8

Yes

No

Similarly to the previous question and

response it was evident that the audience

prefer a selection of lighting schemes and

colour schemes. In our final product we aim

to satisfy this however we will also keep

some consistency throughout each panel so

that they can combine and come together to

complete a overall story for the audience.

The different lightings used will highlight

different features of each frame and will bemore prominent for the audience, therefore

they will not be bombarded with too many

concepts and ideology's. This way they are

able to construct their own individual profile

of how the artist will be and can then gratify

from this; uses and gratification.


11/15

QUESTION 9

0 2 4 6

Puff

QR code

Competitions

Social networking sites

Bonus/ additional tracks

institute information

Oficial website

iTunes Link

Social networking sites were chosen as the most

successful form of advertising on a cd album.

Therefore this is what we assume our audience

would prefer to see on a album which they would

chose to buy. Facebook and twitter links increases

the media platforms that the album can be

marketed on and therefore broadens the audience.

Developing facebook pages for the artist and also

creating twitter accounts increases the artists

image and could therefore be a new method of

distributing their product. Including these socialnetworking links onto the album allows the

audience to extended their appeal of the artist and

could actively chose to extend their research and

continue to support the artist. The likelihood that if

they liked the album they would be likely to show

interest in other albums and concerts etc.


12/15

QUESTION 10

0 1 2 3 4 5

Design 1

Design 2

Design 3

Design 4

Design 1 included a Getting to know section. This allows the artist to present

themselves to the audience. The audience can identify with their artist and gain a

wider knowledge and insight of their lifestyle. This also increases the proximity

between audience and artist. Through the Uses and Gratification theory the audience

gratifies from being able to identify with the artist and feels like they have developed a

more personal relationship with them, therefore this is something that we will aim toinclude within our cd digipac.


13/15

QUESTION 11

0 1 2 3 4 5 6

Design 1

Design 2

Design 3

Design 4

Design 3 included a close up of the

artist, again similarly to the previous

question it is evident that the

audience prefer a more intense and

more personal relationship with the

artist. This is through close ups of

his face/facial expressions and a

personal touch from the artist, e.g. a

Getting to Know section. Theaudience through Uses and

Gratification are able to establish

themselves like the artist and are

also gratified by their appearance

and all round persona.


14/15

QUESTION 12

0 1 2 3 4 5 6

Design 1

Design 2

Design 3

Design 4

Design 4 includes elements which have

not been overall popular with our

audience however they have established

that these conventions are more

associated with the soft rock genre. For

example the primary image on the front

panel is of a silhouette of the artist, this

opposes to the intimate imagery that was

previously chosen from other panels.

Therefore we will have to challenge thegeneric conventions of a soft rock genre

in order to appeal more to our audience.

However we will still include some

generic conventions from this design to

maintain the expectations of soft rock

fans, for example the artist imagery andlogos of the brand itself.


15/15

QUESTION 13

0 1 2 3 4 5 6

Extreme close-up

Close up

Medium

Medium long shot

Long shotAs it has been established before close

ups and other shots which engage theaudience with the emotions and persona

of the artist are mostly preferred by the

audience. Despite what panel the shot will

be on the audience of our questionnaire

have chosen that a close ups are the most

ideal and most representative for ouralbum. Therefore this has guaranteed that

we will include close ups and ideally will

have these on the front panel as they will

have most impact and engage the majority

of the audience which we wish to aim our

product at.

Documents

Graph Analysis for CD digipak