Grant Writing 102 Writing Effective Proposals

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    Grant Writing II: WritingEffective Proposals

    Sponsored by:

    Common Mistakes

    A well-writtenproposal for a poorlydesigned project

    Common Mistakes

    Emotional appeals

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    Common Mistakes

    Pleading poverty

    Common Mistakes

    Describing the tree

    Common Mistakes

    Lets develop a

    Then lets gomarket it to peoplewho will use it!

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    Common Mistakes

    The sho in list

    Its All About You, Isnt It?

    Focusing on what youare going to provide,instead of what yourclients or audienceneed

    Common Mistakes

    Ferraris and Jalopies

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    Common Mistakes

    Trinkets and Trash

    Common Mistakes

    Putting all the grantmakers buzz words inthe first paragraphand nowhere else

    Common Mistakes

    Alphabet Soup: TheOFSWCD has worked

    closely for eight yearswith ODNR-DSWC, -DOW and DNAP,using the NAAEEguidelines, to presentWET, WILD, PLT,and FLP

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    Common Mistakes

    Edspeak: This projectfeatures hands-on, minds-on activities that draw uponthe multiple intelligences oflearners, evaluated throughauthentic and diverseassessment

    Common Mistakes

    If we offer it, they will come

    Common Mistakes

    Drive-by workshops with no follow-up

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    Common Mistakes

    The $50 hotel room

    Common Mistakes

    The Edge to EdgePizza Proposal(words cover thepage from edge toedge)

    Common Mistakes

    Lost-without-a-roadmap

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    Common Mistakes

    for only $25,000!

    Common Mistakes

    Benchmarking, yes!Plagiarizing, no.

    Common Mistakes

    Ill have my schoolprincipal/state

    le islator/motherwrite a letter ofsupport about whata great idea thisis!

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    Common Mistakes

    Wet Ink Specials Not finishing a draftproposal earlyenough for your grantwriting buddy or thegrant maker toprovide youcomments andsuggestions

    Circular Reasoning

    Avoid presenting theabsence of yoursolution as the actual

    Example: Theproblem is that wehave no pool in ourcommunity. Buildinga pool would solve

    the problem.

    Parts of a Proposal

    Need or Problem Statement

    Goal/Objectives

    Activities Timetable

    Personnel or Organization Qualifications

    Outcome Measurements

    Continuation Plan

    Budget Spreadsheet and Narrative

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    Example of a Need Statement In a 2010 survey of

    Ohio dry cleaners, 65%admitted havingdifficulty understanding

    regulations apply tothem. 50% said theywould not becomfortable calling aregulatory agency toask that question.

    Objective: Where do we want to bewhen were finished?

    Example: Our after-

    help children readbetter.

    Better example:

    Our after school remedial education programwill assist 50 children in improving their reading

    scores by one grade level. Progress will bedemonstrated on standardized reading testsadministered after participating in the programfor six months.

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    Objectives

    Specific

    Measurable

    Realistic

    Time-bound

    Objectives vs. Activities

    OBJECTIVES explain what the project willachieve (where we want to be when werefinished.)

    ACTIVITIES are the specific steps that willachieve the objectives. How do we get there(the objective) from here (the current need)

    Activities: How do we get therefrom here?

    Who, What, Where, When, and How

    duration of the project

    Explain the sequence and timing

    Specific activities make it possible todevelop the project budget

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    Sample Objective

    The students willcreate and maintainan environmentalhome page in ourcomputer lab

    - Activity One:

    - Activity Two:

    Better: If the Objective is toimprove 150 students computerand analytical skills

    Activity one: Analyze the content of a Web

    Activity two: Compare two Web pages onthe same environmental topic

    Activity three: Create a home page aboutthis classs environmental projects

    Personnel/OrganizationQualifications

    Why are you the one for thejob?

    Brief biographical sketches

    yet)

    Evidence ofaccomplishments

    Endorsements from others

    Stick to whats relevant forthe project

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    Project Evaluation:Things to Think About

    Correlation is not causation:There may be multipleexplanations for your goodresults

    Cost of evaluation relative tooverall project

    Must be designed in early

    Include both quantitative andqualitative indicators

    Project Evaluation:Things to think about

    Lessons learned from

    projects

    Purpose of yourevaluation

    Summative Evaluation(e.g., for reports to the grantmaker)

    Did the program work?

    a a n s goa s

    Were the desired outcomes forparticipants achieved, and were they worththe cost?

    Should the program be continued?

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    Formative Evaluation(to make an ongoing program better)

    What are the programs strengths andweaknesses?

    Are participants progressing toward desiredoutcomes?

    Which participants do better than others andwhy?

    Can we operate the program more efficientlywithout compromising quality?

    Program Evaluation Resources

    WK Kellogg FoundationsEvaluation Handbookhttp://www.wkkf.org/under knowledge centerand resources

    More Evaluation Resources

    Centers for Disease Control Framework forProgram Evaluation for health programshttp://www.cdc.gov/eval/framework.htm

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    Detailing a Budget(Itemize, Itemize, Itemize)

    Personnel

    Non-Personnel

    Contractual

    Personnel

    Salary/wages: number of hours timeshourly rate for each position, or % of time@ what salary

    Benefits and how calculated

    Rule of thumb: benefits roughly 1/3 ofsalary

    Job description if not hired yet

    Non-personnel

    Supplies (consumables): itemized, unit price,totaled

    Equipment: itemized, unit price, totaled ,

    totaled Travel: miles at specified reimbursement rate, or

    per diem per traveler Allow for breakage Remember the Buick!

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    Contractual

    Describe the service being provided Name or organization or individual

    Number of hours times hourly rate

    Grant makers scrutinize closely forcontractors padded indirect costs

    Dont hide extra salary in contractual

    Meeting the Match

    Grant application should tell you how muchcash or in-kind match is required

    Always offer at least the estimated value ofyour organizations staff time and suppliesthat are not being covered with grant funds

    Include volunteer hours in your match.http://independentsector.org/volunteer_time

    includes current estimated rates by state

    Letters of Support

    This is a much-needed project, and

    this organization isterrific, just the one todo it right.

    Thats nice.

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    Letters of Collaboration

    If someones

    participation/permission iscrucial to make theproject happen, havet em wr te spec ca ywhat they will do orprovide

    Coach them, or they willwrite a generic supportletter

    Allow enough time toassemble these letters

    A word about innovation

    Innovative, creative projectsmake funders eyes light up

    Administrators (your boss?)want tried-and-true, soundmethodologies with a trackrecord of success under similarconditions

    Whats a grant applicant to do?

    Quick Tips

    Re-read the RFP or grant guidelines afteryouve finished the draft

    proposal, and tailor your jargon level totheir understanding

    Be sure your proposal can pass theSpouse Test

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    Dew knot trussed yore

    awl yore mist aches.

    Still More Quick Tips

    Check your math on thebudget

    Check your timeline againstthe funders calendar

    Check to be sure you havecompleted all sections

    Round up needed signaturesand collaboration letters

    Happy Hunting!