Granatur

granaturYour free magazine for check out the last up-to-dated information about Granada Tourist Offices.

Our Tourist Information Offices

exposed!

!

FunctionsYou’re about to discover

their main objectives and types within the city

of Granada.

Tourist Offer

Where they come from?

?

granaturgranatur

© Elisa&Luis#61799190

VisitorAnalyses

WHO&WHERE? ThankYou

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6

Functions

Contents

We bring you an up-to-dated recopilation of all our tourist information offices to recognise our major visitors

Promoting your destination!How does a tourist destination get promoted? Know more here!

BibliographyWhere we have obtain all our data? This is your page!

T.I.O. Organizational Chart IKnow more about who works in our tourist offices and what rank do they have.

Which functions have each one of our T.I.O.? More information here!

© lassedesignen - Fotolia.com #53286064


Visitor Analyseso Data-GatheringBy Elisa&LuisMarch 16, 2014

Alhambrabusiness

The Alhambra, which attract on 2013 about 2.315.017 tour-ist to the city, keeps our city flourishing. But, where are the whole tourist offer come from? We have gather all the in-formation about it and here is what we have found:

our main visitors are from France (120.645), Japan (100.680), EEUU (99.137) and UK (85.764) followed very close by Germany (84.511). Some interesting things about that result is that they search for tons of online information before they reach our magnificent city. The most used websites are the “Online Tourist Information Offic-es”, but they also look up into more “unofficial sites”, in which tripadvisor.com would be a perfect example. On the next page, we’re going to get deeper into those websites, because, in a spe-cific way, they are their first impression of our country and city, and depending on what they see there they will finally choose us or not.

The power of

magnetism


nternetiThis monster have change ev-

erything, but in our industry this

change has been much harder. It

brought with it a revolution of the

information, and with this, the way

that our tourist get the knowledge

about our country.

Below we can see the spain.info website, the most important internet page where tourist search for information about us.

Online Official Websites that our tourist have visited before they reach our country.

1. FRANCE:

- granadatur.com/fr/

- spain.info/fr/

- alhambradegranada.org/fr/

- voyage.michelin.fr

2. JAPAN:

- turgranada.es/jp/

- spain.info/ja/

- granadatur.com

3. EEUU & UK:

- lovegranada.com

- lonelyplanet.com/spain/granada

- wikitravel.org

- granada.info/english.html

4. GERMANY:

- granadaonline.de

- alhambradegranada.org/de/

- www.granadatur.com

- www.red2000.com

As a result of our statistics with internet data, we came to the conclusion that these websites are the most important ones to our most important tourist markets.


On your marks, Set, Review!

Not only the “official pages” are shown on the internet when our tourist search for information about us. There is a uncountable number of websites that can shift the

balance towards us or not.

These websites have a strong influency when the users search for information on the internet. Among others, here’s a list of the most important ones for us:

- granadadirect.com

- tripadvisor.es

- lapróximaparada.com

- visitargranada.com

- minube.com

- diariodelviajero.com

- parador.es

- pmdgranada.es

- atrapalo.com

- booking.com

- cetursa.es

- parqueciencias.com

- fodors.com

- rentalcars.com

- goldcar.es

- europcar.es

tripadvisorTripAdvisor is an American travel web-

site providing reviews of travel-related

content. It also includes interactive

travel forums.

TripAdvisor was an early adopter of

user-generated content. The website

services are free to users, who provide

most of the content, and the website is

supported by an advertising business

model

booking.comBooking.com is an online booking website started as a small start-up in Enschede in 1996, based in Amsterdam, Netherlands and since 2005 owned and operated by United States based Priceline.Booking.com offers online accommodation

booking. It claims to have over 540,000 properties globally under contract and that it deals with more than 700,000 room nights reservations per day. In 2013, it ac-counted for more than two thirds of Price-line’s revenue.Booking.com is available in more than 41 languages



+TouristpointsAs well as Granada has many “Visitor Centers”, 9 from the 21 offices are local, 1 is

regional, 1 belongs to the “Junta de Andalucía” and 2 to the “Patronato”. Depending on which authority control the office, they have different objectives:

Useful information about it:

Phone:: 958 247 128

• Fax: 958 247 127

• Address: Plaza Mariana Pineda 10-Bajo, 18009

Granada

• Opening Hours of the Tourist Office of Granada:

Mon-Fri: 9:00-20:00 h

Saturday: 10:00-19:00 h

The first authority we are going to talk about is the “Patronato de Turismo”. It is a depen-dent body from the “Diputación

de Granada” and was established in 1981. Nowadays it is regulated for a triple objec-tive:

Promote the touristic development in the province to include it into our economic engine and into a source of employment and incomes.

Promote loyalty among the tour-ist that visit the province, offering them their attention and profes-sional information.

Promote the tourist offer in the prov-ince to strengthen Granada as va-cation destination.

As long as the final objective of the “Patronato” is to bring out the province appeals, they offer these promotion activities:

It attends to the main national and inter-nation trade shows and it also attends to the most important businesses from “Turespaña and “Turismo Andaluz”

T.I.O.Functions*Mariana Pineda’s Office

i

© pressmaster - Fotolia.com #61156613


Know more aboutthis office!

·Phone:: 902 40 50 45

• Fax: 958 247 127

• Address: Plaza del Carmen, 9

18009 Granada

• Opening Hours of the Tourist Office of Granada:

Mon-Fri: 9:00-20:00 h

Saturday: 10:00-19:00 h

Andalucia.orgIn this website you can obtain tons of infor-

matin about our Andalusia. Besides it is an

awesome “Online Information Tourist Oou can

get your trip managed here too!

It organizes their own promotional activities in-side and outside the country as well as meetings with travel agencies and journalist in Granada to get the province know “in situ”.

It recieves “familiarization trips” through the many “Tourist Information Offices” from all the world wide.

Besides the “Patronato de Turismo” Office, we should mention too the Town Hall Tourist Information Office, which has its own Online Tourist Informa-

tion Office: granatur.com Their main functions are:

-Inform anyone who visit their website or physic office with up-to-dated and accurate informa-tion, as well as gather data of each visitor for statistics purposes.

-Community manager of every social network account that the Town Hall has on the internet to reply, inform and promote to every one who needs it.

-They must have a cultural agenda in which anyone could be inform about any activity, schedule and prices whitin the city.

-They have the obligation to give free material and any information to the city guides who re-quire them.

-In its website, (www.granatur.com) they should inform about meeting scheduled.

The last Office we are talking about is the website “www.andalucia.org”, which features one of the best online in-formation sources of our community. They have a double objective: promoting the Andalusia Brand as a tourist and

world class destination, as well as developing the renewal process of both sectors in Andalusia. In fullfilling these objectives, the fol-lowing business lines are developed:

·-Promote the tourism industry in all of its aspects and develop-ment of all activities to that end. -They have to promote the tourism offer in the strict sens, as well as the complementary offer within Andalusia.

·-Research and analysis of new tourist products. -Management of tourism facilities as assigned by the Andalu-sian Regional Government. -Editing of promotional material in all mediums

·-Production and distribution of information that promotes the development of tourism in Andalusia. -Coordination of promotional activities for public or private en-tities that have the same role in the context of the global

tourism policy.

·-Application of modern technologies applied to the marketing. -The sports are promoted and developed in this page too since they could gather many tourist flows within Andalusia. They have to organise, communicate, and diffuse the events.

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Promoting your

destination

All these offices we have mention on the last pages have many work to do, and, as we have seen, the most important function is the promotion of their destination.

We are about to brief you some of this activities and how they do it!

aStrategic projects for tourist development:

*A good example for this point is the International School of Rural Tourism that would be placed in Guadix. They want to train young people and entrepeneurals.

*Another example would be the tourism observatory. Its works would be gather and analyse statistic data about the evolution of tourism in Granada. Each 2 years, it will be renewed and reestructurated.

bTo promote our gastronomy and protect the special quality products that we offer with “IGP” and “DO”. They will accomplish this making, for example:

*A special panphet with all this information. (“Folleto de Alimentos de Granada”)

*Journey days to promote the spanish gastronomy. (“Luxury Taste of Spain)

cTo promote Granada as a MICE (Meetings, Incentives, Conferencing & Exhibitions) destination. How? Creating, for example:

*Granadaturismo, as their legal tool to set up the “Granada Convention Bureau”

*”Feria IBTM” in Barcelona, “Asamblea Mice” in Málaga, “Fitur Congresos” or “Feria IMEX”.

FiturAppKnow more about the most important Trade-show from our country downloading it on the App Store.

Andalusia stand in Fitur 2014

In Madrid, this Trade Show will concentrate in 2015 the offering of 9,107 companies from 165 countries and the

presence of around 200,000 visitors from around the

world, of which 120,000 are professionals, generating

revenue for the city of 200 million euros.

1GET OUR TOURIST POSITIONING STRENGTEN!

On red, you will find the main objectives of this offices and then, the methods they’re using to accomplish them!

dPromotional Actions aimed to the final customer. As example, on the ocassion of the World Travel Market with Turismo Andaluz there was many promotional activities in the Westfield Shopping center in London.

LGTB! Gay tourism or LGBT tourism is a form of niche tourism marketed to gay, lesbian,

bisexual and transgender (LGBT) people. They are usually open about their sexual orientation and gender identity but may be more or less open when traveling; for

instance they may be closeted at home or if they have come out, may be more discreet in areas known for violence against LGBT people.

The main components of LGBT tourism is for destinations, accommodations and travel services wishing to attract LGBT tourists; people looking to travel to LGBT-friendly

destinations; people wanting travel with other LGBT people when traveling regardless of the destination and LGBT travelers who are mainly concerned with cultural and safety

issues.

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#GRXexperienceThe local Tourist Board for Granada province

(El patronato provincial de Turismo de

Granada) organized an interesting event

at the end of June, called #GRXperience

that lasted four days.

The group was made up of 14 Social

media experts and also specialists in

Tourist marketing from differents

areas of Spain. The objective

was to show the variety that

Granada´s region has to offer

to the tourist and share this

on Social Networks. Here’s

the website of one of this

bloggers !

eInternational days of promotion of the province like destination of Tourism LGTB: Organization of the celebration and develop-ment of the third Days of Tourism LGTB in Granada with tour operators of 15 Europa’s countries and America, besides Spain.

f Creation of new tourist products

*Tourist of cetacean sighting on the Tropical Coast. They have promoted the creation of a new tourist product for the Tropical Coast, which constitutes an offer of leisure and environmental education. As fruit, it is already operating with a company this summer.

* Club of product of cicloturismo: In 2012 one has collaborated in the putting in march of the product ‘ Pedals of Granada ‘, with a tourist route of length crossed by Sierra Nevada.

* Tourist routes in taxi TaxiTour: Agreement with the Labour union of the Taxi of Granada for the creation, pro-motion and commercialization of the program TaxiTour, which offers nine tourist routes in taxi for the province.

g Promotional days for the recovery of the Japanese market

*Executives of nine principal Japanese tour operators visited in May the province to include it in his(her,your) offers of trip. The aim(lens) is to increase the arrival of Japanese tourists and his(her,your) stays in the province.

h Promotional days for the recovery of the Andalusian market

*The Provincial Patronage of Tourism celebrated on June 13 in Seville an own(proper) day of promotion to announce the tourist diversity of Granada and to recover the demand(lawsuit) of the Andalusian market - the first one of Spain in tourists’ volume towards Granada.

i Promotion of Granada in the social networks(nets)

*From June 28 to July 1, the Patronage organized the blogtrip GRXeperience, in which they informed a dozen of blogueros and writers online


that?

Did you know

“Sierra Nevada” is one of the stronger destinations of the whole autonomous region of Granada and the government is working on

supress its huge seasonality?

2ACTIONS OF DEVELOPMENT

aCollaboration with town halls

Edition of promotional material

Office coordination of information

Technical tourist Advice and training courses

b Collaboration with companies and regional associations

Program “ Conoce tu Comarca“ (internal Famtrips for businessmen and tourist agents of the regions).

Participation in the Plan of “ Desestacionalización of Sierra Nevada “.

cImprovement and renovation of the tourist signposting. It is inventoried and analyzing the condition(state) of the whole tourist existing signposting in the province of Granada for his(her,your) later(posterior) renovation.

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* Attention to the tourist: The offices attended from July 1, 2011 to June 30, 2012 to a total of 152.819 consultations: 118.295 in Mariana Pineda and 34.524 in the Airport FGL.

* Mobile office: The mobile office of the Patronage gives a permanent service from the summer beginning of 2011 in the Boy shop-assis-tant’s Port, offering information to the tourists who come in the cruis-es to visit the province.

3IMPROVEMENTS

OF THE SERVICES

OF TOURIST

INFORMATION

The Govern of the Provincial Patronage of Tourism of Granada approved in December the modification of the Bylaws of the autonomous organism of Deputation, which principal innovation is the incorporation in the own(proper) Governing Council - the principal organ of gov-ernment of the Patronage - of a representative of each one of seven tourist regions of the province.

4 MODIFICATION OF THE BYLAWS

TO INCLUDE TO THE TOWN HALLS OF

MAJOR POPULATION OF EVERY REGION


Who works for whom? Here ‘s a brief summary of our T.I.O.

Organizational chartsWHO&WHERE?

+ThankYou!We hope you have enjoyed our new project. We would like to dedicate this page to

all that websites that have offered many information without which no magazine could be done.

Documents

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