8/8/2019 Gran Turismo 4 Lexus Co-promotion English SCEK
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2004. 4. 6
SCEK Toyota Motor Korea Co., Ltd. Co-Promotion
PlayStation2 and GT4 sponsor LEXUS Racing Cars in KMRC
- PlayStation2 and GT4 sponsor Lexus IS200 racing cars for GT-1
class
- GT4 Prologue trial booths and various promotional events at
the racing course
- Offering the racing manias an opportunity to experience the
magnificent world of GT4
Prologue
2004. 4. 6 Seoul Sony Computer Entertainment Korea Inc. (SCEK,
President Yeo-Eul Yun)
entered into an agreement with Toyota Motor Korea Co., Ltd.,
which is the leading brand of the
Korean domestic imported car market, to officially sponsor Lexus
IS200 racing cars for Korea
Motor Racing Committee, KMRC).
KMRC, which has begun since 1992, will be held starting with BAT
GT Championship on March.
28, 2004, continued until Changwon F3 in November 2004.
Currently about 30 racing teams haveparticipated and yearly 1.8
hundred thousand spectators are expected to be mobilized. The
major
KMRC races including BAT GT Championship, etc. from March 28,
2004 to October 12, will be
held 7 times at Yong-In Speedway and will be broadcasted on
MBC-TV.
Through the agreement between SCEK and Toyota Motor Korea Co.,
Ltd., PlayStation2 and
Gran Turismo 4 Logos are attached to the Lexus IS200 Racing
Cars, Racers and Staffs Jackets,
PlayStation2 demonstration booths will be set at the racing
course. Mini game races will be held
at the PlayStation2 booth, and especially GT4 Prologue, which
includes Driving School Mode,
will be mainly demonstrated and will offer the racing fans and
the mass an opportunity to
experience the magnificent world of the video-game through GT4
Prologue.
Contact
Sony Computer Entertainment Korea
PR Manager
Hee-Won, Kang (82-2-6230-3615, 82-11-9747-8572)
