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Innovation to Drive Profitable Growth
Chris GraffMarketing Executive
Chris Graff Leader/Innovator [email protected] 781-454-6862
Chris Graff Leader/Innovator [email protected] 781-454-6862
Fortune Brands: Innovation Linked Technology to Consumer Insight
Chris Graff Leader/Innovator [email protected] 781-454-6862
Innovation in Consumer & Construction Adhesives
1st to Market Products
Product Technology Consumer Benefit
WaterproofingRepair
Butyl Chemistry 100% watertight bond/ seals underwater
Stretch & Seal Silicone amalgamation Hold 40 PSI, permanent seal
Stencil Tape Die Cutting Paper Tapes
Wall covering, crafting
Super Bond High Surface Energy Adhesive
Longer Life, Strong hold.
Flashing Tapes Butyl Chemistry Reduces labor, 100% water tight bond 50 yrs.
Retailers: Wal-mart, The Home Depot, Lowe’s, Others
Business Impact: $12MM in revenue yr 1 ($60MM SBU)
12% Accretive to Operative GM.Flashing tapes are a $40MM Business 2012
Chris Graff Leader/Innovator [email protected] 781-454-6862
Innovation in Fiber Technology & Design
Business Envirnment•Manufacturing at capacity•Price pressure from imports•No innovation in category•Losing or lost leadership position
Research•Weight & strength CTQs•Image high impact on brand selection•Adoption slow in life safety applications
Development•Research experimental fibers with Allied, DuPont, Monsanto•Experimental testing/development with Natick Labs•Created Mirco rappel as beta for U.S. Army Special Forces
Business Impact•6 Patents• Asserted industry Leadership Position• 25% EBIT Improvement, Premium mix drove revenue growth•Award winning products gained significant press
Customers: •REI, Eastern Mountain Sports, US Army, NYFD, NYPD,
Chris Graff Leader/Innovator [email protected] 781-454-6862
Innovation Micro Electronic Fluid Dispensing Technology
Critical to Quality Questions•Accuracy•Repeatability•Speed
Research•Industry Segmentation•Application Segmentation•Manufacturing/Plastics Capabilities•Electronics Components Selection•End User ergonomics
Users•Phillips, Samsung, LG, Sony, Boston Scientific•Valio, Sumutomo, Henkel
Business Impact•6 Patents• Asserted industry Leadership Position•Profit Improvement (10% Accretive)•Sustained Competitive Advantage
Chris Graff Leader/Innovator [email protected] 781-454-6862
Lean Process Drives Execution & Reduces Risk
Chris Graff Leader/Innovator [email protected] 781-454-6862
Execution: Find Route Cause of Performance Variation
Chris Graff Leader/Innovator [email protected] 781-454-6862
Execution: Starts with a Plan and Measurements
