Graeme Coates

Chairman, Regional Aquaculture Organisation

Executive Officer, Marine Farming Association

Director, Aquaculture Direct Limited

The World The Aquaculture sector is the fastest growing seafood sector

The Food & Agriculture Organisation (FAO) predicts that global consumer demand for seafood will almost double from 45 to 85 million tonnes by 2020

It is estimated that aquaculture will increase from 42% to 58% of global seafood production by 2020

The growth in global fish protein consumption to 2020 will be from developing countries – over half of which will come from the Asia Pacific region

New Zealand New Zealand’s aquaculture produce is currently exported to

79 countries worldwide

An industry drive supported by government, for new species development is assisting this sector to move towards new, high value species and value added products that promise to be the future of aquaculture in NZ

New Zealand Cont.. NZ is recognised as operating one of the strictest quality

assurance programmes for shellfish in the world. NZ is also unique in the fact that it does not use antibiotics, pesticides, growth promotants or vaccines in Salmon Farming practices

Sustainable aquaculture has the potential to make a significant contribution to New Zealand’s economy. Currently offering employment to over 3,000 people, this figure is expected to increase significantly within the coming years

New Zealand Cont.. Aquaculture activities in NZ take place within

approximately 17,630ha of allocated water space. Of this:

41% are near-shore sites

51% are open-ocean sites

8% is undeveloped space in interim AMA’s

Most of the open-ocean space is still in the early stages of development. Open-ocean aquaculture occurs in exposed sites which require more space between farm structures and different types of structures to those typically used. This limits stocking capacity, which means open-ocean aquaculture can have a lower yield per hectare than near-shore sites

GreenshellTM Product Forms New Zealand Greenshell™ Mussel exports 2008

Product categoryExport

Weight (kg's)

% of

exports

% change on

2007 exports

HS Frozen 27,990,138 84.06% 0.60%

Meat Frozen 2,906,762 8.73% -1.20%

Whole Frozen 1,261,319 3.79% 0.56%

Pre'ed/Marinated 448,723 1.35% 0.06%

Live 430,337 1.29% -0.10%

Freeze-dried pw d 201,447 0.61% 0.09%

Other not L/Ch/Fz 20,311 0.06% 0.05%

Meat Chilled/Frsh 8,917 0.03% -0.01%

Whole Chilled 7,323 0.02% -0.04%

Smoked 6,528 0.02% -0.02%

Proc in Can, Jar 6,484 0.02% 0.01%

HS Fresh/Chld 5,577 0.02% 0.00%

Pow der in capsule 2,132 0.01% 0.00%Product category Export w eight Export Weight (k.g's) 2008HS Frozen 30,181,798 27,990,138Meat Frozen 3,591,568 2,906,762Whole Frozen 1,167,965 1,261,319Live 503,633 430,337Pre'ed/Marinated 466,687 448,723Freeze-dried pw d 186,759 201,447Other not L/Ch/Fz 3,438 20,311Meat Chilled/Frsh 11,963 8,917Whole Chilled 21,889 7,323Smoked 12,907 6,528Proc in Can, Jar 3,742 6,484HS Fresh/Chld 5,762 5,577Pow der in capsule 2,990 2,132NZ Greenshell™ Mussel Exports 2008

Source: New Zealand Seafood Industry Council Ltd

Where do GreenshellTM Go? – Frozen half shell Year 2009

39%

10%

5%

4%

4%

4%

4%

3%

3%

24%

0 2,000 4,000 6,000 8,000 10,000 12,000

United States

South Korea

Spain

Canada

Japan

Hong Kong

United Kingdom

Australia

Germany

Other

Weight (tonnes)

Source: Aquaculture New Zealand Ltd – New Zealand Aquaculture Farm Facts June 2009

Where do GreenshellTM Go? – Frozen mussel meat Year 2009 Frozen Mussel Meat

26%

23%

23%

9%

4%

3%

12%

0 100 200 300 400 500 600 700 800

Australia

United States

Spain

Hong Kong

Japan

Greece

Other

Weight (tonnes)

Source: Aquaculture New Zealand Ltd – New Zealand Aquaculture Farm Facts June 2009

Tonnage and value of Greenshell exports from 1983

0

50

100

150

200

250

0

20000

40000

60000

80000

100000

120000

198

3

198

4

198

5

198

6

198

7

198

8

198

9

199

0

199

1

199

2

199

3

199

4

199

5

199

6

199

7

199

8

199

9

200

0

200

1

200

2

200

3

200

4

200

5

200

6

200

7

200

8

200

9

Year

Ex

po

rt V

alu

e M

illi

on

s

To

nn

ag

e

Estimated farm tonnage and value of Greenshell exports from 1983 - 2009

Tonnage

Export $

Bay of Plenty

1. Regionally supportive

2. Water Quality

3. Uniqueness

4. Growing areas/ opportunities

5. Infrastructure

Opotiki

1. Offshore site available

2. Enthusiastic supportive Council

3. Branding

4. Opportunity (technology / species)

5. Jobs, on water, in processing plants

6. Adding value