NATIONAL MEDIA KIT

Grabbing The AttentionOf Consumers On-The-Go

Curb Taxi Media (formerly known as Verifone Media) is the leading provider of taxi media in the US and UK. We offer the wide reach of traditional out-of-home advertising with our bold, eye-catching taxi tops, and the highly-targeted delivery of Taxi TV, the nation’s largest digital advertising network.

Every month we deliver billions of impressions in traditional out-of-home and reach millions of targeted digital viewers in major metropolitan areas. Curb Taxi Media has sales offices in New York, Boston, Las Vegas, Miami, New Orleans, and London.

TAXI TV• 15M+ monthly viewers• 22,000+ screens• Dynamic, entertaining content• Touch point with a captive audience• Interactive capabilities

TAXI TOPS• 2B+ monthly impressions• 14,000+ taxi tops• High-impact brand messaging• Mass reach in high traffic areas• Customizable, dynamic capabilities

Taxis Go Where People Go

Taxi media delivers the mass branding of a billboard while providing access to places where other media can’t travel. From the airport to the city and all around town, taxis go where the people go.

In comparison to other out-of-home advertising formats, taxi media offers unparalleled visibility and a broader reach than any other OOH format can provide.

TAXIS BILLBOARDS STREET FURNITURE BUSES

• Average 1,800 miles per week

• Exclusive ad environment with

two exposures

• Fully illuminated and on the

road nearly 24 hours a day

• Very cost-effective ad buy

• Fixed ad placements

• Short dwell time

• Limited availability

• Placed at fixed

locations

• Limited availability

• Expensive media buy

• Follow fixed routes

• Cluttered ad

environment

• Limited availability

The World’s Largest Brands Use Taxi Media

From fashion and beauty to travel and tourism, our clients include some of the world’s largest companies and a roster of brands from nearly every sector of business.

ENTERTAINMENT & MEDIA CPG TRAVEL &

TOURISMRETAILBEAUTYFASHION ALCOHOL

FINANCE

BEAUTY

Greater Visibility/RecallThan Any Other OOH Media

“Have you seen any of these [television show] advertisements?”

41

20 19 1712

40

20 21 18 16

39

21 18 16

8

0

10

20

30

40

50

60

70

80

90

100

Taxis Subway entrance Bus shelter Bus advertiser Phone kiosk

Total (n=102) Male (n=51) Female (n=51)

*Source: Proprietary research study for Verifone Media, conducted by Russell Research

Target ConventionsWith Taxi Media

Hundreds of conventions take place in top DMAs throughout the year. Utilize our platforms to reach attendees and locals interested in these large-scale events!

NEW YORK CHICAGO LAS VEGAS SAN FRANCISCO• Venues: Javits Center,

New York Marriott Marquis

• Popular Events: NY NOW (January, August)Int’l Toy Fair (February)NY Comic Con (October)

• Venues: McCormick Place, Merchandise Mart

• Popular Events: Int’l Home/Housewares Show (March)FABTECH (November)

• Venues: Las Vegas Convention Center, Sands Expo, Mandalay Bay Convention Center

• Popular events: CES (January)MAGIC (August)AAPEX (November)

• Venues: Moscone Center, San Francisco Marriott Marquis

• Popular events: NADA/ATD (January)Fancy Food Show (January)AAD Annual Meeting (March))

On The Road Ahead:Mobile Strategies

Currently available in 65 cities across the US, Curb is the first and only national e-hail app for taxis. The app’s rapidly growing user database offers additional opportunities to reach passengers during and after their taxi experience. Collects first party data for:

• Amplifying messages on-screen• Geo-targeted pop-up ads• Retargeting passengers post-ride • Couponing and local offers

Taxi Tops in20 Major Markets

• High impact brand messaging• Mass reach in high traffic areas• Customizable, dynamic capabilities• Top 10 US markets and more

STANDARD TOPS

Showcase sophisticated, clear messaging with two-sided LED-illuminated tops

DIGITAL TOPS

Provide dynamic messaging to a mass audience with full motion HD video ads. Digital tops offer geo-targeting capability – creative can change as the taxi travels through different areas.

UNIQUE TOPS

HIGH IMPACT TOPS

Capture attention with a premium look – 30% bigger and 100% brighter than standard tops

Turn heads with innovative, customized options that enhance the presence of your brand. Executions include: 2D/3D Extensions, Custom 3D Design, Clear Canopy and Lenticular.

STANDARD TOPS (2-SIDED)

ALLMARKETS

HIGH IMPACT TOPS (2-SIDED)

BOSTON,MIAMI,NEWYORK,SANFRANCISCO,ANDTAMPA LASVEGAS

HIGH IMPACT TOPS (3-SIDED)

STANDARD TOPS (4-SIDED W/ END CAP)

CHICAGOANDMIAMI

DIGITAL TOPS

NEWYORK AUSTIN,LASVEGAS,ANDNEWYORK

UNIQUE TOPS (CLEAR CANOPY)

UNIQUE TOPS (2D/3D EXTENSIONS)

ATLANTA,BALTIMORE,BOSTON,LASVEGAS,MIAMI,NEWORLEANS,NEWYORK,ORLANDO,PHILADELPHIA,SANFRANCISCO,SEATTLE,ANDWASHINGTON,DC

UNIQUE TOPS (CUSTOM)

ATLANTA,BALTIMORE,BOSTON,MIAMI,ORLANDO,ANDSANFRANCISCO

AUSTIN,HOUSTON,ANDLASVEGAS

TAXI TRUNKS

• ATLANTA• AUSTIN• BALTIMORE• BOSTON• CHICAGO

• COLUMBUS• DALLAS• HOUSTON• LAS VEGAS• MEMPHIS

• MIAMI• NEW ORLEANS• NEW YORK• ORLANDO• PHILADELPHIA

• PHOENIX• SAN FRANCISCO• SEATTLE• TAMPA• WASHINGTON, DC

Taxi Tops:Our Markets

The Nation’s First Digital Taxi Tops

• Available in New York City• 250 HD Screens • Vivid full-motion video on 41” x 14.4” LCD screens• All plays are tracked and screen performance is

remotely monitored• 2:00 loop - (8) :15 Spots

GEO-ZONING

REAL TIME UPDATES

DAY OR WEEK-PARTING

BRIGHTEST TOPS ON THE MARKET

The Curb Digital Network

The Nation’s LargestTaxi Video Network

• BOSTON• CHICAGO• LAS VEGAS• LOS ANGELES• MIAMI

• NEW ORLEANS• NEW YORK• PHILADELPHIA• SAN FRANCISCO• WASHINGTON, DC

• 22000+ screens in 10 major markets

• Dynamic, entertaining content

• Touch point with a captive audience

• Interactive capabilities

• Digital, measureable and unskippable

TAXI TV DEMOGRAPHICS

43%FEMALE

57%MALE

38MEDIAN AGE

$83KAVERAGE HHI

72%A18-49 COMP

Mobile and Enhanced Video Targeting• Curb app user data• Third party data - Groundtruth• Retargeting passengers post-ride • In app advertising

Audience TargetingWith First Party Data

Curb Mobility is the only out-of-home company with a first party app that can provide audience demographics and rider profile information. Data from Curb, our mobile app, can improve screen targeting, audience attribution, campaign measurement and ad retargeting.

New York City Taxis do over7X more monthly trips than a TNC

Taxi Ride Share

All Trips in New York City: 10,500,000 15,000,000

Number of Vehicles: 13,400 130,000

Trips per vehicle: 783 115

• Taxi regulations relaxing• TNCs (Uber, Lyft, Via)• Autonomous vehicles

*Source:AMNY

Curb Taxi Rider Location Based Behavior*

AIRLINES

American 390

Delta 336

Southwest 227

BANKING

Chase 214

Citibank 556

HSBC 962

Capital One 392

TD Bank 460

FASHION

Calvin Klein 513

Bloomingdales 484

A/X Armani Exchange 500

J. Crew 474

H&M 319

DRUGSTORE

Duane Reade 1766

Rite Aid 122

CVS 121

*Source:CurbridesindexofGroundTruth population,January2018

Taxi TV Improves Reach For Both Local and National Campaigns In Key Markets

NewYork

National

Taxi TV Delivers

Reach a desirable audience in an uncluttered media environment:

• Captive audience with extended dwell time

• Taxi TV loop doesn’t run unless there’s a rider

• Guaranteed Ad Plays, Guaranteed Impressions

• Interactive capabilities

• Geo-targeting, day-parting, week-parting

TAXI TV OTT / CTV TV RADIO MOBILE INTERNET OOH

SIGHT ● ● ● ● ● ●

SOUND ● ● ● ● ● ●

MOTION ● ● ● ● ● ●

UNSKIPPABLE ● ● ●

INTERACTIVE ● ● ● ● ●

GUARANTEED IMPRESSIONS ● ● ● ●

PROXIMITY TO PURCHASE ● ● ● ●

Taxi TV Starts The Conversation

"We have not found a more effective use of our video media dollars than Taxi TV. The ROI has been exceptional." Shelly Palmer, CEO, The Palmer Group

“This [ad] was on maybe, two seconds in the back of cabs...a hundred messages, calls, emails...if you dont think it works, put your picture up and watch what happens.” David Sable, Global CEO, Y&R

“I’ve had no less than a dozen or so people texting me, calling me and emailing me, telling me, ‘I just saw your face on the inside of a cab in the promo for this [the 2017 DPAA Video Everywhere Summit]’…digital out of home actually works.” Doug Ray, CEO, Carat

“When I started in this industry, if you had told me I was going to build a career in the back of cabs...Taxi TV changed my life.” Cat Greenleaf, Host, Talk Stoop

Taxi TV Plays Video From Pick Up to Drop Off

NBC Provides Exclusive. Engaging Content For Taxi TV In A Fully Viewable, No Fraud Environment

Prime Time and Late Night

NBC Sports

NBC News

Local News*

Entertainment/Lifestyle

*NBCOTSTaxiMarkets:LocalBrands- 4NY,NBC4LA,NBC5,NBC10,NBC4DC,NBC6,NBCBayArea,NBCBoston;OtherMarkets/platforms:NBCEverywherebrand.

COPYRIGHT © 2017 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.

RECURRING VIDEO SPOTS ACTION BANNERS CUSTOM MICROSITE

Interact with a qualified, captive audience with unskippable video

messaging

Encourage action with contextual messaging or persistent branding

alongside your video

Offer a custom, engaging brand experience with clickable,

actionable creative executions

• :15 or :30 video spot, with full sight, sound and motion

• Repurpose your TV or Digital Video creative, or work with us on a custom produced spot

• Reach taxi riders in a relevant, environment with guaranteed impressions

• Static banner(s) present for the entire length of the ad spot

• Meets standard IAB specs

• Encourage action, with potential for interaction via Custom Microsites, Text to Engage, etc.

• Custom microsite present for the entire length of the ad spot

• Perfect environment to share product features, launches, detailed information, etc.

• Connect with viewers and drive interaction, capturing email addresses, fielding surveys, etc.

Enhance Your Taxi TV Experience

Taxi TV Provides Measurable EngagementConnect with viewers and drive interaction with clickable, actionable creative executions

17-Mar 18-Mar 19-Mar 20-Mar 21-Mar 22-Mar 23-Mar

1.4% 1.4% 1.4% 1.5% 1.7% 2.0% 1.6%

14-Feb 15-Feb 16-Feb 17-Feb 18-Feb 19-Feb 20-Feb

1.3% 1.3% 1.3% 1.4% 1.6% 2.0% 1.7%

17-May 17-Jun 17-Jul 17-Aug 17-Sep 17-Oct 17-Nov

3.8% 5.9% 6.5% 6.7% 7.1% 7.5% 9.0%

*% Clicks/Total Rides - Daily

*% Clicks/Total Rides - Daily

*% Clicks/Total Rides - Daily

Lord & Taylor Microsite

SONY Pictures Television – Seinfeld Trivia Game

Apple Pay

PAYMENT SCREENSPONSORSHIP

CREDIT CARD TERMINALSPONSORSHIP

IDLE SCREEN SPONSORSHIP

Increase brand awareness and relevancy with sponsorship at

point of sale

Encourage action with contextual messaging or persistent branding

alongside your video

Persistent branding displayedon default screen

• Companion ad on the screen for the entirety of the payment process

• Unique reach with 100% of our riders

• Unskippable content, all riders must see/interact with the payment screen

• Exclusive ad onscreen for entireride

• Unique reach with 100% of our riders

• Unskippable content

• Exclusive spot displayed onscreen before meter is onand when video is off

• Unique reach with 100% of our riders

• Unskippable content

Enhance Your Taxi TV Experience

Taxi TV content can be featured where and when you want via day-parting and geo-targeting

Geo-targeting enables content to change as taxi travelsthrough different neighborhoods or zip codes

Dayparting rotates content by hour block or time of day

Customize Creative For Precise Audiences

Promote Your Special Events On Taxi TVTaxi TV content can be placed quickly and featured for short periods of time - the ideal format for building awareness and generating buzz in the weeks or days leading up to special events:

• One-day sales

• Holiday specials

• Grand openings

• New product launches

• Celebrity appearances

• In-store promotions

MaximizeYour Campaign

• Engage metropolitan audience in unique ways• Custom, unique branding options• Enhance your messaging• Available in select markets

Compliment any taxi top format with the addition of door wraps to boost messaging

HIGH IMPACT TOPS

Wrap cabs to capture more attention and increase brand visibility and impact

Create buzz by dominating a location or offering free branded rides at your next event

Boost social media sharing and press coverage with branded taxis at movie premieres and store openings

PHOTO OPS STAGING EVENTS

CAR WRAPSDOOR WRAPS

Contact Us

Curb Taxi Media11-11 34th AvenueLong Island City, NY 11106

(888) 829-4867

ads@gocurb.com

www.gocurb.com