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2017 Media Solutions

Essential industry information, events, education, commerce and insights

2017 MEDIA SOLUTIONS | 1

Grow with Waste360Serving 90,000 professionals worldwide, Waste360 delivers all the tools, platforms and resources that solid waste, recycling, and organics industry professionals need to capture business and make informed decisions.

Waste360 plays a critical role in connecting industry professionals worldwide. Anchored by the flagship event, WasteExpo, and digital properties including Waste360.com, Waste360 continues to grow and evolve to meet the needs of the industry.

Reach your Customers and Best ProspectsBuyers and decision-makers, including waste service companies and waste generators, government officials and engineering firms worldwide rely on Waste360’s websites & eNewsletters, events and online learning portals for the information they need to make strategic business decisions.


Partnerships:

Waste and recycling information, events, commerce and education


Expect More Connections, Greater Reach & Business Opportunities with Waste360!Waste360 has expanded to deliver the information, events, education and commerce that will enable you to better connect with the community, reach customers and grow your business. This includes a totally rebranded Waste360 network of products:

A NEW Waste360.com – A new platform designed with a better user experience and new ad units to reach your prospects/ customers. Better user experience = more traffic = more business for you.

Enhanced eNewsletters – Delivering even higher open rates and new high-impact ad units for you to take advantage of (Waste360 Daily Wire, Waste360 Recycling Business, Waste360 Business Insights).

Waste360 Marketplace – The industry’s new tool for products and services that brings buyers directly to you year-round, 24/7.

Waste360 University – Your gateway to online education from leading experts in waste, recycling and organics.

New webinars – Engaging topics and great opportunities for sponsorships.

More impactful events – WasteExpo, Waste360 Recycling Summit and the Global Waste Management Symposium – connect pre-show, during the show & post-show with prospects & customers.


AUDIENCE PROFILE

Waste360 DemographicsReach 90,000 waste, recycling and organics decision-makers from both the public and private sectors with Waste360’s events, newsletters and online portals.

TOTAL MARKET PENETRATION

LEADING THE MARKET

+50%

100%(We reach them all!)

100% Penetration into the Top 100 Waste Companies

More than 50% of the Top 100 attend WasteExpo!

29%

26%

13%6%

10%6%2%3%

Waste360 provides unparalleled reach into the industry’s influencers and decision-makers in North America and around the

Operations Management: 33%

C-Level Executives: 35%

Financial & Sales Management: 12%

Engineering/Maintenance Mgmt: 11%

Industry Consultants: 7%

Other: 2%

Private or Public Sectors including Superintendents, Directors or Managers of Sanitation, Public Works, Facility or Plant and other Dept. Heads.

Corporate management including Presidents, Owners, Partners, CEO’s, Chairmen of the Board and VPs

CFOs, Treasurers, Controllers, VP Sales and Purchasing Directors

Chief Engineers, Maintenance Managers, Project Managers and Engineers

Government Officials 26%

Recycling Firms 13%

Consulting Engineering Firms 6%

Equipment Manufacturers 10%

Distributors & Dealers 6%

Legal/Ins/Financial Firms 2%

Waste Generators 3%

Waste360 reaches all of the key stakeholders across the industry:

Source: Waste360 Profile Study, 2016

Waste Services Companies 29%


Waste360.comNewly enhanced to better serve you, Waste360.com remains the leading source for critical and timely news and insights on the most integral solid waste, recycling, organics and sustainability industry topics!

EDITORIAL EXCELLENCE

Waste360’s unrivaled editorial team includes David Bodamer, Mallory Szczepanski and Leone Young, as well as recognized columnists who have been providing essential content to readers and buyers for 45+ years.

Industry commentary and insights:• David Bodamer, Waste360

• Robert Boulanger, Recycling Markets Ltd.

• Stuart Buckner, Ph.D., Buckner Environmental Associates LLC

• Will Flower, Green Stream Recycling

• Sharon Kneiss, NWRA**

• Eric Lombardi, Eco-Cycle International

• Michele Nestor, Nestor Resources Inc.

• Barry Shanoff, SWANA*

• Bryan Staley, P.E.,Ph.D., EREF†

• Mallory Szczepanski, Waste360

• Leone Young, LTY ERC, LLC

* Solid Waste Association of North America** National Waste & Recycling Association† Environmental Research and Education Foundation

6:06 average time spent on Waste360.com

188,000+ avg. monthly page views

CONTINUED TRAFFIC GROWTHACROSS ALL MARKET SEGMENTS ON WASTE360.C0M

59,000+ unique visitors


What the new Waste360.com means for you:Enhanced Advertising = Better Ways to Reach Customers• Cleaner layout = increased ad

performance

• Ads are more ingrained with editorial content

Sticky ad units stay with the user as they consume content - Your message has even greater exposure.

Ads will run across all devices (mobile, desktop, tablet) allowing for more inventory & greater exposure.

A More Impactful Digital Experience The new Waste360.com brings the waste and recycling industry to the next level with exciting ROI-driving digital formats for advertisers and marketers.

Highlights:• New flex positions that can handle

300x250 and 300x600 ad units• Two 300x250 units are embedded within

articles• In-article videos• Rich media ad units

Custom Channels & Sponsored Content:• Sponsored content channels can now be

promoted on the homepage of the site, including the company logo

• Custom channels can now be promoted across ALL mobile devices, increasing your exposure & ROI Greater advertising opportunities!

• Provide your management with proof of ROI

• Unique lead generation opportunities

• 24/7 engagement

• Connect with your customers while they are actively searching for products and services

• High-impact creative placement

• Customized digital marketing programs created for increased ROI


728x90Interscroller300x250Le4

From standard banner units to high impact opportunities, including mobile, Waste360.com and WasteExpo.com provides solutions for all budgets.

Primary Ad Positions

728x90 Top

300x250 Left

300x250 Right

300x250 Right Flex

728x90 Bottom (Home page)

728x90 Interscroller (Articles)

Run-of-siteFeature your message throughout Waste360.com with multiple banner sizes available for maximum exposure.

In-Article VideoVideo auto-expands in the body of an article when the area comes into view on the user’s screen. It’s a premium environment for 30-60 seconds.

Interstitial/Welcome AdRich media that appears in a separate pop-up browser window for 10 seconds. Standard sizes - 640x480 or 600x400

300x250 Left

728x90 Top

Channel & Special Report PagesRelevant information from Waste360’s portfolio of products, organized by community & hot topics—The Business, Collection & Transfer, Energy, Fleets & Technology, Landfill, Organics, Recycling, Safety, and more!

Waste360.com’s Targeted Opportunities

300x250Le)

728x90Bo/om

300x250Le)

300x250Right


NEW RICH MEDIA OPPORTUNITIES

Wallpaper/Page Wrapper

This unit encompasses the entire page and offers a high-impact opportunity. Only available on the desktop.

Video Logo Kit

Sidekick Ad

Rising Star Pushdown Ad

Auto-expanding canvas allows for extended viewability of videos, photos, animations, etc. Great for storytelling in an attention-grabbing way. Size: 970x90; Expands to 970x415

Canopy

Interscroller Expander

Jumbotron

A standard leaderboard that expands into a high-impact presence within the article area. Since the ad is viewable within editorial content, exposure is unparalleled. This ad behaves like an expanding ad: Size: then the 728x90 expands to 970x700

A standard leaderboard that turns into a persistent presence at the top of the site as the user scrolls down. It offers a click-to-expand functionality that can include video, photo galleries, mapping, etc. The large format is great for branding, content marketing & messaging.

Great for content marketing, lead generation, education or product demonstrations. Begins as display ad unit that “kicks” out to the side of the browser when clicked. Sizes: 300x250 or 300x60; Expands to 850x700

A persistent unit that runs on video players with additional call-to-action call-outs in the bottom/right corner. It’s ideal for connecting customers with additional information (white papers, social connections, etc).

A 300x600 ad unit that expands to page width (970x700) and de-livers a large, visual canvas that is great for images, messaging and showcasing your brand’s multiple assets.

PageWrapper


Waste360.com Special Reports: June - December 2016Waste360’s special report pages are an innovative approach to thought leadership on a specific topic appearing on Waste360.com. The page includes customer-supplied assets/content along with Waste360 content for maximum audience engagement and exposure.

SPONSORSHIP INCLUDES:

• 728x90 and 300x250 banners on Waste360.com’s Special Report topic page

• Monthly email promoting Special Report page to Waste360’s global audience

• Inclusion in the special edition of the Waste360 Daily Wire newsletter on that particular topic; Includes a 468x60 banner with 40 words of text

• Include your social media links and up to 3 featured items (articles, videos/photos, press releases, etc.)

SPECIAL FOCUS SPECIAL TOPICS

JUN Waste100 • Waste100

JUL

Public Sector • Trend Setting MSW Departments• Franchising• Unpacking Diversion Goals

AUG Truck & Body Report • Case Studies

• Procurement Trends

SEP

Recycling • Mixed Waste Processing• Dealing with Problematic Materials• Cost of Recycling• Advanced MRFs• Top Recycling Firms

OCT

Collections • Tracking Garbage• Curbside Recycling• Transfer Station Trends

NOV Safety • Driver Safety

• MRF Safety• Legislative Update

DEC

Business Operations • Technology Update• Succession Planning• Marketing • Public Relations

SOLD

SOLD

Stay tuned for the 2017 Special Report Topics


Waste360 MarketplaceWaste360Marketplace.comYour year-round exposure to 90,000 waste, recycling & organics professionals.

• Receive maximum exposure of your products and services on Waste360’s digital and event channels.

• Connect easily to Waste360’s global audience of buyers and decision-makers

• Receive direct leads from potential buyers

• Connect customers directly to your dealer/distributor network

• Showcase your company as an expert and industry leader – include specification sheets, whitepapers, press releases, videos, images, brochures and more in your profile

• Receive high-impact exposure in the Waste360 Marketplace Newsletter

Waste360University.comYour gateway to online education from leading experts in the waste, recycling and organics industry that delivers:

• In-depth courses covering all aspects of the industry including:

• Recycling and Resource Recovery

• Hauling

• Organics

• Safety

• Landfill, Transfer Station and MRF Operations

• Fleet and Equipment

• Business Operations

• Leadership Development

• Access to WasteExpo and Waste360 Recycling Summit’s education sessions at your convenience

• Exclusive courses from the National Waste & Recycling Association (NWRA) and the Environmental Research & Education Foundation (EREF)

Waste360 University


Waste360 eNewslettersWaste and recycling professionals worldwide turn to Waste360’s newsletters for essential industry content—a combination of original news, commentary and analysis. Sponsorships are unique and effective since they match buyers and sellers around compelling content. There are five eNewsletter options with enormous reach and potential for you and your marketing dollars.

Waste360 Daily WireYour daily dose of the latest news in the waste and recycling services industry that includes:• Daily themed features on key industry topic areas. These features include case studies, analysis, best practices and Q&As with thought leaders. • Commentary from our industry columnists• “5 Things You Need to Know”—A daily round up of headlines from around the waste & recycling industry• Impactful, informative galleries

Waste360 Business InsightsA monthly newsletter that takes the reporting of news and events in the solid waste management community one step further with interpretive and/or quantitative analysis of industry issues and events from leading industry analyst, Leone Young, plus:• News & analysis on financing, investment and business operations• Regular updates and analysis of our mergers & acquisitions database• A roundup of recent news and analysis pieces

Waste360 Recycling BusinessA weekly newsletter devoted to news, commentary and analysis about recycling & organics that includes:• A feature delivering in-depth coverage of a news story or industry trend• A column examining issues including commodities pricing, best practices for managing facilities and workforces, e-waste and big-picture challenges facing the space• A roundup of the important headlines from the past week

AVERAGE CIRCULATION: 25,800 AVERAGE OPEN RATE: 48%




Waste360’s events are the backbone of the Waste360 group and bring waste, recycling and organics professionals from all over the globe together for in-person networking, business opportunities, research and education. Our events deliver sponsorship, branding and collaboration opportunities that position your company as an industry leader and enable you to reach qualified buyers with purchasing power.

Waste360 Events

95% of attendees said they would recommend the Waste360 Recycling Summit to colleagues! The inaugural event took place September 9-11, 2015 in Chicago, IL and brought together 350+ professionals (attendees) and over 20 exhibitors/sponsors from every part of the recycling spectrum --- haulers, government, municipalities, generators and suppliers to discuss and explore the oppor-tunities and challenges facing today’s recycling industry.

The education sessions, produced in conjunction with the National Waste & Recycling Association (NWRA) were at full capacity.

www.waste360recyclingsummit.com

September 19-21, 2016Hyatt Regency AustinAustin, TX


1) Network with 13,000 industry peers2) Get your problems solved by meeting with 600 of the industry’s leading providers (exhibitors)3) Our expert speakers will guide you through each topic, share valuable insights, and give you real-

world advice that you can put to work immediately. Plus you can expect even more in New Orleans next year! You’ll want to be a part of our 5-star rated conference program.

North America’s largest, most important solid waste and recycling tradeshow, serving both the public and private sectors is heading to New Orleans next year to deliver the solutions, connections and education that you need! Here’s your opportunity to:

WasteExpo 2017May 8-11Ernest N. Morial Convention CenterNew Orleans, LA

GWMS 2018–Quarter 1TBD

The 2016 event delivered:

Over 100 innovative poster sessions that were vetted by a committee of industry experts

Solutions–Sponsors providing solutions to big challenges

Networking atmosphere–The industry con-nected while the latest research in a discus-sion-driven environment was unveiled.

Breakthrough research–Since this event only happens once every two years, you’ll want to be there to see this innovative research and content while you still can!

Award-winning golf–Attendees, sponsors and experts enjoyed golf at the renowned Indian Wells Golf Resort in Palm Springs, California

GWMS is North America’s leading technical conference for the presentation of applied and fundamental research and case studies on waste management.

www.wastesymposium.com

www.wasteexpo.com


Masteringthe 3 C’s

Manage targeted reach for customers

From events to webinars -- connect content and customers

CUSTOMERS

CONTENT

CHANNELS

Marketing Services

Whether your objective is brand awareness, lead generation, content generation, or a combination of these proven tactics, count on Waste360 to deliver the marketing program that you need most! We’ll leverage our deep solid waste and recycling industry knowledge, extensive reader communities and marketing expertise to drive results for you.

The Power of IntegrationIntegrated marketing programs deliver the impact, engagement and ROI that

today’s competitive landscape demands.

Create engagement and action


Contact Us:We have a solution for every budget and every marketing goal that allows you to maximize your ROI while reaching the solid waste, recycling and organics decision-makers that you need most.

To learn how our integrated solutions can work for you, contact:

Warren BimblickGroup President, [email protected]

Mark HickeyVP, [email protected]

Marc AcamporaWaste360 Show Director/Sales DirectorCompanies [email protected]

Debbie BusbyWaste360 Sales ManagerCompanies [email protected]

Renie MayfieldBusiness Development DirectorWaste360 Digital SolutionsCompanies [email protected]

Chris ColinaBusiness Development DirectorWaste360 Digital SolutionsCompanies [email protected]

1166 Avenue of the Americas, 10th floorNew York, NY 10036-2708waste360.com

Documents

2017 Media Solutions - waste360.informaexhibitions.comwaste360.informaexhibitions.com/wp-content/uploads/2016/09/2017... · animations, etc. Great for storytelling in an attention-grabbing