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GoPro: An Up Close Look at Protein and the Culinary Professional
University of Massachusetts
Chef Culinary Conference
June 9, 2015
Changing Tastes | 902 Featherstone St., Gaithersburg, MD 20878 | www.changingtastes.net
Now With More Fat
Now With More Carbs
Now With More Protein
Protein Quiz for Pros
How many grams of protein/day do YOU need to meet
your requirement?
1. 40
2. 60
3. 80
4. 120
5. 150
Protein Quiz for Pros
How many grams of protein/day do YOU typically
consume?
1. 40
2. 60
3. 80
4. 120
5. 150
Protein Quiz for Pros
Where Can I Get the Cliff Notes?
Protein: Estimated Average Requirementin grams per kg of bodyweight
Age Girls/Women Boys/Men
7-12 months 1.0 1.0
1-3 years 0.87 0.87
4-8 years 0.76 0.76
9-13 years 0.76 0.76
14-18 years 0.71 0.73
>18 years 0.66 0.66
Protein: Estimated Average Requirementfor >18 year old
Weight (lbs.) EAR
100 30 g
150 45 g
200 60 g
250 75 g
.66 grams / kg of body weight
Distribution of Requirement
Distribution of Requirement
Protein Requirement
25 grams/day
54 grams/day
Protein: Estimated Average Requirementin grams per kg of bodyweight
Age Girls/Women Boys/Men
7-12 months 1.2 1.2
1-3 years 1.05 1.05
4-8 years 0.95 0.95
9-13 years 0.95 0.95
14-18 years 0.85 0.85
>18 years 0.80 0.80
Protein: Recommended Daily Allowancefor >18 year old
Weight (lbs.) EAR
100 36 g
150 55 g
200 73 g
250 91 g
.66 grams/ kg of body weight
Recommended vs. Actual Intake in US
85% from animal sources
Does not account for the cumulative amounts of protein from minor protein sources (e.g., potatoes, vegetables)
Daily estimated intake of protein by Americans
111 g/day
RDA for protein for adults >18 years
Women: 46 g/dayMen: 58 g/day
U.S. Per Capita Protein Intake
Average National Intake Conservative RDA RDA EAR0
20
40
60
80
100
120
Gram
s of P
rote
in P
er D
ay
Changing Tastes | 902 Featherstone St., Gaithersburg, MD 20878 | www.changingtastes.net
What is Protein
• Amino Acids
• Linked together to form molecules
• There are 20 amino acids
• 9 are essential
• 11 are non-essential
Smallest Protein in Human Body:
• TRH: Thyroid releasing hormone
• 234 amino acids
• Most proteins have about 500 amino acids
• Insulin: ~50 amino acids
• Lipoprotein lipase (LPL): ~450 amino acids
• Hemoglobin: ~600 amino acids
Largest Protein in Human Body:
• Titin: Thyroid releasing hormone
• 300 nanometers (size of a bacteria)
• 34,350 amino acids
0.0
1.0
2.0
3.0
4.0
5.0
6.0
His
Iso
Leu Lys
Met
Ph
e
Th
r
Trp
Val
Ala
Arg
Asp
/ine
Cys
Glu
t/in
e
Gly
Pro
Ser
Tyr
gra
ms
Essential Non-Essential
Amino Acid Distribution of an Egg (per 40 grams protein)
0.0
1.0
2.0
3.0
4.0
5.0
6.0
His
Iso
Leu Lys
Met
Ph
e
Th
r
Trp
Val
Ala
Arg
Asp
/ine
Cys
Glu
t/in
e
Gly
Pro
Ser
Tyr
gra
ms
Essential Non-Essential
Amino Acid Distribution of an Egg (per 40 grams protein)
7-fold difference
10-fold difference
Limiting Amino Acids
The essential amino acid that is present in dietary protein in
the lowest amount proportional to its requirement.
Just like each letter that is part of a word must be present
when forming that word, each amino acid that is part of a
protein must be present when building that protein.
His
Iso
Leu Lys
Met
Ph
e
Th
r
Trp
Val
Ala
Arg
Asp
/ine
Cys
Glu
t/in
e
Gly
Pro
Ser
Tyr
gra
ms
Essential Non-Essential
0.0
1.0
2.03.0
4.0
5.0
6.07.0
8.0
9.0
Whole Egg
White Rice
Amino Acid Distribution (per 40 grams protein)
His
Iso
Leu Lys
Met
Ph
e
Th
r
Trp
Val
Ala
Arg
Asp
/ine
Cys
Glu
t/in
e
Gly
Pro
Ser
Tyr
gra
ms
Essential Non-Essential
0.0
1.0
2.03.0
4.0
5.0
6.07.0
8.0
9.0
Whole Egg
White Rice
Amino Acid Distribution (per 40 grams protein)
Limiting amino acid
His
Iso
Leu Lys
Met
Ph
e
Th
r
Trp
Val
Ala
Arg
Asp
/ine
Cys
Glu
t/in
e
Gly
Pro
Ser
Tyr
gra
ms
Essential Non-Essential
Whole Egg
Pinto Beans
0.0
1.0
2.0
3.0
4.0
5.0
6.0
Limiting amino acid
Amino Acid Distribution (per 40 grams protein)
His
Iso
Leu Lys
Met
Ph
e
Th
r
Trp
Val
Ala
Arg
Asp
/ine
Cys
Glu
t/in
e
Gly
Pro
Ser
Tyr
gra
ms
Essential Non-Essential
Whole Egg
Beans and Rice
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Limiting amino acid
Amino Acid Distribution (per 40 grams protein)
Which of these don’t contain protein?
All Foods Contain Protein and All Amino Acids…even Kale
Tryptophan
(g)
Threo
nine (g)
Isoleu
cine (
g)
Leucin
e (g)
Lysine (
g)
Methionine (
g)
Cystine (
g)
Phenyla
lanine (
g)
Tyro
sine (
g)
Valine (
g)
Arginine (
g)
Histidine (
g)
Alanine (
g)
Asparti
c Acid
(g)
Glutamic A
cid (g
)
Glycine (
g)
Prolin
e (g)
Serin
e (g)
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
Amino Acid Profiles of Select FoodsGround beef Chicken breast Salmon, wild Greek yogurt Peanuts Beans Tofu Kale
How Much do We Need to Eat?
5.5 ounces284 Calories
6 2/3 eggs520 Calories
11 Big Ones1,800 Calories
4.5 ounces221 Calories
14 1/2 slices543 Calories
27 Cups1,725 Calories
5.4 ounces424 Calories
5.5 ounces885 Calories
33 ounces460 Calories
Protein Politics©
Global Footprint Health ImplicationsEnvironmental Multiplier
The American Dream
1910 1915 1920 1925 1930 1935 1940 1945 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 20100
50
100
150
200
250
300
350
0
20
40
60
80
100
120
140
U.S.
Hum
an P
opul
ation
(Mill
ions
)
Chick
en A
vaila
bilit
y pe
r Cap
ita (P
ound
s)
The American Dream
1910 1915 1920 1925 1930 1935 1940 1945 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 20100
50
100
150
200
250
300
350
0
20
40
60
80
100
120
140
U.S.
Hum
an P
opul
ation
(Mill
ions
)
Chick
en A
vaila
bilit
y pe
r Cap
ita (P
ound
s)
U.S. Per Capita Protein Intake
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
AnimalsAnimals
Plants
Traditional Proteins
Liquid Milk
Grains
Plants Plants
Poultry and Meats
Dairy & Eggs (excl. liquid milk)
Fish and Seafood
Shar
e of
Gra
ms
of P
rote
in E
aten
Traditional Protein-Rich Foods
Changing Tastes | 902 Featherstone St., Gaithersburg, MD 20878 | www.changingtastes.net
What do you like more?
US Protein Intake
Sources of Protein by %Intake
Chicken
Beef
PorkVealLamb
Turkey
Seafood and shellfish
Eggs
Dairy products
Beans, legumes, peas
Peanuts and Tree Nuts
55.7B pounds Americans eating:
• 17.1B pounds of beef incl. veal
• 13.1B pounds of pork
• 600K pounds of lamb
• 21.4B pounds of poultry
• 9.9B pounds of eggs
• 127.3B pounds of dairy (excl. milk)
• 4.4B pounds of Fish and Seafood
• 2.1B pounds of peas, beans and lentils
• 3.4B pounds of peanuts and tree nuts
Changing Tastes | 902 Featherstone St., Gaithersburg, MD 20878 | www.changingtastes.net
52 Billion
Popular Proteins = Corn (and Soy)
Changing Tastes | 902 Featherstone St., Gaithersburg, MD 20878 | www.changingtastes.net
Health and Environmental Impacts are AlignedRisk of all causes Mortality for Exchange
of one serving per day serving
Changing Tastes and An Pan, PhD, Qi Sun, MD, ScD, Adam M. Bernstein, MD, ScD, Matthias B. Schulze, DrPH, JoAnn E. Manson, MD, DrPH, Meir J. Stampfer, MD, DrPH, Walter C. Willett, MD, DrPH, and Frank B. Hu, MD, PhD, Red Meat Consumption and Mortality: Results from Two Prospective Cohort Studies, JAMA Internal Medicine, 2012.,
Red meat
Poultry
Fish
Low Fat Dairy
Legumes
Whole Grain
Nuts
-1.00 -0.50 0.00 0.50 1.00 1.50
KG of CO2e per 3 ounce Serving
050%100% 1.51.00.5
Health and Environmental Impacts are AlignedRisk of all causes Mortality for Exchange
of one serving per day serving
Changing Tastes and An Pan, PhD, Qi Sun, MD, ScD, Adam M. Bernstein, MD, ScD, Matthias B. Schulze, DrPH, JoAnn E. Manson, MD, DrPH, Meir J. Stampfer, MD, DrPH, Walter C. Willett, MD, DrPH, and Frank B. Hu, MD, PhD, Red Meat Consumption and Mortality: Results from Two Prospective Cohort Studies, JAMA Internal Medicine, 2012.,
Red meat
Poultry
Fish
Low Fat Dairy
Legumes
Whole Grain
Nuts
-1.00 -0.50 0.00 0.50 1.00 1.50
KG of CO2e per 3 ounce Serving
050%100% 1.51.00.5
Health and Environmental Impacts are AlignedRisk of all causes Mortality for Exchange
of one serving per day serving
Changing Tastes and An Pan, PhD, Qi Sun, MD, ScD, Adam M. Bernstein, MD, ScD, Matthias B. Schulze, DrPH, JoAnn E. Manson, MD, DrPH, Meir J. Stampfer, MD, DrPH, Walter C. Willett, MD, DrPH, and Frank B. Hu, MD, PhD, Red Meat Consumption and Mortality: Results from Two Prospective Cohort Studies, JAMA Internal Medicine, 2012.,
Red meat
Poultry
Fish
Low Fat Dairy
Legumes
Whole Grain
Nuts
-1.00 -0.50 0.00 0.50 1.00 1.50
KG of CO2e per 3 ounce Serving
050%100% 1.51.00.5
Cows Coming Home to Roost
Beef and Corn Prices, 1990-2014
January-90
November-9
0
September-9
1
July-92
May-9
3
March
-94
January-95
November-9
5
September-9
6
July-97
May-9
8
March
-99
January-00
November-0
0
September-0
1
July-02
May-0
3
March
-04
January-05
November-0
5
September-0
6
July-07
May-0
8
March
-09
January-10
November-1
0
September-1
1
July-12
May-1
3
March
-141.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
Corn Price ($/bu) Beef Wholesale Price ($/lb)
Regime 1‘90-’98
Regime 2‘99-’06
Regime 3‘07-’09
Regime 4‘10-’13
Regime 5‘13-’14
12 Months
0-30 days
National Protein Intake & Impact
Sources of Protein by %Intake
Chicken
Beef
PorkVealLamb
Turkey
Seafood and shellfish
Eggs
Dairy products
Beans, legumes, peas
Peanuts and Tree Nuts
1.064B kg of CO2 equiv.
8.12B Gallons of Water
Changing Tastes | 902 Featherstone St., Gaithersburg, MD 20878 | www.changingtastes.net
52 Billion
Right-Sizing Protein. If We eat the RDA and get 25% of our protein from plants…
Sources of Protein by %Intake
540M kg of CO2 equiv.
2.83T Gallons of Water
27% of US 2030 Carbon Reduction Goals
65% of all water used in California
We Avoid
U.K. All buildings in the US
>25% of Electricity
Changing Tastes | 902 Featherstone St., Gaithersburg, MD 20878 | www.changingtastes.net
Disruptive Menu Innovation
Meat as a condiment, leveraging small amounts for flavor
Inspirations for approaches and other proteins drawn from cultures & flavors around the world
Culinary approaches that shift proportions of meat and other ingredients
From Meat at the Center of the Plate to…
Changing Tastes | 902 Featherstone St., Gaithersburg, MD 20878 | www.changingtastes.net
Triple Bottom Line Strategies
Conservative RDA
RDA 25% Plants
Changing Tastes | 902 Featherstone St., Gaithersburg, MD 20878 | www.changingtastes.net
Triple Bottom Line Strategies
Conservative RDA
RDA 25% Plants
Changing Tastes | 902 Featherstone St., Gaithersburg, MD 20878 | www.changingtastes.net
www.changingtastes.net
GoPro on Protein with
Changing Tastes | 902 Featherstone St., Gaithersburg, MD 20878 | www.changingtastes.net