Google's settlement with the publishing industry

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GoogleGoogle’’s Settlement with s Settlement with the Publishing Industry: the Publishing Industry: the Publishing Industry: the Publishing Industry:

Opportunities and Strategies Opportunities and Strategies Opportunities and Strategies Opportunities and Strategies for Publishersfor Publishers

Bill RosenblattBill Rosenblatt

GiantSteps Media Technology StrategiesGiantSteps Media Technology Strategies

i t t ti t t twww.giantstepsmts.comwww.giantstepsmts.com

[email protected]@giantstepsmts.com

212 956 1045212 956 1045

GiantStepsMedia Technology Strategies© 2009 1

212 956 1045212 956 1045

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Google Book SearchGoogle Book Search

!!Introduced (as Google Print) in October 2004Introduced (as Google Print) in October 2004!!Introduced (as Google Print) in October 2004Introduced (as Google Print) in October 2004

!!Scanning and indexing millions of books for search Scanning and indexing millions of books for search d di lid di liand discovery onlineand discovery online

–– About 20 libraries, mostly university, scanning from their About 20 libraries, mostly university, scanning from their collectionscollectionscollectionscollections

!!GoogleGoogle’’s use of contents use of contentDisplay snippets in search resultsDisplay snippets in search results–– Display snippets in search resultsDisplay snippets in search results

–– Link to places to purchaseLink to places to purchase–– Public domain books: download PDFPublic domain books: download PDF


Public domain books: download PDFPublic domain books: download PDF

Slide 3

The LawsuitThe Lawsuit

!!Suits filed by Authors Guild and AAP in SeptSuits filed by Authors Guild and AAP in Sept Oct 2005Oct 2005!!Suits filed by Authors Guild and AAP in SeptSuits filed by Authors Guild and AAP in Sept--Oct 2005Oct 2005

!!Allegations of copyright infringementAllegations of copyright infringementS i d i ith t th i tiS i d i ith t th i ti–– Scanning and copying without authorizationScanning and copying without authorization

–– ““Free ridingFree riding”” on content by monetizing trafficon content by monetizing traffic

!!Cl i f F i UCl i f F i U!!Claims of Fair UseClaims of Fair Use–– Key principles: nature of use, effect of use on market value Key principles: nature of use, effect of use on market value

for workfor workfor workfor work


Slide 4

The SettlementThe Settlement

!!Agreement reached in October 2008Agreement reached in October 2008!!Agreement reached in October 2008Agreement reached in October 2008–– 141 page main document141 page main document–– Plus 13 AttachmentsPlus 13 AttachmentsPlus 13 AttachmentsPlus 13 Attachments

!!Trial judge gave preliminary approvalTrial judge gave preliminary approval

!!Fi l l t f J 2009 l tFi l l t f J 2009 l t!!Final approval set for June 2009 or laterFinal approval set for June 2009 or later


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The SettlementThe Settlement

!!Google pays ~$30 Million to establish Book Rights Google pays ~$30 Million to establish Book Rights !!Google pays ~$30 Million to establish Book Rights Google pays ~$30 Million to establish Book Rights RegistryRegistry

!!G l d bli h ti i t i i iti l t f G l d bli h ti i t i i iti l t f !!Google and publishers participate in initial set of Google and publishers participate in initial set of business modelsbusiness models

!!List of potential future business modelsList of potential future business models


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Book Rights RegistryBook Rights Registry

!!Online database of books and information about their Online database of books and information about their !!Online database of books and information about their Online database of books and information about their ownershipownership

Like a rights collecting society for book contentLike a rights collecting society for book content–– Like a rights collecting society for book contentLike a rights collecting society for book content

!!Ability to process royalty payments from online content Ability to process royalty payments from online content sales and send them to proper partysales and send them to proper partysales and send them to proper partysales and send them to proper party

!!IndependentIndependentN t j t f G lN t j t f G l–– Not just for GoogleNot just for Google

–– Any service provider can use the serviceAny service provider can use the service

!!G l $30 Milli t t bli h BRRG l $30 Milli t t bli h BRRGiantStepsMedia Technology Strategies© 2009 6

!!Google pays >$30 Million to establish BRRGoogle pays >$30 Million to establish BRR

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Settlement ArchitectureSettlement Architecture

Content

PublishersPublishers

Content


Metadata &Rights

Metadata,Rights,

PaymentsContent

Book Rights Registry

g Payments

Payments LibrariesLibraries

Libraries


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Settlement ArchitectureSettlement ArchitectureContent


Publishers

M t d t &Metadata,

Content

Book Rights

Metadata &Rights

Rights,Payments

Payments LibrariesLibraries

Content

gRegistry

Metadata &Content Payments

LibrariesLibraries

Service Providers

RightsPayments


Providers

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Settlement Business ModelsSettlement Business Models

!!Sales of online booksSales of online books!!Sales of online booksSales of online books–– Like Amazon Pages, online viewerLike Amazon Pages, online viewer–– Restrictions on copy & paste printRestrictions on copy & paste printRestrictions on copy & paste, printRestrictions on copy & paste, print–– Free previews depending on type of bookFree previews depending on type of book–– Google gets 30% revenueGoogle gets 30% revenue

!!Contextual ad salesContextual ad sales–– Publishers get 30% of revenuePublishers get 30% of revenuegg


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Future Business ModelsFuture Business Models

!!Print on demandPrint on demand!!Print on demandPrint on demand

!!PDF downloadsPDF downloads

!!Custom PublishingCustom Publishing

!!Consumer subscriptionsConsumer subscriptionspp

!!Summaries, abstracts, and compilationsSummaries, abstracts, and compilations


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Future Business ModelsFuture Business ModelsP IP IPage ImagePage Image







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Future Business ModelsFuture Business ModelsNN P IP INonNon--Page ImagePage Image







Slide 13

Custom PublishingCustom Publishing

!!Combining chapters/modules of content into single Combining chapters/modules of content into single !!Combining chapters/modules of content into single Combining chapters/modules of content into single volumesvolumes

!!M k tM k t!!Markets:Markets:–– Higher education e.g. McGrawHigher education e.g. McGraw--Hill Hill PrimisPrimis

Professional e g OProfessional e g O’’Reilly/Pearson SafariReilly/Pearson Safari–– Professional e.g. OProfessional e.g. O Reilly/Pearson SafariReilly/Pearson Safari

!!Next challenge: combine content from multiple Next challenge: combine content from multiple bli h hbli h hpublishershpublishersh


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Subscription ServicesSubscription Services

!!Analogous to music services like Rhapsody and Analogous to music services like Rhapsody and !!Analogous to music services like Rhapsody and Analogous to music services like Rhapsody and Napster, cable TV SVODNapster, cable TV SVOD

!!E i ti b i ti i h d t E i ti b i ti i h d t !!Existing subscription services charge per document, Existing subscription services charge per document, search, etc. search, etc. –– Factiva, LexisFactiva, Lexis--Nexis, DialogNexis, Dialog

!!Rightsholder compensation gets tricky for book contentRightsholder compensation gets tricky for book content


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Abstracting and Indexing (A&I)Abstracting and Indexing (A&I)

!!Huge legacy of A&I services in many fieldsHuge legacy of A&I services in many fields!!Huge legacy of A&I services in many fieldsHuge legacy of A&I services in many fields

!!Customized A&I services can save effort with uniform Customized A&I services can save effort with uniform li t t t d i ht i fli t t t d i ht i fonline access to content and rights infoonline access to content and rights info


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Publishers Must Be ReadyPublishers Must Be ReadyC ThC ThCommon ThemesCommon Themes!!Logical StructureLogical Structure!!Logical StructureLogical Structure

!!MetadataMetadata

!!RightsRights

!!XML Content ArchitectureXML Content Architecture


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Logical StructureLogical Structure

!!Repurposability of content at desired level of detailRepurposability of content at desired level of detail!!Repurposability of content at desired level of detailRepurposability of content at desired level of detail

!!Sequencing information Sequencing information

!!Conversion of legacy layoutConversion of legacy layout--driven content to XMLdriven content to XML

!!Conversion of editorial processes to XMLConversion of editorial processes to XML--firstfirstpp


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MetadataMetadata

!!Adoption of basic metadata in BRRAdoption of basic metadata in BRR!!Adoption of basic metadata in BRRAdoption of basic metadata in BRR–– Dublin Core Dublin Core –– bibliographicbibliographic–– ONIX ONIX –– supply chainsupply chainONIX ONIX supply chainsupply chain

!!Other service providers Other service providers –– specialized metadataspecialized metadata


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RightsRights

!!Initial business models: implied rightsInitial business models: implied rights!!Initial business models: implied rightsInitial business models: implied rights–– E.g. copy/paste up to 4 pagesE.g. copy/paste up to 4 pages–– Print up to 20 pages at a timePrint up to 20 pages at a timePrint up to 20 pages at a timePrint up to 20 pages at a time–– Free previews according to content typeFree previews according to content type

!!Future business models: track rights explicitlyFuture business models: track rights explicitly!!Future business models: track rights explicitlyFuture business models: track rights explicitly–– Opt in vs. opt outOpt in vs. opt out–– E.g. right to use content in compilationsE.g. right to use content in compilationsg g pg g p–– Simple now, extensibility laterSimple now, extensibility later


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John KreisaDirector of Industry Solutions

See us at booth #13

Copyright © 2009 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 1

Preparing for The Google Settlement

Create a digital strategy for metadata, rights and contentXML can be used to store, search and deliver each

Establish a long term content architectureCreate an XML based centralized digital content repositoryg p yAdopt and leverage XML in production and delivery processesPrepare to go below the page for new business models

Organize for experimentation with new productsOrganize for experimentation with new productsSmall flexible teamsTolerance for (fast) failure

Prepare to interface with Google and other service providersDecide on strategy for exposing content to GoogleConsider options with other providers


p p

Digital Asset Distribution in Practice

Admin interface (search, load, etc.)

Search, Get Catalog,IP Mgmt

Search, Get Catalog,Get TOC, Look Inside Book, etc.

Loader

Web services

Digital Asset Delivery/Syndication

Other partnersWeb services

DAM


Search Across Transcribed Videoand MetadataSearch through transcripts, analyze and understand word usage


Elsevier: ImagingCONSULT

A role and task aware li ti i XQapplication using XQuery

Utilize structure to provide granular access to i f tiinformationProvides an integrated content environment

Results – physicians work more quickly and with greater assuranceApp facilitates and guides diagnostic processpp ac tates a d gu des d ag ost c p ocessGreater satisfaction with diagnosis due to improved ability to compare proceduresSpend less time looking and more time understanding and


Spend less time looking and more time understanding and healing

Role Aware Application: ImagingCONSULT

Rich navigation and task oriented display leverage tagged information

Detailed diagnostics

Guided navigation


Summary info

McGraw-Hill Education – DAL

Key component of a broader enterprise content management program; tightlycontent management program; tightly integrated with ECM solutionStrategic, open, and scalable environment for managing sharingenvironment for managing, sharing, and processing digital assets and contentDesigned to help archivists editorsDesigned to help archivists, editors, and authors find previously published content in full electronic workflowReduces content acquisition andReduces content acquisition and creation costs.Helps bring new products to market faster


faster.

Digital Assets – Search & Reuse

Search

ECM systemNew

Products

Designed to help archivists, editors, and authors find previously published content, the MGH Digital Asset Library is a powerful search and content discovery tool. This

lib ill d t t i iti d ti t d h l b i d t

McGraw-Hill Education Digital Asset Library


library will reduce content acquisition and creation costs and help bring new products to market faster.

Actionable Insight and CollaborationBusiness ExchangegMonitor favorite topics and contributors, see related items


MarkLogic Server: Cornerstone of an All XML Architecture

Print on Editorial Staff

Content deliveryContent creation

CMS

Demand

C

Customers

DRM

CMS

DAD

Custom Publishing

DAM Vertical Content Delivery

Syndication Partners

Content assembly

Content Assembly

Web deliveryContent applications


Content assembly and enrichment

Architecture for Exploiting the Google Book Settlement

Content

Publisher (You)

Metadata & Rights

Metadata & Rights

Content

Payments

Metadata & Rights & Payments

LibrariesLibraries


Books Rights Registry

Selected Mark Logic Customers

B2C Magazine EducationB2B Magazine

Fi i l/CCFFinancial/CCF Legal Tax Regulatory Trade

Aggregation STM


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Thank YouThank You

Stop by booth #13 for a chance to win a Nintendo Wii!p y


Documents

Google's settlement with the publishing industry