Google Online Academy

7/28/2019 Google Online Academy

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Google Confidential and Proprietary 1


Google Online Academy

Google Tools for Online Businesses


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Make betterdecisions

by accessing uniquecustomer, industry andperformance insights

Win momentsthat matter

by engaging billions of people, inthe right context, with personalized

experiences they love

What we do:

Google makes the web work for you

We help you:

Go bigger,faster

by tapping into technologythat works together, across

your business needs


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Agenda slide

Get online build a home for your business

Advertise find new customers for your business

Work better run your business more effi

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Agenda



Work better run your business more effi

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Working in the Future is

Better together Anywhere you go

Always up to date Powered by the web


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Work in the future, today


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Google Confidential and Proprietary 7Google Confidential and Proprietary 7

Tools for working in the future

SitesEasy-to-build shared workspaces for teams.

GmailCommunicate the way you want with email, chat and video calls.

CalendarOrganize your life effortlessly with tools like smart scheduler.

DocsCollaborating as easy as creating, watch documents come to life.


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Google Sites


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Google Sites Overview


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Google Sites makes it simple to:

Create public or intranet web sitesCreate collaborative, wiki-like sites without the intervention of administrators

Edit and format textAdd imagesEmbed videoAdd gadgetsAdd links

Share group Google Docs and CalendarsUse a design themeCreate site navigation

Share with users

Google Sites Overview


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The public templategallery containssome content

created by Google,

but most of it is

created by third

parties.

Admins can't disablethe public template

gallery themselves,

but Support can do

so upon request

(HostedDomainJotSpotInfo.

isPublicSite

TemplateGallery

Enabled = false).

Site Templates


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Custom URLs


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Administrators can create special web address mappings (sub-domains) for certain

pages:

1.Click Service settings > Sites > Web Address Mapping tab > Add a new web address.2.Enter the location of the Site you want to map (e.g. 'ie8-web-address-mapping' above).3.In the 'Web Address' field, enter the sub-domain you'd like to map it to ('ie8' in the example above).4.Select Add mapping and follow the instructions provided. Depending on your domain registrar, you

may need to make CNAME changes as well.

Note: There is a limit of100 mappings for Enterprise Sites.

Web Address Mapping


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Admin Sharing Settings


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Quotas and Limits

For Sites created under sites.google.com/site

Site quota: 100Mb/siteMax attachment size: 20Mb

Pages per site: No set limitGoogle Apps for Business

Site quota: quota is tracked at the domain levelQuota per domain: 10Gb + 500Mb/each paid user

Max attachment size: 50MbSites per domain: unlimited

Pages per site: No set limit

Google Apps for Education

Site quota: quota is tracked at the domain levelQuota per domain: 100Gb

Max attachment size: 20MbSites per domain: unlimited

Pages per site: No set limit


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Import/Export


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There's no natively supported way to back up a Site or export/importdata. However, users can use the Sites Data Liberation Tool to export

their Site to a local backup, which can then be imported back into Sites.

Import/Export


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Import/Export


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Create


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Step 1: Log into your Gmail account


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Step 1: Log into your gmail account


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Step 2: Head to your Google+ Stream


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Step 3: Create your Google+ Page


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Step 4: Upload photos, videos, info


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Step 5: Linking your page


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Toggle to your business identity

Show screenshot of where you switch between them


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Be creative! Here is a look at a few


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Share & Engage


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Segment your audience using Circles

Once people add your

business to their Circles

You can add them to

Circles of your own,

segmenting your

audience


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EarlyRisers

StudyGroups

More relevant conversations


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Intel asks, Which Circle are you?


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Building more personal relationships

Google Confidential and Proprietary

d


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Hangouts engage your audience

d l fi d h ?


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How do people find hangouts?

l d bli i


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Hangouts are already enabling connections

M f hi f ll


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Macys connects fashion followers

www.google.com

H t ith K it d Mi Pi


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Hangout with Kermit and Miss Piggy


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Promote

St t b di th d


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Start by spreading the word

St t b di th d


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Start by spreading the word

X

N t dd th G+ B d & +1 B tt


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Next, add the G+ Badge & +1 Button

Adding the G+ badge connects your site to yourPage, and allows customers to find you

Widgets come in many shapes sizes


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Widgets come in many shapes, sizes

Discoverability with Direct Connect


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Discoverability with Direct Connect


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How the +1 Button works


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How the +1 Button works

Adding the +1 button to your site gives users the ability to

endorse your brand, product, service or content

What happens when a user clicks the +1 button?

People can share your content to

their Google+ stream

SharingThis recommendation is surfaced when a friend

searches for you

Recommendations in Search

We tie +1s together; surface when relevant


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sites

display

videomobile

search

g+ pageyour

business

We tie +1s together; surface when relevant

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Measure

Measure effects of recommendations


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Measure effects of recommendations

Gain valuable +1 Button Insights


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Gain valuable +1 Button Insights

See the social Ripple effects


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See the social Ripple effects

Ripples uncover howyour posts are

shared and spread.

Learn who your best

advocates are, andwhich content gets

you the largest reach.

Pro Tips


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p

Use search on Google+ to find out what people aresaying about your brand

Encourage your customers to use hash tags

Check your AdWords performance to see how +1sare affecting your campaigns

Adapt your strategy; Be flexible.


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Work better run your business more efficiently

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Adding Value Without Extra Cost

Optimized

Buying

Efficient

Serving

Critical

Measuring

Effective

Planning

Ad PlannerKeyword ToolGoogle TrendsSite Placement Tool

Search(AdWords)

Google DisplayNetwork

YouTube

Auction model(efficient

pricing)

3rd Party AdServing

Google AnalyticsWebsite OptimizerReport CentreConversionOptimizer

Budgets are tight, and marketers are taking a closer look at where

theyre spending their money. To ease the pain, Google brings tactical

solutions to meet critical marketing objectives - some, free of charge.


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Google+ Local


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Google+ Local


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Google + LocalLocal Google+ pages allow customers to easily connect with a businesssphysical location by offering:

q a map of thebusinesss

location

q phone numberq hours of operation


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q Global & Local Reachq Flexibilityq Bidding & Budgetq Tracking & Reportingq No strings attached

Google AdWords

Value Proposition


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AdWords Account Setup

1

2

Click on Get started and follow the setup steps


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AdWords Account Setup

This needs to be an email address which you can access in order to activate youraccount.

This email address may not yet be in use for another AdWords account.

3


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Google search

search query


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Google search results page


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Organic results and ads

Google search results Ranked by relevance Determined by an algorithm Listing cannot be bought

AdWordsads

AdWords ads

AdWords ads


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Keyword triggers an ad impression

Keyword: buy olive oil

Italian Salad Oil

Smooth flavour & superb texture

3 bottles only 20 EUR.Buy now!www.oil-shop-london.co.uk


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Goal: Website visit and online order

Impression Conversion

Click


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Google+ Local


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Geographic targeting with Google AdWords

City: London

Radius around a pointCountry: UK

Reasons for low ROI:

Website only offers pre-orderoption

Order has to be picked up inLondon

Ads are targeted to the whole UK

L t ti


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Language targeting

google.com/preferences

based on Google interface language setting


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Identify relevant keywords: Keyword Tool


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Analyse relevant keywords: Traffic Estimator

d l


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Ad Preview & Diagnosis Tool

View your ads as they would appear on a Google search resultspage for any location, without accruing extra impressions .


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Measurement Tools: Google Conversion Tracking

Track ROI and make smarter online advertising decisions.

Learn more about Conversion Tracking: https://adwords.google.com/support/

How does it work?

Tool tracks users who click on yourAdWords ad and records a conversionwhen that user reaches your conversion

page

Benefits for Marketers

Correlate ad clicks to custom conversionmetrics

Easily set up tracking for sales, sign-ups,leads, page-view, demo plays, and more

Measure conversion value of campaigns,ad groups, and/or keywords and optimizebids accordingly

Conversion tracking


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Conversion tracking

Google Analytics


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Google Analytics

Google Analytics is a free, hosted web analytics tool that can help youcreate more effective sites and increase ROI on marketing campaigns

With Google

Analytics, you can:

make informed site &content decisions

increase conversions measure keyword

and ad performance

track a wide varietyof metrics

2011 Google

P idi A t Diffi lt Q ti


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Am I creatingeffective content?

How do I improvesite interaction?

How can I make mymarketing campaigns more

effective & accountable?

How are visitors using

my site?

Providing Answers to Difficult Questions

Where and why arevisitors abandoning my

shopping cart?

G tti St t d With G l A l ti


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Getting Started With Google Analytics

Sign upAdd the tracking codeLink to AdWords

Sign up for an account at google com/analytics or via your AdWords


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Create a New Account

Sign up for an account at google.com/analytics or via your AdWordsaccount

www.google.com/analytics

AdWords > Reporting > Google Analytics


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var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-XXXXX-YY']);_gaq.push(['_trackPageview']);

(function() {var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);

})();

After submitting your contact information, you will be provided with theGoogle Analytics Tracking Code to add to your site

GoogleAnalyticsTrackingCode

Google Analytics Tracking Code (GATC)

Optimize it


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Optimize itGoogle Website Optimizer

Learn more about Website Optimizer: http://www.google.com/websiteoptimizer/

How does it work?

Free website testing and optimization toolallowing you to increase effectiveness ofyour website and visitor conversion rates

Benefits for Marketers

Increase visitor satisfaction, time spent onsite, and decrease bounce rates

Works with all analytics solutions and allsite traffic, not just AdWords traffic

Test alternative headlines, images, andpromotional copy let your visitors tell

you what works best

Access detailed reports on combinationof content and components ofsites that drive highest conversion rate

Reports Timbuktu Bikes

Running Pause I Stop I Settings I Copy

l d


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Google Trends

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Ad l


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Adplanner

9

A d lid


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Google Confi

dential and Proprietary 97Google Confi

dential and Proprietary 97

Agenda slide




Q&A

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B W b f B i


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Google Confi



Better Web for Business

C t ith l


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Google Confi



Connect with people


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Google Confi



B tt W b f B i


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Google Confi



Better Web for Business

GmailCommunicate the way you want with email, chat and video calls.

Drive

Collaborating as easy as creating, accessible from anywhere.

VaultArchiving, retention and eDiscovery for Google Apps.

CalendarOrganize your life effortlessly with tools like smart scheduler.

Google+Connect people and ideas in your company.

C i t th t


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Google Confi



Communicate the way you want

Organi e o r life effortlessl


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Google Confi



Organize your life effortlessly

Collaborating as easy as creating


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Google Confi



Collaborating as easy as creating

Online storage accessible form anywhere


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Google Confi

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Google Confi


Online storage accessible form anywhere

Archiving retention and eDiscovery


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Google Confi


Google Confi


Archiving, retention, and eDiscovery

Be there even when youre not


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Google Confi


Google Confi


Be there, even when you re not

Mobility: Everything you need on any device


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Constant Innovation


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May Jun Jul Aug Sep Oct Nov Dec Jan Feb MarApr

Gmail offline

Google Drive

Pivot Tables

Suggested timesGoogle Apps Vault

Google+

Intelligent spell check

Gmail iOS app

New Presentations

Delegated administration

Appointmentslots

Audit API

2011 2012

Constant Innovation

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Thank You!

Documents

Google Online Academy