Googles mission is to organize the worlds information and make
it universally accessible and useful
19786 full time employees
The company is running thousands of servers worldwide, which
process millions of search requests each day and about 1petabyteof
user-generated data every hour.
Google's mission is to organize the world's information and
make it universally accessible and useful. The unofficial company
slogan is "Don't be evil"
4. Google is a play of the word googol, which refers to the
number represented by the numeral 1 followed by 100 zeros. Googles
use of the term reflects the companys mission to organize the
immense, seemingly infinite amount of information available on
web
5.
Reflects Whimsy and Fun
Simplicity of logo
Simplicity of Search Engine
Round image
Approachable
Friendly
Great Concept Fun Logo Relevant Name High User Loyalty
6.
7.
8.
9. Market Products/Services Offline Store, Mini Desktop, Pack,
Base, Web Accelerator Online Offline Picasa, SketchUp Online
Calendar, Book Search, Orkut, Earth, Translate, Blog Search,
Ridefinder, Blog Search, Docs & Speedsheets, Code, Blogger,
Checkout, News, Groups, Toolbar, Finance, Directory, Talk, Local,
Gmail, Answer, Co-op, Specialized Searches, Zeitgeist, Froogle,
Alerts, Images, Analytics, Images, Music, Web Search, Labs,
Adsense, Video, Maps, Catalogs, Movies. Mobile Local, Web Search,
Ridefinder, Mobile, Maps for mobile, SMS.
10.
11.
12.
13.
14. High High Low BRAND STRENGTH (Differentiation &
Relevance) BRAND STATURE (Esteem & Knowledge) Googles
PowerGrid