Google TrendsHow to use the tool

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Google Trends

www.google.com/trends/

● Very rich data

● Near real-time

● Easy to use

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Google Trends - How to use the tool?

Click on the top left menu and select “Explore”

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Google Trends shows seasonality and… well, trends!

From 2009 onwards, due to the economic crisis, UK consumers have traded eating out for homemade meals.

Interest in “Cooking” and “Recipes” have increased since, while search for “Restaurants” hit an all time low from 2009 to 2011.

… so you can discover interesting insights re: your brand, markets and consumers

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Google Trends also shows data for regional and city areas

Londoners are still going out to eat but people in Manchester are more conscious about spending their money

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Google Trends: parameters and filtersMain Menu

Filters: select country, time frame, category and web property

Send your trends via email; share to another app or download as csv; tweak settings

Search terms evolution over the selected time frame

Regional distribution

Select one of the search terms and choose “Subregion” or “City”

Select one of the search terms

Suggestions of top related topics and fastest growing trends

Choose to see top or fastest growing topicsChoose to see top or fastest growing topics

Enter the desired search terms

Select whether to compare search terms, locations or time ranges

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How to use Google Trends for my brands?

Compare your brand to competitor brands:

Has my brand got more awareness? Is it on an upwards or downwards trend?

Is my brand being searched the most? Is it top of mind?

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How to use Google Trends for my brands?

Do I need to increase my awareness in some areas?

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How to use Google Trends for my brands?

Is there a seasonality for my brand or a relevant topic every year?

Choose time ranges here (up to 5 max)

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How to use Google Trends for my brands?

What do consumers associate with my brand?

Choose between top or rising search terms

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How to use Google Trends for my brands?

Where is my brand growing the fastest?

Select locations here (up to 5 max)