CASE STUDY: GOODWILL INDUSTRIESBRAND CHALLENGE

Create and implement a strategic plan for Goodwill SouthernCalifornia. Developing an enhanced digital presence andpromotional strategies for key initiatives and fundraisingefforts.

RESEARCH INSIGHT

The Goodwill Southern California executive team andmarketing group were in need of a strategic plan. Theinfrastructure for web, social media, and use of digital mediaas a means of community outreach and marketing neededto be built. Mission Control provided training, strategy, andimplementation.

CREATIVE SOLUTIONS

Mission Control developed a launch strategy designedaround key events happening during the 2010 campaign.The result would be a marketing push of content and eventsmost likely to be of interest, while providing much neededmarketing support for events critical to maintainingcontributions to Goodwill.

RESULTS

Successful promotional fundraising results for the annual golftournament and fundraiser dinner/auction event. Increasedexposure for the Levis & Goodwill partnershipprogram. Successful marketing promotion for the LA premierof of the documentary Once In My featuringGoodwill Employees overcoming adversity. The film was oneof the most attended during Los Angeles documentary weekin 2010.

DIGITAL LAUNCH FUNDRAISING EVENTS PROMOTION

Mike Jensen | Partner | The Mission Control | Direct 310-­738-­6002 | Office 818-­340-­1200 | mike@themissioncontrol.net