GoodWeave Update

Industry Brunch & Briefing

New York Design Center

September 22, 2009

Introductions

Agenda

• Success to date• New GoodWeave collateral & website• Co-branding and marketing opportunities• New GoodWeave standard• Roll-out of Carbon offsetting program• Question & answer period

Success to Date

In the Field:• 9,000 children served,

including 3,600 rescued from looms

• Child labor in the handmade carpet industry down 60%, from an estimated one million to 250,000

In the Marketplace:• In 2008, certified rug sales grew 22%

• 32% membership growth in 2008

• Exponential market growth since campaign launch, current share almost 4%

• More than 5.5 million rugs certified

Success to Date

Introducing GoodWeave

• Evolution of the RugMark brand

• Incorporates social and environmental responsibility

• Contemporary look and name

• New brand, new possibilities

GoodWeave Ad Campaign

GoodWeave.org

Co-Branding with GoodWeave

• Use new logo on your website, catalog & ads

• Participate in co-op advertising

• Purchase a customized GoodWeave banner

• Take advantage of GoodWeave collateral and photo library

Co-Branding with GoodWeave

PR & Marketing Opportunities

• Photo exhibition at World Bank

• “Where are GoodWeave Rugs?”

• 2010 advertising offers via media sponsors

• Press release to announce your GoodWeave affiliation

GoodWeave Standard

• Current standard – no illegal child labor

• Standard to incorporate core ILO and environmental criteria

• Environmental concerns with washing & dying – effluent and air pollution

• New standard to be progressive

ISEAL Membership

• ISEAL Associate Member • Guides best practices in standard-setting

– Multi-stakeholder consultation– Transparent– Standards committee– Complaint mechanism– Independent verification

Standards-Setting Process

• Field research; Public-facing website √• Operating Procedure made public √• Complaints mechanism √• Standards Committee Terms√• Standards Committee being assembled• Draft codes and consultations• Generic and national standards

Carbon Clear Program

Diminish your climate change impact:

• Calculate your carbon footprint

• Offset your emissions with high quality carbon credits

• Projects benefit textile communities in India

Carbon Clear Program

Cost to you:

• 1 20’ container from Mumbai to Boston weighing 4.9 tons

• Emissions = 1.2 tCO2e

• Offset cost = $14.40

• 20 such shipments/year = $288

Questions?