Upload
bram-alkema
View
202
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Key driversBandwithSoftware
developmentStorage
Processor cycles
Unlimited Outlets Unlimited Media
Unlimited Distribution
Unlimited WOM promotion
Unlimited Shelfspace
Loads more free products
Conjectures
Talking with the customerbase
+Talking within the
customerbase=
Brand
!
Silly
pay to try
freead
based
$ $ $prod1 prod2 prod3
prod4
prod5
flagship
FreelineBottomline
Psychology:Free is far better
then f*ck*ng cheap.
Participation Oriented
Market Oriented Customer Oriented
Product Oriented
Analogue Era Digital Era
Affected: Gossip, mimicking
Affected: Social Media, Crowds,
WOMBought (ads) : TV, Radio, Print
Bought (ads): Banners, Adwords
Own: phone, fax, brochures
Own: Website, Newsletter
Analogue Era Digital Era
Marcom Paradigm shift