NATIONAL CONFERENCES

Cluj-Napocapopulation: 332,297

Babes Bolyai Universitytargeted students: 9,500

Timisoarapopulation: 332,277

Economics & BA Facultytargeted students: 3,000

Craiovapopulation: 310,838

Economics & BA Facultytargeted students: 2,550 Constanta

population: 346,830

Ovidius Universitytargeted students: 3,450

Iasipopulation: 346,613

Economics & BA Facultytargeted students: 2,730

Bucharestpopulation: 1,944,367

The Bucharest Academy of Economic Studiestargeted students: 29,615

Bucharest Universitytargeted students: 2,436

The Bucharest Politechnical Universitytargeted students: 9,456

TOTAL NUMBER OF TARGETED STUDENTS: 62,737

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NLP in sales and negotiationsNeuro-Linguistic Programming is a controversial approach to psychotherapy and organizational change seeking to educate people in self-awareness and

effective communication, and to change their patterns of mental and emotional behaviour. Good to Go aims to introduce how NLP can be used in sales

and negociation.

trends/emerging marketsFor those who intend to open their own business in the near future knowing

the market is of significant importance. Good to Go 2011 intends to bring through its speakers relevant information concerning this domain.

business strategiesA clever business man should be able to accommodate his business to the market requirements in order to survive. Thus, flexibility is one of the most

significant criteria to be fulfilled when having the goal to remain on top

investorsCapital represents a very delicate, yet highly important subject for any

business. Top investors will be introduced to the Good to Go participants in order to answer their questions concerning what

determines this category to allocate funds and how exactly they can be attracted towards investment.

brandingEnterprise branding and personal branding represent

indispensable marketing tools when it comes to productivity within sales. Good to Go 2011 intends to

identify efficient and sustainable techniques of brand-building, both concerning the “package” of the

company and the personal image of the entrepreneur.

2011 EDITION TOPICS

Constantapopulation: 346,830

Ovidius Universitytargeted students: 3,450

Bucharestpopulation: 1,944,367

The Bucharest Academy of Economic Studiestargeted students: 29,615

Bucharest Universitytargeted students: 2,436

The Bucharest Politechnical Universitytargeted students: 9,456

STRUCTURE AND FINALITYThe Good to Go International project takes the form of a business school, its main objective being the contact between elitist students interested in the entrepreneurial environment and top Romanian and international business men.

This year’s edition continues the Good to Go tradition, but also takes the initiative of raising the bar by tackling a new, more practical di-mension.

Thus, Good to Go 2011 will introduce, at the end of each day of conferences, workshops concerning the discussed themes. It will also reward its high-performance participants with internships offered by important companies from the Romanian business environment. Moreover, the peak of the project consists in the managerial simulation that the BusinessClub’s official partner, Contrast Management-Consulting, offers from which all of the participantsbenefit.

Managerial simulation

• delivered by official partner of Business Club

• the participants will have the opportunity to put to use all the knowledge they acquired

during the project

Closing Festivityin order to present the awards to the

participants and to create the right en-vironment for networking between our

partners and guest speakers

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5 days of meetings with foreign entrepreneurs and

professors Case studies • proposed by the speakers

and having their business as the main subject

• they will challenge the participants to find the best

solutions to the problems encountered

A project challenge• designed to be solved in small teams,

during the whole week• it will be conceived with the help

of our main partner

TARGETED STUDENTS

Addressed universities and academies:

• The Academy of Economic Studies, Bucharest• The Politechnic University in Bucharest • The Faculty of Economic Studies and Business Administration within the “Alexandru Ioan Cuza” University, Iasi • The Faculty of Economic Studies within the “Universitatea de Vest“, Timisoara• The Faculty of Economic Studies and Business Administration within the “Babes- Bolyas” University, Cluj- Napoca• The Faculty of Economics and Business Administration within the University from Craiova• The Faculty of Economics within the “Ovidius” University, Constanta

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Candidate profile:

• business – oriented students• with great potential

• and high determination• attending Bachelor or master courses

• wants to set up a business• already run a start-up

• wants to work in consulting• wants to work in a company on a managing

position• passionate about entrepreneurship

APPROACHED GUESTS

Marius GheneaEntrepreneur

Adrian OlteanuCEO Flanco

Eli DavidaiOwner Quadrant

Radu TudoracheInvestor

Andi DumitrescuGeneral Director GfK

Aneta BogdanManaging Partner Brandient

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Valeriu NistorCEO SOAR Management

Jean Valvis Founder Valvis Holding

Lucian DespoiuFounder Kondiment.ro

Andi DumitrescuGeneral Director GfK

Octavian RaduFounder Diverta

Long-term objectives• The active participation of the corporate environment in the academic one• The strengthening of the economic relations with other countries;• The development of a community of young professionals able to positively influence the socio-economic environment.• Building professional relationships with foreign specialists

• Business knowledge improvement for the Romanian students that are interested in entrepreneurship

• Practice of the theoretical elements acquired through real-life case studies• Development of the business opportunities from the Romanian environment

• Exercising the abilities of working in a team or leading one• Networking with successful businessmen and establishing future partnerships

• Building a community of young people passionate of entrepreneurship

OBJECTIVES

Short-term objectives

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Long-term objectives• The active participation of the corporate environment in the academic one• The strengthening of the economic relations with other countries;• The development of a community of young professionals able to positively influence the socio-economic environment.• Building professional relationships with foreign specialists

• Business knowledge improvement for the Romanian students that are interested in entrepreneurship

• Practice of the theoretical elements acquired through real-life case studies• Development of the business opportunities from the Romanian environment

• Exercising the abilities of working in a team or leading one• Networking with successful businessmen and establishing future partnerships

• Building a community of young people passionate of entrepreneurship

PERFORMANCE INDICATORSA successful partnership does not end at project closure, since our relationship with our partners develops for the long term. This is the reason why we aim to evaluate the project’s impact trough the following

Key performance indicators:• Number of broadcasts and press releases;• Number of applications for the project;• Number of participants that gain a large interest in our partners;• Number of universities included in the promotion calendar;• Number of sponsors for the project;• The amount of knowledge that the participants gain from the project,assessed through participants feedback forms.

VALUE PROPOSITION

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VALUE PROPOSITIONGood to Go is a project that breaks the usual

standards for student projects. We overcome the boundaries of Bucha-rest and reach students of great potential from other major cities in

Romania: Timisoara, Cluj, Iasi, Constanta and Craiova.

• Nation-wide awareness, by means of: advertising materials, media partnerships, conferences

• The possibility to have a representative of the company as a

guest speaker: at the conferences at the main project

• Contacts with the entrepreneurs that will be invited as speakers

• Networking at the Festive Gala

• The possibility to recruit students from the applicants or participants

• Direct contact with the students during the conferences

• A large data base with all the applicants

Our partners will have a great variety of benefits:

MEDIA PARTNERS

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By means of the national conferences we not only help the participants, but also advertise the core project

in Bucharest by direct contact with the target audience, thus enlarging the number

of applicants and increasing the level of future participants.

GOOD TO GO 2010Topics:• Strategic management• Building a competitive team• Value chain management

Foreign speakers:• Peter Oostveen – Manager General Architectural Group• Sjoerd Homminga – Trainer and meditator certificat• Philip Judge – Founder Younique Wealth

Local speakers:• George Copos – Founder ANA Holding• Dragos Anastasiu – Owner Eurolines• Florin Andronescu– Founder Flanco si Sanador

GOOD TO GO 2009Topics:• Start-up Financing• Positioning Strategy• Crisis Management

Foreign speakers:• Peter Oostveen – General Manager Architectural Group• Jan Glas- Owner of TPA Horwath• Yusaf Akbar – Associate Professor of Strategic Management at CEU Business School• John Wirth – Adjunct Senior Lecturer of Entrepreneurship CEU Business School

Local speakers:• Eric Kish – Chariman Smartree• Mike Costache – Country Manager Maserati Romania• Florin Pogonaru – AOAR President

GOOD TO GO 2008 Topics:• International financing possibilities

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• multicultural context and tackled them from numerous points of view.

Foreign speakers:• Paul Garrison – Marketing Professor and Dean of CEU Business School from Buda-pest• John D. Holm – General Manager of Libri Books International• Norbert Hoeckl, founding member Link Management Consulting

Local speakers:• Radu Georgescu – President Gecad Group• Marius Ghenea – Manager pcfun.ro• Paul Markovits – Brand Strategy & Marketing Communication Manager at Voda-fone Romania

GOOD TO GO 2007Topics:• Strategy, innovation and vision in a company

Foreign speakers:• Norbert Hoeckl, Managing Partner Link Management Consulting.

Local speakers:• Florin Talpes – President Softwin• Bogdan Lazaroae – Principal Ensight Management• Mihai Svasta – President AMCOR

GOOD TO GO 2006 Topics:• Ethics in entrepreneurial behavior• The challenges and opportunities brought by globalization

Foreign speakers:• Prof. Dr. Dennis Ray – professor of Global Strategy and Management at St. Thomas University in Minneapolis• Steven Borncamp – Managing Director of Sopolec Business Advisory Services

Local speakers:• Robert Maxim, Managing Partner at Ensight Management Consulting.

Is a student NGO founded in Bucharest and has 11 years of tradition and a community of over 500 active members and alumni.

VIP has set its mission to create a community of young leaders that would make a positive change in the social, politic and economic environment in Romania.

Our members study not only at Academy of Economic Studies but as well as at other prestigious uni-versities in Bucharest: National School of Political and Administrative Studies, University of Bucharest, Romanian-American University and Polytechnics University.

VOLUNTEERS FOR IDEAS AND PROJECTS

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The identity of VIP is defined by:

• Team spirit • Professionalism • Initiative • Leadership • Ethics

VIP is structured in six functional departments (sales, marketing, finance, public re-lations, external affaires, human resources) and in addition it develops three clubs:

• Business Club • Econosofia• Leadership Development

BusinessCLUB AL ASOCIATIEI VOLUNTARI PENTRU IDEI SI PROIECTE

Club

Is a community focused on developing its members’ entrepreneurial skills throughout trainings, semi-nars, meetings and projects.

Thus, we prepare the leaders of tomorrow by creating a strong connection between high potential stu-dents and the Romanian business environment.

Business Club stands for initiative, as an important step towards a successful development of a business project. We prove creativity by conceiving a new structure of business models in a world where innova-tion provides you with competitive advantages.

We promote the idea of entrepreneurial ethical behavior, considered to be a key to winning stakehold-ers’ trust. The members develop their leadership spirit, thus becoming a pillar for the Romanian business environment.

Our interests cover all the convergent domains concerning a business: business plan, marketing strategy, human resources, sales, the stock exchange.

BUSINESS CLUB

BusinessCLUB AL ASOCIATIEI VOLUNTARI PENTRU IDEI SI PROIECTE

Club

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Other projects of Business Club:

• BUSINESS SCHOOL - the first school in Romania for young entrepreneurs, consists in a training program, followed by a contest of business plans. The project’s objectives are to inform the students on the complexity of starting a business and to guide their steps from the early stage of making a business plan and obtaining funds to keeping clients and developing the business.

• INVESTMENT SCHOOL - the first Romanian school for young investors is dedicated to the highest standards of academic excellence and ethics in invest-ment, where students become professionals alongside with the leaders in this do-main. The program consists in a session of seminars and trainings, followed by three months of virtual investment in a platform.

• BUSINESS CLUB CONFERENCES - the core purpose of this project is attracting prominent international personalities, who can share with the partici-pants their own professional experience, exploring the insights of three main fields: world class leadership, innovative concepts in business and business psychology

• THINK ONLINE – is the newest project organized by Business Club, aiming to educate the students regarding the opportunities that the online business envi-ronment offers and to connect the future entrepreneurs with today’s leaders from the Romanian Internet area.

• BUSINESS CLUB FORUM – is a series of conferences that aims to pro-mote entrepreneurship among first and second year students. Participants will have the chance to meet the youngest and most successful entrepreneurs, learn about how they have started their business and what hardships they encountered on their way.

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Thank you!