Gonzaga University2013-2014 Student PublicationS

Media Kit

ad office: 509-313-6839adviSor: 509-313-5865

502 e. boone ave. MSc 2476 SPoKane, Wa 99258adoffice@gonzaga.edu

We are GU...Gonzaga university is dedicated to the Jesuit, catholic, humanistic

ideals of educating the mind, body, and spirit to create men and women for others. located on the north bank of the Spokane river,

Gonzaga university inspires and transforms people to shape a better world through education, character, service, and faith.

cover PHoto: austin ilg, class of 2015PHoto at left: Zack berlat, class of 2011GraPHic deSiGner: erin burns, class of 2012

ad office: 509-313-6839adviSor: 509-313-5865 1

7,874 total enrollMent

4,906 total underGraduateS

$2.35 million*

ProJected yearly diScretionary SPendinG by GonZaGa StudentS

1,553 Staff + faculty

* o’donnell learn, llc, 2012

28,141 underGraduate aluMni of record

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the award-winning Gonzaga bulletin is the official student newspaper of Gonzaga university. Published weekly on thursdays, the bulletin provides the Gonzaga community with coverage of news, sports, arts and entertainment, opinions, and features. the bulletin hires more than 70 students as writers, photographers, editors, and managers. thousands of students, faculty, staff, alumni, and other members of the community read the bulletin each week.

The Gonzaga Bulletin

local rate: $10.00 per column inchnational rate: $11.00 per column inchnonprofit rate: $9.00 per column inch

Rates

one column = 1.556” three columns = 4.875” five columns = 8.208”two columns = 3.222” four columns = 6.542” Six columns = 9.875”

ADD FULL COLOR

FULL pAGe

(6 col x 20 in)

HALF pAGe QUARTeR pAGe eiGHTH pAGe

$1,200.00 local rate bW$2,040.00 local rate color

$600.00 local rate bW$1,020.00 local rate color

$300.00 local rate bW$510.00 local rate color

(6 col x 5 in)

(3 col x 10 in)

(5 col x 3 in)

(2 col x 7.5 in)

$80 local rate bW$136.00 local rate color

16TH pAGe

$150.00 local rate bW$255.00 local rate color

(2 col x 4 in)

(6 col x 10 in)

Distribution: 3,000 copiesDistribution Locations: 30Format: Broadsheet

Open rate: Add $7.00 per column inch

Color ads are noticed an average of than black and white ads

60% more

Sizes

Sample Sizes only. other Sizes available.

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readers per copy**2.7of Gonzaga students have visited a business advertised in the bulletin*90%

of students read the newspaper*92%over

PHoto: Molly Johnston, class of 2012

* fall 2012 Gonzaga readership Survey **2011 re:fuel readership Study

Sponsor a ZagFan poster:

Bulletin Basketball Sections

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Zagfan Posters are full page, full color, newspaper sheet pullouts with a rally cry on the front and your sponsorship ad on the back. Zagfan Posters will be inserted into the bulletin before a home game against a major rival. $1,000.00 sponsorship.

2 GONZAGA VS. PORTLAND

For more information or to open a Student Checking account, stop by your Gonzaga campus U.S. Bank branch today!

Gonzaga University Campus Branch 509-325-7027 Crosby Student Center

Proud Sponsor of Gonzaga University

U.S. Bank is the only bank on Campus.Enjoy all the benefits of U.S. Bank Student Checking, plus your first order of Gonzaga logo checks free!*

usbank.com*U.S. Bank Student Checking Accounts offer no monthly maintenance fees or minimum balance requirements. All regular account openingprocedures apply. Fees for non-routine transactions and paper statements may apply. $25 minimum deposit to open an account. Free first orderof Gonzaga or U.S. Bank logo checks or 50% discount on most other check styles (limit 150). Deposit products offered by U.S. Bank, N.A.Member FDIC.

Zagfan Poster example:

front

Zagfan Poster example:

bacKdimensions:20”w x 9.875”h

YOUR AD HERE

GO ZAGS!

“Go Zags!” posters are distributed in the bulletin year round. your business can sponsor the back of this fan favorite. $2,000.00 Sponsorship.

the Gonzaga bulletin highlights the Men’s and Women’s Gonzaga basketball teams with a commemorative preview edition of the paper. Join in the excitement of the season by advertising in these popular issues!

Special Section rate:2 col x 4 in. full color ad = $200.00

example page:

Basketball Sections:

Sponsor a Go Zags! placard:

Go Zags! Placard example:

front

Go Zags! Placard example:

bacKPlacard dimensions:11.75”w x 8.75”h

40% OFF fall family weekend jostens special

We’ve celebrated with Bulldog athletes for years, providing the finest championship rings in the industry. Now it’s your turn to celebrate your college experience as a Zag.

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facebook.com/gonzagabulletin

twitter.com/gonzagabulletin

BULLeTin SOCiAL MeDiA

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Multi-Media Bundling Optionsadding online and Social Media advertising to any marketing campaign can signficantly increase the effectiveness and reach of your marketing efforts. check out the Gonzaga bulletin online, as well as our twitter and facebook pages!

Number of Print Ads Running

open rate 4x 6x 8x 10x 12xFacebook Posts $ 60.00 20% 25% 30% 35% 40%Tweet $ 60.00 20% 25% 30% 35% 40%

Sponsored Facebook Post & Tweet Rates

already run print advertising & love it? Mix it up! try adding facebook and twitter to your print campaign and you will receive a discount on our social media products (discount level depends on the frequency of your print ads).

Online Display Ad Rates Bundled with Print*Leaderboard (728px x 90px) $300.00 per monthTop Tile (200px x 90px) $240.00 per monthTop Box (300px x 250px) $240.00 per monthBanner (468px x 60px) $200.00 per monthPeel Back (Ask for Details) $480.00 per month

bundling online and print is a great way to reach your market across multiple platforms! advertising online gives your business exposure to our online users throughout the entire month.

*bundling rates available only with print display ad purchase.

the Gonzaga bulletin online reaches more than 37,000 page impressions per month. advertising with this burgeoning website is a great way to reach alumni, prospective students, parents, and community members in addition to our student body, staff, and faculty.

RATeS + SiZeS:

Leaderboard (728px x 90px)

Top Tile (200px x 90px)

Top Box Rail (300px x 250px)

Banner (468px x 60px)

Peel-back (Ask for details)

The Bulletin Onlinewww.gonzagabulletin.com

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CLASSiFieDS:

Go to www.gonzagabulletin.com to order classifieds

averaGe MontHly iMPreSSionS37,000

Per 1,000 impressions

$25.00

$20.00

$20.00

$16.00

$40.00

A

B

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Bulletin Special promotions

CAUGHT ReADinG pUZZLe SpOnSORSCrossword + Sudoku

inSeRTS$300 per 3,000. Maximum size is 11x12 inches, minimum size is 5.5x5.8 inches. a copy of your insert must must be approved by the advertising Manager prior to publication. advertisers are charged with printing the inserts and delivering the inserts to our publisher: target Media nW, 13026 W Mcfarlane rd., bldg. d-2, airway Heights, Wa 99001. inserts are due to the publisher the Monday before the run date.

Rates: $25.00 gift certificate+ $50.00 cash per issue

every week, one lucky student is “caught reading,” and receives a $25.00 gift card, or credit, to your business. Weekly winners and sponsors are highlighted in the following week’s issue of the Gonzaga bulletin and on the bulletin’s facebook page. Make your business a prize to be won; caught reading is a recognized campus favorite!

2x2 sponsor $50.002x5 sponsor

$120.00

2x5 sponsor

$120.00

Puzzle sponsorships are a high-impact placement in our newspaper. engage readers while they are actively involved with the bulletin. Secure prime placement next to the most fun and interactive section of the newspaper.

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PHoto by alex dumke, class of 2012

73% of students are familiar with caught reading

Placement in Savor, our magazine-style dining guide, gives you the opportunity to not only promote your restaurant, but also to build relationships and strengthen rapport with our undergraduates and the rest of the Gonzaga community. Savor is released during times of celebration on campus, including fall family Weekend and commencement. Savor provides you with the perfect opportunity to invite families to celebrate in your restaurant. each sponsorship includes a brief story about your business, in addition to photos and contact information; you may also upgrade your sponsorship in Savor with an additional display ad. We invite you to join Gonzaga students, family, friends and alumni in celebration of good food and community.

Distribution

SAVOR DininG GUiDe

fall family Weekend - octobervalentine’s day - februaryMarch Madness - MarchGel Weekend - aprilGraduation - Mayorientation - august

a dining & food guide to the Spokane area

2012-2013 gonzaga’s dining guide for the spokane area

SPECIAL ADVERTISINGSUPPLEMENT OF:

GONZAGA

Half Page Listing and Half Page Display (pictured above) $350.00Half Page Listing or Display $200.00

Rates + Sizespublication Dateoctober 17, 2013

One annual edition distributed multiple times:

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GONZAGA24

teelhead Bar and Grille gives patrons a rare look into historic industrial Spokane, while incorporating contemporary accents that make for a comfortable and inviting atmosphere. This upscale pub emphasizes the comfort guests will feel upon arrival, and with a menu that serves everything from a Chicken Teriyaki Burger to Blackened Scallops Linguine, it is easy to see why. The hammered copper fireplace and warm, textured walls make Steelhead a great choice for a family-friendly outing or a couples’ date night. Offering generous portions and gluten-free menu items, Steelhead has a little something for everyone. Located in the heart of downtown Spokane, Steelhead’s menu items display American pub influences with a Northwest flair. The Smoked Steelhead appetizer is the most popular appetizer, while the Champagne Halibut, an Alaskan filet poached with a house champagne sauce, is the signature entrée. Steelhead offers happy hour from 3:00 to 6:00pm Monday thru Friday with additional hours from 9:00pm to close Monday thru Thursday and all day Sunday. Extensive cocktail, beer, and wine lists paired with any number of delicious appetizers makes for a memorable night out on the town. Be sure to check out Steelhead on Facebook and Twitter by searching “Steelhead Grille”!

218 N Howard St.Spokane, WA 99201

(509) 747-1303

Lunch & Dinner11am – 12am Mon – Sun

Happy Hour3pm - 6pm Mon - Fri

9pm - Close Mon - Thu11am - 12am Sun

steelheadbarandgrille.com

$$

Steelhead Bar & Grille

Full Page Listing and Full Page Display (pictured above)* $500.00*upgrade to centerfold placement for $100Full Page Listing and Half Page Display $450.00Full Page Listing or Display $300.00

272012-2013 Dining Guide

Loco Dogz is changing how peopleeat, one dog at a time! Using fresh, made from scratch, locally sourced ingredients; Loco Dogz offers gourmet hotdogs made to authentic regional recipes. From the most popular “Jalisco” topped with homemade roasted salsa, cheese sauce, and bacon to the “Chicago” dog with its unique neon relish and sport peppers flown in from the “Windy City” to other unique choices such as the “N’awlins,” a spicy Andouille sausage topped with kickin’ house made BBQ sauce and grilled onions. Whether a quick lunch or a night out with the family, this campus bordering restaurant provides a fun, upbeat environment for all ages. One taste of Loco Dogz and you’ll be part of the pack! Vegetarian options available.

829 E Boone Ave.Spokane, WA 99202

(509) 321-7069

Lunch & Dinner

11am – 10 pm Mon – Wed11am – 3:30am Thu – Sat 11am – 8pm Sunloco-dogz.com $

oco DogzL

Full Page Listing: 5.25”w x 8”h Full Page Display: 5.25”w x 8”h

Half Page Listing: 5.25”w x 4”h

Half Page Display: 5.25”w x 4”h

after you have purchased a listing and/or display ad, our creative staff is here to assist you in building your advertising space in Savor, including copy writing, photography, and graphic design.

deadlines:September 12, 2013 Savor contractsSeptember 17, 0213 Savor QuestionnairesSeptember 20, 2013 artwork, listings, and display adsoctober 2, 2013 final Proof approval

Student plannerthe extremely popular Student Planner is distributed in august and is a critical aspect of Gonzaga’s culture and day-to-day life. the planner contains a full-year academic calendar, information on student services, the student code of conduct, and other valuable resources for students. Students make use of the planner throughout the academic year. ask your account executive for more information.

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4,700 students receive the Student Planner in late august and early SeptemberGonzaGa

Student Planner2012 - 2013

84%the Gonzaga Student Planner is used by

RATeS + SiZeS:

Back Cover (Color: 6”w x 9”h) $2,095.00Full Page (5”w x 8”h) $1,495.00Half Page (5”w x 3.75”h) $795.00Quarter Page (4.25”w x 3.75”h) $495.00Eighth Page (2.25”w x 1.75”h) $295.00Two Line Listing $195.00Additional Line $40.00

of students

Campus Directory

RATeS + SiZeS:Premium PlacementsPremium placements are run on the back cover, inside front cover, inside back cover or insert page. Premium placements run in full color and include a free business directory ad and bold listing.

Full Page Premium (7.5”w x 10”h) $3,000.001/2 Page Premium (7.5”w x 4.875”h) $1,600.001/4 Page Premium (3.625”w x 4.875”h) $850.00

business directory includes free bold listing

Full Page (7.5”w x 10”h) $1,200.001/2 Page (7.5”w x 4.875”h) $800.001/4 Page (3.625”w x 4.875”h) $550.001/8 Page (3.625”w x 2.375”h) $350.001/10 Page (3.625”w x 1.75”h) $250.001/16 Page (3.625”w x 1.125”h) $200.00

listingsBold Listing $110.00Extra Line $60.00

reach out to thousands of students, faculty and staff by advertising in the Gonzaga campus directory. this valuable resource is actively distributed to the Gonzaga community and used for the entire year. Space is limited, so schedule your advertisement soon.

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Spires Yearbookthe award-winning Gonzaga university Spires yearbook captures the highlights and achievements of the school year. the support of the business and professional community is critical to providing a quality yearbook for the university.

yearbook advertising provides a wonderful opportunity to reach out to current students and recent alumni as they make key financial decisions. Spires offers discounted early commitment pricing. all contracts signed and paid prior to January 30th will receive the early commitment price of 10% off the open rate. ask your sales rep for more information.

parent Guideat Gonzaga, we believe that parents and families are a critical part of any student’s college experience. the Gonzaga university Parent Guide provides a comprehensive guide for Gonzaga’s parents as they journey with their student through college. it provides important information about the campus, student life, the role of a parent, and the Spokane community. ask your account executive for more information.

RATeS + SiZeS:

Full page (8.35”w x 11.3”h) open rate $1650 / early rate $1485Half page (8.35”w x 5.6”h horizontal, or 4.1”w x 11.3”h vertical) open rate $900 / early rate $810Quarter page (4.1”w x 5.6”h) open rate $495 / early rate $445.50Eighth page (4.1”w x 2.75”h) open rate $350 / early rate $315

RATeS + SiZeS:

Two Page Spread $2,800.00 Full Page (5.25”w x 8.25”h) $1,400.00 Back Cover $1,800.00 Page Three $1,800.00 Inside Front cover $1,800.00 Inside Back cover $1,800.00 (Full Bleed dimensions: 5.5”w x 8.5”h)Half Page (4.675”w x 3.75”h) $800.00Quarter Page (4.675”w x 1.812”h) $450.00Eighth Page (2.25”w x 1.8125”h) $399.00

16typical college students communicate with their parents over times per week

* 2011 alloy college explorer data

publication Calendar 2013-2014Sp

ring

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r

KEY:

‘13

‘14

Fall

Sem

est

er

Savor (dining Guide)

bulletin Publication date

bulletin basketball issue

fall family Weekend issue

aPril May

february

MarcH

bulletin Mail Home issue

bulletin orientation issue

Student Planner

Parent Guide

auGuStS M t W t f S

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31

SePteMberS M t W t f S

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8 9 10 11 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29

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noveMberS M t W t f S

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3 4 5 6 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29

JanuaryS M t W t f S

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30

S M t W t f S

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2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27

S M t W t f S

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2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 2930

S M t W t f S

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6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29

S M t W t f S

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

october

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S M t W t f S

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 22 23 24 25 26

27 28 29 30

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Bulletin Publications

Other Publications

30 31

30

deceMberS M t W t f S

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8 9 10 11 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29

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30 31

31 28

3130 31

campus directory

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Bulletin Deadlines + policies

* Space and artwork deadline:friday at 5PM, 6 days prior to publication

** Prepayment deadline:Monday at 3PM, 4 days prior to publication. unpaid ads will be dropped.

Artwork requirement:all ads received must be camera-ready, hi-res Pdf, ePS, tiff, or JPeG files in cMyK or GreyScale color space. Please embed all links and fonts. Student Publications is not responsible for typographical errors on ads provided and proofed by the advertiser.

Credit and Billing:all advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. Student Publications has the right to withdraw or restrict credit. Student Publications can accept check, visa, or Mastercard. all reserved ads cancelled 5 days prior to the publication will be financially liable for the space reserved.

Acceptance:Gonzaga Student Publications reserves the right to reject any advertising that violates our advertising Policy or runs contrary to the mission of the university. all advertisements, insertions or other promotions must be reviewed prior to publication.

MONTHPUBLICATION

DATE

CONTRACT & ARTWORK DEADLINE*

PRE-PAY DEADLINE**

THURSDAY FRIDAY MONDAY

15 AUG 9 AUG 12

29 AUG 23 AUG 26

5 AUG 30 SEPT 2

12 SEPT 6 SEPT 9

19 SEPT 13 SEPT 16

26 SEPT 20 SEPT 23

3 SEPT 27 SEPT 30

10 OCT 4 OCT 7

17 OCT 11 OCT 14

24 OCT 18 OCT 21

31 OCT 25 OCT 28

7 NOV 1 NOV 4

14 NOV 8 NOV 11

21 NOV 15 NOV 18

5 NOV 29 DEC 2

12 DEC 6 DEC 9

23 JAN 17 JAN 20

30 JAN 24 JAN 27

6 JAN 31 FEB 3

13 FEB 7 FEB 10

20 FEB 14 FEB 17

27 FEB 21 FEB 24

6 FEB 28 MAR 3

20 MAR 14 MAR 17

27 MAR 21 MAR 24

3 MAR 28 MAR 31

10 APR 4 APR 7

17 APR 11 APR 14

24 APR 18 APR 21

MAY 1 APR 24 APR 28

AUGUST

MARCH

APRIL

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

JANUARY

FEBRUARY

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COnTACT US:

Student Publications502 e. boone ave, MSc 2476

Spokane, Wa 99258

ad office: 509-313-6839advisor: 509-313-5865

adoffice@gonzaga.edu

Distribution LocationsnewsstandCampus buildingStudent publications (CG 433)

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