Gomez

Gomez overviewSubtitle

Gomez: The Web Performance Division of Compuware

We help organizations deliver quality experiences to their Web and mobile users

Optimal performance and availabilityQuality operation across all users, browsers, devices, and geographies Rapid issue notification with actionable diagnosticsInsight into how these issues affect your business (revenue, brand, cost)

SaaS Platform

• No installation• Rapid startup &

payback

3,000+ Customers Worldwide

• 1,500+ enterprise customers

• 1,500+ SMB customers

• 12 of top 20 US sites

Solid Business Performance

• Six consecutive years double digit revenue growth

• Offices worldwide

Recognized as Industry Leader

• Forrester: “The leader in Web Experience Management”

• Gartner: “A cool vendor”

Gomez Customers Enjoy Measurable Benefits

Reduced downtime 45%

Reduced seven-step transaction time by 50%

Increased Web conversions 10%

Validated decision to consolidate three data centers

Achieved under 3 second response time and 99%+ availability

Reduced homepage load time from 11.3 seconds to 3.4 seconds

Improved page load times 23%

Saved 50%+ in staff and fees

Why Web Performance Matters: Impact of Poor Performance

Source: Steve Souders @ Velocity Conference 2009 http://radar.oreilly.com/2009/07/velocity-making-your-site-fast.html

2 second slowdown 4.3 reduction in

revenue/user*%

400millisecond delay

0.59%fewer searches/user*

found that a

determined that a

http://radar.oreilly.com/2009/07/velocity-making-your-site-fast.html

Why Web Performance Matters: Benefits of Good Performance

Source: Steve Souders @ Velocity Conference 2009 http://radar.oreilly.com/2009/07/velocity-making-your-site-fast.html

reduced page load times from ~7 seconds to ~2 seconds

increase in revenue7–12%

reduction in hardware costs*

50 %

Reduced landing page load time by 2.2 seconds

increase in conversions15.4 %

More downloads/ year60 M

50% more pages/visit than users visiting the slowest page*

users that visit the fastest pagesview

http://radar.oreilly.com/2009/07/velocity-making-your-site-fast.html

What Web/Mobile Concerns Does Gomez Address?

IT Operations

• How can we test on every browser, OS, and mobile device?• How can we ensure performance under real-world load?• How can we get actionable data to fix issues faster?

e-biz/Marketing

• Are our customers having a positive experience?• How does performance affect our customers’ behavior – and our business?

• How does our performance compare to our competition?

• Are our most important transactions and pages performing optimally?• How can we identify and resolve issues faster (before our users find them)?

• If our internal monitoring is “green” why are our users complaining?• Are 3rd party providers hurting our performance?• Are we over/under investing in infrastructure?

App Dev/QA

What Projects Can Gomez Help With?

Project Concern addressed by Gomez

Web Site Launch/ Upgrade Will it work properly on all browsers and scale under real world load?

Rich Internet Applications Will Flex, AJAX, Flash, streaming video, etc. perform well?

Mobile Initiative Will it work on a variety of devices and perform optimally?

Virtualization Will our Web applications perform as well or better after virtualization?

Cloud Computing

Will our Web applications perform reliably in the cloud?Are our providers delivering as promised?How do I maintain visibility?

Infrastructure Changes Will our Web applications perform as well or better after the changes?

Data Center Consolidation Will our Web applications perform as well or better after consolidation?

CDN Selection/ Optimization

Are we selecting the right vendor? Is the service optimized for our users? Are we getting what we’re paying for?

SLA Management

How can we ensure our 3rd-party providers are delivering as promised? How can IT validate it’s meeting the needs of the business?

Users

Storage

Web Servers

App Servers

DB Servers

Mainframe

Load Balancers

Mobile Components

Network

Web application

The Traditional View of Web Application Delivery

Systems management

tools: “OK”…user is happy

Traditional zone of control

Users


Storage

Web Servers

App Servers

DB Servers

Mainframe

Load Balancers

Mobile Components

Network

Slow response time

The Reality of Web Application Delivery

Transactions fail

Faulty display or operation

…user is NOT happy

Systems management

tools: “OK”

4 sec’s

22 sec’s

Geographic disparities


The Web Application Delivery Chain

The Challenge of Delivering Web Applications

Systems management

tools: “OK”…user is NOT happy

MajorISP

Local ISP

Mobile Carrier

Internet

Content DeliveryNetworks

3rd Party/Cloud Services

Browsers and devices UsersUsers

Storage

Web Servers

App Servers

DB Servers

Mainframe

Load Balancers

Mobile Components

Network


MajorISP

Local ISP

Mobile Carrier

Internet




Storage

Web Servers

App Servers

DB Servers

Mainframe

Load Balancers

Mobile Components

Network


• Network peering problems

• Outages

• Inconsistent geo performance• Bad performance under load• Blocking content delivery• Incorrect geo-targeted content

• Configuration issues• Oversubscribed POP• Poor routing optimization• Low cache hit rate

• Network peering problems

• Bandwidth throttling

• Inconsistent connectivity• Configuration

errors• Application

design issues• Code defects• Insufficient

infrastructure

• Poorly performing JavaScript

• Browser/device incompatibility

• Page size too big

• Too many objects

• Low cache hit rate

• Network resource shortage

• Faulty content transcoding

• SMS routing / latency issues

The Challenge of Ensuring Quality Web Experiences

Zone of customer expectationZone of customer expectation

Systems management

tools: “OK”…user is NOT happy

Zone of customer expectationZone of customer expectationTraditional zone of controlTraditional zone

of control

MajorISP

Local ISP

Mobile Carrier

Internet




Storage

Web Servers

App Servers

DB Servers

Mainframe

Load Balancers

Mobile Components

Network

Pinpointing Problems and Optimizing Performance


Is it my data

center?

Is it an ISP or the Internet?

Is it a 3rd party

provider?

Is it a browser or

device?

MajorISP

Local ISP

Mobile Carrier

Internet




Storage

Web Servers

App Servers

DB Servers

Mainframe

Load Balancers

Mobile Components

Network

The Answer: Adopt an “Outside-in” Customer Point of View


Zone of customer expectationTraditional zone of control Your zone of control with Gomez

Internet

Test/monitor your site the way your customers use it:• What they do (key pages and transactions)• Where they do it (geographic locations)• How they do it (browsers and mobile devices)• When they do it (normal and peak usage)

Determine impact of performance on end user behavior

Enterprise

Isolate and resolve performance problems across the application infrastructure

Gomez Platform

Web Performance Managemen

t

Web Performance

Business Analysis

Web Load and

Performance Testing

Web Cross-

Browser Testing

Enterprise Application

Performance Management

Vantage

“Outside-in” customer point of view

MajorISP

Local ISP

Mobile Carrier

Internet




Storage

Web Servers

App Servers

DB Servers

Mainframe

Load Balancers

Mobile Components

Network

Your zone of control with Gomez

Gomez: Ensuring Quality Web Experiences

Find and fix issues across the entire Web Application Delivery Chain

150+ enterprise-grade nodes & data centers

Backbone• Monitoring• Load testing

500+ combos of browsers and O/S

5,000+ supported mobile devices

Virtual Test Bed• Cross-browser

testing

150,000+ consumer- grade desktops

168+ countries

2,500+ISPs

Major mobile carriers around the globe

Last Mile• Monitoring• Load testing

First Mile• Real user monitoring• Internal monitoring• Vantage and EMS

integration

Browser• Real user

Monitoring

Your real users

First Mile appliance

Private agents &

Peers

Gomez SaaS Platform

Eliminate Blind Spots Across Web Application Delivery Chain

MajorISP

Local ISP

Mobile Carrier

Internet




Storage

Web Servers

App Servers

DB Servers

Mainframe

Load Balancers

Mobile Components

Network

From the First Mile… …to the Last Mile

Gomez Network: The World’s Most Comprehensive Performance and Testing Network

Web Performance Management and

Load Testing 150+ locations

Backbone

Cross-Browser Testing 500+ browser/OS combo’s5,000+ supported devices

Virtual Test Bed

Web Performance Management and

Load Testing 150,000+ locations

Gomez Last Mile Your Actual Users

Real User MonitoringWorldwide, wherever

your users are

20

The Gomez Platform: Web Application Performance Management

World’s Most Comprehensive Testing Network

150+ commercial nodes and data centers

500+ combos of

browsers & O/S

5,000+ supported

mobile devices

150,000+ consumer-grade

desktops

168+ countries 2,500+ ISPs

• Compatibility• Functionality• Performance

Web Cross-Browser

Testing

• High-volume backbone load

• Real-world Last Mile load

Web Load and Performance

Testing

• Last Mile monitoring• Real-user monitoring• Backbone monitoring• Internal monitoring• First Mile monitoring

Web Performance Management

• Web performance analytics

• Benchmarks• Business dashboard

Dashboards, Metrics & Analytics

Recording & Provisioning

Education &Best Practices

APIs &Data Feeds

Alerting & Diagnostics

Self-Service SaaS Portal

Web Performance

Business Analysis

Web 2.0, RIA, Streaming, Mobile, Multi-Browser

Documents

Gomez