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GoldspotBrand Revival Pitch

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The Product

It is an artificially flavoured fizzy drink

It has a prominent taste of orange i.e. both sweetand tangy

The drink is orange in colour

It has a plain texture like most soft drinks (nofruit pulp)

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Segmentation and Targeting

We are looking at young adults from the age

group of 16-30 years, at a segment which is

fun loving and loves entertainment.

They are from SEC A and B.

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Positioning

Goldspot Guy

Position: The brand is an original orange with a fizziness thatexplodes in your mouth and blows your mind

History Redefined

Position : What if everything in history was successful becauseof oranges?

Gas the juice.

Position: Goldspot is actually just orange juice loaded withfizz.

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Proposition

A soft drink with an original taste of oranges and

the right amount of fizz

for orange lovers

All about oranges, and nothing else

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Television Commercials

The Goldspot Guy

History Redefined

Gas the Juice

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Print Advertisements

The Goldspot Guy

Gas the Juice

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Packaging Design

Goldspot is manufactured in a 500ml pet

bottle, with a pleasantly contrasting blue

wrapper.

The wrapper contains strategic cut outs where

the logo is coloured by the drink held within.

This packaging is designed to be engaging and

fun for the consumers.

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Media Planning & Budgeting

Media Channel

Newspaper Jan, Feb and March

Publication Main Issue/Supplement Edition Size Height Width Frequency Colour Rate per impression per sq Total Cost

Time s of Indi a Times ( enertainment) Mumbai,De lhi,Bangalore ,Che enai,Hyde rabad,Kol kata,Pune Hal f-Page 25 32.8 10 ye s 3500 400000

Deccan Herald DH Metro Bangalore Half-Page 25 32.8 6 yes 600 49200

Hindu Hindu Metro Cheenai,Hyderabad,Bangalore Half-Page 25 33 2 yes 300 24700

Mirror Main Issue Mumbai,Delhi,Bangalore,Cheenai,Hyderabad,Kolkata,Pune Full Page 26.5 34.1 2 yes 200 18000

Indian Express Sunday Express Trivandrum,Hyderabad Half-Page 25 33 2 yes 200 28000

Hindustan Times Main Issue Delhi,Mumbai Half-Page 25 32.8 3 yes 200 38000

DNA After Hrs Bangalore,Hyderabad Half-Page 25 32.8 2 yes 200 48000605900

Size (in cms)

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Channel Rate Rating

grp Time

AXN 2.76 7-12 pmZee caf 2.19 7-12 pm

Star World 2.01 7-12 pm

Comedy Central 0.42 7-12 pm

BIG CBS 0.51 7-12 pm

ESPN 2.4 Specific matches

Star Sports 2.1 Specific matches

Sony 231 weekends (8-10)

Times Now 3.6 9-10pm

MTV 79 Roadies (time)

Hence approx amount 2.5 crores

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Newspaper 7000000

Television 25000000

Billboards 500000

Social Media 60000

Production 1000000

Total 33560000

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Group FiveTeam Members

Shalaka Desai (430)

Avani Rajesh (472)

Nitasha Seth (441)Sayan Roy (422)

Divesh Lohmorh (503)

Mansi Chandani (519)Shivani Pant (493)