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Static banners have become a blind spot. Users do not engage with static banners; they engage with interactive rich media ads. GoldSpot is on a mission to conquer banner blindness with the "Deadly Dozen," a rich suite of high impact, interactive ads running in the banner space, equipped with motion, animation and video for all three screens. Presenter: Sunayana Bedi, vp, business development, Goldspot Media
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Digital Rich Media Advertising 2.0
MOBILE MARKETINGROADBLOCKS
Accidental Clicks a.k.a Fat Fingers
Cross Media Mobile Marketing
Mobile Optimized Sites
“FAT FINGERS” - A THORNY PROBLEM
Digital marketers skepticism on mobile, justified
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2 Mobile industry is struggling to identify criteria to differentiate accidental clicks from real user engagement
ROADBLOCK #1
Static Banner …oops…tap
Static Banners often “dissolve” within the content.
Banners with 3D, Motion, Video and Animation much harder to ignore
Rich Media Banner
ROADBLOCK #1
“FAT FINGERS” – Static Vs Rich Banners
• Results in Accidental clicks• Dilutes value of CTR as a reliable metric• Leads to incorrect measurements
“FAT FINGERS”ROADBLOCK #1
Source: GoldSpot Mobile Fat Finger Report, Q3,2012
Banner “blind spotting” and fat finger = minimal ROI for CPM campaigns
A high rate of user engagement with rich media banners = maximum ROI for CPM campaigns
The CTR of static banners fell by almost 50% once we exclude accidental clicks from the metrics, while that of rich media banners by 25% for the same criteria
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“FAT FINGERS” – ANALYSIS
ROADBLOCK #1
Source: GoldSpot Mobile Fat Finger Report, Q3,2012
ENGAGE THE USER BEFORE A TAP
SOLVE “FAT FINGERS”
CROSS MEDIA MOBILE MARKETING
MOBILE = Display + Facebook + Twitter + Search + Video + SMS + E-mail
Cost-efficient technology to launch cross media mobile campaigns with a single rich media destination
One dashboard to measure and optimize cross media campaigns
Opt-in CRM data collection, from any mobile campaign
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ROADBLOCK #2
Launch Cross Media Campaigns Cost Efficiently
ADSITE SOLUTION
GOLDSPOT MAXIMIZES MOBILE ROI
SOCIAL + SEARCH + VIDEO + DISPLAY CAMPAIGNS With OPT-IN CRM
LACK OF MOBILE OPTIMIZED SITES
From Google’s 2012 study on mobile optimized websites, only about 21% of advertisers have a mobile presence. More than 79% are serving online experience to mobile users.
Sub-optimal User Experience.Missed Opportunity for
Marketers!
ROADBLOCK #3
SMARTPHONE OPTIMIZED SITES WITHIN 60 MINUTES
With Video, Animations, Social, Offers, Maps, Call & Opt-in CRM
DRAG & DROP MICROSITE CREATOR
Deadly Dozen Banner Formats With 3D, Motion, Video and Animation
Cross Media Mobile Marketing Solution
Mobile Optimized Sites, in Minutes
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GOLDSPOT CLEARS ROADBLOCKS
To get the “Fat Finger” report, email [email protected]
