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    The Goldsmith Centre | www.gc4b.com | 01462 650 250

    News | Innovation | Services | Collaboration | Gro

    From the Desk ofBev Jones

    Page 2

    World-Wide UKEntrepreneurialism

    Page 4

    Technical TheatrApprenticeships

    Page 8

    Ground Breaking Apprenticeship

    Training Initiative

    A ground breaking initiative, due to be

    launched this Autumn, will give young

    people the opportunity to take their rst

    steps towards an exciting and fast pace

    career in sales. This is being provided

    jointly by Goldsmith Apprenticeship

    Academy (NHC) and specialist training

    company Raw Talent Academy.

    Raw Talent Academy, founded by the

    winner of BBC TVs The Apprentice in

    2008, Lee McQueen, provides internal

    sales academies to SMEs, corporate

    businesses, schools, colleges and universities

    across the UK. Its track record of

    implementing leading edge sales

    apprenticeship programmes is both unique

    and outstanding.

    It will give NHC students a twofold

    opportunity, rst to become candidates for

    the programme before they star t to seek

    employment, and secondly to face potential

    employers in a rigorous assessment

    process Apprentice style.

    Lee McQueen explains: They will learn the

    key employability skills that employers are

    looking for, which is good fo

    Not simply academic abil

    characteristics like an ability

    from the crowd, attitude, acum

    commercial sense of busine

    developed 12 modules of em

    achieve this.

    Enabling Employers

    Informed Decisions

    Thats where the employers co

    of relying on the traditional me

    or a 30 minute interview, w

    difcult to get to the root of

    wants a particular job, and if

    ability, our process puts the stud

    through their paces.

    Before candidates get employ

    actually see them doing a reledifferent business based activi

    them to make an informed dec

    the applicants competency an

    Lee recognises that qual

    important and have consider

    on peoples lives, but he poin

    continued on page 3...

    Goldsmith Centre LauncheRaw Talent Academy

    -

    01462 650246 / [email protected] / www

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    EVERLEY JONES

    Managing Director

    Goldsmith Centre

    Over the last three months we have

    egotiated involvement in a number of

    xciting new initiatives to support

    mployers and budding entrepreneurs to

    evelop and grow their businesses across

    Hertfordshire and surrounding areas.

    wo of the initiatives build on some

    nnovative practice I have seen on two

    major overseas visits that I have been

    rivileged to be involved in over the lastx months.

    Grundvig Project

    The Goldsmith Centre (NHC) is the UK

    partner in a European Grundvig projectAdult Entrepreneurial Learning with ve

    other countries: Finland, Sweden, Germany,

    Italy and Turkey. The project aims to share

    good practice, and in the past six months

    my team have attended workshops and

    participated in job shadowing with that

    objective. I was particularly keen to be

    involved in a visit to Finland, widely

    recognised in Europe, as being at the

    forefront of entrepreneurial education.

    Alto University, Helsinki, is the projects

    Finnish partner and in addition to its

    traditional degree programmes it has

    developed Protomo, a centre where they

    combine business start-up programmes

    for those considering becoming social or

    business entrepreneurs with a pre-

    incubator and business coaching.

    They provide start-up programmes twice

    a year and are heavily over-subscribed,

    receiving an average of 200 applications

    for 30 places from people of contrasting

    backgrounds who are considering

    becoming an entrepreneur. The

    programme focuses on supporting

    individuals with nancial, technical or

    creative skills and experience and drawson Finnish know-how and determination

    to create something new, to enable ideas

    to become success stories. You may

    recognise one of their success stories,

    Rovia, the company behind the Angry BirdApp.

    I am delighted to announce that the

    Goldsmith Centre will be the rst

    organisation in the UK to become a

    WinWeb Hub, providing virtual businesses

    and SMEs with hot desk and business

    support facilities in an environment where

    they can access coaching, support and

    training.

    USA Visit

    My second visit was to San Francisco

    where I attended the Association of

    Community Colleges Convention to

    explore entrepreneurship and on-line

    learning in American Community Colleges.

    The Convention was opened by Sal Khan

    of the Khan Academy a free on-line

    education platform which Sal Khan

    founded in 2004 when he tutored a

    relative in mathematics on-line. The

    popularity of his tutorials inspired him to

    distribute them via YouTube, with such

    success that he developed his Academy.

    He attracted funding from philanthropists

    to provide videos as an open resource for

    students internationally who can work attheir own pace, and progress to advanced

    level, and use them to s

    replace classroom delivery.

    I became particularly interesGoldsmith Centre could util

    blended learning to supp

    engage in personal and caree

    at their own pace.

    Ice House

    So, we are delighted to have

    negotiate exclusive rights to

    Enterprise (Business Start-U

    House (Entrepreneurial

    initiatives which you can

    about on page 6.

    School for Start-Ups

    Finally, we are also pleased

    support the Government

    initiative being delivered by D

    School for Start-Ups. Th

    initiative provides low inte

    business start-ups or bus

    their rst year of operation

    line training and business co

    For more informat

    [email protected]

    01462 443072 today.

    From the Desk of Bev Jones

    Golden Gate Bridge San FranciscoSan Francisco cable car system Sal Khan, Founder of Khan Academy o

    Association of American Communit

    Conference in San Francisco

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    .continued from page 1

    Other things are important too, like the

    bility to sell ourselves, and many students

    ont grasp that. We recognise that we live in

    n era of social media like text, Twitter,

    acebook and mobiles, but there comes a

    me when individuals need to engage directly

    with other people, have meetings and make

    ersonal communication. There is a place for

    ocial media, but its an also, not an instead

    f. Nothing can take the place of face-to-

    ace in business.

    ee observes that many students at the

    nd of college are sometimes already set

    n their ways, but once they join the

    mployability programme, given the right

    etermination, commitment, skills and

    oaching, they will develop and shine.

    Ultimately, what its all about, says Lee, is

    ving students the opportunity to showcaseheir skills, and enabling the employers who

    Goldsmith Academy work with very closely

    he chance to see who shines, and who the

    otential stars are.

    know that employers are already asking

    Goldsmith Academy for innovative ways of

    selecting potential talent, so this programme

    should be a match made in heaven for all

    parties.

    Selling is the Absolute Focus

    The 12 training modules in the programme

    include mentoring, coaching and helping

    individuals to recognise their potential,

    with a start point of standing out from the

    crowd, and communication. Selling is the

    absolute focus, be it selling oneself, or

    selling to a multi-billion pound organisation.

    Because we all have to sell something at

    some stage, says Lee. Its vital to be able

    to engage with people at all levels and to get

    recognised by potential employers in the rst

    place. We also include subjects like

    entrepreneurship, business acumen,

    enterprise and setting up a business.

    There is much theory, but also lots ofinteraction and role play, and we enable the

    apprentices to start to interact with people

    who are already in the work place. A lot of

    young people havent seen the real wor ld of

    business, and that needs to be showcased to

    them, explains Lee.

    We also take the apprentices off-site to see

    the difference between very big corporates

    with vast marketing, nance, and sales

    divisions and small businesses like mine so

    they can make informed comparisons.

    The Student Recruitment

    Process

    Apprentices will be recruited from local

    young people across the college via a

    marketing campaign for the Academy

    including social media, local employer links,

    posters and text messages. A marketing

    team from Raw Talent Academy will go on

    site to set up an information facility and

    run events to spark the right candidates

    interested.

    The process involves rst an application

    on-line, vetted by specialist staff, then a

    telephone interview, followed by a face-to-

    face interview, then selection for anaudition day.

    Even if they dont get through to the training

    programme they are going to learn a great

    deal, says Lee enthusiastically,

    because at every stage they are given

    feedback that will help them

    We usually attract an avera

    applicants for each programm

    will gain some valuable empl

    experience, so over a year tha

    lot of students.

    The Lord Sugar Exper

    Of his own experiences

    nally winning The Appren

    with Lord Sugar, Lee says:

    It was certainly one of the h

    career so far, but I didnt go on

    to get a 100k job, because b

    very well paid running a pl

    corporate business. I went

    myself and learn from the bes

    Lord Sugar is a bit like M

    chuckles, you either love hi

    but he is worth 900 millionwith just 1 per cent of that

    millionaire. It was a tough pro

    giant audition, but I wouldnt

    for the world.

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    GR Scientic, based in Silsoe

    Bedfordshire, have been

    manufacturing and marketing

    ccurate, simple to use specialist

    aboratory titration instruments

    or the gas and oil industries

    ince the early 1980s.

    A family business, founded by George

    Robertson, started around the kitchen

    able.

    George Robertson, formerly employed by

    hell, realised that there must be a more

    fcient and accurate method to evaluate

    water content for engineers and analysts

    working in these elds, than was then

    urrent practice. Applying the recognised

    arl Fischer titration method, he set about

    esigning a product to full the needs of

    is target market.

    What is Titration?

    itration is a common laboratory method

    f quantitive chemical analysis. Measuring

    he amount of water in oils is of great

    conomic importance to the industrial

    ommunity, particularly the crude oil and

    lectric power industries. The amount of

    water in transformer oils is critical to their

    ormal function and the amount of water

    in crude oil affects cost at the well head,

    the pipeline and the renery.

    Today GR Scientic has developed a range

    of customised products to answer the

    needs of various industries around the

    world, but growing the business from

    scratch has not been easy. In the companysformative days, it relied solely on the oil

    and gas market. But, thinking latera lly,

    George recognised that the potential

    market was far wider. At this point the

    company developed three additional

    versions of their machine, and set about a

    world-wide marketing campaign.

    Using overseas contacts gained at Shell,

    George attended major exhibitions in his

    sector. He believes: It is important to

    meet people in the business face to face, to

    see what the competition is doing, to look for

    distributors with a gel factor, who are selling

    a range of products in your target sector and

    have the ability to promote and market your

    products to potential customers.

    Meet the Right People

    At that time we were not exhibitors because

    of costs involved, but we met the right people,

    gained contacts with symposium organisers,

    and began to feel our way into the global

    market.

    George is the rst to admit that they had

    a lucky break when a major competitor

    decided to overhaul its well established

    distribution network, and those who were

    jettisoned were not only peevish, but also

    looking for new products to represent.

    He explains: They were an ideal target for

    us because they had experience in the sector

    and were aggressive salesmen, and they won

    us a number of new clients.

    Even then there were pitfalls. Not least in

    nding business partners, who would

    promise the earth, but months down the

    track failed to perform and deliver the

    promised targets. They were always full of

    excuses, said George regretfully, but

    whatever the reasons, we were back to

    square one. We learned the hard way that

    you have to understand and have a personal

    relationship with distributors so they become

    friends, whilst still retaining mutual respectand responsibility; without that you are never

    going anywhere.

    One of the companys most important

    markets was the USA and, in opening up

    this territory they learned a number of

    salient lessons, including an initial

    partnership relationship that did not work.

    Today they

    have an

    established

    and highly

    successful

    relationship with a distributor: not only is

    the USA covered, but they also have

    established routes into Mexico and South

    America.

    Customer Service

    George is a great believer in personal

    customer service. To that end, in the

    formative years, he regularly drove to

    Europe to visit distributors and theircustomers and delivering training seminars.

    He also concentrated on discussing how

    the products were performing and gaining

    feedback from the eld, including

    considering any aspects that could be

    improved. Today, the family and executives

    continue travelling the world on a regular

    basis to maintain close contact with

    distributors and their customers and to

    carry out a heavy training and development

    schedule.

    George accepts that complete novices in

    the world of export can obtain some

    information from government sources, but

    that many companies soon come to

    recognise that much of the help they need

    is not generally available, particularly when

    operating in specialist markets like h is own.

    In addition, whilst funding assistance can

    be gained in small grants,

    cover the full and essen

    requirement. Says George:

    banking world is slow and cauti

    time, provided the proposa

    thought through and budget

    there is a demonstrable tra

    performance to criteria, thenwilling to support small busine

    However, you have to make

    proposal is hand on heart

    yourself in the bankers seat, w

    money for this project?

    Caution is the Watch W

    He recognises that outside

    business angels can be a

    some organisations but m

    others, or company relati

    investors may not work. So

    very much become the G

    watch word.

    GR Scientics new product

    has been driven by identify

    needs, plus taking an opportu

    sector development.

    George is recognised as a wo

    his eld, and is invited as a gue

    many major conferences a

    He insists that it is vital t

    customers for technical supp

    with them on product deve

    improvement, whilst keepinnew technology. This, he

    past, our present and our futur

    Company to Double T

    the Next 2 years

    The next development prog

    to double the company in t

    They have invented a titra

    that can be used by anyo

    experience using a touch styl

    equipment also has the cap

    back more sophisticated

    laboratory analysis and the n

    be launched this Autumn. In

    Scientic have an excellent w

    has online tutorials, detaile

    how to use the machines in m

    and how to read the down

    Now the company is set to t

    by storm.

    World-Wide UK

    Entrepreneurialism

    George Robertson

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    The Chartered Institute of Legal

    xecutives (CILEx) is the

    rofessional association and

    overning body for Chartered

    egal Executives, Lawyers and

    thers within the legal

    rofession.

    epresenting 20,000 members, CILEx

    obbies for changes to the legal system on

    heir behalf, and is a leading provider of

    omprehensive legal education and

    raining. Typically students receive on-the-

    ob training in solicitors ofces or legal

    epartments, whilst also attending classes

    law and practice at one of some 50ccredited academic institutions, or via

    stance learning. This offers a unique

    oute to obtaining a law qualication for a

    wide range of people from school leavers

    o legal support staff, graduates in non-

    gal disciplines to mature students and

    hose caring for a family at home.

    nine Moore, Director and Council

    Member of CILEx, a qualied lawyer

    through CILEx, specialising in administration

    of estates, states frankly:

    Without CILEx I wouldnt have my career. I

    was a secretary in a legal practice and went

    back to college at the age of 28 to work my

    way through the CILEx learning programme.

    I did two years evening study at college, then

    distance learning and proceeded to higher

    exams. After four years I qualied as a

    member, and after another two years, plus

    my employers conrmation that I was

    independently fee-earning, I obtained my

    CILEx fellowship status as a lawyer.

    A Way to the Top

    The range of people who are CILEx

    members is very wide, from legal secretaries

    to a judge, explains Janine, CILEx members

    can start at the very bottom of the profession

    and work their way to the top, even to

    become a judge. It is the only route into law

    that does not require people to have a law

    degree. That has become increasingly

    attractive for people who crave a legal career

    but cant afford university fees, or need to

    support their families and themselves. We

    also have a fast-track route for graduates,

    instead on an expensive legal practicecourse, and you dont need to obtain an

    elusive training contract.

    The Goldsmith Centre is providing Level 3

    CILEx qualications: rstly, the Certicate

    in Law and Practice, that involves a short

    but rounded introduction course of ve

    units chosen individually from a suite of 17;

    with certication available at completion

    of 5 units. Secondly, if students wish to

    progress to a more advanced level, the

    Professional Diploma in Law and Practice,

    which requires an additional ve units

    from a range of both mandatory and

    selected units to take you to 10 units; thisprovides the necessary foundations for

    working within the legal sector, including

    an understanding of the law and its

    practical applications. This course is

    equivalent to A-level qualications.

    The next step in personal development is

    taking a course leading to a Level 6

    Professional Higher Diploma in Law and

    Practice, which is the second and nal

    academic stage to becoming a Chartered

    Executive Lawyer. This course is equivalent

    to an honours degree.

    Goldsmith Centres course tutor, Emma

    Curryer, is a solicitor in private practice,

    who gains enormous satisfaction from

    combining this with teaching. She is a

    criminal lawyer and was a senior Crown

    Prosecutor for many years. She started

    adult education teaching to help pay her

    way through a training contract on minimal

    wages. Emma explains: Our students are

    all highly motivated and share a passion for

    the law. I nd them inspirational, because

    many have jobs and families but are still

    determined to study and attend college.

    Currently they are all women; one in

    professional practice and the rest returnersor potential new entrants to the legal eld. I

    think there is an increasingly important role

    for CILEx members in our profession and I

    know these students will all gain enormous

    benet from taking this route into the legal

    profession.

    Positive Interaction

    They all work together as a class, networking

    and supporting each other, says Emma

    proudly, This interaction has a positive

    inuence on their learning as individuals and

    a team that can discuss wide ranging issuesopenly and positively. I think this is helped by

    our seeking to present classes in a

    professional but friendly manner that

    encourages openness and team work, which

    makes learning enjoyable.

    All the students intend to carry on to take

    the CILEx Level 6 Diploma b

    gained the Level 3 Dipl

    permanent work in the lega

    maintaining their professional

    The students are repor

    enthusiastic about the

    Goldsmith, in particular tclassrooms and learning f

    entry to the Internet, an

    surroundings including the

    that provides an excellent m

    They also enjoy mixing

    professional people who

    courses and special program

    Centre.

    Chartered Legal Executives

    CILEx Fellows) are Comm

    Oaths and Advocates wit

    rights of audience in the C

    earnings are often the e

    solicitors, and they can be sala

    in law rms or judges. CILE

    able to practice on their o

    areas of the law and not just

    of rms. All CILEx m

    independently regulated,

    professional body CILEx is r

    recognised as one of three m

    of the legal profession, on an

    with the Law Society and the

    Our inuence is growing in a r

    not least in legislation re

    Moore, We are increasin

    important players in the legal pa voice that deserves to be

    respected. CILEx is consulted b

    bodies and its Law Reform

    regularly involved in advising

    new legislation.

    Unique Route to aLaw Qualication

    Janine Moore

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    Over the last 12 months, the Goldsmith

    Centre has introduced diversity to its

    ntrepreneurial curriculum offer. This

    rovides learners with a selection of

    usiness and management units which will

    uild up their business knowledge vital for

    ME star t-ups and medium size companies.

    A key strategy was to provide learners

    with blended learning options with fty

    er cent of the courses being done on-line

    nd the remainder in the classroom.

    his programme enables adults to work

    owards units, awards and certicates in

    Adult Enterprise at Level 2 and Level 3.

    Over the next six months the Adult

    nterprise units will be offered to small

    usinesses, unemployed graduates and

    mployed adults looking for a career

    hange. As a blended learning course, 50%

    re face to face sessions with tutors and

    0% are available on a centrally hosted

    -learning platform. The materials are

    ustomised to commercial standards with

    igh user interface and user experience.

    Units offered comprise of legal aspects of

    rading, nance and using social media to

    romote a business. In addition, and where

    ppropriate, units of enterprise will be

    mbedded into the Colleges

    pprenticeship provision.

    he next phase in the development of

    ntrepreneurial learning is to offer a

    lended learning programme, providing

    oth progression opportunities for past

    nd present students, as well as a national

    r regional commercial offer.

    Who Owns the Ice House?

    he Ice House is a two-part learning

    rogramme designed to inspire and

    ngage people in the unlimited

    pportunities that an entrepreneurial

    mind-set can provide. The programme is

    upported by the Kauffman Foundation of

    the USA and offers an interactive

    multimedia online learning programme

    designed to immerse students in the eight

    essential life-lessons of the entrepreneurial

    mind-set described in the book.

    The multimedia program includes video

    interviews and case studies featuring

    modern-day examples of those who have

    overcome multiple challenges by

    embracing an entrepreneurial mind-set.

    The course will help to develop:

    Critical thinking skills that will enable

    students to identify and evaluate

    entrepreneurial opportunities, manage

    risks and learn from the results.

    Understand the process that enables

    entrepreneurs with limited resources to

    transform a simple idea into a sustainable

    success.

    Understand and apply fundamentalaspects of entrepreneurial thinking across

    disciplines and as a means of personal

    empowerment.

    Establish goals, identify resources and

    determine the steps required to

    accomplish their goals.

    Identify and interact with local

    entrepreneurs and business owners within

    their own communities.

    The 8 essential life lessons

    covered in the course are:

    The Power to Choose: Life is not a

    lottery. The ability to choose the way we

    respond to our circumstances is

    fundamental to an entrepreneurial mind-

    set.

    Recognising Opportunities: Problems

    are often opportunities in disguise.

    Entrepreneurs are problem solvers and

    the secret to their success lies in their

    ability to identify problems and nd

    solutions.

    Ideas to Action: Think big. Start small.

    Act fast. Entrepreneurs are action oriented

    and they tend to focus their time and

    energy on things they can change rather

    than things they cannot.

    Pursuit of Knowledge: Our effort canonly take us as far as our understanding.

    Entrepreneurs are self-directed, life-long

    learners who understand the power of

    knowledge combined with effort.

    Creating Wealth: Spending or investing?

    For most, it is not the lack of money that

    prevents us from prospering

    Building Your Brand: A

    louder than words. Entre

    problem solvers and reliabili

    their success.

    Creating Community:

    understand the power of po

    and they learn to surroun

    with others who have bee

    intend to go.

    The Power of Persistence

    behind every entrepreneu

    hard work, perseve

    determination. Student

    importance of persistence a

    plays in every entrepreneurs

    The Cost

    The cost for the Goldsmit

    House course is 450. Th

    access to the VLE, a copy

    Owns the Ice House Book

    resource pack.

    As an introductory offer this

    available at 325 to ex-stu

    business clients if booked

    August 2013.

    To book a place and for mo

    please contact 01462 650

    Goldsmith DeliversBlended Entrepreneurial

    Learning Programmes

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    the current climate, believe it or not,

    unding is still available, however the criteria

    or obtaining money for your business may

    e more stringent.

    At the FSB, we work in partnership withhe NACFB who are the only trade body

    epresenting brokers who help small

    usinesses directly by accessing all types of

    unding. They provide a full range of nance

    roducts, both secured and unsecured for

    l businesses.

    nance is chosen from a range of

    ommercial lenders and funders including:

    High Street banks

    Leasing and asset funders

    The new banks

    Peer to peer funders

    Specialist lenders available to

    UK SMEs

    International banks

    heir commercial lending is structured to

    ach individual business and covers:

    Commercial mortgages (medium to

    ong term) for usage or on a buy to let

    asis

    Leasing and asset nance (short to

    medium term) which can cover the

    urchasing of new equipment such as IT

    ystems or vehicles

    Cashow nance - helping you to runour business

    Bank Loans

    oans are an excellent source of nance if

    ou have suitable security to borrow

    against or a reliable earnings stream. This

    needs to be planned and presented well

    to obtain funds.

    Lenders tend to look for a good business

    plan and security. Typically the loan isapproved by a centralised back ofce

    function rather than the person you meet.

    Terms and rates depend upon the risk.

    Repayments can be very exible to meet

    your specic needs.

    The FSB work with the Co-operative Bank

    and have a unique business banking

    proposition which includes a fee-free

    overdraft facility for business banking

    customers and business loans from 2,000.

    As with any other banking offer, FSB

    Business Banking is available subject to

    status.

    Business Angels

    These are high net worth individuals

    looking for investment opportunities. They

    can provide both time expertise and

    money. Typical investment size is 25,000

    to 250,000 but can go as high as 2m for

    the right opportunity. For a good star t to

    researching this opportunity go to: www.

    ukbusinessangelsassociation.

    org.uk/

    Grants

    You may also be in a par ticular geographic

    region where funds are available, or have a

    specic niche (e.g. agriculture, green

    industries, waste management or

    environmental services) where there may

    be particular specialist grants for your

    business. There are also streams of funding

    for research and development, overseas

    trade, leadership development and you

    may even be eligible for EU grants. A useful

    site to search for grants is

    www.grantnder.co.uk.

    As an FSB member, your regional website

    often has news of the sort of local

    opportunities that are available. Go to

    www.fsb.org.uk/bedscambsherts

    Another way of accessing information

    about the business support and grants

    that are available to you is to go to the

    Government run site, www.gov.uk/

    business-nance-explained. This

    has a grant nder service enclosed which

    allows you to search any grant programmes

    available, according your geographical area

    or sector.

    R&D Tax Credit

    The tax relief on allowable Research &

    Development costs is 175 per cent - that

    is, for each 100 of qualifying costs, your

    company or organisation could have the

    income on which Corporation Tax is paid

    reduced by an additional 75 on top of

    the 100 spent. For more information go

    to www.hmrc.gov.uk/ct/forms-

    rates/claims/randd.htm

    Check It Out!

    As a member of the FSB you are also

    entitled to a no-obligation small business

    nance health check worth 250.

    This involves a full review of your personal

    nancial arrangements by a

    experienced independent

    to ensure that you hav

    appropriate and cost effe

    protection, investment a

    products.

    Independent Financial Ser

    unbiased, independent sou

    personal and corporate na

    to FSB members.

    Providing advice to FSB

    since 1998

    Totally independent

    Thousands of satised cu

    Free initial consultation

    No obligation healthche

    250

    Investment Advice

    Retirement Planning

    Business Protection

    Staff Schemes

    Pension Schemes, includi

    compliance with the Pen

    Act 2008

    For more informat

    joining the FSB visit o

    www.fsb.org.uk or con

    Kendall, Regional De

    Manager for the FSB

    [email protected] or

    875866.

    Finance for Business Help from thFederation of Small Businesses

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    eople in the highly creative

    how-business world of live

    vents and promotion are

    ssentially entrepreneurial by

    ature and Amy Hicks, 23, an

    pprenticeship assessor foroldsmith Apprenticeship

    cademy at North Hertfordshire

    ollege (NHC), is no exception.

    Because I specialise in live events and

    omotion, my personal day to day

    volvement with the business enables me to

    ovide genuine hands-on guiding and

    entoring for the apprentices I am assessing,

    xplains Amy, who herself took a Live

    vents and Promotion Apprenticeship via

    oldsmith Apprenticeship Academy as a

    ringboard into the profession.

    The apprentices she is assessing in

    Colchester work for First Site in a

    contemporary art gallery. Developed by

    the Sector Sk ills Council for Creative andCultural Industries in consultation with

    employers, their apprenticeship framework

    is designed to encompass all the essential

    skills and knowledge needed for working

    on music, concert, carnival or theatrical

    production. It covers all aspects of putting

    on a show or event right through to nal

    staging, including all behind the scenes

    work that is essential to ensuring ultimate

    success.

    Apprenticeships provide an entr y point to

    an expanding industry that offers young

    people an exciting and interesting career

    path, whilst providing the basic skills and

    knowledge that specialist employers are

    increasingly looking for.

    Lift off at the Edinburgh Fringe

    During her own apprenticeship, while

    working with the Colchester Arts Centre,

    Amy became involved with an initiative to

    produce shows at the Edinburgh Fringe

    which is recognised as the lift off point for

    the careers of many people in all areas of

    show business. Her contribution was

    recognised as being a vital element in the

    shows overwhelming success, and she is

    now in the process of producing two new

    shows that will be staged at this years

    Fringe.

    The Arts Centre run a project called

    Escalator East To Edinburgh where we take

    loads of artists from all over Eastern England

    up to the Fringe and produce them up in

    Edinburgh, Amy explained, It was fantastic

    to meet so many people, and I have got work

    from that, as well as the experience of

    working with a wide range of artists. I hope

    it will lead to a breakthrough in London and

    in mainstream performing arts. Thats very

    hard, but its my clear ambition.

    Like her apprentices, Amys apprenticeship

    involved a workplace-only delivery model

    provided by the Goldsmith Apprenticeship

    Academy that enables learning and

    assessment to be carried out in each

    individuals place of work. An added made

    to measure touch is provided by employers

    who provide on the job training specic to

    the apprenticeship.

    Teaching the next generation

    Says Amy, of blending her own specialist

    work at the Arts Centre with being an

    assessor: Its a wonderful feeling to be

    teaching young people abou

    business that I love, and its

    involved with the next gene

    industry, whilst also developcareer.

    This is a very specialised a

    and it has certainly chan

    completely, she acknowledge

    me quite clearly what I wanted

    about jobs in show business

    tend to say just actor, they nev

    the organisation and prom

    performances. But I decided

    a technician, it was the or

    everything that interested me

    aim is to be at the very top of

    Edinburgh was an incre

    opportunity and I took it with

    says Amy, Ive always been in

    arts, but its very hard to br

    seems to be an industry wh

    know matters as much as wha

    the Fringe is giving me lots of

    important contacts. I explai

    time to the apprentices I guid

    network, network, network.

    Amy Aims for the Stars...

    Goldsmith Centre works with ABTT todeliver Technical Theatre Apprenticeshi

    new one-year theatre technician

    pprenticeship scheme has been launched

    y the Ambassador Theatre Group (ATG)

    partnership with North Hertfordshire

    ollege and lighting hire company White

    ght and Association of British Theatre

    echnicians (ABTT).

    everley Jones, Managing Director of

    oldsmith Apprenticeship Academy, a key

    ayer in the development of this

    pprenticeship initiative, said: We are

    elighted that the value of work based

    arning is being recognised in this growing

    sector and excited about working with

    industry experts to deliver vocational skills

    which will add real value to the apprenticeship,

    both for apprentices and for employers. We

    hope this initiative will be the rst of many

    across a range of sectors.

    The four participants will start their

    apprenticeships from September, and be

    employed at one of ATGs four theatre

    venues located in Woking, Richmond,

    Wimbledon and Bromley. They will receive

    training from ABTT in addition to working

    at theatres. At the end of the apprenticeship

    year, the technicians will receive a formal

    qualication in technical theatre support.

    John Young, Head of Technical Services for

    ATG said: Technical apprenticeships mark

    an important change in our recruitment

    process. We need to address a growing skillsgap in the technical sector of our industry,

    with new recruits possessing the right skills.

    There can be no better way of developing

    dedicated technical staff at entry level then

    by creating a learning culture that passes on

    the essential skills we need as an employer.

    If you are interested

    apprenticeships including tech

    live events and promotions

    arts or cultura l heritage, conta

    Apprenticeship Acade

    01462 650250

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    you are an employer both commercial

    nd subsidised, in the following areas youmay be able to apply for a Creative

    mployment Programme Grant:

    Music

    Dance

    Theatre

    Literature

    Visual arts

    Contemporary craft

    Combined arts

    Galleries

    Circus

    Carnival arts Museums

    Libraries

    Creative & Cultural Skills is the National

    Provider for the Creative Employment

    Programme, a 15m fund to support the

    creation of apprenticeship and

    opportunities for young unemployed

    people aged 16-24 wishing to pursue a

    career in the arts and cultural sector. You

    can apply for a 1500 Creative Employment

    grant and the National Apprenticeship

    Service Apprenticeship Employer Grant,also 1500 through the following website

    www.creative-employment.co.

    uk/the-creative-employment-

    programme

    or contact Goldsmith Apprenticeship

    Academy on01462 650250.

    Supporting the Next Generation

    In addition, the Da Vinci Studio School of

    Creative Enterprise opening

    2013 in Letchworth Gardenopportunities for students

    projects in media, design, li

    backstage arts, and to suppo

    your business as part of th

    learning experience.

    Students will be available for

    week to take part in a range

    projects enabling them to g

    into the creative industries

    skills to support your busine

    Opportunities for Employers in theCreative Industries

    The Big Student News Takeover

    12 NHC students went to work at The

    Comet newspaper for 2 weeks, learning

    the ropes in week one and taking over

    the newspaper and website in week two.

    The students were responsible for

    deciding which stories featured in the

    paper along with carrying out the

    interviews and writing them up. Theyalso had involvement in photography,

    social media and creating a new NHC

    zone on the Comet website.

    The team at the Comet observed the

    students over the two weeks and at the

    end chose two winning students to

    undertake a 3 month paid internship at

    the paper. They were so impressed with

    one of the other students, that they have

    offered him a full time eld sales position

    once he nishes college this summer.

    Choosing the 12 students

    A competition was launched to students

    to create their own summer marketing

    campaign for the college. Working in

    teams and as individuals, the students

    pitched their ideas to a panel of judges

    from Archant and NHC and the 12

    students who stood out were picked for

    the takeover. The winning team received

    training on marketing and reaching the

    target audience, inter viewing and video,

    telephone communication and telesales.

    The students undertook a live telesales

    exercise to sell advertising space within aprogramme for a Gala Dinner which was

    a hugely successful exercise with the

    students raising over 2,000 in advertising

    revenue.

    Students undertook roles

    journalism, photography, grap

    web design, social media, video

    design. The students re-de

    papers masthead and wrote

    editors comments, introduc

    downloads feature to the

    section as well as in

    augmented reality technolog

    paper. They also created theirZone within the Comet w

    information about the c

    prospective students.

    An example of how students can work iyour business is the big student takeove

    To nd out more and book you

    the school please call Christine

    01462 443040

    or email:

    [email protected]

    Studio Schools are state funded schools which accept students viatransfer at Year 10 or Year 12. They are smaller than traditional secondaryschools and have a different approach to curriculum delivery, based onoffering practical, enquiry based projects and real work experience.

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    GrowthAccelerator where AmbitioBusinesses go to Grow

    you are a successful business with the

    esire and capacity to grow but need

    xtra support to achieve your growth

    an, come along to our GrowthAccelerator

    vent on 20th September at the Goldsmith

    entre, Broadway, Letchworth, Herts.

    he event will run from 9.30am till

    1.30am and will give you an overview of

    he GrowthAccelerator programme along

    with how it can support you to grow your

    usiness and develop a growth plan that

    ocuses on Access to Finance, Business

    Development and Growth Through

    novation.

    GrowthAccelerator is a 200m

    artnership between Government and

    rivate enterprise, devised to help up to

    6,000 businesses in England with high

    otential, achieve 20% growth year on

    year. Momentum and interest in

    GrowthAccelerator is growing rapidly.

    The initiative is focused on providing

    businesses with coaching and support to

    achieve rapid growth and ensure long-

    term sustainability. It offers a

    comprehensive range of coaching options

    and business support in key areas that

    generate fast and successful evolution:

    planning for growth; strategic development;

    joint partnerships and ventures;

    acquisitions; franchising; innovation and

    business plans.

    Other key areas of focus are funding for

    growth, sales and marketing tools and

    strategies, legal requirements, harnessing

    technology, and leadership and

    management.

    Goldsmith Support Provision

    Goldsmith is supporting the

    GrowthAccelerator service by providing

    specialist leadership and management

    training to participating organisations in

    Hertfordshire and other neighbouring

    regions. A high level of participation and

    positive contact is already well advanced in

    Hertfordshire, Bedfordshire and beyond.

    A team of 100 Growth Managers has

    responsibility for identifying ambitious,

    high-growth potential businesses and

    matching them with over 1,000

    experienced Growth Coaches around the

    country. These also provide a network of

    business inspiration and commercial

    innovation that can call on expertise in

    every sector.

    Eligibility

    Companies registered in

    fewer than 250 employees

    over less than 40m are elig

    A vital and fundamental Growt

    service is the Leadership a

    Funding. Signed up compan

    up to 2,000 per senior

    leadership development tra

    owners and managers build t

    If you run or manage a busine

    the required criteria, and ar

    to make it grow come along

    on 20th September. To boo

    01462 650246.

    Goldsmith

    CentreGrowthAcceleratoeventFriday 20th September9.30am - 11.30am

    Goldsmith Centre for BusinessBroadway, Letchworth Garden City

    Hertfordshire, SG6 3GB

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    A short overv iew of the GrowthAccelerator

    mpact on ve quite different organisations.

    imple Safety Advice, a training

    rovider in health and safety, has increased

    om one to four employees. They have

    ened their USP, sales and marketing

    rogramme, and team responsibilities

    within a strategic growth plan; including a

    hree year turnover forecast from

    150,000 to 650,000 in three years. They

    ffer a range of health and safety solutions

    o businesses including audits, plans,

    ccreditation and training. The companys

    orecast means continuing to grow their

    eam and expand activities beyond their

    urrent operations regions of E and SE

    ngland.

    Roaming Roosters, a food retail

    ompany, has tripled its 2013 turn-over

    forecast to 1.2m and is on target. Funding

    has been secured to expand into new

    premises, and now with a clear growth

    strategy they are recruiting new employees.

    The company was launched three years

    ago selling sustainable chicken and pork

    on-line, reared on the family farm. They

    now operate a farm shop, a bistro, and a

    coffee shop next to the farm. They now

    have the capacity and capability to exploit

    substantial growth potential, and forecast

    300% growth for both its on-line and

    wholesale operations.

    SNAP Account, provides an online

    business service for eet operators, with

    turnover forecast to rise from 1.4m

    (2012) to 2.65m this nancial year. They

    now have a marketing strategy in place,

    and coaching discussions positively

    inuenced business development planning.

    The company has a target turnover of

    7m in three years, whilst also increasing

    staff numbers. The company provides

    parking space in lorry parks via on-line

    payment, with drivers using their

    registration numbers as identication. This

    enables a eet to pay their weekly driver

    parking on one invoice. The company

    needed external support to help exploit

    the growth potential in this 100m sector

    via targeted sales and marketing strategies.

    The Facility, an architecture and design

    practice in London, has achieved employee

    growth of 13-20 in four months. It now

    has a strategic plan which includes

    projections on exactly the staff and skills

    they will need to grow six fold in three

    years. They have plans to open new

    premises, and support with creating a

    robust long term business plan has helped

    them become ready for in

    increasingly diverse business

    capability and capacity to un

    of major growth potential.

    NBC Group, is a bus

    organisation providing solut

    main markets: homela

    emergency management;

    response. It has a clear foc

    and growth plans and ha

    overdraft extension to help

    It has also recently secured

    contract, is undertaking st

    and has increased its ability t

    markets. The leading orga

    market, NBC aims to ma

    with a focus in the defenc

    international markets.

    Proof of the Pudding forGrowthAccelerator

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    Making a Great Match in SpecialistElectrical Engineering

    x months into a two-year engineering

    pprenticeship with Stevenage based

    isual Technology Ltd, Chris Weeden

    adiates enthusiasm about every aspect of

    he company and his job. Visual Technology

    a highly focused specialist engineering

    nterprise focused on LED Display

    echnology. They provide screen systems

    hat integrate display hardware with

    ommunications and control software,

    ffering expert consultancy services in

    urope and the UK.

    ounder and managing director Stuart

    ddle explains: This is our 10th anniversaryear and we have spent that time recognising

    nd responding to business needs, and

    dapting our approach and technologies.

    We are serving a highly specialist market

    hat demands a exible and responsive

    pproach.

    Bespoke LED Screen Technology

    Our installation business installs highly

    espoke LED screen technology equipment

    or clients including Chelsea FC, the O2 and

    Wembley arenas. This is a full service

    cluding design, installation and maintenance.We also provide support for operational

    ctivities as required.

    Now in addition to the bespoke unique

    olutions business to which they remain

    evoted, Visual Technology has moved into

    manufacturing and providing specialist off

    he shelf products for a wide variety of

    pplications. This gives us the opportunity

    o sell our services on a more regular basis

    nd iron out the peaks and troughs of a

    roject based business, explains Stuart.

    he company also provides consultancy to

    arge organisations seeking a position in

    he LED market, but lacking the dedicated

    esources required. One such is NEC, one

    f the worlds largest IT companies, for

    which Visual Technology provide technical

    upport in Europe, the Middle East and

    Africa.

    Practical Qualication Suits

    Chris Best

    Chris Weeden, from Baldock in

    Hertfordshire, is Visual Technologys rst

    apprentice who chose this career route

    because he considered a practical

    qualication suited him best. He explains: I

    like to be practical and, luckily, I enjoy hardwork. There is a very challenging work

    environment here, but the thought process

    involved is straightforward diagnose a fault

    and x it. Its a steep learning curve, but the

    great reward is that, after long hard days

    creating a screen, it looks perfect and the

    customers are just blown away.

    Chris acknowledges the challenges, but

    also recognises the benets of working in

    a specialised environment and learning

    skills on the job, plus going weekly to

    North Hertfordshire College. He says:

    Im learning skills at college that I wouldnt

    get otherwise and vice versa here in the

    company. Its brilliant and what could be

    better than working, earning and getting a

    qualication at the same time?

    Chris adds: I really am grateful to have

    been given this amazing opportunity and

    experience.

    I was always interested in videos and ddling

    with TVs to get them absolutely right, so

    ending up in Visual Technology was a natural,

    with a hobby becoming a fantastic career,

    explains Chris. Im doing something I love,

    for example on my rst day at VTL I was

    working pitch-side at Stamford Bridge for

    Chelsea FC, and Im going to lots of new

    places, in my rst six months Id been toAmsterdam and Germany to build screen

    systems; not many people can say that.

    Experiment a Success

    From a company point of view, Stuart

    Liddle is also delighted that this experiment

    has been a success. Chris key strengths

    are incredible enthusiasm and a can do

    attitude. He is a person with the ability to

    solve problems and has a diagnostic mind,

    and we have drawn out his ability to be a

    self-starter.

    We needed someone who we could bring

    through the business, with no xed ideas,

    who we could develop according to our

    particular ways: for example, majoring on

    product quality, attention to detail and

    customer service. Training a young apprentice

    to operate and represent our company in the

    way we want, is working out extremely well,

    and Chris has proved to be a

    Himself an ex-apprentice wh

    the industry some 20 years

    runs a tight ship. He explai

    elements of our success is to

    hold on stafng levels and cos

    direct employees, plus ve co

    are self-employed specialists,projects we have a pool of skil

    contractors to call upon. O

    deeply entrepreneurial and is

    working this way.

    An Exercise to be Rep

    In the longer term we wou

    exercise and recruit another

    the company grows, states

    really believe that as an

    incumbent on those that can,

    we have the right people c

    training them up to the high le

    I also believe that the appr

    should be developed and enc

    business community as a wh

    people in business need to ha

    demonstrated to them.

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    hrough the Digital Youth Academy

    unched last September by digital media

    ntrepreneur Penny Power, the intake of

    ocial Digital Media Apprentices at the

    Goldsmith Centre is continuing. The two

    most recent recruits, Samantha Roberts

    nd Marlen Miceli, are employed byutsourced professional solutions

    pecialists Cobia. The training programme

    aimed at harnessing social networking

    kills to help achieve their employers

    usiness objectives whilst enhancing their

    wn careers.

    Cobia, with its major business hub located

    Luton, helps clients optimise earnings

    otential by setting up and managing

    mited companies and providing a range

    f accountancy and more individual

    ervices. Clients range from SMEs to

    major organisations like the London Stockxchange and Ladbrokes.

    Digital Skills a Major Asset

    Cobia Commercial Director James Doyle

    old Goldsmith News:

    In our world of specialist skills and services

    it is clear that social media and digital age

    skills have become a major asset that is

    becoming increasingly vital. In some

    businesses it is fundamental, as they become

    reliant on the internet and social media for

    marketing and sales. We have to recognise

    that and work with it.

    These recent internal developments have

    been driven as much by client demand for

    cost effective support in this eld, from

    trusted partners in other parts of their

    businesses, and by our own recognition of the

    value gained from harnessing these skills.

    The organisation decided to bring in two

    young people specically to undertake a

    social media role at the higher end of a

    professionally established marketing

    strategy. Making sure that they shared

    Cobias commitment to the project, the

    aim was to nurture them, whilst exposing

    them to clients, and help them to develop

    a specic and valuable role in the business.

    Both Samantha and Marlen have skills and

    personalities that are potentially very high

    level, but the key is that they are apprentices:they recognise that and are prepared to

    work with us to develop a full range of

    business skills, continued James Doyle.

    They have to learn the basics like time

    keeping and commitment, how the world of

    work operates in both broad and specic

    terms, liaising and communicating with

    clients and internally with other departments.

    How they interconnect with other people is a

    vital factor in future success.

    Wide Ranging Course

    At Goldsmith Samantha and Marlen studya varied range of complementary subjects

    including IT, E-communications, Marketing,

    communications, functional skills,

    minimising risk, and understanding their

    own company and how it markets its

    services. The wide ranging course includes

    understanding the elements of a good on-

    line prole and exploring a selection of

    social networking tools to identify their

    features, functions and benets. They also

    explore applications for their own mobile

    phones and learn to focus on social media

    applications aimed at a wide range of

    target audiences.

    Everything they are learning, both at work

    and at Goldsmiths dove tails, said James.

    They grew up with using social media and

    take it for granted at face value, but now they

    are discovering its value in commercial and

    business terms and realising that it can be

    much more than just a pastime.

    There is a growing recognition of the fact

    that no contact is exactly the same, and

    social media can reect this by approaching

    people and organisations in a slightly

    unique way that mass marketing and

    communications cant do. A personalised,

    individual touch for each customer can go

    far to developing business and then

    cementing it.

    Increasingly Signicant Role

    This recognition is increasingly being

    channelled by far-sighted organisations like

    Cobia to establish ever closer links in a

    personalised way with its di

    base. The range of servi

    covers the complex nee

    corporates requiring specia

    key issues such as emp

    relations with HMRC an

    management, to advising s

    professionals who need to kn

    to navigate accountancy

    focusing on their core busin

    In this context, social media s

    to play an increasingly signi

    the future.

    All this surely reects the v

    Youth Academy Penny Powe

    We are now in the truly excit

    the launch of the Academy a

    Goldsmiths. This will, I belie

    indicator for our society that th

    be engaged positively to bene

    businesses and the economy

    has the potential, if used with

    act as a balance against the c

    and controlling institution etho

    throughout the world. Now we

    that attitude with a more ope

    supportive business scenarindividuals and organisations

    to the benet of all.

    Two new DYA Flyers go toCobia

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    What is Buzz?

    usiness Buzz is a series of local networking

    vents which are held on the thirdWednesday every month. We work with

    he business community in Hertfordshire

    o provide opportunities to meet, connect

    nd share. Our business networking

    vents are informal and relaxed, just drop-

    when you are free. Business Buzz holds

    drop in sessions around Hertfordshire -

    arpenden, Hemel Hempstead, Hertford,

    t Albans and Watford. All information on

    hese drop-in sessions can be found on

    heir website:

    www.business-buzz.org

    What event are we doing?

    he Goldsmith Centre in Letchworth

    unched hosting the Buzz Networking

    vents back in April and these events bring

    ogether local businesses in Hertfordshire,

    lowing you to interact with other

    usinesses in the area. Our events will

    ffer you a platform to promote your

    usiness and widen your network, which

    will in turn bring more opportunities to

    our business. The events do not require

    dvance booking and instead are exible,

    tting you freely joins in as and when you

    ease.

    Our next Buzz event shall take place on

    Wednesday 17th July 2013 between

    0.00am and 12.00pm and costs just

    5.00 which is payable on the day, so come

    nd join us to engage in some casual

    etworking and meet other inspiring

    dividuals.

    We look forward to seeing you.

    The Goldsmith Centre is

    pleased to announce the

    following dates:

    17th July

    21st August

    18th September16th October

    20th November

    18th December

    Broadway, Letchworth

    Garden City, Hertfordshire,SG6 3GB

    Business Buzz Networking Event

    Just before going to print we are delighted to have won the FSB Networking Group of the Year Award and Fiona Cookland, Senio

    Advisor and host of the Letchworth Business Buzz said:It was fantastic for us at Buzz to win the networking Group of the year. Buzz offers a fresh new

    business networking and I think that it is a great opportunity for businesses to meet up and support each other in an informal environment. No booking, no commitment, just

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    The Goldsmith Centre | www.gc4b.com | 014

    The Goldsmith Centre works

    losely with many commercially

    ocused organisations and

    ssociations, in addition to

    pecic companies.

    ponsoring awards for precise business

    ctivities and skills is very much in tunewith the Goldsmith focus on supporting

    usinesses throughout the region and

    ncouraging them to take advantage of

    heir potential for excellence and overall

    erformance success, in specic

    ommercial activities. Companies and

    heir people deserve recognition for going

    hat extra mile and excelling at what they

    o.

    he Goldsmith Centre takes great pride in

    aving sponsored three business awards

    his year. Firstly, the Excellence in People

    Development Award, one of a series of 11Chamber of Commerce awards, launched

    o celebrate success and achievement and

    oost business condence in the county.

    Goldsmiths also sponsored two Federation

    f Small Businesses awards in Hertfordshire

    and Bedfordshire, the rst being the

    Enterprising Business Award and the

    second being the E Business award.

    We were delighted when Crane & Staples,

    won the category of Excellence in People

    Development Award from the Chambers

    and then went on to win the FSB HertsEnterprising Business Award. The

    organisation, established in Welwyn

    Garden City in 1938, showed outstanding

    initiative, boldness and imagination in the

    enterprise, as well as sound management

    practices. They also demonstrated

    sustainable growth combined with a

    degree of commercial success that was

    considered exceptional for the size of the

    business.

    The E Business Award was won by small

    business specialists TaxAssist Accountants,

    based in Bedford. This went to the businessthat had best used technology for company

    improvement in any area, for instance:

    revenue, improved product or service

    quality, customer experience, or employee

    engagement. Andrew Logan of TaxAssist,

    said: We hoped to win, but it was still

    unexpected. We have spent a lot of time

    and some money making the best use of

    modern technology to give a quicker service

    to our clients, and this is reected in both our

    keen pricing and our service quality.

    We are also pleased to report that

    Katherine Rayden of Rayden Solictorswho featured in our last edition of

    Goldsmith News, was presented with the

    coveted Business of the Year title at the

    2013 FSB Hertfordshire Business Awards

    and crowned Entrepreneur at the Inspiring

    Hertfordshire Awards. Watch this space

    for the next edition of Goldsmith News

    where we will be including more on

    Katherines success.

    Business Awards

    Katherine Rayden, Director and NManaging Partner

    Andrew Logan

    Bev Jones - Managing Director - Goldsmith Centre, with the winnersof the Herts Business Awards.

    Vicki Hurdley - Commercial Director - Goldsmith Cewinners of FSB Business Awards.

    Business Award winners.

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    he Goldsmith Centre has a proven track

    ecord of developing organisations and

    eople through high quality training,oaching and mentoring. We have been

    working with employers to introduce a

    ew range of career-focused courses, to

    evelop the skills and knowledge needed

    o assist in your changing business

    bjectives and introducing new

    ualications to help maximise your

    mployers professional development to

    tay ahead of the game.

    raining is one of the best investments

    dividuals and organisations can make to

    heir future, and we offer an extensive

    ange of management and professionalrogrammes at our state of the ar t centre

    Letchworth Garden city, or within the

    workplace. Our team are highly

    xperienced business professionals in their

    hosen eld, keeping up to date with the

    test developments, who can facilitate in

    our learning and skills development.

    As one of the largest providers in

    ertfordshire, we can offer you a full range

    f qualications from traineeships to

    gher level qualications. Our links with

    rofessional and Awarding bodies allows

    s to provide you with expert advice and

    ccess to funding grants.

    Our programmes are delivered in a range

    f different styles including: group

    workshops; seminars; one-to-one coaching,

    nd experiential learning providing

    dividuals with the opportunity to put the

    heory into practice.

    Whilst many of our programmes are

    ffered on a regular basis, we also offer

    espoke training, consultancy and advice

    o businesses, public sector, voluntary

    rganisations and social enterprise.

    o help you keep up to date with

    evelopments in your chosen profession,

    we also offer a range of professional

    riengs and short programmes covering

    most business sectors and full details of

    hese can be found on our website:

    www.gc4b.com

    or by telephoning 01462 650246.

    We look forward to working with neworganisations to progress new projects

    and to developing our existing relationships.

    AccountancyThe AAT Accounting Qualication is dividedinto three levels, each providing individualswith a new set of practical accounting skills and

    theoretical knowledge. Training is available toeveryone, whether they are thinking of startinga new career in accounting and nance oralready working in an accountancy role.Once qualied, the AAT qualication will

    provide a fast track route to charteredaccountancy qualications - ACCA, CIMA,CIPFA, ICAEW. This enables non-graduates toquickly join and succeed in the charteredaccountancy profession.

    CoachingILM Coaching and Mentoring Courses.Businesses increasingly recognise the impactcoaching can have on staff development, goalsetting and performance improvement. TheGoldsmith Centre provides a professionalapproach to developing skills and training isprovided by experienced and highly qualiedBusiness Coaches. Delivery is exible and all

    delegates have an opportunity to practise theircoaching skills in a safe environment.

    Human ResourcesFoundation Certicate in Human ResourcePractice (CHRP). This is a foundationprogramme designed to reect the CIPDProfession HR Map and the professionalmembership criteria. The CHRP programmeprovides a rm foundation in all areas of HR aswell as an understanding of HR in a businesscontext.

    Leadership & ManagementThe ILM offers the widest range of Leadershipand Management qualications available in theUK. Qualications are available from Level 2

    to 7 and cater for team members right up tomanagers and senior leaders.

    LegalThe Chartered Institute of Legal Executives(CILEx) is the Professional Association forChartered Legal Executive Lawyers andplays a unique and important role within

    the legal sector. CILEx works closely withgovernment and is recognised and listed by

    the Ministry of Justice as a main branch ofthe legal profession alongside barristers andsolicitors.

    Information Technology

    The Goldsmith Training Academy offers ICTcourses at the Goldsmith Centre or at yourown premises. Training can be given via amix of distance learning and guided or

    tutor-led tuition.

    First AidFirst Aid is one of the mosskills an individual can learn. for your workplace to penvironment for your emvisitor s. Goldsmith Trainingleaders in delivering First Aifun way, that helps studentprompt, effective and condin any emergency. Dur ing thindividuals will be encouragsurroundings which may leadincidents, saving organisatiolitigation.

    Health & SafetyGoldsmith Training Academyhow easy it is to manage yoand Safety (H&S) and wherecorrect advice and guidance.

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