Quality Times

35Quality Times July 2007

Golden Peacock AwardEvaluation Process

Introduction: Golden Peacock Awards (GPA) is a set ofprestigious national and global awards designed to improveproductivity and quality in organizations. It aims to promotebusiness excellence by providing a Framework or Criteriafor assessment that is based on similar principles as otherawards throughout the world.

GPA Framework: Golden Peacock Awards Framework isdesigned to help explore organizational beliefs andstrategy, to look for linkages and measurable activity totest results for long-term success. The GPA Framework isbased on IOD Business Excellence Model and iscomparable with similar frameworks around the globe(including the Baldrige and European models) and containsall of the requirements of the ISO 9001:2000 standardseries. Leading Indian and India based multinationalorganizations use the Framework to assess themselvesand build those results into their strategic planning process.It improves the bottom-line across financial and non-financial performance indicators. The vision of the GPASecretariat, which has responsibility for administering theAwards program, is to create world-class organizationsand to bring a better quality of life.

Guidelines: Each award guideline is designed as a guidefor management system excellence through self-assessment and external evaluation. It contains the Criteriathat organizations can use to assess themselves againstmanagement best practices. In addition, the evaluators inthe GPA process use these Criteria and the associatedAssessment Matrix to evaluate the applicants applicationsfor these Awards. These guidelines and application formsare available in GPA web site www.goldenpeacockawards.com

Evaluators: The Evaluation Team comprises experienced,managers and specialists, carefully selected in theircapacity, to participate expertly and effectively in theevaluation process and who are trained for it. Membershipof the Team is honorary and evaluators are drawn from awide range of organizations from both the public andprivate sectors. Individuals and organizations areencouraged to make appropriate knowledgeable and

experienced staff available to be qualified evaluators inthe Awards programme. This is totally voluntary. Growthof the Awards programme requires many more evaluators.Involvement in the Awards programme is an excellent wayfor an individual and enterprise to gain expertise.

Process: The evaluation process recognizes a variety ofconditions under which a organization conducts it’sactivities. Evaluators are required to consider these factorsin their assessment of the organization’s performanceagainst the assessment criteria. The decision on whetherto conduct a site visit or not, is made by the evaluationteam at the short listing stage. Site visit is not an automaticpart of the evaluation procedure for clarifying issues raisedduring the evaluation

Site Visit: These are organized to verify that writtensubmission truly reflects organization’s system andprocess, and to investigate areas that may be difficult todescribe in a short document, and to determine additionalfacts where appropriate.

Finalists: In case of well contested important awards, thejury may only short list the finalists for a closer look byanother committee. In that case, the finalist organizationsare invited to make brief public presentations, highlightingtheir major initiatives and achievements in that field andreply to any clarifications required by the final independentjury, before the winners are announced.

Feed Back Report: At the conclusion of the evaluationprocess, a written report incorporating the evaluators’assessment of organization’s performance against theGPA Framework is forwarded. This report is written in termsof strengths and opportunities for improvement againstthe assessment criteria.

Presentation of Awards: The presentation of awards arenormally held during national and internationalconferences organized by the IOD. All organizations areencouraged to publicize their achievements and to sharetheir experiences with others.