GENFINITY is the parent company with a lot of different departments

For some developments the company works with the university of TRIESTE.

The company was founded in 2006. The first results of GOLD SIN JEWELS® (GSJ) and the first real “jewels” were made in march of 2012.

WHERE DOES THE COMPANY COME FROM?

When the company Genefinity was born in 2006 as a ‘spin-off’ from the univer-sity of Triëste. Our team of engineers had and still has an important and noble aim. This aim was to create a special biomedical device to allow everyone to make his own DNA analysis. When projecting it, the team needed an industrial way to deposit thin flakes of 24K gold with specific shapes, this was due to the fact that 24k Gold was technically the best material with specific technical characteristics.

During the life of the company, as many time happens, the aims were modified. This was also due to the fact that, thanks to the scientific successes and prizes obtained by the company, one of the most important industrial group of the North East of Italy decided to invest in the company starting as well some important R&D projects. This fact contributed to evolve the company bringing it more to a business level then a biomedical one.

WHERE DID THE IDEA COME FROM? (1)

The idea came in 2010, when, working on a project for new kids small toys for a large Italian company. The team found out that they could probably re-invent the temporary tattoo for kids, a really well known toy, being part of the innocence of all of us, and well imprinted in our child-memory. They started working hard on that, and after 3 months, a first rudimental prototype was born. When they applied it for the first time, they actually realized that this invention could have been ‘the Invention’, and not just another toy for kids. The effect on the skin was so brilliant, so elegant and so magic that they immediately realized that this would have been the product that would have started an important career for the company in the beauty field.

WHERE DID THE IDEA COME FROM? (2)

The University has always been part of the research and development process, all of the engineers founders of the company such as Phd. Stefano Visintin and Phd. Francesca Antoniolli, professors of the University of Trieste, and many others, have studied there and then had important experiences in USA with important organization such as “Mind the Bridge”.

HOW DOES THE UNIVERSITY COME INTO PLAY?

The whole process focusses on a perfect delivery of our jewels. There is a meticulously quality control during every stage of the process.

A lot of the work is done manually which makes it very intensive. We don’t have any heavy equipment in our company. Our strength and unique approach is done by the people that precisely create and make the jewels ready for transport.

Our approach is traditionally and that literally “beautifies” our jewels.

WHAT IS THE PRODUCTION PROCESS ?

Temporary jewels of 24K gold and 4 different collections (Butterfly, Macramé, Flower en 1001 nights).

In total GSJ offers around 88 different products. 44 are 24K gold and 44 are 999 silver.

WHICH PRODUCTS DOES GSJ OFFER ?

4 different collections::

88 different products - gold and silver.

The company expanded with great care and to this day you can by our products in France, Dubai, major Arabic countries, parts of the USA and USSR. Now you can also buy them in Belgium.

IN WHICH COUNTRIES CAN YOU BUY THE PRODUCTS TODAY ?

By the end of June you will be able to buy GSJ.

WHEN WILL IT BE AVAILABLE IN BELGIUM?

The Jewels will be sold by jewelers, in different hairsalons, cosmetic and fashion shops and other exclusive distribution points that are a mixture of these previous categories.

WHERE IN THE BENELUX WILL YOU BE ABLE TO BUY GSJ ?

This is not necessary because the 24K gold and all other products are 100% naturally made. The bottom layer comes into contact with the skin to become attached and the upper layer protects the gold.

IS THERE A LAW YOU HAVE TO KEEP IN MIND? ARE THERE ANY HEALTH ISSUES?

The clock is the object that reminds us every time we look at it, that the time is passing by, it is probably the only thing out of human’s control. We realize it now, more than ever, being part of a society deeply changed during the past years, with fast and defined loves, lives, emotions.

This is what Gold Sin® belongs to: A Temporary Character. Our aim is in fact to establish on Earth a new concept of luxury, a new way of living it, a democratic, temporary and everyday-luxury, with beautiful products enhanced by high-quality handcrafted details, fine and selected materials, and passion, in what we do.

WHAT IS THE MISSION OF GSJ?

A revolutionary luxury, temporary and affordable that accompanies and intensifies the best moments of our lives.

Luxury is not forever anymore, with Gold Sin Jewels®

WHAT IS YOUR VISION FOR THE COMPANY?

The product consists of 24K gold and can easily be checked on every product

ARE THE GOLD SIN JEWELS® REALLY MADE OF GOLD?

To be unique in every way it is possible

From when we produce our product to when our buyers use our products

Our buyers must feel unique in ways they never have experienced before

WHAT ARE THE BRAND VALUES OF THE COMPANY ?

Permanently renewing

Develop new expressive collections

Work together with famous fashion designers to establish

Cobranding with brands who share our values

WHAT IS THE AMBITION OF GSJ?

Because of the uniqueness (24K gold and 999 silver) there is no immediate competition for GSJ

ARE THERE ANY COMPETITORS FOR GSJ ?

I would say Champagne because it is a sparkling, dynamic, vibrant, “temporary” but ultimate moments of happiness, festive and connected to beautiful memories and unique moments.

ARE THERE CERTAIN BRANDS YOU WANT TO ASSOCIATE WITH?

CLAUDIO GUSSINI is the senior jewelry designer

www.claudiogussini.it

WHO DESIGNS THE JEWELS?

Because of the nature of the jewels it will first gain popularity with an exclusive audience

Then it will respond to a wider audience and it will become a phenomenon that will stay important in the area of jewelry.

HOW LONG WILL THE GSJ TREND EXIST ?

It’s very easy to apply but you have to do it with care like with every other jewelry you wear. You want to cherish them. When you want to apply multiple GSJ or on a difficult to reach region of your body you will need help to carefully and respectfully complete the figure.

IS THIS TEMPORARY JEWEL DIFFICULT TO APPLY?

Depending on your skin type, the area you applied the GSJ and the way you spend your days it can stay on for 2 to 20 days and light up your skin.

You want to repeatedly surprise and brighten up every occasion with a new “temporary jewel”.

HOW LONG CAN YOU WEAR THE GSJ?

There is absolutely no aftercare necessary. When you remove the GSJ nothing will stay on your skin.

IS THERE ANY AFTERCARE WHEN YOU REMOVE THE JEWEL?

WHAT ARE THE USP’S OF GSJ ?

UNIQUENESS

SAFETY

REAL 24 GOLD AND 999 SILVER

EXTREMELY INNOVATIVE

BORN FROM AN INNOVATIVE START-UP

100% MADE IN ITALY

STRICT QUALITY CONTROL

HANDCRAFTED DETAILS

A COSMETIC, A FASHION ACCESSORY, A REAL JEWEL

EASY APPLICATION PROCEDURE

AFFORDABLE PRICE

Each product is perfectly protected with the 3 different layers (see previous slide) and the adhesive. It is also represented in a sealed individually bag. On the package you have an image of the Jewel and the production data with also an expiration date. This is one year after production.

The only spaces to avoid are an extreme damp or sunny area because of the protective strip. In normal weather conditions, mainly in Western-Europe, no extra care is necessary.

ARE THERE ANY CONDITIONS WHEN STOCKING THE PRODUCT? IS THERE AN EXPIRATION DATE?

When the product is applied it is waterproof. The product itself is thereby not affected by the humidity but the protective paper strip and packing will be damaged.

IS THE PRODUCT WATERPROOF?

DO YOU EXPECT GSJ TO BE COUNTERFEITED?

All successful trends are in some way copied and in some cases the difference between original and copy was difficult to see. With GSJ we do expect people will want to copy the product but because you can’t lie about the 24K gold it will be difficult.

This is what makes the jewel so unique. Other people will because of the qualitative status not be able to make a comparable product so it also will not be called a “jewel”. GSJ is therefore unique.

ARE THERE ANY PATENTS FOR GSJ (MODELS, BRANDS, PRODUCTION PROCESS?)

The patents developed by the companies are actually many due to the fact the process they defined which allows us to put the thinnest layers of metals on any kind of 2D and 3D surface, has infinite applications.

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