Going Global with TOPSIM Dornbirn, 8th of July 2014 · Going Global with TOPSIM Dornbirn, 8th of July 2014 Thomas Weber. The Idea … A flight simulator for learning business by doing

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Going Global with TOPSIM

Dornbirn, 8th of July 2014

Thomas Weber

The Idea … A flight simulator for

learning business by doing business

Going Global with TOPSIM3

Mobile Learning

LEARNow: Cloud-based Mobile Learning

Platform with innovative FRUN-Technology

Animation

Accessible 3D-Worlds and groundbreaking

animation – not only for learning

Serious Games

Multiple and varied awards:

our Game-Based-Unit

Simulations

TOPSIM-Simulations, SimBLs, PlaySim, High-

Fidelity Simulations,

LMS and Plattforms

Learning PlanetTM, individual Platforms,

LEARNow, Cybertest

And we can offer you

a lot more…

EAT

Enterprise Application Training, SAP

RollOuts, global SW-Training Concept

What is a TOPSIM – Management Simulation?

…providing a solid base in all skills required to lead a complex organization.

Management and Performance skills Strategy development Managing cross-functional /departmental conflicts Understand finance and profitability drivers (EVA, S/H value, etc.) Key success principles in marketing and sales SMART objectives

Teamwork abilities Knowing your strengths and weaknesses Understanding others and active listening Giving positive feedback

Leadership skills

General business abilities Presentation skills Running effective meetings Time and priority management


Flow of a Management Simulation

Decision delivery

to instructor

Introduction to

the business case

Decision making

within the teams

Analysis of the

simulation results Simulation


Successful Management in the System

Where and how is

the money earned?How does who

react to what?

Where and when do

companies incur costs?

What does the customer want

today and in the future ?

Tools:

Cost Accounting

Business News

Reporting

Tools:

Market Research Report

Business Reports

Annual Reports

Manager: Observer

and part of the system

Can you recognize any

trends or developments?

Own

Company

Customers

&

Markets

Competitors

Successful

Management

Tools:

Market Research Report

Business Reports

Annual Reports

Regional Fact Sheets

How is the

competition successful?


The Seminar Process


WashTech Ltd.

Production

Sales

Projects

Expansion Forms

Purchasing and

Logistics

Finance &

Accounting

The WashTech Ltd. Divisions


N.-America

(Domestic

Market)

S.-America

Africa

Europe

Asia 1

Asia 2

For Example: You begin in North America


REGION 1 REGION 2 REGION 3 REGION 4 REGION 5

Europe North America South America Asia 1 Asia 2

Competitors

(# in Remaining

Market)

5 4 4 3 3

Market Volume P0

(EUR)1,220,000,000 1,030,000,000 920,000,000 800,000,000 850,000,000

Sales P0 (Unit) 392,100 370,300 345,700 427,200 440,000

Market Share P0

(in % of Sales)

~ 17 % ~ 19 % ~ 18 % ~ 25 % ~ 22 %

Price P0 (EUR) 505.00 505.00 480.00 465.00 465.00

Net Income P0

(MEUR)12.17 12.96 12.24 14.32 14.10

Initial Situation (Period 0)


(1) The “Going Global” Process


Where will you go?

You decide on the

type, scope and duration of expansion!


The "Going Global" Process

1. Market Selection

Which sources of information about market selection are available?

2. Form of Market Entry

Which forms of market entry are available?

3. Market Development

How can the tools be used to develop the market?

Purchasing and Logistics

Personnel

Finances

Market Entry Process


1. Market Selection

What sources of information about market selection are available?

Market Research ReportsBusiness NewsRegional Fact Sheets

Market

SelectionMarket Entry

Market

Development

14


2. Market Entry

What forms of market entry are available?

Market

SelectionMarket Entry

Market

Development

• Investment in your own Salesdepartment

• Investment in your own ProductionExpansion

• Cooperation in Sales

• Cooperation in ProductionCooperation

“When, how, and in which region should I invest or cooperate in?”


Competitiveness Index

Competitiveness Index

Market Knowledge

Market Research

Sales

Projects

Company Image

Awareness

CSR Index

Domestic Region

Projects

Market Barriers

Local Production

Local Suppliers

Projects


Expansion Decisions

• Up to 3 different levels of detailMarket

Research

• Investment in own sales department

• Cooperation with a regional partner

Expansion Form - Sales

• Investment in own production facility

• Cooperation with a regional partner

Expansion Form - Production


Logistics and Transport Costs


The Share Price (Success Value)

Accumulated Net Profit

Current Net Profit

Equity Ratio

Ecology LevelTechnology Level

CSR Index

Current Overall Sales

Share Price


Thank you for your attention

and now:

Have fun and good luck!


The new TOPSIM – Going Global

Global-sourcing

strategies

New logic for

manufacturing and

logistic processes

Strategic initiatives:

Projects and features

More gaming dynamics

with the new market model

Market research as an

information source

Focus on expansion

strategies

Competitiveness-Index reflects

the market entry process

Re-production of

market barriers

Corporate Social

Responsibility as an

influencing factor


The Strategic Planning Process

Company guidelines

Scenarios/ planning

Assumptions

Preliminary business

plans (Regional

managers);

Developing strategic

concepts

Examination by the

CEORevised business plans

Performance review

Presentation to the

Board

• Is responsible to verify regional

business plans

• Makes the decisions regarding

internationalization and operating

areas (market entry vehicle)

• The Supervisory Board possesses

the veto power

CEO

• Is responsible for the preparation of

his/her region‘s business plan

• Is responsible for efforts to

implement the strategic approach

for his/her region

Regional Manager


Integration of Strategic Concepts

75 63 41 20

Integrated operation planning (business plan for individual regions)

• PEST-Analysis

• Generic Competitive Strategies

• Porter‘s Diamond

• Industry Structure Analysis: 5 Competitive Forces

• Prognosis of the Industry‘s Profitability

• Models of Internationalization

• Detailed Analysis of Competitive Advantage

• SWOT-Analysis

• Competition Analysis

• Strategic Groups

Strategy Evaluation (e.g. via EVA)

Reduction Strategy

Strategic Planning


Learning Goals and Processes

Identification

of suitable

markets for

expansion

+

Management of

the domestic

market

• Marketing-Mix DomesticRegion

• ProductionPlanning

• Market Research

Determining

the expansion

strategy

Market

Selection

• Analyse Market Research

• Expansion Decisions

(Sales)

• Marketing-Mix for newmarkets

Competition

analysis

+

Market

development

Strategy

• Expansion Decisions

(Production)

• Global Sourcing

• DeliveryPriorities

• Market BarrierProjects

New Market:

Africa

(Market entry

strategy)

• Expansion DecisionsregardingAfrica

• Financial Decisions

• Plan Values

• CSR Project

Competition in

several

markets

• Marketing-Mix Africa

• Optimising theGlobal SupplyChain

Period 1 Period 2 Period 3 Period 4 Period 5


TATA Interactive Systems GmbH

A Division of Tata Industries Limited

Neckarhalde 55

72070 Tübingen

Thomas WeberSales Manager – Products International

Tel +49 7071 7942-36

[email protected]

www.topsim.com / www.tatainteractive.com

Thank you for your time!


OnlineOnline,

Instructor lead

Blended

Approach

Increasing Complexity

• Self-paced

• Indirect competition

• System generated

feedback

• Integrated learning

modules

• Direct competition

• Instructor-lead

online (Webinar)

• Focus on multi-

functional aspects

Classroom


• Instructor feedback

• Guided discussion

• Multi-functional focus

• Additional strategic

tasks


• Instructor-lead

online / in classroom

• Multi-functional focus

Methods of Use


References

• Technical University Munich

• Technical University Dresden

• Ludwigs-Maximilian-University Munich

• University of Bayreuth

• University of Freiburg

• University of Mannheim

• University of Karlsruhe

• Universitiy of Stuttgart

• Georg-August-Universität Göttingen

• Goethe University Frankfurt am Main

• European Business School, Oestrich-Winkel

• WHU – Otto Beisheim School of Management

• Frankfurt School of Finance and Management

• HHL – Leipzig Graduate School of Management

• Vienna University of Economics and Business (Austria)

• ISC Paris; Université de la Sorbonne Nouvelle (France)

• The Russian Presidential Academy of National Economy and Public Administration (Russia)

• University St. Gallen; ETH Zurich (Switzerland)

• …


Why TIS?

Outstanding Creativity

Varied and regular awards for the creative

execution in all areas of eLearning

Future Security and Perspective

Part of the TATA Group

Financial stability

Pioneering technologies and projects in

areas such as serious games, 3D, mobile

learning or simulations

Strong, Global Partners

Subsidiary with over 800 specialists

World leader in development of eLearning

Project safety ensured by certified processes

Well-trained and scalable teams

Diverse competence center

Explicit Expertise

Own vertical MEC

Extensive experience in creating industry-

specific content

Documents

Going Global with TOPSIM Dornbirn, 8th of July 2014 · Going Global with TOPSIM Dornbirn, 8th of July 2014 Thomas Weber. The Idea … A flight simulator for learning business by doing