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GoGreen Portland 2014 included over 350 attendees and 60 speakers - business leaders and pioneering thinkers from regional public sector agencies, nonprofits, and educational institutions; with a focus on a diverse array of private sector companies from fields especially strong in Oregon – technology, financial services, small-scale manufacturing, and the food and beverage industry. Attendees discussed new ideas and tackled the big issues facing sustainability efforts locally and globally. In workshop and lab sessions, we gained hands-on strategies for improving employee engagement, increasing commitment to climate action and best practices for closing the waste loop, growing equity and maximizing social investment capital. Regional leaders shared their innovative approaches, challenges and accomplishments of their progress with their peers to move us towards a more sustainable future.

green go 14

The Sustainability Conference for Business & Government

GoGreen portland 2014 | redUX

12%

10%

9%

9%

7% 7%

6%

6%

6%

5%

4%

4%

3% 3%

2% 2%

2% 2% 2%

Other (12%)

Educational Services (10%)

Public Administration (9%)

Energy (9%)

Retail or Wholesale Trade (7%)

Industry 1% or less (7%)

Media and Information (6%)

Transportation (6%)

Waste Management and Remediation Services (6%) Student (5%)

Finance and Insurance (4%)

Utilities (4%)

Accommodations and Hospitality (3%) Construction (3%)

Community and Social Services (2%)

Manufacturing (2%)

Consulting (2%)

Engineering and Architecture (2%)

Food Systems (2%)

27%

22% 21%

19%

11%

Executive Level (27%)

Manager (22%)

Other (21%)

Associate/Coordinator (19%)

Other (Analyst, Specialist, Student etc.) (11%)

audience Breakdown

Job Title Breakdown

Industry Breakdown

386Attendees

66Speakers

153Sponsors

19Community

Partners

27%

22% 21%

19%

11%

Executive Level (27%)

Manager (22%)

Other (21%)

Associate/Coordinator (19%)

Analyst, Specialist, Student, etc. (11%)

12%

10%

9%

9%

7% 7%

6%

6%

6%

5%

4%

4%

3%

3%

2% 2%

2% 2% 2%

Other (12%)

Educational Services (10%)

Public Administration (9%)

Energy (9%)

Retail or Wholesale Trade (7%)

Industry 1% or less (7%)

Media and Information (6%)

Transportation (6%)

Waste Management and Remediation Services (6%)

Student (5%)

Finance and Insurance (4%)

Utilities (4%)

Accommodations and Hospitality (3%)

Construction (3%)

Community and Social Services (2%)

Manufacturing (2%)

Consulting (2%)

Engineering and Architecture (2%)

Food Systems (2%)

plenary | oregon Businesses Call for Climate action

Keynote | the Myth of apathyrenee lertzman, ph.d. | author, Consultant & director of Insight, Brand Cool

plenary | outside the Box: Key Components to Workplace Innovation

panel Session | What’s next? the State of diversity in environmental organizations How-to Workshop | Beyond Green: applying permaculture practices to Improve Your Business

panel Session | tools to Increase Internal Sustainability and loyalty through employee engagement

Mid-day KeynoteMayor Charlie Hales, City of portland

plenary | Smart Strategies for enhancing and engaging a Vision for Competitive Cities

Mini-Session | the nWeI ecoChallenge: Inspiring action & Creating Impact

panel Session | expert Insight on the new Federal trade Commission’s Green Marketing Guidelines

How-to Workshop | Catalyzing transformative engagement: tools and Strategies from the Behavioral Sciences panel Session | Closing the Waste loop: top trends in Waste prevention Strategies

Closing Keynoteadam Werbach | Co-Founder, yerdle

panel Session | the State of the Sharing economy | new power of Buying

How-to Workshop | no Compromise: Understanding Value and process of Impact Investing to Maximize Social Investment Capital

panel Session | Industry energy Showcase: oregon Brewers Implement deep Sustainable practices

program

Statewide business leaders Umpqua Bank, Neil Kelly and Moda shared how taking climate action is increasing demand for their products and services, attracting talent and managing risk. Over 200 businesses have signed Oregon Business Climate Declaration, urging the public, policymakers and business leaders to seize the economic opportunity in tackling climate change.

themes

ElEvatE Focus on DivErsity anD Equity

thE FuturE: smart anD

compEtitivE citiEs

unitED stanD For climatE

action

sharing is gooD For thE

Economy

We explored the regional history of tension between greenactivism and racial justice and the many attempts at reconcilement. Experts from Verde/Center for Diversity and Environment, Willamette University, Bullitt Foundation, Community Cycling Center and the City of Portland shared insight and recommendations for creating action towards this regional problem.

Many of todays growing economic centers are adopting Smart City/ EcoCity principles and technologies as they look to balance economic growth with sustainable development. This year we focused on the Competitive City - a financially sound community that promotes the use of new technologies and innovation to foster a vibrant, functional, livable, and modern society of sustainable growth. We learned how Portland measures against other Smart Cities and how to strike a balance between six key factors: the economy, the environment, mobility, citizenship, quality of life and management to become a Competitive City.

The sharing economy estimates an annual growth rate of 25% according to Forbes. Airbnb, Yerdle and Uber are some of the successful sharing economy businesses that thrive on turning individual’s assets such as rooms, cars, bicycles or used consumer goods into a revenue stream. This type of business not only generates additional revenue but also provides an opportunity for people to collaborate within their communities and become a mainstream economic driver. Important elements of value include the increase of micro-entrepreneurship, carbon emission mitigation, decrease in landfill waste and social equity empowerment.

FooD & BEvEragE• Catering menus were chosen with local and sustainable

products• Condiments were served in bulk containers and minimal food

packaging was used• Durable China was used to decrease waste

vEnuEThe Oregon Convention Center is LEED Platinum Certified and is the first Convention Center to achieve Level Four Certification for the ASTM standards.

printing & signagE• Official conference materials are printed using vegetable

based inks on recycled materials• We re-used the majority of our signs from previous

conferences to decrease printing

rEgistration & communication• Event promotion is pursued primarily via online methods• Registration process utilizes a 100 percent paperless ticket

system• Badge holders are compostable, made from corn-starch and

reused when possible

transportation• Proximity to public transit is a major consideration in the

Conference venue selection process• Attendees were given complimentary streetcar passes to

attend the conference• Conference Attendees traveled by the following methods:

Sustainability

25%  

34%  

12%  

29%  Biked/Walked  

Public  Transporta=on  

Carpooled  

Drove  

So Social

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Conference Sponsors

Conference partners

botanica:F LO R A L D E S I G N

specializing in organic & sustainable�owers for your wedding or special event

Your Local Ford Store

• Car2Go• Drive Oregon• Forbo Flooring• IT Aire

• Marylhurst University• Northwest Renewable Energy Corp.• Portland Trail Blazers

• Presidio Graduate School• Total Reclaim• Willamette University MBA