Upload
clint
View
35
Download
1
Embed Size (px)
DESCRIPTION
Go Global Project Briefing Date: 14th Dec 2009. The Project – Go Global Project. Target Group: Companies that want to expand their business to US market. No of Participants: 10 companies per 6 months. (Total 20 for 12 months). Location Silicon Valley USA. TEAM PROFILE. - PowerPoint PPT Presentation
Citation preview
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
GoGlobal Project
Briefing
Date: 14th Dec 2009
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
The Project – GoGlobal Project
LocationSilicon Valley USA
Target Group:
Companies that want to expand their business
to US market.
No of Participants:10 companies per 6 months.
(Total 20 for 12 months)
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
TEAM PROFILETeAM was formed by a group of Malaysian Technopreneurs in 2001 to further the interests of Technopreneurs and to assist in the development of the Digital and Biotech Economy in Malaysia with the following key initiatives and objectives:
• Act as a Think Tank and provide an organized and unified voice to advance the interests and well-being of local Technopreneurs;• Aid the professional development of members and the industry in general;• Further Community Education and bridge the Digital Divide;• Provide the means for addressing issues affecting Technopreneurs and to initiate, watch over, petition and take whatever action as may seem desirable in relation to legislative or other measures affecting Technopreneurs and the Digital and Biotech Economies;• Establish a liaison and co-operate with government departments, educational and other appropriate institutions or bodies, both national and otherwise, concerned with or interested in the development of Technopreneurs;• Hold conferences and meetings for the delivery of lectures and papers, and the acquisition and dissemination by other means of information connected with Technopreneurship and• Afford opportunities for social contact amongst members and other parties interested
in the Digital and Biotech Economies.
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
MEMBERSHIP & MAJOR ACTIVITIESSince its inception, TeAM has carried out many activities starting with the release of its first white paper called “Fostering a Sustainable Environment for Technopreneurship in Malaysia” which encapsulates the major concerns faced by Technopreneurs in Malaysia. Other major activities include:•Participating in discussions with Government Ministries and Agencies towards improving the technology ecosystem in Malaysia.•Invited to be on special working committees (Jawatankuasa Khas) to formulate policies that impact on the technology industry and economy (e.g. Ministry of Finance, PMO, MoSTI, EPU, Bursa Malaysia and Securities Commission).•Organizing networking sessions for members to exchange ideas and business prospects, in furthering the business interests of members.•Organizing events, forums and conferences to educate and enhance the knowledge of members and the Technopreneur community at large.•Council members are co-opted members of the Evaluation and Approval committees for Cradle Fund and MDeC Grant schemes.
Currently TeAM has a total of 350 members.
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
Note: CVs of Exco Members are separately attached
TeAM Committee:President: Ms. Koh Lee ChingDeputy President: Dato Dr. Rajen MHon. Secretary: Mr. Premesh ChandranHon. Treasurer: Mr. Daniel Cerventus
Council: Go Global Ir.Aziz IsmailGovernment Relation Ashran Dato’ GhaziFUNDING Nazrin HassanTEAM BIO Dr. M. RajenMEMBERSHIP Tham Keng YewPROFESSIONAL DEV Lu Chen PinGREEN TECH AzlanCREATIVE CONTENT Bernice Low
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
About NEF: Association for Bumiputera Technopreneurs in Malaysia.
Area of Focus:
•Technopreneur Development
•Market Access
•Funding
•Creativity and Innovation
TechnoXchange
Open Innovation
BCI2 Fund
Pre Seed
Globalizing Bumiputera Entrepreneurs
Go Global
Training
Software
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
NEF Committee:
President: Ashran Dato GhaziVP1 RitakamalVP2 Ir.Aziz IsmailHon. Treasurer: Lilyana Abdul LatifSecretary Md Hamdi Mohd MokhtarDeputy SecretaryMohd Rashdan Ramlee
Council: Farid MohamedIzham IsmailAbdul Razak AhmadRoni Shah MustaphaOmar Shariff Mydeen
Go Global:
Ir.Aziz Ismail
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
About NEF: Association for Bumiputera Technopreneurs in Malaysia.
Free Training:
E-Commerce/SEO/Social Network
CRM
Software as A service
Free Software:
HR, Payroll
CRM
On-line Payment
FREE Bumiputera Portal
Product and Services
Specialists
Tenders
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
GoGlobal Objectives:
• To be a Collaboration platform of Malaysian ICT companies Going Global market.
• Collaboration to provide easier and cheaper market access to Malaysian Technopreneurs.
• To proactively create programs that are able to help members to go to the US market.
• To proactively collaborate and use the various government incentives for marketing overseas.
• To prepare & assist 20 homegrown technology companies to enter the US Market
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
GoGlobal STRATEGIES:
1.Harness the Power of Community Partnerships to enable individual members to leverage on and utilise shared services to overcome current weaknesses that affect market entry and/or ability to capture significant market share.
2.Focus on best ROI and Efficiency by driving initiatives that will benefit collective groups of companies with one time investment instead of one company at a time.
3.Ensure Accountable and Measurable Commitments to programs undertaken in order for continuous improvements to be made and to enable the impact to be felt and measured across the ICT and Biotech services industry.
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
Local & Startup With Export Potential Export Potential
Shared Go Global EcologyShared Go Global Ecology
Training Program
Upgrading and Modernisation
Action Plan
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
The Go Global Training:
Enable Malaysian ICT and Biotech services companies’ to become more “export ready”. • ‘Go Global’ business coaching that is intended to benefit selected participants.•Assist ICT and Biotech services companies’ overcome weaknesses like non-innovative business practices, ‘me-too’ business models, weak strategies, unknown marketing & branding and poor utilisation of IP by providing pragmatic, focused and industry-relevant business training programs that will provide these companies with enhanced capabilities to become more competitive both in local and foreign markets alike.
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
Our Training will overcome:
Challenges in Developing Competitive Malaysian Technology Services Companies in the Local and Global Market:
Technology Services Companies in Malaysia generally spend most of their budgets on hardware, software and development tools in order to stay ahead of competition. However their lack of success in Malaysia can largely be attributed to the absence of ‘soft’ skills to formulate and implement competitive business strategies, business models, marketing, branding, customer relationships & services, public relations, market research, IP strategies etc.
Training is therefore needed to change this mindset.
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
GoGlobal Project
Creating marketable and export-ready and oriented Malaysian technology services companies offering Biotech, ICT and SAAS (software as a service) model services for the global market.
GoGlobal project is to promote, assist and encourage Technology services companies to implement and increase their business competitiveness in the soft areas of business such as marketing, customer relationship & services, IP and public relations without requiring these companies to fork out large or significant investment costs up-front because such services are offered via a shared services model and by shared used of physical space for business and industry activities.
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
Reduction
Cost
Improve
Operations
Shared Physical Facility:
Office SpacePress Conference VenueSeminars & TrainingIndustry Activities CenterMeeting PlaceNetworking Place
Shared Services:
- Shared Professional Services- Administration - Facilities - Marketing -Publicist & Public Relations- Design- Legal- Software and Hardware
More Business Visibility
More Business Visibility
More Industry Activities & Networking
More Industry Activities & Networking
Improve Product & Biz
Presentation
Improve Product & Biz
Presentation
Improved Soft Operations
Improved Soft Operations
More Hands-On Guidance &
Assistance
More Hands-On Guidance &
Assistance
ImproveCompetitiveness
Go Global
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
Challenges in Developing Export Oriented Malaysian Technology Services Companies for the Global Market:
•There is no industry business model that provides a systematic process to help Technology Services companies to “go global”. Government agencies provide some financial incentives and linkages but for the most part, the company is on its own. •Malaysian Technology Services companies that venture abroad face extreme competition and in view of limited budgets and time/resources constraints do not have proper access to channels that can help them to open doors. • These Companies are also very often unprepared to export or have a foreign presence especially in relation to operational readiness, marketing strategies or adequate protection of their IP prior to venturing abroad resulting in poor performance and reception to their services and products.
In short, these companies have not implemented any measures to modernize or upgrade their businesses or their products and services, not just in terms of hardware and software but also in terms of capabilities, competencies and systematic processes, in order to compete effectively in the global arena.
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
‘GO GLOBAL’ ECOLOGY
The Go Global Ecology is a systematic methodology and solution that involves 2 strategic phases to export Malaysian Technology Services in targeted countries abroad in a group-based format. This community based methodology aims to circumvent and reduce the low rate of success often witnessed when individual companies attempt to “go-it-alone” in a foreign market. The essence of the Ecology is to send a group of companies that are export-ready to a selected foreign all at the same time so as to leverage on joint resources and reduce the financial outlay of each individual company.
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
‘GO GLOBAL’ ECOLOGY
09/2009 01/2010 04/2010 10/2010
Selection
Preparation
In USA – 6 months
Selection
Preparation
In USA – 6 months
07/2010
Phase 1 Phase 2
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
‘GO GLOBAL’ ECOLOGY
PHASE ONE: The first phase involves the identification, grooming and readiness preparation of the group of companies selected to participate in the program. This will be implemented via “Bootcamp-style” comprehensive coaching activities that will identify key operational, strategy, marketing and IP gaps of each company and creating customised solutions to plug those gaps prior to departure to the foreign location.
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
‘GO GLOBAL’ ECOLOGYPHASE TWO:The second phase involves physical relocation of the selected companies as a group in the foreign location, i.e. this includes setting up temporary office facilities in the foreign market under the banner of “Malaysia House”. This format will not only allow each individual company to lend support, learning and experience and share resources with each other, but collectively it allows these companies to build market access as a group.
This initiative is further supported by a KPI System that helps GoGlobal Team and each individual company track their experience and performance for the duration of their location in the foreign jurisdiction and these experiences will be documented, analyzed and shared with local Tech Services Companies and TeAM members preparing for the export market.
Both phases therefore have been created to provide a sustainable, effective, lower cost and measurable ecosystem of exporting Malaysian Technology Services which thus far is non-existent.
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
‘GO GLOBAL’ ECOLOGY
New Batch of
Malaysian Companies
Pool of MalaysianTechnology ServicesCompanies
Market Experience, Networks & Know-How
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
GoGlobal – Silicon Valley Shared Services
US Landlord
US Services Company
Go Global Member
Admin Services
Marketing Services
Electric/Tel/Internet
Market Research
Marketing Materials
Go Global Member
Go Global Member
Go Global Member
Go Global Member
Go Global Member
Matrade Grants
MDEC Support
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
CRITERIA FOR COMPANY SELECTION•Primary target are mature Malaysian companies that have demonstrated good domestic growth and high potential for market penetration and capture in foreign market for their services and products.
Company Profile and Management Team Merits
Company Profile and Management Team Merits Technology MeritsTechnology Merits Strategic Plan MeritsStrategic Plan Merits
• Proposed technology & segment of technology
• Technology relevance & competitiveness
• State of technology advancement
• Technology potential for US Market
• Competing technology in US Market
• Credentials and experience of technical team
• Nature of business and type of industry
• Management team credentials, experience, strength and diversity
• Current market and customer base
• Business credentials and endorsements
• Overall HR strength and competitiveness
• Financial strength and track record of performance
• The marketing organisation and track record
• Maturity of marketing activities
• Market competitiveness• Strategic planning &
implementation capabilities
• Strategic competitiveness and advantages
• IP profile and commercialisation potential
• Demonstration of innovation potential
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
Evaluation Committee
Advisory Committee
Go Global Member
Go Global Member
Go Global Member
Go Global Member
Go Global Member
Go Global Member
Hazani , Chris Chan
Dr Siva, Suhaimi, Rani,
MDEC - Roslan
Matrade - Mohamad
Go Global Lead - Ir.Aziz
MDEC - Izam Nawi, Jamie
NEF - Ashran
TeAM - Koh Lee Ching
COMPANY SELECTION
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
GO GLOBAL UPGRADE BOOTCAMP•Upgrade and Plug business and operational gaps before physical relocation through concise coaching and planning programs focused on export.
Business Model and StrategiesBusiness Model and Strategies Marketing & BrandingMarketing & Branding Strategic IP for GrowthStrategic IP for Growth
• Business and Corporate Strategy
• The Value Proposition• The Business Model• Metric for Strategy and
Business Model• Any competitive advantage in
Strategy and Business Model • Challenges faced or expected
in implementation of Strategy And Business Model
• Brand Strategy and Positioning Readiness
• Customer Targeting• Marketing Plan • Tactical Activities for Market
Engagement• Metric for Marketing and
Branding• Challenges faced or
expected in implementation of Marketing and Branding plans.
• IP Readiness and Strategy• IP Value Identification in the
business and to Competitors• IP Expertise – internal and
external• Competitive Landscape –
from the perspective of IP• Commercialisation Strategy
and Plans • Challenges faced or
expected in implementation of “go-global” plans.
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
GO GLOBAL EXPORT PLACEMENT•Working with export country business networking groups, MATRADE & MIDA offices worldwide to perform strategic market placement for ‘Go Global’ ready companies
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
GO GLOBAL KPI SYSTEM
•Each company will be tracked by TeAM’s Go Global KPI System•Shared Area of the System will also be accessible to future batches of companies to expedite their market penetration and capture in the targeted countries
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
GoGlobal – SHARED SERVICES AND CENTER
Description Rate Size Type Cost
Premise Rental – Office Space 2,000 sq ft Monthly Rental
Facilities Administrator
Facilities – Electricity/Tel/Internet
Shared Professional Marketing Staffing
Shared Meeting Offices - Regus
Overheads and Administrative Cost
TOTAL:
Private and Confidential | Copyright TeAM 2009. All Rights Reserved
GoGlobal – Homework
Join Training
Use e-commerce
Improve Internal Operation
Use SEO/Social Network
Use On-line payment
Use SaaS
Use CRM
What is your Unique Value Proposition ?
Who are your potential Agent/Reseller?
Who are your competitors ?
Who will go to US Office?
How to you handle marketing fund requirements ?