Know Your Business

Grow Your Business

www.experienceworkshop.com

Today’s economy creates a

confusing competitive landscape

Discretionary

spending is

limited

Consumers

are worried

about what’s

on the

horizon

Customers will

withhold their

business unless

they perceive

significant added

value!

But even with this

challenging new

landscape, new

opportunities

emerge

Taking advantage will require

more than “good fortune.”

Transform your business to

make the most of the

opportunity

Where do you start?

With your customers!

Are you earning more customers?

Are your customers staying?

Could they be buying more?

Have you lost customers? Why?

Could you be spending less on advertising?

Do loyal customers recommend you ?

The only way

To know?

Assess!

Surveys Focus groups Customer

communities

It’s important to

know, but to really

win, you must…

Go

Beyond

STATisfaction

Act

on what

you learn!

Close the loop on

open customer

issues

Determine how

many customers

are:

Angry or

punitive. They

are a “real drag”

on your business

growth.

Critics

They are

neutral and

add no value

Passives

Create value for you!

They put the “buzz” in

your business!

Fans

Ican help you target each group

with a specific strategy!

Add real value by expanding

word of mouth!

We’ll show you how!

A highly customized Customer Experience Strategywill help you

Convert merelySTATisfiedcustomers into cheerleaders

Hold the line on costlyincentives, coupons and giveaways by increasing word of mouth

Continuously keep score so you know where you stand at all times

Provide a plan of action for continuous improvement of your Customer Experience

Train and develop team focus on Customer Loyalty goals

We help you go from what? To WOW!

Starting with your customers, extending through your front-line

The Experience Workshop will help you hit the customer loyalty target every time

In a way that generates a real difference in your bottom line