GMMP 2009/2010 TRAINING MODULE

A guide to the television monitoring materials

Section 1: The story

AN INTERNATIONAL INITIATIVE…

Media monitoring is taking place in over 100 different countries across the globe. For this reason,

it is critical that all participants have a uniform understanding of the way the monitoring materials

should be applied. Please use this presentation as a means of familiarising yourself with the materials and becoming comfortable with their application.

GUIDELINESAnchor: President Thabo Mbeki was sworn in for a second term today. In a ceremony attended by 40 heads of state, Mbeki pledged that the struggle to eradicate poverty would remain a central part of the national effort to build the new South Africa.

CUT TO FOOTAGE OF CEREMONY

President Mbeki: None of the great social problems we have to solve is capable of resolution outside the context of the creation of jobs and the alleviation and eradication of poverty. This relates to everything: from the improvement of the health of our people, to reducing the levels of crime, raising levels of literacy and numeracy and opening the doors of learning and culture to all.

CUT TO STUDIO

Anchor: In another passage of his speech President Mbeki said the emancipation of women was central to the struggle for a just society.

CUT TO FOOTAGE OF CEREMONY

President Mbeki: This very same amphitheatre where we sit is home to a monument that pays tribute to the contribution of the women of our country to the struggle that make it possible for us to meet here today to celebrate our 10th anniversary of democracy.

CUT TO STUDIO

Anchor: Bheki Khumalo, the president's spokesperson, said that President Mbeki would announce his new cabinet tomorrow. With possibly six seats to fill, the President has indicated that women will be promoted in the new cabinet.

Read the TV transcript to the right and then respond to the questions on the subsequent slides.

After each question, the answer will be shown and an explanation will be given.

The transcript will remain in the right hand pane for the duration of the training.

STARTING OFF

To begin coding you will need:

o A pencil (not pen)

o An erasero A television

news casto A television

coding sheet

In the top right-hand corner of the Coding Sheet, enter:your monitor code your country codethe name of the television channelthe newscast start timethe number of female anchors, and male anchors, in the entire newscast (you will have to watch the whole newscast before you can enter the number of anchors)

BASIC INFORMATIONAnchor: President Thabo Mbeki was sworn in for a second term today. In a ceremony attended by 40 heads of state, Mbeki pledged that the struggle to eradicate poverty would remain a central part of the national effort to build the new South Africa.

CUT TO FOOTAGE OF CEREMONY

President Mbeki: None of the great social problems we have to solve is capable of resolution outside the context of the creation of jobs and the alleviation and eradication of poverty. This relates to everything: from the improvement of the health of our people, to reducing the levels of crime, raising levels of literacy and numeracy and opening the doors of learning and culture to all.

CUT TO STUDIO

Anchor: In another passage of his speech President Mbeki said the emancipation of women was central to the struggle for a just society.

CUT TO FOOTAGE OF CEREMONY

President Mbeki: This very same amphitheatre where we sit is home to a monument that pays tribute to the contribution of the women of our country to the struggle that make it possible for us to meet here today to celebrate our 10th anniversary of democracy.

CUT TO STUDIO

Anchor: Bheki Khumalo, the president's spokesperson, said that President Mbeki would announce his new cabinet tomorrow. With possibly six seats to fill, the President has indicated that women will be promoted in the new cabinet.

QUESTION 1Item number. (Simply write where the item fell in the entire newscast.)

This story was the first in the newscast. Code 1.

Anchor: President Thabo Mbeki was sworn in for a second term today. In a ceremony attended by 40 heads of state, Mbeki pledged that the struggle to eradicate poverty would remain a central part of the national effort to build the new South Africa.

CUT TO FOOTAGE OF CEREMONY

President Mbeki: None of the great social problems we have to solve is capable of resolution outside the context of the creation of jobs and the alleviation and eradication of poverty. This relates to everything: from the improvement of the health of our people, to reducing the levels of crime, raising levels of literacy and numeracy and opening the doors of learning and culture to all.

CUT TO STUDIO

Anchor: In another passage of his speech President Mbeki said the emancipation of women was central to the struggle for a just society.

CUT TO FOOTAGE OF CEREMONY

President Mbeki: This very same amphitheatre where we sit is home to a monument that pays tribute to the contribution of the women of our country to the struggle that make it possible for us to meet here today to celebrate our 10th anniversary of democracy.

CUT TO STUDIO

Anchor: Bheki Khumalo, the president's spokesperson, said that President Mbeki would announce his new cabinet tomorrow. With possibly six seats to fill, the President has indicated that women will be promoted in the new cabinet.

Anchor: President Thabo Mbeki was sworn in for a second term today. In a ceremony attended by 40 heads of state, Mbeki pledged that the struggle to eradicate poverty would remain a central part of the national effort to build the new South Africa.

CUT TO FOOTAGE OF CEREMONY

President Mbeki: None of the great social problems we have to solve is capable of resolution outside the context of the creation of jobs and the alleviation and eradication of poverty. This relates to everything: from the improvement of the health of our people, to reducing the levels of crime, raising levels of literacy and numeracy and opening the doors of learning and culture to all.

CUT TO STUDIO

Anchor: In another passage of his speech President Mbeki said the emancipation of women was central to the struggle for a just society.

CUT TO FOOTAGE OF CEREMONY

President Mbeki: This very same amphitheatre where we sit is home to a monument that pays tribute to the contribution of the women of our country to the struggle that make it possible for us to meet here today to celebrate our 10th anniversary of democracy.

CUT TO STUDIO

Anchor: Bheki Khumalo, the president's spokesperson, said that President Mbeki would announce his new cabinet tomorrow. With possibly six seats to fill, the President has indicated that women will be promoted in the new cabinet.

QUESTION 2What is the subject of this story?

4. Other domestic politics/government (elections, speeches, etc.)

9. Economic policies, strategies…

12. Poverty, housing, social welfare

2. Women electoral candidates

When there is more than one answer that seems like it might fit, choose the

best of the options.

In this case, the most correct answer is: ‘domestic politics.' Yes, President Mbeki

discusses women’s rights in his address, but the focus is on his

election, not changing gender relations or the women’s movement, etc.

33. Changing gender relations

Anchor: President Thabo Mbeki was sworn in for a second term today. In a ceremony attended by 40 heads of state, Mbeki pledged that the struggle to eradicate poverty would remain a central part of the national effort to build the new South Africa.

CUT TO FOOTAGE OF CEREMONY

President Mbeki: None of the great social problems we have to solve is capable of resolution outside the context of the creation of jobs and the alleviation and eradication of poverty. This relates to everything: from the improvement of the health of our people, to reducing the levels of crime, raising levels of literacy and numeracy and opening the doors of learning and culture to all.

CUT TO STUDIO

Anchor: In another passage of his speech President Mbeki said the emancipation of women was central to the struggle for a just society.

CUT TO FOOTAGE OF CEREMONY

President Mbeki: This very same amphitheatre where we sit is home to a monument that pays tribute to the contribution of the women of our country to the struggle that make it possible for us to meet here today to celebrate our 10th anniversary of democracy.

CUT TO STUDIO

Anchor: Bheki Khumalo, the president's spokesperson, said that President Mbeki would announce his new cabinet tomorrow. With possibly six seats to fill, the President has indicated that women will be promoted in the new cabinet.

QUESTION 3

What is the scope of this story, assuming you are coding in South Africa?

1. Local

2. National

3. National and other

4. Foreign/International

The event is a national event.

Always code according to the widest applicable geographical scope. If an

event has both national and local importance, code it as national.

Additionally, code scope from your own perspective in the country where you live. For instance this story would be coded national (2) by a coder living in

South Africa, and foreign (4) by a coder living in a different country.

0. Do not know

Anchor: President Thabo Mbeki was sworn in for a second term today. In a ceremony attended by 40 heads of state, Mbeki pledged that the struggle to eradicate poverty would remain a central part of the national effort to build the new South Africa.

CUT TO FOOTAGE OF CEREMONY

President Mbeki: None of the great social problems we have to solve is capable of resolution outside the context of the creation of jobs and the alleviation and eradication of poverty. This relates to everything: from the improvement of the health of our people, to reducing the levels of crime, raising levels of literacy and numeracy and opening the doors of learning and culture to all.

CUT TO STUDIO

Anchor: In another passage of his speech President Mbeki said the emancipation of women was central to the struggle for a just society.

CUT TO FOOTAGE OF CEREMONY

President Mbeki: This very same amphitheatre where we sit is home to a monument that pays tribute to the contribution of the women of our country to the struggle that make it possible for us to meet here today to celebrate our 10th anniversary of democracy.

CUT TO STUDIO

Anchor: Bheki Khumalo, the president's spokesperson, said that President Mbeki would announce his new cabinet tomorrow. With possibly six seats to fill, the President has indicated that women will be promoted in the new cabinet.

QUESTION 4Does this make reference to any piece of legislation or policy that promotes gender equality or human rights?0. Do not know1. Story mentions, quotes or

refers to specific legislation/ policy/regulation/guidelines on gender equality or human rights

2. No mention of or reference to specific legislation/policy/ regulation/ guidelines on gender equality or human rights

The story contains no explicit reference to gender equal policy, etc. Code 2