Glossy 03 Juli DEF!

1C A M P U S2012 123456

R&DHotel edition

Healthy Ageing Campus Netherlands

The smartest kilometer in The Netherlands

Global village E R I B A R&D’n’Hospitality

Chocolate Chunky Crunch Groningen

24/7

Building with geek power

Smarter, Better, Healthier

Operation Business Development

Health written in the stars

&Financial participants: Alfa-college, Brains On-Line, FrieslandCampina, Hanze University, Groningen, IBM Healthcare Nederland, IQ Corporation, MSD, MunicipalityGroningen, Municipality Leeuwarden, NHL University of Applied Sciences, N.V. NOM, Philips Consumer Lifestyle, PRA International, Province of Drenthe, Province of Friesland,Province of Groningen, QPS, Stenden University, Syncom, University of Applied Sciences Van Hall Larenstein, University of Groningen, University Medical Center Groningen(UMCG), VitalinQ Lifestyle Support B.V., Waterbedrijf Groningen.

Other participants: Health Care Innovation Forum (ZIF), Healthy Ageing Campus Netherlands, KvK Noord, MKB Noord, Municipality Assen, Municipality Emmen,Stichting Business Generator Groningen (SBGG), Stichting Triade, Syntens, VNO NCW Noord.

healthy ageing networknorthern netherl ands (hannn)

The Healthy Ageing Network Northern Netherlands (HANNN)

is a dynamic platform for companies, knowledge institutions and

government with the aim to connect knowledge and opportunities

in the fi eld of diseases and health. Herewith stimulates HANNN the

economic development of the Northern Netherlands.

Are you interested, please contact us!

Healthy Ageing CenterL.J. Zielstraweg 2P.O. Box 10479701 BA GroningenThe NetherlandsT +31 6 83 21 03 21E [email protected] www.hannn.eu

THIS PROJECT IS CO-FINANCED BY THE EUROPEAN UNION, EUROPEAN FUND FOR REGIONAL DEVELOPMENT, THE MINISTRY OF ECONOMIC AFFAIRS, AGRICULTURE AND INNOVATIONAND THE NORTHERN NETHERLANDS PROVINCES (SNN)

PROVINCE OF DRENTHE, PROVINCE OF GRONINGEN, PROVINCE OF FRYSLAN, MUNICIPALITY GRONINGEN, MUNICIPALITY LEEUWARDEN

stimulates, acceleratesestablishes links

HAN1210 Adv 210x148_A5_FC.indd 1 12-04-12 13:45

3C A M P U S

[ F E A T U R E S ] 8 R&D Hotel: lab and office away from home 16 The Smartest Kilometer in the Netherlands 6 Edward van der Meer: the making of a Campus

B U S I n E S S 15 All for One and One for All 21 Operation Business Development

R E S E A R c h 10 LifeLines: generations of opportunities 18 ERIBA: global research village

c I T y o F T A l E n T 12 ISCOMS: Smarter, Better, Healthier 24 Groningen: Time of your life

A R c h I T E c T U R E 23 Intelligent Design 28 Building the future on a foundation of experience

5 Column 22 Campus backstage 29 Chocolate recipe 30 Health horoscope 31 Connect

Campus magazine, the R&D Hotel edition is a publication of the Healthy Ageing Campus Netherlands, located in Groningen.

www.healthyageingcampus.nl

© Healthy Ageing Campus Netherlands, 2012

Editor in ChiefLyske van der Ham

Managing editorDaan Bultje

Content editorRonald Hesse

Photo editorLisanne Smits

Design Groninger Ontwerpers

PrintScholma Druk, Bedum

Photos Cover: KOPwerkArtist’s impression R&D Hotel: Artès office for architecture and interior design

Special thanks toProvincie Groningen, Gemeente Groningen, Fonds Ondernemend Groningen, Marketing Groningen, Stichting Triade, Healthy Ageing Network Northern Netherlands, ISCOMS, University Medical Center Groningen

Contents

4 C A M P U S R&D Hotel Edit ion | Healthy Ageing Campus Nether lands

www.rentexfloron.nl

Some things you don’t want to trust to paper

TEST IT NOW!

High tech reusable surgical gown

• Safe

• Comfortable

• Economic

126206-1-RENTE_a4_adv_fc.indd 1 23-04-12 13:40

5C A M P U S

www.rentexfloron.nl

Some things you don’t want to trust to paper

TEST IT NOW!

High tech reusable surgical gown

• Safe

• Comfortable

• Economic

126206-1-RENTE_a4_adv_fc.indd 1 23-04-12 13:40

Healthy Ageing in the hospitable city of Groningen

When exploring and discovering a new city, it is important to have a good vantage point, such as a comfortable

hotel with welcoming staff, offering a relaxing atmosphere and facilities. A place where explorers meet and go on

the hunt for pretty sights, interesting museums, fun shops, cozy cafes and delicious restaurants. Groningen is a

place of abundance, and with around the clock artistic and outgoing nightlife, it offers more then enough to every

explorer.

New to Groningen is a special hotel situated at the edge of the historic city center. On the Healthy Ageing

Campus, home to the University Medical Center Groningen amongst others, one now finds the R&D Hotel. This

hotel, too, is characterized by its hospitality, its accessibility

and its exceptional facilities. The R&D Hotel, however, targets

a special market: organizations and knowledge institutions

that are active in the research and development of products

in the field of Healthy Ageing. As you know, Groningen is one

of the best in that domain. With our increasing life expectancy

comes an increasing demand for knowledge research and

development.

If you, as an entrepreneur, would like to get closer to top

researchers, knowledge institutions and other entrepreneurs

in the field of Healthy Ageing, the R&D Hotel offers short and

long-term opportunities for you. Its facilities are outstanding,

its environment inspiring, and the city center’s welcoming

atmosphere is but a stone’s throw away. The R&D Hotel

is the perfect vantage point to explore your (collaborative)

opportunities in the field of Healthy Ageing.

I sincerely hope that soon you, too, will check-into the R&D Hotel and wish you a very pleasant stay

in the wonderful city of Groningen.

Ton.Ton Schroor, Economic Affairs and Innovation Groningen.

Column


Edward van der Meer

major force behind the

Healthy Ageing Campus

Netherlands

7C A M P U S

1 55 Campuses in the Netherlands and counting: Overkill? ‘Yes, 55 is a lot; perhaps it is a ‘hype’. Ever since the success of Silicon Valley, many valleys have sprung into existence. It is nevertheless an admirable goal to strive for shared knowledge and facilities, and to become more efficient and innovative, especially in the current economic climate with declining R&D budgets. Time will tell which campuses produce significant growth and which don’t.’

2 Which factors do you think are critical to that growth? ‘The presence of a knowledge institution and the resulting access to the latest developments in knowledge and young talent are a must. That ensures continuity. Furthermore, it is important to have a certain critical mass in terms of organizational support. This can be an anchor tenant or a large number of Small- and Medium-sized Enterprises (SMEs) that, ideally, are part of a cooperative network. And last, but certainly not least, every campus needs a pro-active party that pushes its development and enjoys support from every stakeholder.’

3 How does the Healthy Ageing Campus Netherlands score on these factors? ‘The foundation is solid because of the presence of the University Medical Center Groningen (UMCG), the University of Groningen en the Hanze University of Applied Sciences. The region also has a rich presence of Life Science-oriented firms, many of which are located at the Healthy Ageing Campus. The good thing about a campus organization is that next to the knowledge-institutions and companies, another strong partner has a seat at our table: the local government. The entire Triple Helix is represented.’

4 But that does not make it a necessity to become a campus, right? ‘True. There are two founding reasons for becoming a campus. First is the economic aspect: we strive to make our facilities more efficient in their application, both for academics as well as industries, and thereby tap a new way of financing. Secondly, the societal aspect drives our choice: the pressure of an ageing population on our society, and especially health care, force us to develop innovative solutions. The beauty is that all of the campus’ founding knowledge institutes have the Healthy Ageing theme as a focus. The challenge is to translate and convert all of that knowledge into new products, services, medicine, and health care concepts. In order to do that, the right environment is needed. A campus offers precisely that.’

Eight Questions C a m p u s e s a r e h o t: a recent study shows 55 campus initiatives in

development throughout the Netherlands. But what is a campus exactly and what is the added value of the Healthy Ageing Campus? We fired eight questions at Edward

van der meer, a major force behind the healthy ageing Campus Netherlands.

5 The Healthy Ageing Campus Netherlands is still rather young. What do you think has sparked such rapid growth? ‘The first thing that comes to mind is the fact that all stakeholders have embraced the project and are willing to make an effort. There is also the core team to consider, which works really hard to develop the Campus even further. The Healthy Ageing theme too has a lot of momentum due to the many successful initiatives like the major cohort study LifeLines and the fundamental research within ERIBA. The art is in finding the right links in the chain.’

6 What is the largest gap? ‘We are situated in a very active region in the field of Life Sciences, but there is a shortage of Multinational Enterprises (MNEs). Our solution is the R&D Hotel: we offer a friendly environment with flexible work spaces and service for reasonable fees, to thereby diminish the barrier to cooperation. If an organization wants to attempt to find innovative solutions by working with one of the many highly-rated academics of the Campus, they are more than welcome. And, of course, we are willing to share our regional, national, and international networks with our guests, because a decent hotel is usually part of a chain.’

7 Is there a lot of interest in the concept? ‘Yes, there sure is! We have already acquired extra space to meet the high demand. The general interest in Healthy Ageing and the busy network gatherings are indicators thereof. What seems to trigger the demand is the Campus’ inspiring environment in which innovative solutions are produced. Through our networks, we are able to provide these innovations with start to finish support in terms of process guidance, investment support and advice, providing the right facilities, and access to our networks and the knowledge therein.’

8 If we come back here in 20 years, what will we find? ‘I expect us to have this conversation on the patio of the Healthy Ageing Square, across from the Center for Healthy Living and the R&D Hotel. Our knowledge and entrepreneurship will have grown and the square will provide accommodation to many organizations. Some of them are already here now, but will by then have grown considerably thanks to our accelerator facilities. But, in the meantime, we will keep an ear open to the demands of both industry and scientists.’

8 r&D hotel edit ion | healthy ageing Campus Nether landsC A M P U S

Welcome to the R&D hotel

T h e R & D h o T e l i S D e S i g n e D to

meet the needs of entrepreneurs and researchers

who require flexible space for starting or

temporary projects. There are laboratories

and office space available. Campus members

can ‘check in’ and ‘check out’ when they

choose. The hotel provides good service with

transparent terms and conditions. Hospitality is

the top priority at the R&D Hotel.

9C A M P U S

Hospi tab l eTransparant

Insp ir ingProfe s s ionalCooperat ion

Flex ib l e


Organizing a study that includes 165.000 individuals gives large logistical challenges: organizing 11 locations spread across the region where the participants undergo medical examination every 5 years; collecting and processing millions of samples; sending, receiving and processing all of the yearly questionnaires; and last but not least, verifying and releasing the research data. Therefore, the LifeLines headquarters, situated at the Healthy Ageing Campus Netherlands, is buzzing with activity. In the catacombs of this impressive building, we are interviewing Ymke van der Geld (manager of Valorization) and Theo Sikkema (manager Recruitment and Retainment of participants). They are continuously working to maintain LifeLines’ momentum.

‘We are proud of what we have been able to establish with LifeLines in the past years, but there is no time to sit back and relax’ Theo states. ‘We have to secure both the inflow of data and samples as well as their release for research’, Ymke adds. LifeLines continues to draw much attention from scientists and industry, due to its unique design. ‘We started by

including individuals 25 to 50 years of age. Then, we invited their parents and children to participate. This resulted in the accumulation of huge amounts of information on the health of three generations over a period of 30 years’, Theo explains. ‘Additionally, LifeLines is the first study to include this many aspects of life. The collection of bodily- and genetic- materials is accompanied by yearly questionnaires on disease, lifestyle, use of medicine, eating patterns, etc.’

The result is a unique database and a collection of millions of samples that is constantly being expanded. In exchange for a fee, companies and knowledge institutions are able to use these resources

An important part of that LifeLines infrastructure is LifeStore: this freezer, the size of a small hangar, stores the LifeLines samples at a temperature of -80 degrees Celsius which is required to preserve the samples for over 30 years. Within LifeStore, an advanced robot identifies and collects the right sample needed in a specific study. LifeStore is one of the largest cryo facilities in the world and offers rentable storage space to third parties. In the short run and for generations to come, LifeLines thus has a lot to offer.

Generations of opportuni t i e sW h y D o s o m e i N D i v i D u a l s grow old in a healthy way while others develop chronic diseases at an early age? in the Northern Netherlands, 165.000 individuals help to find an answer to that question by participating in LifeLines. A study on the

health of people that spans over a period of 30 years and 3 generations, constituting enormous informational wealth for science as well as industry.

to their advantage. ‘Its use may vary from analysis of genetic risk profiles associated with certain diseases, to a reference cohort in other research’, Ymke explains. As the manager of Valorization, she maintains industry relations and searches for the right match between supply and demand. ‘The R&D Hotel is perfectly suited for organizations that are looking to investigate the ways in which they might be able to use the LifeLines research. Moreover, the LifeLines infrastructure offers an excellent potential for additional measures’.

If you would like to know more about the opportunities LifeLines holds for your organization, please contact Ymke van der Geld at [email protected]

‘We are proud of what we

have been able to establish

with LifeLines in the past

years, but there is no time to

sit back and relax’

11C A M P U S

L i feL ines

ISCOMS has its own meaning in the world of international

biomedical student congresses. It is well known not only

for its rich history – in 2013 the congress celebrates its 20th

anniversary – but also for the large number of participants. Every

year there are close to 350 student presentations. Next to that,

the congress is known for world-renowned key-note speakers -

amongst them Nobel prize winners.

Most surprising is the fact that the entire congress is organized

by a team of 27 enthusiastic students. They need to judge

the abstracts, maintain close contacts to embassies to support

visa-applications, and raise the funds. An intense and inspiring

year says Dorien van Ginkel, chairman of the board responsible

for the 2012 congress: ‘It is wonderful to see how we are

able to achieve so much with a group of motivated young

individuals’.

An important goal of ISCOMS is to give a boost to

national and international research. At the core of this goal is

the development of talent. Van Ginkel: ‘A good example is the

pre-course that takes place one day before the congress. Students

can take master classes on topics such as Medical Statistics,

How to Present Research and From Idea to Proposal. This will

increase the quality of research.’

Furthermore, foreign students are provided with an opportunity

to find out what it is like to execute research in Groningen.

‘During the ISCOMS Research Fellowships (IRFs), students –

supervised by first class researchers – work on their own projects

in the UMCG’, Van Ginkel explains. ‘In previous years, these

IRFs have proven a perfect stepping stone for students towards a

PhD in the UMCG’.

ISCOMS has derived its focus on Healthy Ageing from the

UMCG. Because Healthy Ageing comprises both clinical and

fundamental science, and ranges from medical ethics to the

health economy, the focus provides a strong basis for improving

the integration between different biomedical fields. The question

of how to increase the health span, adding life to years, also has

consequences for the way a professional regards his profession.

Therefore, Healthy Ageing was the topic of choice for the

workshops as well as the plenary debates.

Besides of all the serious content, ISCOMS also makes sure

participants enjoy their time off. Van Ginkel: ‘We offer a vibrant

social program where students can increase their social and

scientific network. By organizing a student excursion, we also

show a different side of the Netherlands.’

Thanks to this rich mix of activities, ISCOMS is responsible

for creating a love for Groningen amongst (bio) medical

professionals from all over the world. The Healthy Ageing

Campus Netherlands could not dream of better ambassadors for

its objectives.

e a C h y e a r i N J u N e , the talent per m² on the healthy ageing Campus Netherlands increases even more when isComs takes place: the

international student Congress of (bio)medical sciences. hundreds of students from all over the world travel to the Campus to meet,share and

discuss the future of their field and its influence on the world.

12 C A M P U S r&D hotel edit ion | healthy ageing Campus Nether lands

I S C O M S

13C A M P U S

SmarterBetter healthier

I S C O M S


Groningen, City of Healthy Ageing 2012

Highlights:

Healthy Ageing Concept Store Located in the city centre

The Night of Arts & SciencesFestival with music, science, theatre,

dance, cabaret, art & experiments

Healthy FoodIn cooperation with local

hospitality businesses

Local ActivitiesIntroducing the Healthy Ageing theme

to the residents of Groningen

cityoftalent.nl/gaGA! (Gezond & Actief) Groningen translates as Healthy & Active Groningen, coincidentally the acronym GA! means GO!, and is an initiative promoting Healthy Ageing to residents of the city throughout this year.

15C A M P U S

Groningen, City of Healthy Ageing 2012

Highlights:

Healthy Ageing Concept Store Located in the city centre

The Night of Arts & SciencesFestival with music, science, theatre,

dance, cabaret, art & experiments

Healthy FoodIn cooperation with local

hospitality businesses

Local ActivitiesIntroducing the Healthy Ageing theme

to the residents of Groningen

cityoftalent.nl/gaGA! (Gezond & Actief) Groningen translates as Healthy & Active Groningen, coincidentally the acronym GA! means GO!, and is an initiative promoting Healthy Ageing to residents of the city throughout this year.

All for one and One for Al lIntegrex Research: Value in the Chain

‘The Business Model is simple: as a customer you deal solely with Integrex, instead of with all of the different CROs separately,’ program manager of Integrex Research Bernard van Vliet explains. ‘We agreed that as soon as a project involves the services of more than one CRO, it belongs to Integrex Research. All partners are shareholders of Integrex. The success of one partner is the success of the others; the failure of one is the failure of all. Our commitment stays high that way, maybe even higher than in other such consortia.’ At the same time, the collaboration offers enough space for one-on-one relations from different organizations.

The CROs involved all have a long track record as service providers for big and small pharmaceutical companies. Combining this with solid experience in drug discovery within the pharma industry creates the optimal conditions for smart, fast and successful delivery of pre-clinical candidates. Van Vliet: ‘Integrex doesn’t generate its own intellectual property: we work solely to serve the customers.’

The current economic climate has not only lead to bankruptcies and unemployment, but it has also sparked many up-and-coming initiatives. Integrex Research is a beautiful example: based on the power of the network, four SME’s together with former Solvay and Organon employees bundled their strength to create a new drug discovery service provider. Integrex Research offers an integrated approach:

one portal for custom made services in the areas of Hit Finding, Hit Optimization, Lead Optimization and Pre-clinical Candidate Selection. The driving forces behind the company are the SME’s Syncom, ABL, Brains-on-Line and Lead Pharma Solutions, complemented with Bernard van Vliet’s successful track record as program manager in drug discovery at the former Solvay Pharmaceuticals.

‘The physical distance between the CROs is small, enabling for very effective logistics and short iteration cycles in the optimization process. This aspect of our collaboration makes us very attractive to customers,’ van Vliet explains. ‘Outsourcing early parts of the drug discovery process to China is an option, but the physical distance and the level of unpredictability of such projects cause many additional troubles, making it less profitable. Drug discovery projects are never generic: every step requires interaction with the customer. Short lines of communication are vital.’In the Healthy Ageing Campus, these new forms of collaboration have received much attention as the future perspective in the Netherlands. The services and types of accommodation that are being offered have adapted to the growing trend of organizations working in networks. Flexibility is required for scale-up activities to establish something original and scale-down at the end of a project, while keeping a solid foundation of knowledge and human capital, facilitated by a large network. The presence of knowledge provides a great wealth of candidate

ideas for valorization. This is precisely where the Healthy Ageing Campus Netherlands adds value.

It is no surprise that Integrex is ready to integrate additional disciplines and com-petences. Van Vliet: ‘The more interesting the R&D Hotel’s guests, the more often we will be there to meet them!’


Patients Animal

facilities

Spin-off

companies

Researchers NH Hotel Research

facilities

Valorization

center

The Smartest

Students

17C A M P U S

Kilometer inthe netherlandsThe Smartest

*

* one ki lometer = 0.62 mile

art ist ’s impression ERIBA


European Research Institute for the Biology of Ageing

Global R esearch Vi l lageo N e o f t h e m a i N C o r N e r s t o N e s of the healthy ageing Campus Netherlands is the european research institute for the Biology of ageing (eriBa). from the outside, the new building in which the institute is located, is already impressive. And inside you will find a complete state-of-the-art global research village.

What happens to our bodies when we get older? Is it possible to influence or even reverse the ageing-process, and to delay or prevent age-related diseases? ERIBA conducts research into the fundamental mechanisms of ageing and the causes and development of chronic and age-related diseases.

The institute is founded to strengthen the Healthy Ageing research cluster in Groningen. Part of this strategy was to bring in fresh blood. Job advertisements were posted in the journals Science and Nature, and researchers from all over the world applied.

19C A M P U S

The result is an inspiring mix of scientists, both ‘homegrown’ in Groningen and from abroad. And, in order to create breakthroughs, the ERIBA building is designed to stimulate contact between different groups. With lots of glass, open offices and open labs, the environment itself promotes the exchange of ideas and the discussion of problems.

Peter Lansdorp, the scientific director of ERIBA, personifies the international mix since he is a Dutch Canadian who moved in 1985 to the Terry Fox Laboratory at the BC Cancer Agency. He is not only a distinguished scientist but also an entrepreneur. We asked him about the dynamics of ERIBA, why he decided to come to Groningen and about the differences between starting a company in the Netherlands and in Canada.

You are a Canadian entrepreneur. Is being an entrepreneur easier in the Netherlands than it is in Canada? ‘I would have to say I think it is easier in Canada. There are much less of those little rules and barriers than here in the Netherlands. As a Canadian for example, I am not allowed to start a company here because my work permit does not allow it, which is strange to me.’

How do you feel about valorizing ERIBA research results?‘At ERIBA, we aim to perform fundamental research on the biology of ageing. I believe it to be possible to valorize certain new knowledge, but we do not know what this knowledge will be. We cannot guarantee that the research will provide any insights for commercial use. We are not driven by the industry but instead, we do what we believe we are best at: fundamental research (as opposed to applied research). We work with an internationally mixed team of top scientists selected for their enthusiasm, interest and passion to better understand the fundamentals of biology. That being the primary driver, the possible application of what might

be found is still unknown. This group does however offer the best chances of finding innovations that could be commercialized.’

Does industry already show interest in ERIBA?‘Especially the food and pharmaceutical industries continuously ask ‘how can we join in?’ They want to know if it is possible to valorize food products or food-additives, so that they can claim that these products are scientifically researched (HealthClaims). The interest is certainly there but direct cooperation is more difficult because we focus on fundamental biology. In Canada, for example, my company ‘Repeat Diagnostics Inc.’ didn’t arise due to my personal passion to be an entrepreneur but because of the clinical need to provide accurate blood cell measurements for patients seen by hematologists and geneticists. Such a company should also exist in Groningen because here too such measurements are extremely relevant. The seeds have been planted for an organization that would operate as a subsidiary of the Canadian company. The UMCG has a great population of patients and solid research. It would be nice to complete the link, so to speak.’

What makes Groningen appealing?‘The first thing everybody notices about Groningen is the great number of bicycles. Many new recruits have never seen anything like it in their home countries, but they really do like it. It is easier to travel by bike here than it is by car. And Groningen as a city is attractive to me due to the availability of space for growth. Compared to the Amsterdam area, for example, Groningen seems rather spacious to me. Canada too has a lot of space, beautiful mountains and forests. However, it is rather easy to find enough space in the fun old city center of Groningen. ERIBA has, however, been the main attractor for me, especially because of the way in which the university, the UMCG and the campus are purposefully and strategically focusing their efforts. Being a part of that entire system has motivated me to come here.’

How does the Campus strengthen ERIBA? ‘It does truly matter where an institute such as ERIBA is located. The Campus offers an inspiring environment and facilitates ERIBA’s research due to many factors: the large medical faculty, the large number of patients (including those with rare syndromes), the enthusiasm of clinicians that I have come across, as well as the presence of LifeLines. ERIBA will be home to many intelligent individuals that have their own networks. They will surely add to the environment of the Healthy Ageing Campus Netherlands. I also believe that it is only logical to assume that there will be many spin-off organizations, perhaps not so much from researchers, but more so from post-docs and lab-staff that really like being an entrepreneur.

What do you expect of the international mix of researchers at the institute? ‘I expect the international mix to be great fun. All of the individuals have a different background. Not many of the Dutch can imagine, I think, what it is like as a stranger to walk into the rather homogeneous culture of Groningen. Within ERIBA however, everybody is welcome and we work to create an environment where everybody is comfortable and can operate to the best of their ability. The individuals have been selected for their enthusiasm and readiness to share knowledge and methods. I am sure that many interesting interactions will take place.’

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The University Medical Center Groningen is the center for highly specialized medical treatments for the more than 3 million residents living in the north of the Netherlands. It is the largest transplant center in the Netherlands and is one of the few hospitals in the world to perform all forms of organ and tissue transplants. Since 1996 the UMCG has designated transplant medicine Find out how to achieve your next development milestone ahead of time

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University Medical center Groningen

and chronic illnesses as internal cornerstones. In recent years these have been ‘translated’ into a clear focus: Healthy Ageing. It’s all about optimizing the process of physical, psychological and social ageing, from pre-birth until old age.

Healthy ageing may be achieved by not only acquiring a better understanding of the physical ageing process and improving the prevention and treatment of chronic and often age-related illnesses, but also by optimizing health care and developing technologies for the ageing individual. The UMCG integrates health care, training, education and research under one roof and is therefore in the ideal position to realize and apply new fundamental knowledge of ageing processes, the development and progression of illnesses and (the structuring of) health care. Working together with companies at the local, national and international level, is an important part in this process. Valorizing knowledge is the name of the game.The UMCG is a partner in bilateral cooperation projects as well as in collaborative consortia, such as the SPRINT center, which endeavor to increase mobility of the elderly by prevention, by training and rehabilitation at home and by the development of the next generation of intelligent mobility

devices for the individual patient. Another good example of cooperation is the Center for Medical Imaging (CMI), a consortium consisting of 20 companies (including Siemens) and four knowledge institutions. The University Medical Center Groningen also participates in nation-wide public-private top institutes such as TI Pharma, TI Food and Nutrition and BioMedical Materials. The valorization activities are also growing internationally. The UMCG is part of the Nordic-Baltic Region’s Health and Life Science community Scanbalt and forms the Alliance for Healthy Aging together with the Mayo Clinic, Noaber Foundation, VitaValley and leading Dutch pension administrator PGGM. Through the Healthy Ageing Campus Netherlands, this network is strengthened and broadened.

But, most of all, the Healthy Ageing Campus is a front-office to the academic and clinical world of the UMCG. It provides easy access to a world in which companies usually have a hard time finding the right doors to knock on. It stimulates and facilitates collaborations between researchers and entrepreneurs, working together towards the same goal: adding life to years.

Operat ion Bus ine s s Deve lopmenta u N i v e r s i t y m e D i C a l C e N t e r is a place for healing the sick, training the professional and conducting research. But the university medical Center Groningen is also a place for business development. it’s part of the Healthy Ageing-strategy: prevention, better diagnostics, improved cures and better care.

21C A M P U S

The Healthy Ageing Business Battle,

aka survival of the innovative – ask

Wouter the Jong from ElabJournal

who came, pitched and conquered!

It’s not just a campus, it is a way of life …

When smart people meet, briljant things happen. That’s the idea behind the get-togethers that are regularly organized for the campus community

… even though some of the fans look

more alive then others – like this one

when the Campus was on tour at the

Medica in Düsseldorf

Campus BACKSTAGE


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of the building. Bert Haan states: ‘A building’s flexibility can be shaped by several factors: its level of changeability in its functions – from lab space to office space and vice versa, or a sudden scale-up or scale-down thereof. That is when choices in terms of the surfaces and installations become strategic: one needs to consider the placement of air ducts, water and gas pipes, as well as the cantilevering of floors. Furthermore, one has to consider options of how to separate parts in the future. A choice has to also be made in terms of the type of building management system. The most time is lost, however, in planning. Clients often find it difficult to define their wishes. You also have to realize something that appeals to the future tenants. Bert Haan: ‘Besides functionality, the building needs a face: it needs to be appealing and have a personality. Although a future tenant also considers the amount of surface area for the price, if you are able to offer what your future tenants require, that makes a big impact. They should feel that when they enter your building their needs are immediately understood.’

Bert Haan loves the challenges of his trade: tackling building vacancy, brainstorming sustainability issues, and pressing exploitation costs. He has grown to feel more and more like the facilitator in a new and improved world of construction: ‘How do you establish it, who do you need, and how do you combine the different interests involved?’ He believes it is possible. Analyzing the client’s most important needs provides him with the most satisfaction in his work, whether it is an existing property or a new development. ‘It’s like putting a puzzle together: you know what the final picture should look like, you just have to find a way to put the pieces together. In particular, I try hard to create a movement within the organization, daring them to consider alternative perspectives of their organization and of their customers’. The Healthy Ageing Campus in the Netherlands has done precisely that, by analyzing the market and its local environment. There is a clear desire to be closer to the University Medical Center Groningen, to be able to collaborate with its researchers and clinicians, and, at the same time, have the ability to enjoy temporary workspaces to do so. The R&D Hotel offers the perfect solution. Because of the impermanent nature of the stay of its visitors, the R&D Hotel’s biggest challenge is the level of flexibility

By implementing these core-values for the R&D Hotel, the Healthy Ageing Campus Netherlands has aimed to make the customer feel understood. The result is a flexible building, with professionalism and hospitality at its core, where users can perform different types of activities, collaborate with other users, and are stimulated to meet and greet. A Healthy Ageing theme desires a ‘healthy environment’ in which the social well-being of users is optimized through the right use of color, light, and air. In short: a pleasant work-environment that is inspiring and stimulating.

Intelligent Design

Strukton Worksphere implements

technological facilities in building-

related environments. Strukton

Worksphere contributes to a

safe, efficient, sustainable and

comfortable work and living

environment, where people can

both feel comfortable and optimally

perform on a daily basis.

a B u i l D i N G i s m o r e t h a N J u s t s t o N e s

The R&D Hotel at the Healthy Ageing Campus in the Netherlands offers its visitors an inspiring environment in which new innovations can easily flourish. The building is not only a place for hard work, but in addition, its visitors need the right facilities to broaden their networks, come up with great ideas and realize new innovations. In a perfect world, a building of its kind facilitates these necessary processes. Bert Haan, Cluster Director of Strukton Worksphere Noord-Oost, knows all about assembling a building that stimulates collaboration, flexibility, transparency, professionalism, and hospitality. He shares with us his vision and years of experience in the world of construction.

The city has always held an irresistible attraction for people with talent and ambition. Many activities in the areas of research, innovation and entrepreneurship come toge-

Groningen time of your life

Groningen


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Fancy a nice meal? A theatre ticket? A late night on the town?

Where better to do this than in the city without closing times. Everything’s possible. The Groningen Museum, cinemas and theatres offer plenty of opportunities for relaxation after work. Groningen also of-fers a lot of annual festivals. Some now enjoy an international reputation. For example EuroSonic / Noorderslag, Noorderzon and Noorderlicht. Groningen also is an important entertainment city with no fewer than 160 cafés and discothèques varying from small or large-scale, old or new and trendy or pub-style. Experience all of this, explore Groningen and have the time of your life!

ther in Groningen. This ‘City of Talent’ is manifested in a number of areas; with a focus on healthy ageing Groningen keeps you young at heart.

Groningen

Social skills rather than technology crucial to open innovation

( advertorial )

Training of innovation competencies

The Healthy Ageing Campus in Groningen has developed a remarkable platform where entrepreneurs and researchers can collaborate and share their knowledge; an ideal starting point for developing innovative ideas, which often leads to new products. Success depends on the shared objectives of all participants. Experience has shown, that is sometimes lacking, as Frans Stel, Director of ‘Create New Business BV’ well knows.

‘Open innovation requires different skills, attitudes and personal characteristics than traditional innovation’,

Stel: ‘With open innovation, different partners cooperate when developing and marketing new products and services. This means that you have to be able to complement own know-how with external know-who’.


Business case: Improvement of team effectiveness in a high tech environment‘Recently, a high tech company asked CreateNewBusiness BV to improve their open innovation process. The company employs many highly educated knowledge workers who wanted to work more

effectively. One of their major pro-blems was that the engineers were accustomed to focusing solely on their own work content and paid little attention towards the social aspects of their cooperation. In open innovation, you combine your own knowledge with the know-how of others. You have to work effectively with the partners

who complement you, even though the differences with the partners might be considerable. Aligning your cooperation with different partners requires the social skills in understanding your own at-titude and behavior as well as that of your associates. In an ‘action learning’ training, our clients exercised their daily challenges.

We simultaneously zoomed in on both individual and teams aspects in the open innovation context. Our experience is that such an ap-proach yields better results.’

Interview with Frans Stel

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More information can be obtained from

Dr. Frans Stel [email protected]

cies by training. We provide our clients with the tools that can be applied to the necessary compe-tencies in a sustainable manner. With this practical approach, lea-ders and teams learn to manage their open innovation process, without the direct presence of us as coaches.’

Ecosystem of the campusThe new open innovation program of CreateNewBusiness BV dovetails with the philosophy of the Healthy Aging Campus Netherlands (HACN) in Gronin-gen. Developing new business and supporting entrepreneurs is taking priority. Frans Stel, ‘The Healthy Ageing Campus offers not only facilities (buildings, equi-pment), but also an ‘ecosystem’

People make the differenceIn 2011, after a thorough ana-lysis of 137 open innovation al-liances, the entrepreneur Frans Stel received his PhD. Mean-while, he put his findings into practice through the establish-ment of the program ‘enhancing open innovation competencies’ in which he collaborates with experienced innovation trainers and coaches. They combine scientific research with professi-onalization of innovation leaders and teams.

Advantages and risksThe benefits of open innovation are evident. Stel: ‘By means of open innovation, entrepreneurs are able to develop and market new products both faster and cheaper. At the same time, open innovation enables resear-chers to commercialize their knowledge. Implementing open innovation is not easy; most innovation projects fail. A pro-blematic implementation is the usual cause of failure because the implementation of innovation is complex and full of ‘traps’. The uncertainties that accom-pany the novelty of innovation are often at odds with existing ‘running business’ operations. Usually, managers are focused on avoiding risks or uncertain-ties. Stel ‘the management of in-house innovation is compli-cated. The cooperation with the external partners of open inno-vation adds additional complexi-ties. The different partners in the team should remain sufficiently committed. Not everyone in a team needs to agree fully on all aspects, but they should be able to exploit fully the potential of the team’s diversity.’

Exercising essential competenciesA critical success factor is the ability to cooperate effectively with one’s partners in the inno-vation process. This is not easy:

in order to implement open innovation successfully, you need to learn specific skills. You should make effective use of complementary skills of partners who are successful rather than trying to reinvent the wheel. ‘In open innovation, specific social skills are crucial.’

Co-creation toolStel developed a diagnos-tic and management tool for open innovation performance indicators, known as the COINN cube (COINN stands for: making money with CO-INNovation). In the COINN cube, both input and output factors (=performance) factors of innovation projects are observed at three levels - the organizational, team, as well as the individual level. Through aligning performance drivers, the project efficiency can be increased. The innovation leader and his or her team play a de-cisive role in achieving results. Therefore, training of essential competencies for open innova-tion is a logical next step.

Move from the ‘lab is my world’ to ‘the world is my lab’ ‘Successful open innovation re-quires different skills at different stages - explains Stel - as well as adaptive leadership and en-trepreneurship. We teach teams and their leaders to recognize and deal effectively with oppor-tunities and (covert) constraints. In other words we coach innova-tion leaders. Simultaneously, we train innovation teams through the so-called ‘action learning’ approach, in which our clients have the opportunity to practice within their daily routine. Our approach is distinctive. It’s a uni-que combination of science and business consultancy practice. In our scientific research, we identify and measure the crucial competencies of innovation teams and leaders. In addition, we enhance those competen-

of services that can facilitate open innovation. For example, we contribute to HACN’s ecosy-stem by training spin-offs from the university, or by setting up and coaching collaboration with major industrial partners. Alt-hough large and small enterpri-ses can greatly benefit from each other, cooperation between large and small businesses sometimes may strand unnecessarily, be-cause of cultural differences, or the inability to benefit from each others advantages. We have the unique expertise to assist leaders and teams improve their cooperation.‘


- 00 -

One of the tools the department of B&I uses is the construction-cost-model, allowing them to quickly calculate the Total Cost of Ownership. Henk Timmerman, head of the department of B&I, states: ‘A perfect example of an advantage of the Total Cost of Ownership is the calculation of energy-consumption expenses of the building, allowing you to steer new construction- and renovation- projects. The crux lies in doing so consistently within the program of requirements. Our philosophy is that a building is a supporting mechanism through which money is made, instead of it being viewed solely as a cost. Accommodation should support primary processes.’ This way of thinking matches that of the Healthy Ageing Campus Netherlands perfectly, which is why this specific expertise is being employed in the construction of the R&D Hotel. The flexible character of the R&D Hotel allows for extra permutations. ‘The current model allows us to get a quick insight into the costs and account for different depreciation terms. That way, we are able to properly budget and calculate

what the maximum costs are for a building. Especially during planning, the balance between quality and costs is maximized. Organizations can also call upon this expertise. Besides the many different forms of accommodation, the Campus offers additional organizational support in accommodation. With the Total Cost of Ownership model, we can support organizations in making investment decisions.’

The innovative solutions of the Healthy Ageing Campus Netherlands are apparent everywhere on its premises, which is why it receives so much support from its partners. It seems that no matter what field your questions relate to, the Healthy Ageing Campus Netherlands is able to offer the right expertise.

The Healthy Ageing Campus Netherlands is an intelligent eco-system where every question can be addressed using a wide variety of expertise and innovative solutions can swiftly materialize. the department of Building and infrastructure (B&i) of the university medical Center Groningen has years of experience in smart accommodation, which has been used to the advantage of the r&D hotel.

Building the future on a foundation of experience

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Ingredients

• 3/4cupcoconutbutter

• 3/4cupcoconutoil

• 1/3cuphoney

• 2 1/4cupscacaopowder

• 1Tbspvanilla

• dashofseasalt

• 1cupraisins

• 3/4cupchoppedhazelnuts

Garnish

1/4cupchoppedhazelnuts

Directions

Warm the butter, oi l and honey au bain marie . St ir

in cacao powder, vanil la , salt and last ly the rais ins

and chopped nuts . Pour into a plast ic container or

deep oven dish and freeze for about 15-20 minutes .

Cut into chunks using a knife or s imply your hands!

Store in the freezer.

Tips• Don’t makethis recipe i f you

don’t wanttoeat chocolate

every day. I warned you.

• If youdomakethis recipe,

please invite me over for tea

& chocolate .

• This is a great beginners

recipe to share with friends

and family interested in

making their own raw

chocolate goodies!

Variat ions

• Uses l iveredalmonds instead

of hazelnuts

• Experimentwithdifferent

types of dried fruit ( l ike cran

berries , cherries , Goji berries)

• Dryroast nuts inapanfora

fewminutes i f youdon’t care

about being *al l raw* to switch

i t up

This recipe is SO simple and quick

to assemble i’m afraid you’re going to

yell at me for even calling this a recipe.

shut up i say and just make the damn

recipe, taste it, then get back to me,

mmkay? i deliberately wanted to add

a super quick, super easy, traditional

chocolate recipe for those of you who

would like to treat themselves to raw

chocolate every.single.day (like me).

Recipe Every Day Chocolate Chunky Crunch

For more recipes check Som

e-like-it-raw.com

and buy the eBook ‘R

aw C

hocolate Made Easy’!


Health Horoscope

Aries Aries, nobody likes couch potatoes! Translate the same enthu-siasm you show watching sports on TV, into winning moves for your team! It’s written in the stars that you’ll be able to shine in Rugby, Curling, Soccer and Cheerleading. So get off that couch and start movin’. GO ARIES!

Taurus Normally you can take your share of stress, but when Saturn crosses your path, you are unbeara-ble. You’re tired and irritated, and on top of that susceptible to embar-rassing ailments. Please, the sake of others and your own: follow the don’t worry, be happy policy.

Gemini You don’t drink alone and enjoy your company. But be careful with alcohol, because one drink leads to another and that’s bad for your liver. Not to mention blurred vision and stumbling. So remember: a bartender is just a pharmacist with a limited inventory.

Cancer Physically you are in good shape. But in terms of personal development you’ll need to get rid off some sharp edges. So sit back and relax more often. Don’t overdo it in summer, though. Due to ill placement of Neptune your skin is sensitive for becoming vivid red.

Leo The planet Mars has a strong influence on your life and health. Stop chasing success all the time. Let it come to you while you’re laying in the sun for a while. Seize the moment when success thinks you’re not paying attention. And a vegetarian meal every now and then wouldn’t harm you.

Virgo Your vulnerable area is your bronchial tubes. Drink lots of water and tea and find a creative outlet. You can also benefit from yoga and breathing exercises. Smoking is out of the question! Virgo, it’s your choice!

Libra You’ve always been skeptical about horoscopes. But hey, the stars have been right for centuries, so it wouldn’t hurt for you to listen to them. Or at least follow your inner compass when you don’t believe in celestial navigation. And take some extra vitamins and rest to stay balanced Libra.

Scorpio Even though you had a dif-ficult start this year, being suscepti-ble to the flu because of a weakened immune system, the planets are aligning favorable to you. Especially in terms of health it’s going all your way. You are bursting with energy, you have the body of a supermodel and your skin has a fantastic glow. This will be a great year.

Sagittarius You’re an accident waiting to happen, stumbling absent minded, leading to a number of bruises. You worry too much about others, while you should keep your own health in mind. Sagittarius, a good archer is not known by his ar-rows but his aim!

Capricorn This year it’s all about breaking patterns. So don’t be so stubborn Capricorn and go looking for new challenges. Try a different sport or even eat like the people in prehistoric times. This will do you good and gives you tons of new energy.

Aquarius It looks like your finally know how to make your good inten-tions stick! You quit eating chocolate and chips like a maniac. Near the summer you’re able to expand your gym visits. Don’t forget to enjoy life next to all these healthy habits be-cause a truly healthy lifestyle means a balance in body and mind.

Pisces Pisces come to stand for im-portant choices health wise this year. If you do not take care of yourself, you’ll find yourself on an emotio-nal roller coaster heading towards burnouts and depression. You could really use a course in mindfulness.

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Connect

CONNECT TO THE HEALTHY AGEING CAMPUS NETHERLANDS

• Collaborating with the UMCG• Support for Entrepreneurs• Accommodation at the Campus• Private Funding• Grants and Incentives

Edward van der MeerPrivate funding

Healthy Ageing Campus NetherlandsUniversity Medical Center GroningenP.O. Box 30 001, 9700 RB GroningenThe Netherlands

E: [email protected]: www.healthyageingcampus.nl

Daan BultjeCommunication & Branding

Jan Korte Manager Real Estate

Josine van ‘t Klooster Liaison Officer Brussels

Martin Smit Center for development and innovation

Ronald Hesse Services Enquiries

Jan Sikkema Center for development and innovation


Healthy Ageing Campus Netherlands thanks you for visiting the R&D Hotel!

Documents

Glossy 03 Juli DEF!