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GLOBALIZATION
Not limited to selling products outside of the US
There is also competition among personnelEXAMPLE: PEPSI and Coca-
Cola
GLOBALIZATION
Tech Companies like Dell, HP and others have major
operations outside of the United States
Example: Customer Service
GLOBALIZATION
Coca-Cola has higher sales in Mexico than any other country
Coca-Cola is Africa’s largest employer Coca-Cola CEO says, Africa is
key to the company’s growth
GLOBALIZATION
According to Fortune Magazine– Apple – Amazon– Google– Berkshire Hathaway
(Investment Company) – Starbuck’s
MOST ADMIRED COMPANIES
Technology both helps (creates new opportunities) and complicates
The producer of desktop computers had to rethink strategies
Why is a laptop different than a desktop???
TECHNOLOGICAL CHANGE
Technology impacts other companies How does technology impact
Starbucks?Airports and other
public places
TECHNOLOGICAL CHANGE
How did people communicate prior to the internet?
TECHNOLOGY
The internet today: It is a place where goods and
services are sold It is a distribution channel It is an information service It drives down cost It speeds up globalization It improves efficiency It allows people to watch and
learn
TECHNOLOGY
What are the negative effects of globalization and technology???
GLOBALIZATION AND TECHNOLOGY
Finding, unlocking, sharing and altogether capitalizing on the most precious resources of an organization: expertise, skills wisdom and relationships
KNOWLEDGE MANAGEMENT
This is the creative processGood companies have figured
out how to be efficient at producing physical goods
Examples: Software, data, and advertising
Examples: Hospitals manage a patient’s data to make care easier
KNOWLEDGE
Good Management ensures - communication is effectively distributed throughout the organization
Toyota: Brings together design engineers and manufacturing workers
Customers are also a resource companies can use to acquire information
KNOWLEDGE: COLLABORATION
Innovation, quality, service, speedIdentify companies and what you
perceive to be that companies competitive advantage
COMPETITIVE ADVANTAGE
Technology Cell PhoneComputers
Fast Food IndustryDunkin Donuts Fast Food Plus +++
Chipotle Applebee’sOlive Garden
INNOVATION:
THE INTRODUCTION OF NEW GOODS AND SERVICES
The excellence of your products
QUALITY:
The speed and dependability with which an organization delivers what customers want
Fast and timely execution, response and delivery of results
How fast can you get new products to the market
SERVICE
AND
SPEED
Walmart Keep the cost low and price
products at levels that are attractive to customers
Singapore AirlinesRyanair Airlines Under Armour, Nike, etc.Tech. CompaniesRestaurant (Chain), fast food,
etc.
COST COMPETITIVENESS
You should not focus to be good in just one area
DELIVERY OF PERFORMANCE
The management function of systematically making decisions about the goals and activities that an individual, a group a work unit or the overall organization will pursue
SWOT Analysis
THE FUNCTIONS OF MANAGEMENT: PLANNING
The monetary amount associated with how well a job, task good or service meets user’s needs
How can a person add value to a company?
VALUE
Delivering value is a continual process
Identify opportunities to create, seize, strengthen and sustain competitive advantage
VALUE
The management function of assembling and coordinating human, financial, physical, informational, and other resources needed to achieve goals
ORGANIZING
The management function that involves the manager’s efforts to stimulate high performance by employees
Involves day-t0-day contact, helping to guide and inspire people toward achieving team and organizational goals
Leaders must be good at mobilizing people to contribute their ideas.
LEADING
The function of monitoring performance and making needed changes
By controlling, managers make sure the organization’s resources are being used as planned
Are the outcomes consistent with our goal s
CONTROLLING:
LEARNING AND CHANGING
Personal application
How are you managing or leading your own life
How are you adding value (Create Value)
How are you organizing for personal effectiveness (Organize)
How are you mobilizing your own talents (leading)
How are you monitoring performance Controlling)
CONTROLLING
Senior executivesResponsible for overall managementAlso referred to as strategic
managementTheir focus is long-term issues
Emphasis: survival, growth, and effectiveness
TOP LEVEL MANAGEMENT
Titles include: CEO, COO, and CIO
TOP LEVEL MANAGEMENT
Also called tactical managers They translate the general goals
and philosophy into executable plans
They bridge the gap between the CEO, COO and CIO and lower levels
MIDDLE LEVEL MANAGERS
They are closer to the action than the CEO and COO’s
They are able to identify the problems and opportunities They are the problem solver
MIDDLE LEVEL MANAGERS
Also called operational managers Titles such as Supervisor or Sales
Manager They are directly involved with non-
management employeesThey are the link between
management and non-management
Companies that are successful, allow for a level of creativity and flexibility
FRONT LINE MANAGERS
Frontline Managers
Middle-level managers
Top-levelManagers
Changing Roles From operational implementers to aggressive entrepreneurs
From administrative controllers to supportive coaches
From resource allocators to institutional leaders
Key Activities Creating and pursuing new growth opportunities
Developing individuals and supporting their activities
Establishing high performance standards
Attracting and developing resources
Linking dispersed knowledge and skills across units
Institutionalizing a set of norms and values to support cooperation and trust
Managing continuous improvement within the unit
Managing tension between short-term purpose and long-term ambition
Creating an overarching cooperate purpose and ambition
Technical skills Conceptual skills
Ability to identify and resolve problems
Interpersonal skills and communication skills Motivate, communicate
effectivelyYour ability to lead and
motivate will determine how high you go
MANAGEMENT SKILLS
Be both a Specialist and a generalist
What is the hierarchy of a particular career?
Be self-reliantStay connected
Social Capital
Two possibilities Passive employee
Waits for instructions from their supervisor
Active contributor Employee and Organization
benefit from each other
MANAGE RELATIONSHIPS
Successful executives share some common traitsWhat needs to be done ?Write an action planTake responsibilities for decisionsFocus on opportunities rather than
problems
SURVIVE AND THRIVE