GLOBAL PANEL BOOK - Lightspeed Research · europe, & africa asia pacific

1Proprietary Information. Copyright 2016 © Lightspeed, LLC

GLOBAL PANEL BOOK

Q4 2016

2 3www.lightspeedresearch.com Proprietary Information. Copyright 2016 © Lightspeed, LLC

TABLE OF CONTENTS

ArgentinaAustralia

AustriaBelgium

BrazilCanada

ChinaColombia

Czech RepublicDenmark

FinlandFrance

GermanyGreece

Hong KongIndia

IndonesiaIreland

ItalyJapan

MalaysiaMexico

NetherlandsNew Zealand

NorwayPhilippines

PolandPortugal

RussiaSingapore

South AfricaSouth Korea

SpainSweden

SwitzerlandTaiwan

ThailandTurkey

UAEUK

USAVenezuela

Vietnam

INTRODUCTION

About Us 5Worldwide Panels 6Consumer Panels 8Panel Attributes 10

PANELS BY COUNTRY

CONTACT US

152338391617241840414243 44452526274647282919

4830493150515232533354555634355758592021 36

36


ABOUT USQuality-seeking researchers, marketers and brands choose Lightspeed as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. From award-winning survey engagement to fieldwork management, we add value at every stage of the research process. Focusing on local market knowledge, Lightspeed’s proprietary panels deliver access to more than 5.5 million online research respondents with unparalleled quality, capacity and targeting. Our comprehensive product suite offers the tools and services needed to generate dependable research results across the consumer, B2B, financial and healthcare business segments. With office locations throughout the Americas, Europe, and Asia Pacific staffed with experienced local talent, we understand the nuances of each market.

As leaders in digital data collection, we’ve been maximizing online research since 1996. Lightspeed reached more than four million research panel members in 2014 and delivered 30 million completed interviews to 4,000 customers. With 700 employees in located 14 countries, we conduct panel research in more than 50 countries.

Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies.

WE MAKE RESEARCH EASY.


THE AMERICASArgentinaBrazilCanadaColombiaMexicoUnited StatesVenezuela

AustriaBelgiumCzech RepublicDenmarkFinlandFranceGermany

GreeceIrelandItalyNetherlandsNorwayPolandPortugal

RussiaSouth AfricaSpainSwedenSwitzerland Turkey

United Arab Emirates United Kingdom

AustraliaChinaHong KongIndiaIndonesiaJapanMalaysia

New ZealandPhillipinesSingaporeSouth KoreaTaiwanThailandVietnam

EUROPE, MIDDLE EAST, AFRICA ASIA PACIFIC

WORLDWIDEPANELS


The panel size is grounded by the International Organization for Standardization (ISO) definition which states, “An active panel member is one who has participated in at least one survey, or has updated his/her profile data, or has registered to join the panel within the last 12 months.”

CONSUMER PANELS EUROPE, MIDDLE EAST AND AFRICAAustria 15K

Belgium 52K

Czech Republic 6K

Denmark 11K

Finland 8K

France 277K

Germany 233K

Greece 15K

Ireland 26K

Italy 191K

Netherlands 53K

Norway 8K

Poland 38K

Portugal 8K

Russia 145K

South Africa 41K

Spain 153K

Sweden 16K

Switzerland 13K

Turkey 46K

UAE 10K

UK 457K

THE AMERICASArgentina 58K

Brazil 285K

Canada 171K

Colombia 93K

Mexico 122K

United States 1,321K

Venezuela 14K

ASIA PACIFICAustralia 165K

China 299K

Hong Kong 29K

India 115K

Indonesia 76K

Japan 24K

Malaysia 40K

New Zealand 4K

Philippines 37K

Singapore 36K

South Korea 21K

Taiwan 21K

Thailand 55K

Vietnam 15K


PANEL ATTRIBUTES

BASIC

HOUSEHOLD

AGEGENDERETHNICITYWhite/CaucasianBlack or African-AmericanAsianAmerican Indian or Alaska NativeNative Hawaiian or Other Pacific IslanderOther

HISPANIC ORIGINCOUNTRY OF BIRTHMARITAL STATUSNever Married/SingleLiving with PartnerMarriedSeparatedDivorcedWidowed

EDUCATIONPRIMARY GROCERY SHOPPERNUMBER OF PEOPLE IN HOUSEHOLDHOUSEHOLD INCOMEAGE AND GENDER OF CHILDREN

TYPE OF RESIDENCEApartmentMobile HomeTownhouseCondominiumGroup Quarters/DormitoryFlat/Apartment with a BalconyFlat/Apartment with a GardenFlat/Apartment with No Outside Space

Terraced HouseSemi-Detached HouseDetached HouseRetirement HomeOther

RENT OR OWN HOME PETSDogCatOtherNo Pets

OFFLINE ACTIVITIESWatch Digital TVWatch Pay-TVGo to CinemaListen to RadioRead Newspapers/MagazinesPlay Video Games

TRAVELBUSINESS TRAVELDomestic Commercial Airline TripsInternational Commercial Airline Trips

LEISURE TRAVELDomestic Commercial Airline TripsInternational Commercial Airline Trips

CRUISECAR RENTALNIGHTS IN HOTEL

EMPLOYMENTEMPLOYMENT STATUSIn Permanent Full-Time EmploymentIn Permanent Part-Time EmploymentSelf-Employed/FreelanceRetiredStudent, In School or ApprenticeshipHouse-wife/House-husbandUnable to Work/DisabledWithout Work OR Currently Not Working and Looking for WorkTemporary, Seasonal or Occasional Work In Unpaid Employment (e.g. Voluntary Work) or Full-Time Care of Another Household Member

OWN BUSINESSPOSITION LEVELManagers and Senior OfficialsProfessional OccupationsAssociate Professional and TechnicalAdministrative andSecretarialSkilled Trade OccupationsPersonal Service OccupationsSales and Customer Service OccupationsProcess Plant and Machine OperativesUnskilled or Elementary Occupations

MILITARY AFFILIATIONFUNCTIONAL DEPARTMENTPRIMARY WORK LOCATIONIn an OfficeHome OfficeOn the RoadIn a Factory/Production EnvironmentIn a Shop/RetailerAt a Client’s Location, On-SiteOther

INDUSTRYROLE IN PURCHASING DECISIONSEMPLOYEES IN COMPANY1 (Self-Employed)2 – 910 – 1920 – 4950 – 99100 – 249250 – 499500 – 1,0001,001 – 2,0002,001 – 5,0005,001 – 10,00010,000+

ANNUAL COMPANY REVENUELess than $50,000$50,000 - $99,999$100,000 - $499,999$500,000 - less than$1 milion$1 million - less than

$2 million$2 million - less than $5 million$5 million - less than$15 million$15 million - less than$60 million$60 million - less than$150 million$150 million - less than$350 million$350 million - less than$1 billion$1 billion or more

Attributes vary by country


ONLINE ACTIVITIESShopTravelRead Newspapers/MagazinesPlay GamesPlace Bets on SportsOnline DatingVideo CallSocial NetworkingWatch Video ContentOnline Streaming

ELECTRONICS IN HOUSEHOLDTabletE-ReaderScannerPrinterExternal Hard DriveTViPodGame ConsolesVideo CameraCamera

TYPE OF MOBILE PHONEBRAND OF MOBILE PHONEMOBILE PHONE PROVIDERHOME INTERNET CONNECTIONDial-upCable ModemADSLSatellite NetworkFiber OpticMobile BroadboandTetheringOther

CONDITIONS EVER EXPERIENCEDCONDITIONS EXPERIENCED IN PAST 12 MONTHSPRESCRIPTION MEDICATION USAGEBODILY PAINPREGNANCYExpecting a Baby in HouseholdExpected Birth DateFirst Baby

GLASSES OR CONTACT LENS USESMOKINGCigarettesCigarsPipesElectronic CigarettesRoll Own CigarettesSmokeless TobaccoNon-Smoker

ALCOHOLIC BEVERAGESNUMBER OF ALCHOLIC

DRINKS PER WEEKCANCERTypeDiagnosis DateTreatment StatusClinical Trial Participation

MEN’S HEALTHALLERGIESFoodInsectPetsDust/MoldWeatherIndoorLatexCosmeticPrescription/MedicationPlant

CARDIAC PROCEDURESSURGERYHEALTHCARE PROVIDERS VISITEDARTHRITISTypeSeverity

Symptoms ExperiencedTreatments Used

DIABETESDiagnosis DateMedications UsedBrand of InsulinBrand of Insulin PumpBrand of Oral Diabetes MedicationBrand of Non-Insulin InjectableBrand of Blood Glucose MonitorBrand of Medications

BMI CALCULATIONHEALTH INSURANCECAREGIVER INFORMATION

DRIVER’S LICENSENUMBER OF CARS IN HOUSEHOLDNAME OF CAR MANUFACTURERPrimary and Secondary Vehicle

CARE MODELBODY STYLECompactMid-Size CarFull-Size Car

Luxury CarSports CarSmall SUV/Cross-OverMidsize SUVLarge SUVPickup TruckMinivanOther

PURCHASED NEW/SECOND HANDYEAR PURCHASEDMODEL YEAR

OWN OR LEASEVEHICLE POWEREDPetrolDieselElectricHybridLPG/GasOther

GPS USAGETIRESFUTURE PURCHASE INTENTMOTORCYCLES

PANEL ATTRIBUTES (CONTINUED)

HEALTH AUTOMOTIVE

Attributes vary by country

TECHNOLOGY

FINANCEFINANCIAL PRODUCTS HELDACCOUNTSSavingsCheckingMoney Market

BANKS/FINANCIAL INSTITUTIONS USEDTYPES OF CREDIT CARDS OWNED

CREDIT RATINGSAVINGS/INVESTMENT ACCOUNTS HELDVALUE OF CURRENT INVESTMENTSHOME MORTGAGEINSURANCE PROVIDERSAutomotiveLifeHome

PAYMENT PRODUCTSOnline BankingMobile BankingPayPalBillMeLaterGoogle Wallet


PANEL SIZE: 58,000 CENSUS POPULATION SIZE: 42,610,981INTERNET PENETRATION RATE: 75%SMARTPHONE PENETRATION RATE: 67%

ARGENTINA

GENDERPANEL CENSUS

Male 45% 49%Female 55% 51%

AGEPANEL CENSUS

15-24 26% 21%

25-34 33% 21%

35-44 21% 17%

45-54 12% 14%

55+ 8% 27%

REGIONPANEL CENSUS

Buenos Aires 56% 46%

Chaco 1% 3%Chubut 1% 1%Córdoba 10% 8%Corrientes 1% 2%Entre Ríos 2% 3%Formosa 1% 1%Jujuy 1% 2%La Pampa 1% 1%Mendoza 4% 4%Misiones 2% 3%Neuquén 1% 1%Río Negro 1% 2%Salta 2% 3%San Juan 1% 2%San Luis 1% 1%Santa Cruz 1% 1%Santa Fe 8% 8%Santiago del Estero 1% 2%

Tucumán 2% 4%

U.S. Census Bureau, International DatabaseInstituto Geográfico Nacional (IGN)InternetWorldStats.com, Consumerbarometer.com

PANEL

A 27%

B 6%

C1 29%

C2 20%

D 7%

E 11%

SOCIAL CLASSHOUSEHOLD

AMERICAS


Abep.org/criterio-brasil, U.S. Census Bureau International Database, InternetWorldStats.comConsumerbarometer.com

U.S. Census Bureau, International DatabaseStatistic Canada 2011TNS: International Demographics & StatisticsInternetWorldStats.com, Consumerbarometer.com

BRAZILPANEL SIZE: 285,000CENSUS POPULATION SIZE: 201,009,622INTERNET PENETRATION RATE: 54%SMARTPHONE PENETRATION RATE: 62%

GENDERPANEL CENSUS

Male 40% 49%Female 60% 51%

AGEPANEL CENSUS

15-24 21% 22%

25-34 32% 23%

35-44 22% 19%

45-54 15% 16%

55+ 10% 20%

REGIONPANEL CENSUS

North 4% 8%

Northeast 16% 28%Southeast 58% 42%South 15% 15%Centre-West 8% 7%

PANEL SIZE: 171,000CENSUS POPULATION SIZE: 34,568,211INTERNET PENETRATION RATE: 95%SMARTPHONE PENETRATION RATE: 73%

CANADA

GENDERPANEL CENSUS

Male 34% 50%

Female 66% 50%

AGEPANEL CENSUS

18-24 24% 15%

25-34 22% 16%

35-44 17% 15%

45-54 14% 18%

55+ 23% 36%

HOUSEHOLD INCOME

(Annually, CAD) PANEL CENSUSLess than $50,000 56% 53%

More than $50,000 44% 47%

REGIONPANEL CENSUS

Atlantic 8% 7%

British Columbia 10% 13%Ontario 37% 38%Prairies 15% 18%Quebec 29% 24%

PANEL CENSUS

A 12% 3%

B1 15% 5%

B2 31% 18%

C1 24% 23%

C2 14% 25%

DE 4% 26%



U.S. Census Bureau, International DatabaseDepartamento Administrativo Nacional deEstadística, InternetWorldStats.com


MEXICO

GENDERPANEL CENSUS

Male 49% 49%Female 51% 51%

AGEPANEL CENSUS

15-24 34% 25%

25-34 35% 22%

35-44 17% 19%

45-54 9% 15%

55+ 5% 19%

REGIONPANEL CENSUS

Baja California 5% 4%

Chihuahua 3% 3%Distrito Federal 7% 8%Guanajuato 3% 5%Jalisco 7% 7%México 8% 14%Nuevo León 5% 4%Puebla 4% 5%Tamaulipas 2% 3%Veracruz 5% 7%Other 53% 40%

PANEL SIZE: 93,000CENSUS POPULATION SIZE: 45,745,783INTERNET PENETRATION RATE: 62%

COLOMBIA

GENDERPANEL CENSUS

Male 49% 49%Female 51% 51%

AGEPANEL CENSUS

15-24 32% 25%

25-34 36% 21%

35-44 19% 18%

45-54 9% 17%

55+ 4% 20%

REGIONPANEL CENSUS

Antioquia 13% 14%

Atlántico 5% 5%Bogotá DC 16% 16%Bolívar 2% 4%Boyacá 2% 3%Caldas 2% 2%Casanare 1% 1%Cauca 10% 3%Cesar 1% 2%Córdoba 1% 4%Cundinamarca 20% 5%

Huila 2% 2%Magdalena 1% 3%Meta 2% 2%Nariño 1% 4%NteSantander 2% 3%Quindio & Sucre 2% 3%Risaralda 2% 2%Santander 6% 5%Tolima 2% 3%Valle 3% 10%

PANEL

C1 6%

C2 26%

C3 43%

C4 18%

C5 5%

C6 2%


PANEL CENSUS

AB 28% 4%

C+ 30% 9%

C 16% 11%

C- 12% 13%

D+ 9% 19%

D 4% 32%

E 1% 12%


U.S. Census Bureau, International DatabaseDepartamento Administrativo Nacional deEstadística, InternetWorldStats.comConsumerbarometer.com, Nse.amai.org/data


INE (istituto nacional de estadistica)U.S. Census Bureau, International DatabaseInternetWorldStats.com, Consumerbarometer.com

U.S. Census Bureau, International DatabaseTNS: International Demographics & StatisticsInternetWorldStats.com, Consumerbarometer.com


VENEZUELA

GENDERPANEL CENSUS

Male 64% 49%

Female 36% 51%

AGEPANEL CENSUS

15-24 44% 26%

25-34 31% 22%

35-44 14% 19%

45-54 8% 15%

55+ 3% 18%

REGIONPANEL CENSUS

Amazonas 1% 1%

Anzoátegui 6% 5%Apure & Cojedes 3% 3%Aragua 3% 6%Barinas 2% 3%Bolívar 8% 5%Carabobo 5% 8%Delta Amacuro 1% 1%Distrito Capital 25% 7%Falcón 4% 3%Guárico 2% 3%Lara 4% 7%Mérida & Managas 3% 6%Miranda 10% 10%Nueva Esparta 6% 2%Portuguesa 2% 3%Sucre 3% 3%Táchira 4% 4%Trujillo & Vargas 3% 4Yaracuy 1% 2%Zulia 5% 14%

PANEL SIZE: 1,321,000CENSUS POPULATION SIZE: 316,668,567INTERNET PENETRATION RATE: 87%SMARTPHONE PENETRATION RATE: 72%

USA

GENDERPANEL CENSUS

Male 30% 49%Female 70% 51%

AGEPANEL CENSUS

15-24 30% 17%

25-34 23% 17%

35-44 16% 16%

45-54 13% 17%55+ 18% 33%

HOUSEHOLD INCOME

(Annually, USD) PANEL CENSUSLess than $50,000 67% 54%

More than $50,000 33% 46%

REGIONPANEL CENSUS

Midwest 22% 22%

North East 16% 18%South 41% 37%West 21% 24%


U.S. Census Bureau, International DatabaseAustralian Bureau of Statistics 2012InternetWorldStats.com, Consumerbarometer.com


AUSTRALIA

GENDERPANEL CENSUS

Male 36% 50%Female 64% 50%

AGEPANEL CENSUS

15-24 22% 16%

25-34 22% 17%

35-44 16% 17%

45-54 15% 16%

55+ 25% 32%

HOUSEHOLD INCOME

(Annually, AUD) PANEL CENSUSLess than $40,000 33% 55%

More than $40,000 67% 45%

REGIONPANEL CENSUS

Australian Capital Territory 2% 2%

New South Wales 30% 32%

Northern Territory 1% 1%

Queensland 22% 20%South Australia 8% 7%Tasmania 2% 2%Victoria 26% 25%Western Australia 9% 11%APAC


U.S. Census Bureau, International Database; National Bureau of Statistics of China; InternetWorldStats.com, Consumerbarometer.com

U.S. Census Bureau, International DatabaseTNS: International Demographics & StatisticsInternetWorldStats.com, Consumerbarometer.com

PANEL SIZE: 299,000CENSUS POPULATION SIZE: 1,349,585,838INTERNET PENETRATION RATE: 47%SMARTPHONE PENETRATION RATE: 79%

CHINA

GENDERPANEL CENSUS

Male 55% 51%

Female 45% 49%

AGEPANEL CENSUS

15-24 39% 19%

25-34 34% 19%

35-44 21% 20%

45-54 5% 18%

55+ 1% 25%

HOUSEHOLD INCOME(Monthly, RMB) PANEL CENSUSBelow 2,500 12% 25%2,500-4,000 13% 28%4,000-6,000 17% 25%6,000-8,000 13% 15%

Over 8,000 45% 7%

REGIONPANEL CENSUS

Anhui 2% 4%

Beijing 11% 2%Chongqing 3% 2%Fujian & Gansu 4% 5%Guangdong 11% 8%Guangxi 3% 3%Guizhou 1% 3%Hebei & Hubei 8% 9%Heilongjiang 1% 3%Henan & Hunan 8% 12%Jiangsu 6% 6%Jiangxi & Jilin 3% 5%Liaoning 5% 3%Qinghai & Shaanxi 3% 3%

Shandong 8% 7%Shanghai 7% 2%Shanxi & Tianjin 3% 4%Sichuan 6% 6%Xinjiang & Yunnan 3% 5%Zhejiang 4% 4%


HONG KONG

GENDERPANEL CENSUS

Male 36% 48%Female 64% 52%

AGEPANEL CENSUS

15-24 31% 12%

25-34 35% 15%

35-44 20% 17%

45-54 9% 22%

55+ 5% 33%

HOUSEHOLD INCOME

(Monthly, HKD) PANEL CENSUSLess than 20,000 29% 57%

More than 20,000 71% 43%

REGIONPANEL CENSUS

Hong Kong Island 18% 20%

Kowloon 29% 30%New Territories 53% 50%


U.S. Census Bureau, International DatabaseCensus of India,InternetWorldStats.comConsumerbarometer.com

U.S. Census Bureau, International DatabaseStatistics Indonesia, InternetWorldStats.comConsumerbarometer.com

PANEL SIZE: 115,000CENSUS POPULATION SIZE: 1,220,800,359INTERNET PENETRATION RATE: 20%SMARTPHONE PENETRATION RATE: 33%

INDIA

GENDERPANEL CENSUS

Male 67% 52%Female 33% 48%

AGEPANEL CENSUS

15-24 38% 26%

25-34 35% 23%

35-44 15% 20%

45-54 7% 15%

55+ 5% 18%

REGIONPANEL CENSUS

Andhra Pradesh 13% 7%

Assam 1% 3%Bihar 1% 9%Chhattisgarh 1% 2%Gujarat 4% 5%Haryana 3% 2%Himachal Pradesh 1% 1%Jammu & Kashmir 1% 1%

Jharkhand 1% 3%Karnataka 10% 5%Kerala 5% 3%Madhya Pradesh 2% 6%Maharashtra 16% 9%Nct Of Delhi 7% 1%Orissa 1% 3%Punjab 3% 2%Rajasthan 3% 6%Tamil Nadu 14% 6%Uttar Pradesh 7% 16%West Bengal 6% 8%


INDONESIA

GENDERPANEL CENSUS

Male 61% 50%Female 39% 50%

AGEPANEL CENSUS

15-24 40% 23%

25-34 32% 22%

35-44 19% 21%

45-54 7% 15%

55+ 2% 19%

REGIONPANEL CENSUS

Aceh 2% 2%

Bali 2% 2%Banten 6% 4%Bengkulu 1% 1%DI Yogyakarta 3% 1%DKI Jakarta 13% 4%Jambi 1% 1%Jawa 46% 48%Kalimantan 5% 6%Kepulauan Riau 1% 1%Lampung 2% 3%Nusa Tenggara 1% 24%Riau 3% 2%Sulawesi 6% 6%Sumatera 9% 10%


U.S. Census Bureau, InternationalDatabase, InternetWorldStats.comConsumerbarometer.com

U.S. Census Bureau, International DatabaseInternetWorldStats.com, Consumerbarometer.com


JAPAN

GENDERPANEL CENSUS

Male 60% 49%Female 40% 51%

AGEPANEL CENSUS

15-24 11% 11%

25-34 15% 13%

35-44 23% 17%

45-54 25% 14%

55+ 26% 45%

HOUSEHOLD INCOME

(Annually, Yen) PANEL CENSUSLess than 6m 57% 51%More than 6m 43% 49%

REGIONPANEL CENSUS

Chubu 17% 17%

Chugoku 5% 6%Hokkaido 6% 4%Kanto 51% 33%Kinki 20% 18%Kyushu 9% 11%Shikoku 3% 4%Tohoku 6% 7%


MALAYSIA

GENDERPANEL CENSUS

Male 42% 51%Female 58% 49%

AGEPANEL CENSUS

15-24 35% 24%

25-34 38% 22%

35-44 17% 20%

45-54 7% 16%

55+ 3% 18%

HOUSEHOLD INCOME

(Annually, RM) PANEL CENSUSBelow 1550 20% 22%1501-3000 24% 27%3001-4000 12% 14%4000+ 44% 37%

REGIONPANEL CENSUS

Klang Valley (Kuala Lumpur/Petaling Jaya)

48% 59%

Johor 10% 7%Penang 7% 7%Ipoh 7% 4%Others 28% 23%

30 31www.lightspeedresearch.com Proprietary Information. Copyright 2016 © Lightspeed, LLCPhilippines National Statistics OfficeInternetWorldStats.com, Consumerbarometer.com

Statistics New Zealand, U.S. Census BureauInternational Database, InternetWorldStats.comConsumerbarometer.com


NEW ZEALAND

GENDERPANEL CENSUS

Male 44% 50%Female 56% 50%

AGEPANEL CENSUS

15-24 9% 18%

25-34 12% 16%

35-44 12% 17%

45-54 14% 18%

55+ 53% 32%

HOUSEHOLD INCOME(Annually, NZD) PANEL CENSUS

Less than $70,000 70% 64%

More than $70,000 30% 36%

REGIONPANEL CENSUS

Auckland 42% 33%

Bay of Plenty 6% 6%Canterbury 10% 13%Gisborne 1% 1%Hawke's Bay 4% 4%Manawatu-Wanganui 4% 5%

Marlborough 1% 1%Nelson 1% 1%Northland 4% 4%Otago 5% 5%Southland 2% 2%Taranaki 2% 3%Tasman 1% 1%Waikato 9% 9%Wellington 9% 11%


PHILIPPINES

GENDERPANEL CENSUS

Male 31% 50%Female 69% 50%

AGEPANEL CENSUS

15-24 36% 29%

25-34 36% 25%

35-44 17% 18%

45-54 7% 13%

55+ 4% 15%

REGIONPANEL CENSUS

ARMM 0% 4%Bicol 3% 6%Cagayan Valley 1% 4%Calabarzon 18% 13%Caraga 2% 3%Central 10% 7%Central Luzon 12% 11%Cordillera Administrative 3% 2%

Davao 5% 5%Eastern Visayas 2% 5%Ilocos 3% 6%Mimaropa 1% 3%National Capital 24% 12%Northern Mindanao 5% 5%

Soccsksargen 2% 4%Western Visayas 8% 8%Zamboanga Peninsula 2% 4%


U.S. Census Bureau, International DatabaseInternational Demographics & StatisticsInternetWorldStats.com, Consumerbarometer.com

International Database & TNS:International Demographics & StatisticsInternetWorldStats.com, Consumerbarometer.com


SINGAPORE

GENDERPANEL CENSUS

Male 41% 49%Female 59% 51%

AGEPANEL CENSUS

15-24 34% 21%

25-34 32% 24%

35-44 20% 19%

45-54 9% 16%

55+ 5% 21%

HOUSEHOLD INCOME(Monthly, SGD) PANEL CENSUSLess than 5,000 53% 60%

More than 5,000 47% 40%

REGIONPANEL CENSUS

Central 15% 25%

East 18% 18%North 15% 13%North East 23% 20%West 28% 24%


SOUTH KOREA

GENDERPANEL CENSUS

Male 48% 50%Female 52% 50%

AGEPANEL CENSUS

15-24 29% 16%

25-34 28% 17%

35-44 24% 19%

45-54 13% 20%

55+ 6% 28%

HOUSEHOLD INCOME

(Annually, Won) PANEL CENSUSLess than ₩ 1,150,000 7% 16%

₩ 1,150,000 - ₩ 1,949,000 8% 20%

₩ 1,950,000 - ₩ 2,749,000 15% 23%

₩ 2,750,000 - ₩ 3,950,000 25% 21%

₩ 3,950,000 + 44% 20%

REGIONPANEL CENSUS

Greater Seoul 59% 50%

Pusan & Kyungnam 12% 13%

Daegu & Kyungbuk 12% 11%

Daejeon & Chungcheong 8% 11%

Gwangju, Jeolla & Kwangwon 9% 15%


Thailand National Statistical OfficeU.S. Census Bureau, International DatabaseInternetWorldStats.com, Consumerbarometer.com

Directorate General of BudgetAccounting and Statistics of TaiwanInternetWorldStats.com, Consumerbarometer.com


TAIWAN

GENDERPANEL CENSUS

Male 44% 50%Female 56% 50%

AGEPANEL CENSUS

18-24 47% 16%

25-34 28% 19%

35-44 15% 19%

45-54 7% 19%

55+ 3% 28%

REGIONPANEL CENSUS

Central Region 23% 25%

Eastern Region 2% 2%Northern Region 50% 44%Southern Region 25% 29%


THAILAND

GENDERPANEL CENSUS

Male 38% 49%

Female 62% 51%

AGEPANEL CENSUS

15-24 48% 19%

25-34 29% 19%

35-44 16% 20%

45-54 5% 17%

55+ 2% 25%

HOUSEHOLD INCOME

(Annually, Baht) PANEL CENSUSBelow 72,000 6% 8%72,001 - 120,000 9% 15%120,001 - 240,000 24% 34%

240,001 - 420,000 24% 22%

420,001 - 600,000 10% 9%

600,001 - 1,200,000 19% 9%

Over 1,200,000 7% 3%

REGIONPANEL CENSUS

Bangkok 38% 10%

Central Region 33% 23%Northern 10% 19%Northeastern 12% 34%Southern 7% 13%



VIETNAM

GENDERPANEL CENSUS

Male 60% 50%

Female 40% 50%

AGEPANEL CENSUS

15-24 45% 24%

25-34 41% 24%

35-44 10% 19%

45-54 3% 16%

55+ 1% 17%

REGIONPANEL CENSUS

Central Highlands 3% 6%

Mekong River Delta 9% 19%

Northern Central area & Central coastal area

11% 22%

Northern midlands & mountain areas

4% 13%

Red River Delta 34% 23%South East 39% 17%

General Statistics Office Of VietnamInternetWorldStats.comConsumerbarometer.com

EMEA


Eurostat 2013TNS: International Demographics & StatisticsInternetWorldStats.com, Consumerbarometer.com

Eurostat 2013, U.S. Census BureauInternational Database, InternetWorldStats.comConsumerbarometer.com


AUSTRIA

GENDERPANEL CENSUS

Male 46% 49%

Female 54% 51%

AGEPANEL CENSUS

15-24 34% 13%

25-34 25% 15%

35-44 16% 17%

45-54 14% 18%

55+ 11% 37%

HOUSEHOLD INCOME(Monthly, Euro) PANEL CENSUSLess than € 2,000 58% 50%

More than € 2,000 42% 50%

REGIONPANEL CENSUS

Tirol (Tyrol) 7% 8%

Salzburg 5% 6%Niederösterreich (Lower Austria) 19% 19%

Oberösterreich (Upper Austria) 15% 17%

Burgenland 3% 3%Kärnten (Carinthia) 6% 7%

Steiermark (Styria) 15% 14%

Wien (Vienna) 28% 21%Vorarlberg 3% 4%


BELGIUM

GENDERPANEL CENSUS

Male 42% 49%Female 58% 51%

AGEPANEL CENSUS

15-24 28% 14%

25-34 19% 15%

35-44 16% 16%

45-54 16% 17%

55+ 21% 38%


More than € 1,500 69% 54%

REGIONPANEL CENSUS

Vlaams Brabant 16% 16%

Brabant wallon 4% 3%Bruxelles-Capitale 8% 11%

Hainaut 14% 12%Liege 11% 10%Limburg 7% 8%Luxembourg 3% 2%Namur 5% 4%Oost-Vlaanderen 13% 13%

Vlaams Brabant 9% 10%West-Vlaanderen 10% 11%


Eurostat 2013; CSO (Czech Statistical Office)2012; TNS: International Demographics & StatisticsInternetWorldStats.com, Consumerbarometer.com



CZECH REPUBLIC

GENDERPANEL CENSUS

Male 34% 49%

Female 66% 51%

AGEPANEL CENSUS

15-24 20% 13%

25-34 28% 17%

35-44 24% 17%

45-54 13% 15%

55+ 15% 39%

HOUSEHOLD INCOME

(Monthly, Koruna) PANEL CENSUSUp to Kč 20,000 30% 63%

Kč 20,000 - 35,000 50% 31%

More than Kč 35,000 19% 6%

REGIONPANEL CENSUS

Brno 5% 4%

Liberec 2% 1%Olomouc 1% 1%Ostrava 4% 3%Plzen 0% 2%Prague (Praha) 13% 12%Other 76% 78%


DENMARK

GENDERPANEL CENSUS

Male 39% 50%Female 61% 50%

AGEPANEL CENSUS

15-24 44% 15%

25-34 12% 14%

35-44 12% 17%

45-54 14% 17%

55+ 18% 38%

HOUSEHOLD INCOME

(Annually, DKK) PANEL CENSUSLess than kr 299,999 45% 47%

More than kr 299,999 55% 53%

REGIONPANEL CENSUS

Hovedstaden 30% 31%

Midtjylland 23% 23%Nordjylland 10% 10%Sjælland 15% 15%Syddanmark 23% 21%

42 43www.lightspeedresearch.com Proprietary Information. Copyright 2016 © Lightspeed, LLCEurostat 2013, Statistic Finland 2012InternetWorldStats.com, Consumerbarometer.com



FINLAND

GENDERPANEL CENSUS

Male 43% 49%Female 57% 51%

AGEPANEL CENSUS

15-24 33% 14%

25-34 16% 14%

35-44 16% 14%

45-54 17% 16%

55+ 18% 42%

HOUSEHOLD INCOME

(Annually, Euro) PANEL CENSUS

Less than € 5,000 10% 10%

€ 5,000 - 14,999 16% 31%€ 15,000 - 24,999 16% 24%

€ 25,000 - 39,999 22% 21%

Over € 40,000 36% 10%

REGIONPANEL CENSUS

North Ostrobothnia 5% 7%

Pirkanmaa 5% 9%Uusimaa 19% 29%Varsinais-Suomi 10% 9%Other 62% 46%


FRANCE

GENDERPANEL CENSUS

Male 31% 48%Female 69% 52%

AGEPANEL CENSUS

15-24 20% 14%

25-34 24% 15%

35-44 20% 16%

45-54 17% 16%

55+ 19% 39%

HOUSEHOLD INCOME

(Monthly, Euro) PANEL CENSUS

Less than € 2,000 58% 54%

More than € 2,000 42% 46%

REGIONPANEL CENSUS

Bassin Parisien 18% 17%

Est 8% 8%Île de France 17% 19%Méditerranée 13% 13%Nord 8% 6%Ouest 14% 14%Sud-Est 12% 12%Sud-Ouest 11% 11%

44 45www.lightspeedresearch.com Proprietary Information. Copyright 2016 © Lightspeed, LLCEurostat 2013, International DatabaseInternetWorldStats.com, Consumerbarometer.com

Eurostat 2013, International DatabaseInternetWorldStats.com, Consumerbarometer.com


GERMANY

GENDERPANEL CENSUS

Male 42% 49%Female 58% 51%

AGEPANEL CENSUS

15-24 24% 12%

25-34 26% 13%

35-44 17% 15%

45-54 17% 18%

55+ 16% 41%


More than € 2,000 38% 45%

REGIONPANEL CENSUS

Baden-Würtemberg 11% 13%

Bayern 14% 15%Berlin 6% 4%Brandenburg 3% 3%Bremen 1% 1%Hamburg 3% 2%Hessen 8% 7%Mecklenburg-Vorpommern 2% 2%

Niedersachsen 9% 10%Nordrhein-Westfalen 23% 22%

Rheinland-Pfalz 5% 5%Saarland 1% 1%Sachsen 6% 5%Sachsen-Anhalt 3% 3%Schleswig-Holstein 4% 3%

Thüringen 3% 3%


GREECE

GENDERPANEL CENSUS

Male 54% 49%

Female 46% 51%

AGEPANEL CENSUS

15-24 16% 12%

25-34 29% 16%

35-44 33% 17%

45-54 15% 16%

55+ 7% 39%

HOUSEHOLD INCOME(Annually, Euro) PANEL CENSUS

Less than € 20,000

78% 69%

More than € 20,000

22% 32%

REGIONPANEL CENSUS

Attica 51% 35%

Central Greece 13% 22%

Islands 8% 11%

North Greece 28% 32%


Eurostat 2013, U.S. Census Bureau,International Database, InternetWorldStats.comConsumerbarometer.com



ITALY

GENDERPANEL CENSUS

Male 40% 49%Female 60% 51%

AGEPANEL CENSUS

15-24 16% 11%

25-34 25% 14%

35-44 26% 18%

45-54 19% 17%

55+ 14% 41%

REGIONPANEL CENSUS

Abruzzo 2% 2%

Basilicata 1% 1%Calabria 3% 3%Campania 8% 10%Emilia-Romagna 7% 7%Friuli-Venezia Giulia 2% 2%Lazio 11% 9%Liguria 3% 3%Lombardia 18% 16%Marche 2% 3%Piemonte 8% 7%Puglia 7% 7%Sardegna 4% 3%Sicilia 8% 8%Toscana 6% 6%Trentino Alto Adige 1% 2%Umbria 1% 1%Veneto 7% 8%


IRELAND

GENDERPANEL CENSUS

Male 33% 50%Female 67% 50%

AGEPANEL CENSUS

18-24 27% 15%

25-34 26% 21%

35-44 20% 19%

45-54 14% 16%

55+ 13% 29%

HOUSEHOLD INCOME

(Monthly, Euro) PANEL CENSUSLess than € 2,300 59% 44%

More than € 2,300 41% 56%

REGIONPANEL CENSUS

Connacht 12% 18%

Leinster 57% 39%Munster 26% 26%Ulster 6% 17%


Eurostat 2013InternetWorldStats.comConsumerbarometer.com



NETHERLANDS

GENDERPANEL CENSUS

Male 44% 50%Female 56% 50%

AGEPANEL CENSUS

15-24 32% 14%

25-34 15% 14%

35-44 13% 17%

45-54 16% 18%

55+ 24% 37%

HOUSEHOLD INCOME

(Annually, Euro) PANEL CENSUSLess than € 20,000 34% 52%

More than € 20,000 66% 48%

REGIONPANEL CENSUS

Eastern Netherlands 21% 21%

Northern Netherlands 11% 10%

Southern Nertherlands 23% 21%

Western Netherlands 45% 47%


NORWAY

GENDERPANEL CENSUS

Male 40% 50%Female 60% 50%

AGEPANEL CENSUS

15-24 51% 16%

25-34 19% 16%

35-44 11% 17%

45-54 9% 16%

55+ 10% 35%

HOUSEHOLD INCOME

(Annually, NOK) PANEL CENSUSLess than nok 150,000 17% 19%

nok 150,000 - nok 399,999 32% 50%

nok 400,000 - nok 499,999 13% 15%

More than nok 500,000 38% 16%

REGIONPANEL CENSUS

Vestlandet 22% 26%

Trøndelag 8% 9%Østlandet/Austlandet) 57% 50%

Sørlandet or Agder 6% 6%

Nord-Norge 7% 9%

50 51www.lightspeedresearch.com Proprietary Information. Copyright 2016 © Lightspeed, LLCInternetWorldStats.comConsumerbarometer.com



POLAND

GENDERPANEL CENSUS

Male 43% 48%Female 57% 52%

AGEPANEL CENSUS

15-24 37% 15%

25-34 27% 18%

35-44 17% 15%

45-54 10% 16%

55+ 9% 36%

HOUSEHOLD INCOME(Monthly, Zloty) PANEL CENSUSLess than zł 2,000 22% 47%

More than zł 2,000 78% 53%

REGIONPANEL CENSUS

Centre 24% 20%

East 14% 18%North 15% 15%North-West 15% 16%South 20% 21%South-West 11% 10%


PORTUGAL

GENDERPANEL CENSUS

Male 42% 48%Female 58% 52%

AGEPANEL CENSUS

15-24 35% 12%

25-34 32% 15%

35-44 22% 18%

45-54 8% 17%

55+ 3% 39%

REGIONPANEL CENSUS

Acores 1% 2%

Alentejo 1% 7%Algarve 4% 4%Centro 14% 22%Lisboa 31% 27%Madeira 3% 3%Norte 20% 35%Unknown 26%


Statistics South AfricaInternetWorldStats.comConsumerbarometer.com

Russian Federal State Statistics ServiceInternetWorldStats.com, Consumerbarometer.com


SOUTH AFRICA

GENDERPANEL CENSUS

Male 45% 50%

Female 55% 50%

AGEPANEL CENSUS

15-24 25% 29%

25-34 33% 25%

35-44 21% 15%

45-54 12% 13%

55-64 9% 18%

REGIONPANEL CENSUS

Eastern Cape 7% 13%

Free State 4% 5%Gauteng 34% 24%KwaZulu-Natal 16% 20%Limpopo 3% 10%Mpumalanga 4% 8%Northern Cape 4% 2%North West 2% 7%Western Cape 26% 11%


RUSSIA

GENDERPANEL CENSUS

Male 49% 46%Female 51% 54%

AGEPANEL CENSUS

15-24 37% 15%

25-34 31% 17%

35-44 18% 15%

45-54 9% 18%

55+ 5% 34%

REGIONPANEL CENSUS

Central Federal 28% 28%

Far Eastern Federal 3% 5%

Northwestern Federal 10% 10%

Siberian Federal 16% 15%Southern Federal 10% 10%Urals Federal District 10% 9%

Volga Federal District 22% 23%


Eurostat 2013,TNS: International Demographics & StatisticsInternetWorldStats.com, Consumerbarometer.com

Eurostat 2013;TNS: International Demographics & StatisticsInternetWorldStats.com, Consumerbarometer.com


SWEDEN

GENDERPANEL CENSUS

Male 37% 50%Female 63% 50%

AGEPANEL CENSUS

15-24 34% 15%25-34 18% 14%35-44 16% 16%

45-54 15% 15%

55+ 17% 39%

HOUSEHOLD INCOME

(Annually, SKR) PANEL CENSUSLess than kr 500,000 77% 52%

More than kr 500,000 23% 48%

REGIONPANEL CENSUS

Blekinge 2% 2%Dalarna 2% 3%Gävleborg 3% 3%Gotland 1% 1%Halland 2% 3%Jämtland 1% 1%Jönköping 3% 4%Kalmar 3% 2%Kronoberg 2% 2%Norrbotten 2% 3%Örebro 3% 3%Östergötland 5% 5%Skåne 15% 13%Södermanland 3% 3%Stockholm 20% 22%Uppsala 4% 4%Värmland 3% 3%Västerbotten 2% 3%Västernorrland 3% 3%Västmanland 3% 3%Västra Götaland 17% 17%


SPAIN

GENDERPANEL CENSUS

Male 42% 49%Female 58% 51%

AGEPANEL CENSUS

15-24 26% 11%

25-34 23% 17%

35-44 25% 19%

45-54 17% 17%

55+ 9% 36%

HOUSEHOLD INCOME

(Monthly, Euro) PANEL CENSUSLess than € 1,500 60% 57%

More than € 1,500 40% 43%

REGIONPANEL CENSUS

Andalucíat 17% 18%

Aragón 3% 3%Canarias 4% 5%Cantabria 1% 1%Castilla y León 6% 5%Castilla-la Mancha 4% 4%Cataluña 17% 16%Comunidad de Madrid 17% 14%

Comunidad Foral de Navarra 1% 1%

Comunidad Valenciana 11% 11%

Extremadura 2% 2%Galicia 5% 6%Illes Balears 2% 2%La Rioja 1% 1%

País Vasco 4% 5%

Principado de Asturias

2% 2%

Región de Murcia 3% 3%



TURKEY

GENDERPANEL CENSUS

Male 40% 50%Female 60% 50%

AGEPANEL CENSUS

15-24 43% 22%

25-34 31% 22%

35-44 16% 18%

45-54 7% 15%

55+ 3% 22%

REGIONPANEL CENSUS

Aegean 16% 19%

Central Anatolia 4% 5%Eastern Black Sea 2% 0%

Eastern Marmara 12% 8%

Istanbul 24% 27%Mediterrenean 12% 3%Middle East Anatolia 2% 0%

North East Anatolia 1% 1%

Southeast Anatolia 4% 7%

Western Anatolia 14% 14%

Western Black Sea 5% 8%

Western Marmara 5% 6%


SWITZERLAND

GENDERPANEL CENSUS

Male 44% 49%Female 56% 51%

AGEPANEL CENSUS

15-24 39% 13%

25-34 22% 15%

35-44 15% 17%

45-54 14% 18%

55+ 10% 36%

HOUSEHOLD INCOME

(Monthly, Franc) PANEL CENSUSLess than 6,000 61% 40%

More than 6,000 39% 60%

REGIONPANEL CENSUS

Nord-West Switzerland 10% 14%

Zurich 13% 18%Lake Leman/Lake Geneva 33% 19%

Central Switzerland 6% 10%

Eastern Switzerland 10% 14%

Ticino 2% 4%Mittelland Space 26% 22%

Eurostat 2013, InternetWorldStats.comConsumerbarometer.com

Eurostat 2013, InternetWorldStats.comConsumerbarometer.com



UK

GENDERPANEL CENSUS

Male 36% 49%Female 64% 51%

AGEPANEL CENSUS

15-24 28% 15%

25-34 23% 16%

35-44 17% 17%

45-54 14% 17%

55+ 18% 35%

HOUSEHOLD INCOME

(Annually, GBP) PANEL CENSUSLess than £30,000 66% 52%

More than £30,000 34% 48%

REGIONPANEL CENSUS

East Anglia 4% 9%

East Midlands 7% 7%Greater London 13% 13%North East 5% 4%North West 11% 11%Northern Ireland 2% 3%Scotland 8% 8%South East -Excl. London 19% 14%

South West 8% 8%Wales 5% 5%West Midlands 9% 9%Yorkshire & Humberside 9% 8%


UAE

GENDERPANEL CENSUS

Male 52% 69%Female 48% 31%

AGEPANEL CENSUS

15-24 23% 17%

25-34 52% 38%

35-44 19% 27%

45-54 5% 12%

55+ 1% 5%

REGIONPANEL CENSUS

Abu Dhabi 24% 42%

Ajman 4% 5%Dubai 48% 17%Fujairah 1% 7%Ra's Al Khaimah 2% 11%Sharjah 20% 17%Um Al Qaiwain 0% 2%

UAE NBS, U.S. Census BureauInternational Database, InternetWorldStats.comConsumerbarometer.com

Eurostat 2013, TNS: International Demographics & Statistics, InternetWorldStats.com, Consumerbarometer.com


CONTACT USTHE AMERICASWARREN, NJGLOBAL HEADQUARTERS3 MountainView Rd, 3rd FloorWarren, NJ 07059+1 908 605 4500

SEATTLE, WA600 108th Ave. NE, Suite 202Bellevue, WA 98004

NEW YORK, NY11 Madison Avenue, 12th floorNew York, NY 10010

TOLEDO, OHOne Seagate, Suite 1450TOLEDO, OH 43604+1 (419) 666 8800

MARLBOROUGH, MA313 Boston Post Rd W., Suite 175Marlborough, MA 01752+1 508 503 3655

CHICAGO, USA+1 908 605 4500

VANCOUVER, CANADA 1146 Homer Street Vancouver, BC CANADA V6B 2X6 +1 (778) 327-5704

MEXICO CITY, MEXICOAv.Insurgentes Sur # 863, Piso 13Col. Nápoles, DF, 03810

SAO PAULO, BRAZIL Paulista avenue, 2313 - 9th Floor Sao Paulo, Brazil

EUROPE, MIDDLE EAST, & AFRICALONDON, UK 4 MillbankWestminster, London SW1P 3JA UK+44 (0) 20 7896 1900

AMSTERDAM, NETHERLANDSGrote Bickersstraat 741013 KS Amsterdam

‘S-HERTOGENBOSCH, NETHERLANDSMagistratenlaan 1785223 MA ‘s-HertogenboschThe Netherlands+31 (0)73 2060 100

PARIS, FRANCE3 rue Pierre Masse75014 Paris+33 (0) 1 41 05 38 48

HAMBURG GERMANYHanseatic Trade Center Am Sandtorkai 76 20457 Hamburg, Germany+49 (0) 40 411723 33

MUNICH, GERMANYLandsberger Str. 155Building no. 2, 4th Floor80687 München+49 (0) 89 9230 670 0

FRANKFURT, GERMANYDarmstädter Landstr. 11260598 Frankfurt am Main+49 (0) 69 96 225 1710

ASIA PACIFICSYDNEY, AUSTRALIALevel 12, 338-344 Pitt StSydney NSW 2000+61 (2) 8017 6700

MELBOURNE, AUSTRALIARosella Complex Bldg 18A64 Balmain StreetRichmond, VIC 3121+61 (3) 9868 9223

HONG KONGSuites 1304-0513/F, 625 King’s RoadQuarry Bay, Hong Kong+852 2591 2530

BEIJING, CHINA20/F, Bldg. A, PingAn IFCNo.3, Xinyuan South Road, Chaoyang District100027, Beijing+86 (0) 10 5857 9277

SHANGHAI, CHINA38/F – 39/F, Tower 1 Grand Gateway,1 Hong Qiao Road,Shanghai 200030+86 21 6037 7665

SINGAPORE78 Amoy Street, #04-00Singapore 069897+65 6692 1900

TOKYO, JAPANShinjyuku MAYNDSTower 6F, 2-1-1 Yoyogi, Shibuya-ku,Tokyo 151-0053 Japan+03 5791 8602

INDIA4th floor, Chimes 61 Service Road, Sector 44 Gurgaon, Haryana 122002

For more information about Lightspeed’s capabilities visit www.lightspeedresearch.com, [email protected] or contact us one of our offices.


64 www.lightspeedresearch.com

Documents

GLOBAL PANEL BOOK - Lightspeed Research · europe, & africa asia pacific