Global NGO Meeting 7-8 May 2009 Making it memorable Communicating the message through media Workshop, Topic 2 Bernadette Bhacker

Global NGO Meeting www.salimandsalimah.org

17-8 May 2009

Making it memorable

Communicating the message through media Workshop, Topic 2

Bernadette BhackerProject director


27-8 May 2009

Method

Master different forms of media Film Web Internet Print

Mobilise the community

Engage and sustain the interest of the Media


37-8 May 2009

Case study

Salim and Salimah, Safe and Sound

السالمة مع سالم و سالمة Pioneer child occupant safety campaign in the

Arab world


47-8 May 2009

Achievements Recipient of IRTE International “Best Campaign” road safety

film award 2007 Member of the United Nations Road Safety Collaboration

Committee WHO ‘partner in health’ Oman Country Office Signatory to European Road Safety Charter Campaign website reached top of Google and Yahoo

searches for Oman road crashes, road safety Media coverage in national and GCC press, WHO Global and

MENA newsletters and Shell global newsletter Stimulated debate and empowered individuals to act


57-8 May 2009

Objectives

To change behaviour by:-

raising awareness of the risk of death or trauma to children due to dangerous driving and lack of restraint use;

convincing all drivers to buckle children in car safety seats or seatbelts appropriate to height and weight;

highlighting individual responsibility for road safety.


67-8 May 2009

FilmDoesn’t your child deserve a safe ride?

The image is more than an idea. It is a vortex or cluster of fused ideas and is endowed with energy. Ezra Pound


77-8 May 2009

Making a movie Requirements:

PC/laptop Camera Software - Windows movie maker

Action: Create a story board Write and test dialogue Source actors – use celebrity Rehearse Film Edit Burn to DVD Upload to your website and blog, youtube,

facebook, into a powerpoint, share it online on a pptsharing website


87-8 May 2009

Website – English and Arabic


97-8 May 2009

Your website Window to the world

Recognisable domain name Easy navigation Images Layered information White space Film and audio

Interactive Newsletter sign up Email a friend Social media; digg it, delicious, Stumbleuponit, Reddit, Technorati Feedback Profile your topic in free online survey (survey monkey)


107-8 May 2009

One Life Your choice newsletter


117-8 May 2009

Market it Search engine optimization Tags Blog Social media Newsletter Ezines Track users


127-8 May 2009

Print materials


137-8 May 2009

Posters, merchandise…


147-8 May 2009

Graphics

‘The image is more than an idea. It is a vortex or cluster of fused ideas and is endowed with energy. ‘Ezra Pound


157-8 May 2009

Outreach

screening of the film in shopping malls for GCC Traffic week, to universities/colleges, schools, embassies NGOs and mosques, companies, clubs and associations

distribution of 5000 DVDs and merchandise inside Oman and abroad

brand partnering with McDonalds to distribute posters/leaflets in branches;

distribution of merchandise to clinics, schools etc


167-8 May 2009

Print media


177-8 May 2009

“All the world is a stage and all the men and women merely players

Documents

Global NGO Meeting 7-8 May 2009 Making it memorable Communicating the message through media Workshop, Topic 2 Bernadette Bhacker