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Presented By:
Reem El Shafaki
Senior Associate
March 8th, 2013
ITB Berlin
Global Muslim Travel A $126 billion Market!
Table of Contents
2
1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
Global Muslim Travel Market 3
First-ever Global Study on the Muslim Travel Market Landscape
Objective: Enable industry to evaluate the
potential & opportunities & develop key engagement frameworks for market strategy
Approach: Market sizing, Primary survey, Interviews, Case Studies & Recommendations
Joint report by : DinarStandard & Crescentrating
Global Muslim Travel Market
Growth rate: 4.8% through 2020, compared to global average of 3.8%
Muslim Lifestyle Travel Market Sizing
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Expected to reach 14% of global travel market in 2020
Global Muslim Travel Market
Top Source Countries
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Global Muslim Travel Market
Top Source Countries
6
Global Muslim Travel Market
Regional Breakdown of Global Muslim Travelers Share of Outbound Tourism Expenditure
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Global Muslim Travel Market
Top Muslim Tourism Destination Countries
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Kuala Lumpur, Malaysia
Table of Contents
9
1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
Global Muslim Travel Market
Halal food services
Salaath (Prayer) facilities Need to have
Good to have
Nice to have
Water usage friendly washrooms
Ramadhan (fasting) services & facilities
No non-Halal activities
Recreation facilities and services
Muslim Traveler Needs categorization by Crescentrating
Global Muslim Travel Market
Leisure Tourism Survey
922 respondents
• 50% of the respondents live in Asia
• 22% in MENA
• 15% Americas
• 11% Europe/Central Asia
• 2% in Sub-Saharan Africa
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Global Muslim Travel Market 12
Question:
When is the last time
you traveled for a
leisure vacation?
Global Muslim Travel Market 13
Question:
Overall, which of the
following are important
to you when travelling
for leisure?
Global Muslim Travel Market 14
Question:
Who did you travel
with on your last
leisure trip?
(Select all that apply)
Global Muslim Travel Market 15
Question:
How did you purchase
your travel services on
your last leisure trip?
(Select all that apply)
Table of Contents
16
1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
Global Muslim Travel Market 17
Global Muslim Travel Market
ISLAMIC THEMED ‘SPECIAL INTEREST’ TRAVEL PACKAGES
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Global Muslim Travel Market
Sun sea & halal commercial on Islamic beach holiday
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Global Muslim Travel Market
Gold Coast – Queensland Australia
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Global Muslim Travel Market 22
Global Muslim Travel Market
Hong Kong view for Muslim visitors to China
Table of Contents
24
1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
Global Muslim Travel Market
Steps to Develop a “Muslim” Market Strategy
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Global Muslim Travel Market 26
Customization Levels
Global Muslim Travel Market
Muslim Travel is booming!
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What are you doing to grab a share of this market?
